Green IT – Globalize while Enhancing the Environment and Your Bottom LineILTA Educational Conference 2008

Joan Krajewski

Sr. Director of Compliance and Sustainability

Microsoft Growth And Culture

• 500 acre Redmond campus

• 8.3M square feet in 74 buildings

• 40K on campus (35K FTE‟s)

• 3M SF expansion underway

• Hired 12,800 WW last year

• Highly collaborative environment

• Intellectual/influential employee base

• High operational expectations

• Grassroots environmental stewardship

• Expectations for corporate leadership

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Accountability and Integrity

Microsoft

External

Influencers

Customers

Authorities

Government

Regulatory

AgenciesTrade

Associations

Shareholders

Board of

Directors

Employees

Vendors

OEMs

Distributors

Solution

Providers

Journalists

Industry

Analysts

Financial

AnalystsNGOs

Developers

IT Professionals

Consumers

Business

Business

Partners

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Sustainability Management System Framework

Policy

-Leadership

-Vision

Planning – What needs to be done

-Commitments, Requirements, Risks

-Performance objectives and measures

Delivery – Execute plan

-Roles, responsibilities

-Communications & Reporting

-Operating procedures

-Document Management

Check, Track, Report and Review

-Monitoring, measurement, & corrective action

-Management review

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Pursuing the Triple Bottom Line

Triple Bottom Line noun. A business principle that measures corporate

performance along three lines: profits, environmental sustainability, and social

responsibility.

ECONOMY

SUSTAINABILITYSOCIETY

Sustainable

Development

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Implementation at Microsoft

• Datacenters

– Source Clean Energy

– Efficient Design

• IT Management

– Lab Consolidation

– Power Management

Policy Settings

• Work Alternatives

– Unified Communications

– Hosted Collaboration

– Online tools

• Commuting

– Connector Bus -> Promote

commuting alternatives ->

Reduces 250k miles per week

– On Campus Hybrid Shuttles

• Buildings and Facilities

– Compostable Dishware

– Building Design ->

LEED Silver

– Comprehensive Recycling

programs

– Work Alternatives

– Local sourcing of food

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www.GeSI.org

> 2% global emissions - 830 Mt C02e (2007)

> Set to grow 6% each year until 2020

ICT‟s Direct Footprint

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PCs remain

largest

contributor

to emissions

The global footprint by sub-sector

Projections to 2020

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PCs:

> Efficiency gains and longer product life.

> Shift from desktops to laptops

> Shift from CRT to LCD screens

> Potential breakthroughs – solid state hard drives, new LCD screens, new battery technology, quantum and optical computing

Datacenters:

> Higher rates of virtualisation; more efficient virtualisation architectures

> Low energy cooling

> “Utility”/“cloud” computing, Software as a service

Telecoms Devices:

> „Smart‟ chargers

> 1W or lower standby devices

> Broadband routers and IPTV boxes‟ footprint increases over timeframe due to higher penetration from small base today

Telecoms Infrastructure:

> New network management tools

> Network optimisation packages

> Solar-powered base stations

> Potential breakthroughs – night battery operation, natural ventilation, “network sharing”

REDUCING ICT SECTOR EMISSIONS

Reducing ICT Sector Emissions

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Conserve – The Simple Things Count

•Energy Management -> Desktop, Server, Datacenter

•Operating System Power Management Savings

•Energy Efficient PCs – Energy Star and WakeOnLan

•Energy Efficient Servers

•Resource Utilization

•Use e-notebooks instead of paper

•Virtualization – Increase Server Utilization

•Full Lifecycle – Leverage Authorized Refurbishers

•Recycle ICT

•Policies and Monitoring

•Plan, Analyze, Monitor using Business Intelligence

•Enterprise Resource Planning Integration

•Server/Desktop Monitoring/Management – Define/Manage Corporate Policies

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Energy Solutions - Software

Energy Saving Features

• Use of operating system energy savings features can reduce PC energy

consumption by 60%.

• Power management goal is to make power management simple

• Enables power saving settings by default on all PCs

– Sleep is the default off behavior - machines will wake in response to network requests

– Sleep transitions are reliable and deterministic

• Enables easy configuration of power policy

– New group policy support

– Robust command-line tool

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ICT Driving Change

Automation

Behavioral Changes

ICT Sector

Platforms for New

Developments

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Three Directions of Change

Automation Behavior Platforms for New

Developments

Existing Devices•Automation of

industrial processes

•Building Automation

•Smart vehicles

•Optimization of

industrial motor

systems

New Devices•Smart grid

•Electric car

Data driven •Smart meters

•Onboard fuel

efficiency monitors

IT infrastructure

enabled behavior•Teleworking

•Teleconferencing

•Video conferencing

Global monitoring

Applications for

Efficient Markets

Applications for

new products and

processes design

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ICT Adding Value

The six broad categories of ICT as most likely

to add value include:

Integrated Energy Mgt.

Systems

Advanced Communications

Systems

Advanced Sensors, Meters

and Controls

Digitally Addressable

Devices

High Efficiency End Use Devices

Design and Simulation Tools

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The Opportunity

ICT is responsible for 2% of global CO2

emissions. ICT solutions have the

potential to be an Enabler to reduce by

15% of the remaining 98% CO2 emitted.

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“Commute” Components

• Flex Pass (FTE and Vendors)

• Shuttle (4K/trips/day)

• Carpool (2100 stalls)

• Vanpool ( > 600)

• Telework (WorkLink)

• Express Bus (Connector)

• Bike Parking (1000 stalls)

• Technology

– Commute website

– “Real Time” ride matching

– Active Parking Management

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Microsoft Shuttle

• On campus mobility

• On demand and fixed routes

• 100+ vehicles; half hybrids

• 4K trips/day

• GPS enabled

• Centrally dispatched

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Bicycle Support

• Onsite bicycle tune-ups

every Quarter

• Bicycle commuter courses

• Showers/towel service

• Bike to Work Day

• Added bike parking

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The Connector

• Saves 20K monthly vehicle trips

• Eliminates approximately 3800

tons carbon emissions annually

• 12 routes; each AM and PM

• 14 coaches with capacity for 1000/day

• Free for employees

• Wi-Fi; real-time schedule display

• On-line reservations system

• E-mail reminders20

RE&F

Provided

RE&F

Funded

WorkLink

WorkLink

Starter Kit

($200)

Discretionary

Home Office

Stipend

WorkLink

Suite Access

WorkLink

Starter Kit

($200)

Discretionary

Home Office

Stipend

WorkLink

Starter Kit

($200)

Discretionary

Connectivity

Allowance

Discretionary

Connectivity

Allowance

Discretionary

Connectivity

Allowance

Ca

su

al

Pa

rt t

ime

Fu

ll t

ime

Business Unit

Funded

Business Unit

Funded

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Advanced Communication

and Collaboration

Directory Services

Voice Services /

PBX

Presence and Location

Instant Messaging

Unified Messaging, Email, Fax,

VoiceCoordination

Services, Calendar,

Search

Web Repositories

Web Conferencing

Video Conferencing

Audio Conferencing

CORE CAL

Unified Communications

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Travel Solutions - RoundtableTM

• Rich end user functionality Enhanced Speaker

Focused Audio

• Immersive 360 Video Panorama

• Automatic Active Speaker Detection

• High value at low cost

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Travel Solutions - Software

• Office LiveMeetingTM –

Enables simultaneous on-

line collaboration and virtual

meetings, reducing need for

physical document transfer

and business travel

• Microsoft OfficeTM

Communications Server

2007 – an on-premise

server solution that includes

Web conferencing along

with several other

communication

technologies.

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Travel Solutions - Software

• Windows Mobile - handheld and cell

phone operating systems; enables

remote email and document access for

devices requiring less energy than

laptops or desktop computers

• Allows you to put an office in your

pocket

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WorkLink Suite

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BC Governments – Unified Communications Solution

•Reduced Travel + Commuting

•Reduced Energy Consumption

•Reduced Office Space Requirements

•Reduced Waste

•Improved Personal Productivity

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BC Government's UC SolutionBenefit: projected carbon reduction for 1000 teleworkers

Potential reduction from just under

800k tons to just under 200k tons—

a savings of over 600k tons in carbon

emissions per year!

1000k

800k

600k

400k

200k

Estimate Current Output

Measured Outcome

Savings

(tonnes of carbon emissions annually per 1000 workers)

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Energy Solutions - Software

Extending the Life of Older Computers (Software)

• Learning Network Manager (EMEA)

– One new PC can run 30 older PCs with modern software

– Allows schools to grow ICT facilities by reusing older PCs

• Digital Pipeline

– Increases access to IT and reduces environmental waste by ethical refurbishment of PCs and donations to schools and developing countries

– Pilot in 2004 of 2000 PCs to Namibia from EMEA

– Brings partners together (MARs, Recipients, Donors)

– Pays for recycling upfront via escrow account, then pays party upon proof of recycling

– Annual audits of percentage of members to ensure compliance

– Works to zero land fill recycling standards

• Microsoft Authorized Refurbisher (MAR) Program

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Total abatement potential

of SMART buildings in 2020:

1.68 Gt CO2e

Smart Buildings

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Standardise: Develop protocols to enable smart systems to interact

Opportunity: ICT can provide information in standard forms on energy consumption and emissions, across sectors, and allow messaging between devices

Monitor: Make energy and carbon emissions visible

Opportunity: ICT can incorporate monitoring information into the design and control of energy use

Account: Link monitoring to accountability

Opportunity: ICT can provide the software tools and platforms to improve accountability of energy and carbon throughout service and product life cycles, linking to business decision making

Rethink: Optimise for low-carbon, and find alternatives to high-carbon growth

Opportunity: ICT can offer new innovations that, if considered during the design phase of buildings, roads and other infrastructure can change our current ways of living

Transform: Implement smart low carbon infrastructure at scale

Opportunity: ICT can apply smart and integrated approaches to energy management of systems and processes, including benefits from both automation and behaviour change

SMART 2020 Transformation

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Key Messages

Take the Sustainability Challenge. Three main ways in which you can most

directly play a role for your firms in this area are:

• Reducing your own footprint by deploying energy

efficient products and reducing carbon embedded in

devices

• Supporting other industry sectors, e.g. contributions to

virtualization of the economy, travel substitution,

optimization and efficiency of building systems, etc.

• Actualizing and expanding the sustainability potential of

existing technology

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