TR AVEL360:
CREATING A CONSISTENT BRAND EXPERIENCE FOR NON-ENGLISH
SPEAKING GUESTS
TRANSPERFECT at a glance
LANGUAGE PREFLIGHT
Sampling
Glossaries
Style
Guides
Brand
Identity
Guides
Enable In-Country
Stakeholders
Safeguard Your
Global Brand
ISEO and ISEM
Common Linguistic Roadmap
Develop and Adhere to a
BRAND ONBOARDING PRE-FLIGHT
Customer Journey
• Discovery & Awareness
• Research & Shopping
• Anticipation
• The adventures begin
• Planning the next trip
THANK YOU