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Social media analytics: why bother?
•Digital Communications Manager
(BMJ)
•MA in Electronic Communication
and Publishing (UCL)
•Completing a Diploma in Digital
Marketing (IDM)
My background
Drill down into
engagement rates for
individual tweets
Export for further
analysis and tracking
over time
3. Image is everything
• Facebook• 53% more likes• 104% more comments• 84% more click-throughs
• Twitter • 3-4x engagement of text-only
tweets• 125% more click-throughs
People like pictures!
“For me, the paper is only a small part of the
process - it's what happens to the debate after
the paper is out that is more important.”
Dr Richard Weiler
BMJ Publishing Group Limited 2014. All rights reserved.
Blog: http://blogs.bmj.com/bmj-journals-development-blog/Email: [email protected]: @clairebower
Thank You