Todays Presenters - AudioCodes · Charles Studt is the VP of Management and Marketing at IntelePeer. He ... SIP,SOA, and VoIP Security, and writes and speaks publicly on the ... (monitor,

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Todays Presenters 1. Charles Studt – IntelePeer Charles Studt is the VP of Management and Marketing at IntelePeer. He

guides the creation and rollout of the Open Communications Platform. Mr.

Studt brings over 15 years of experience in product management, marketing

and engineering leadership roles, creating innovative product and service

solutions for the telecommunications industry.

2. Alan Percy – AudioCodes Alan Percy is Senior Director of Strategic Marketing for North America at

AudioCodes, a leading provider of Voice over IP networking products and

enabling technology. Alan is a frequent industry speaker and contributes to a

number of industry journals, podcasts, webcasts and blogs.

3. Chris Stegh – Enabling Technologies Christian Stegh is the Director of Sales and Strategy at Enabling Technologies, Microsoft’s Unified Communications Partner of the Year in 2009, 2010 and 2012. Prior to joining Enabling, Chris had been

the Practice Leader of the IP Telephony and Emerging Technologies

practices at Avaya. Chris is a subject matter expert in UC, SIP,SOA, and

VoIP Security, and writes and speaks publicly on the topics.


Enabling Technologies Backgrounder

• Enabling Technologies is the leading US-based Systems Integration and consulting firm specializing exclusively in Unified Communications solutions.

• Private Company incorporated in 1992, HQ in Baltimore, MD

• AudioCodes Elite Partner

• 400+ Deployments of SIP Gateways to multivendor PBXs

• 20 IntelePeer SIP Trunk Deployments

© 2012 IntelePeer®, Inc. All rights reserved.

August 1, 2012

www.intelepeer.com

SIP Trunking

Considerations for Replacing PRIs with SIP

Charles Studt

Vice President, Product Management & Marketing

© 2012 IntelePeer®, Inc. All rights reserved. www.intelepeer.com 4 © 2012 IntelePeer®, Inc. All rights reserved. www.intelepeer.com 4

What is SIP Trunking?

Virtual connection for

packetized media using SIP

PRI replacement or

augment

Same or better than PSTN

quality

Improved economics

Multimedia capable

Suitable for existing PBX

infrastructure!


SIP Trunking Key Benefits

© 2012 IntelePeer®, Inc. All rights reserved. www.intelepeer.com 6

Customer Case Study

Leading provider of insurance and

product protection plans

1,200 at home agents

800 at peak hour

35 T1s, 10.8M minutes monthly

Replace T1s with existing DIA facilities

$15,750 monthly savings

Replace existing service provider

$162,000 monthly savings

Additional savings components

Bandwidth scale economies

Hardware & real estate

Additional cost components

Gateway/translation equipment

• $172K monthly savings

• 80% telecom OpEx reduction

• 1 month payback on CapEx


Gartner Example of SIP Trunking Cost Savings vs. PRI

Source

How to Leverage SIP Trunks, Session Border Control and Session Management for Cost Savings and UC Deployment

Gartner RAS Core Research Note G00200653

June 1, 2010

SIP PRI

$41.40 per session per

month with 870 LD mins

$57.60 per channel per

month with 870 LD mins

$4,471

savings per year

28%

savings per month


Network Interconnection Models

Dedicated IP

GigE

DS-3

TDM Voice

DS-3

OC-3

Public IP

2 x 10G Access Per Site

Supplied By Level3 & TNet


Unique Packaging Options

SIP Trunk

Offering

Per User

Per Port

Per Minute

DID Number & Setup

Existing Number Port or New Number Assignment

Caller ID

Directory Listing

Enhanced 911 Service

Inbound Calls To Telephone Number

Outbound Calls − Local

− Long Distance

− Wireless

− Toll Free

T.38 Fax Relay & Bypass


IntelePeer All-IP Platform

99.999% Reliability - Redundant

Network

Transports over 24+ Billion minutes

annually

Reaches 220 countries Internationally

IntelePeer Carrier-Grade

Media Peering Grid Service

60+ Peering Partners


Why IntelePeer?

Turn-up in 5 business days or less

Nationwide coverage

24x7x365 of extensive SIP knowledge

60+ peering partners

Proactive network monitoring to assure high quality

Qualified with leading UC & PBX vendors

Unique solutions packaging

www.intelepeer.com © 2012 IntelePeer®, Inc. All rights reserved. © 2012 IntelePeer®, Inc. All rights reserved. www.intelepeer.com

Connect with us: @IntelePeer

IntelePeer SIP Trunking Forum

http://www.linkedin.com/groups?mostPopular=&gid=3244711

http://www.linkedin.com/groups?mostPopular=&gid=3244711

© 2011 AudioCodes Ltd.

All rights reserved.

AudioCodes Confidential Proprietary

SIP Trunking: From Here to There

Painlessly

July 2012

Alan Percy

Sr. Director, Marketing NA [email protected]

How Businesses Connect Voice Today

Infonetics: SIP Trunking and Enterprise SBC Strategies: North American Enterprise Survey March, 2012

TDM/PRI still dominates • Huge opportunity remains

SIP Trunking’s Come of Age • Widely deployed and no longer

considered “experimental”

Why Such Rapid Growth in SIP Trunking?

Lower Costs per Channel • More calls fit on the same wire/bandwidth

– Using compression codecs

• More competitive environment – The market is wide open in terms of SIP Trunking

providers; no single provider dominates*

New Flexibilities • Capacity Bursting

– Add capacity only when you need it – Eg the week before Mother’s Day for a florist

• Alternative Carriers w/out dedicated facilities

SIP Trunks Enable New Services • High Definition Voice • Application Integration • Remote and Mobile workers

Centralization

Huge savings from economies of scale • For example: • Consider 100 branch offices with 3 lines each

– At 0.1% blocking, 3 lines support about 3m to 12m per hour – At 1% blocking, 3 lines support about 9m to 27m per hour – 100 sites at 3 lines each is 300 lines.

• When access is aggregated, fewer lines are required • Much fewer!

– At 0.1% blocking, the same 300-1200m requires only 13 to 34 ports – At 1% blocking, it still only takes 10 minutes per hour

• IT simplification, 1 Service Provider connection instead of 100!

Aggregation allows

34 centralized ports

to provide the same level of service as the

300 Distributed ports

.

.

.

3 lines

3 lines

3 lines

3 lines

100 Branch Offices

• 3 lines per Office

• 300 lines Total

• Multiple Providers,

contracts, facilities,

etc

Enterprise VPN

Service

Provider Ntwk

< 34 ports

While Major UC Upgrades Face Impedance

• Capital Spending restrictions

• Uncertainty over which UC Solution to deploy

• Difficulty in quantifying UC payback

• Unamortized value of existing infrastructure

• Unsupported needs

• Fax, Twisted Pair only, non-migratable numbers, etc

SIP Trunking is a great way

to get big UC savings

without the big UC price

SIP Trunk Migration: From Here to There - Painlessly

Local TDM Service Provider

• Start with Legacy TDM PBX connected directly to local Service Provider – 24 channel granularity, narrow band only

PRI TDM PBX PRI




• Add Mediant Media Gateway – Start with a Pilot for selected users only – MGW routes calls from trial users only to SIP

provider, rest route normally over PRI – Gradually shift users from PRI to SIP – Long term keep PRI subset for PSTN Fallback – No change to PBX is required

Mediant 3000 MGW - SBC

SIP SIP Int’l SIP Service Provider

PRI TDM PBX PRI

Simple “Drop and Insert”

Architecture




• Add Mediant Media Gateway – Start with a Pilot - use MGW to route trial users only to SIP provider, rest route normally over

PRI. Optionally Long term keep PRI subset for PSTN Fallback – No change to PBX is required

• In future, upgrade PBX for Unified Communications – Add SBC option to MGW, ensures Certified inter-operability with Service Provider – Use Analog MGW for support of twisted-pair only devices (eg FAX, no Ethernet locations)

Mediant MGW - SBC

SIP SIP Int’l SIP Service Provider

PRI

IP PBX

SIP

Analog MGW

SIP Trunking Certification Eliminates Deployment Delays

SIP Connect Compliant

Service Provider Certified

Certification In Progress…

The market is wide open in terms of SIP Trunking

providers; no single provider dominates *

* Infonetics: SIP Trunking and Enterprise SBC Strategies: North American Enterprise Survey March, 2012

http://www.thinktel.ca/en/home

Enterprise SBC for the Service Provider

SIP Interoperability is more complex than PRI • SIP has far more compliant opportunities for incompatibility than PRI

• SBC/MGW hybrid allows common interface device regardless of Enterprise technology

• Extensive IP and TDM PBX interoperability increases customer reach

• Enables consistent configuration and policies in Core Network

Leave the Interoperability

to us!

Security

VoIP brings Security Challenges not present with PSTN • Mature, Single Purpose PSTN solved most security issues with Out-

of-Band Signaling (drove replacement of virtually entire network)

• Multi-mission nature of IP makes security orders of magnitude more difficult

• Theft of Service is an ever present threat – Malware trolls IP addresses for unprotected SIP entry points

• All Enterprises deploy Firewalls and Encryption for Data and do not rely on the SP for protection. Voice (over IP) deserves the same…

Core SBC Protects the Service Provider, NOT the Enterprise • Service Provider can’t afford the churn/instability that per

enterprise security policies would place on Core SBC.

• Enterprise often connected to Service Provider via public internet. Enterprise risk also from public internet. Core SBC not positioned to help with that.

• Needed for Enterprise internal Site-to-Site traffic

World Class Voice

Media Gateway • 60% market share in low & mid density and third overall in

Trunk Media Gateway Revenue*

• Broadly inter-operable, and deployed in Tier 1 providers around the globe

Mediant Enterprise Session Border Controller Family • Extends MGW inter-op strength with SIP Trunking

Certifications with major Service Providers

• Extensive / flexible SIP adaptation policies for any situation

• Security, Theft of Services prevention for the Enterprise

• Hybrid capability for PSTN fallback, migration, and legacy support

• Native DSP capacity - more than just Transcoding – Fax, Echo Cancelation, DTMF detection, Encryption – All without crippling reductions in capacity

• Hosted Survivability - Call Connection support if Host is unreachable

• Voice Quality/SLA Management (monitor, report, adapt)

* Infonetics: Service Provider VoIP and IMS Equipment and Subscribers Quarterly Worldwide and Regional Market Share, Size, and Forecasts:

Unparalleled

Breath of Coverage

-

In Functionality

And Scale

Case Study: VXI with Intelepeer

• Leading provider of Business Process and Information Technology Outsourcing

• Headquartered in Los Angeles, CA with offices in 14 locations around the globe

• New client required 1,000 new agents in new offices

• Wanted to utilize existing Avaya Predictive Dialer (TDM) with SIP Trunks to reduce costs

• Selected Intelepeer CloudWorx™ for SIP Trunking

• Integrated with an AudioCodes Mediant 3000 Media Gateway

• Currently active, making thousands of calls a day


Enabling’s SIP Trunk Experience

• 400+ integrations of AudioCodes Gateways with PBXs

• IntelePeer SIP Trunk Deployments for ~20 clients

• We’re users!

In 2010:

– For just one (1) PRI at HQ, our average was $2400/month for a yearly average of $28,800 – for telco usage only – no internet/firewall/etc.

In 2011:

– Currently (with IntelePeer) - average $700/month for a yearly average of $8400!

Total average annual savings: $20,400 for one site only!

• 70% Savings compared to a single PRI


Save Money without Spending Money

• Connect the SIP Gateway to SIP Trunks

• Lease the hardware and the services to implement it

• $0 out of pocket expenses

• Use a capital or an operating lease to improve income statement or balance sheet

• Save hundreds each month while enjoying new flexibility, resiliency, and efficiency

Why AudioCodes

MGW and SBC coverage unique at these capacities • Most SIP Trunking still from TDM infrastructure*, and requires MGW

• Newer IP-PBXs call for SBC

• Mediant provides for both, including migrating/converting MGW to SBC in whole or part

Common Technology for Enterprises • Branch and Data Center deployments require similar capability but at

very different scales.

• One technology for both simplifies solution and reduces cost.

Carrier Grade Credentials • Enterprises as large as 1000 seats have largely adopted the reliability

requirements once found only in carrier networks

• Mediant devices are widely used with E911 Providers

Core Signal Processing Strength • For Transcoding, FAX, Echo Control, and Voice Quality

Additional Resources

Information on AudioCodes and migrating to SIP Trunking: www.audiocodes.com/sip-trunking

Enterprise Session Border Controllers: www.audiocodes.com/e-sbc

High Availability Media Gateways: www.audiocodes.com/mediant-1000

Enterprise Access Media Gateways: www.audiocodes.com/cpe

Datasheets, videos, case studies, whitepapers, testimonials

News and buzz via Social Media • Follow us on Twitter, LinkedIn or Facebook

http://www.audiocodes.com/sip-trunking



http://www.audiocodes.com/mediapack-1xx

http://www.audiocodes.com/mediapack-1xx

http://www.audiocodes.com/e-sbc



http://www.audiocodes.com/mediant-1000



© 2011 AudioCodes Ltd.

All rights reserved.

AudioCodes Confidential Proprietary

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Documents

Todays Presenters - AudioCodes · Charles Studt is the VP of Management and Marketing at IntelePeer. He ... SIP,SOA, and VoIP Security, and writes and speaks publicly on the ... (monitor,