Tourism in France and

in Academic coursesIntourmarket

March 14, 2010 - Moscow

Aix-Marseille University(Gap Campus)

Master’s Course in Tourism :PROMOTING HERITAGE & ENVIRONMENT,

MANAGING LAND & RESORTS IN MOUNTAIN AERAS

Tourism in France and

in University CoursesMajor points :

• Tourism in France

1) Recent changes in the tourism industrya) New practices b) New directions

2) Tourism in Academic Coursesa) How do university courses take these

changes into account?b) An example of a course: the Master’s

degree at Gap University - France

1- Tourism in France

1990 France: world’s tourist destination

#1 82 million international tourists

(2007)• Origin: Europeans mostly• Eastern European

countries= 4%Notre Dame :

14 million visitors

1- Tourism in France

Revenues = $ 46.3 billion (2006, World Tourism Organization)

• Share in France’s GDP = 8.3%• Share in France’s Southeastern region GDP

= 12%

High Mountain National Park

Ecrins Mountains

2-Tourism in France

a) Recent changes in tourist activities

new aspirations

•wellbeing•return to nature and emphasis on

comfort•need for cocooning and security•increasing demands

2-Tourism in France

a) Changing practices in tourism

new watchwords• less work, less stress and more

leisure• less consumption-oriented• more sharing and exchanges

2-Tourism in France

b) New directions• plan and develop : enhance the

attractiveness of an area• more sustainable tourist activities• aim for excellence and customer

satisfaction

Sustainable-oriented tourist policies

3-Tourism in universities

How do university courses incorporate these new guidelines ?

University Tourist Diploma Courses

• General training service planning

• Specific training service delivery

3-Tourism in universities

Example of a Master’s Course:PROMOTING HERITAGE & ENVIRONMENT,

MANAGING LAND & RESORTS IN MOUNTAIN AERAS

Gap University - FranceObjectives : 5 major subjects

• Environnement• Land planning• Sport and leisure activities• Management Systems• Sustainable tourism Gap

3-Tourism in universities

b) Sustainable tourism

applied to event tourism

• on the Tour de France • 2006 Winter Olympics in Turin• Ice hockey Internationals• Downhill skiing inter-university

championships• Rock-climbing and white water competitions• Mountain-bike competitions