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To Be Business Intelligence You Must First Be Location Intelligence
The Business Case for Spatial Analysis
H e l e n Th o m p s o nE s r i
“Esri’s data-rich maps are the
secret weapon behind many of
today's most successful brands“
Fast Company
geo•graph•ygraph•ygraph
BlockchainAutonomous Vehicles
Digital TransformationDrones
Augmented Reality
Big Data
Artificial Intelligence
Smart CitiesIoT
Smart Grid
Retail 2.0
Location is EverywhereEvery twenty-first century dataset contains location
Location is Everywhere and Everything
The Lens of Location AnalyticsCombining many different data sources and types
Structured &
Unstructured
Time & Space
aka “Place”
Social and
Behavioral
Detect the Signal in the NoisePatterns of the past, prescriptions for the future
The World is Increasingly InstrumentedEverything can now be measured, analyzed, quantified
Forecasting Futures
RedefiningPossibilities
ExplainingRelationships
The Lens of Location AnalyticsInterconnecting people, place, purpose, time, activity
Hard“What nearby restaurant,
open now, serves wings”
Very Hard“Where’s the best place to open
a buffalo wings restaurant”
Simple“What restaurants
are nearby”
Location + Time = ContextWhat people are doing, who they are, what’s on their mind
Operations
Planning
Risk Management
Logistics and Distribution
Performance Management
Driving improved strategic and operational excellence
Transportation
Operations PlanningRisk
ManagementLogistics and Distribution
Performance Management
Improve visibility and asset monitoring
Improve real-time reporting and decision making
Improve reporting and compliance
Increase decision transparency and executive oversight
Minimize deviations and impact of interruption
Optimize asset usage and performance
Expand services, markets and routes
Improve scheduling and predictability
Analyze operational connections and dependencies
Increase work force and supplier engagement
Mitigate risk or disaster impacts
Improve preparedness
Increase operational and organizational resilience
Improve business continuity and responsiveness
Reduce disruption and impact to customers and products
Improve asset performance and per unit profitability
Improve return on capital investment
Reduce waste and route deviation
Improve process and performance insight and monitoring
Enhance decision collaboration and information sharing
Optimize distribution and asset performance
Improve planning, scheduling and budgeting
Improve performance and visibility cross transport types
Reduce exceptions, customer dwell and missed schedules
Network
Planning
Marketing
Risk Management
Corporate Security
Performance Management
Optimizing life time value and customer engagement
Financial Services
Network Planning
MarketingRisk
ManagementCorporate
SecurityPerformance Management
Enhance strategy for new site selection
Analyze proper balance of stores per market
Increase visibility and collaboration into scheduling, budgeting, planning and decision making
More efficient store (re)development projects
Increase customer understanding based on life-time value to organization
Decrease risk of losing best customers to competitors
Increase return and effectiveness of spend
Improved marketing strategy and customer targeting
Quantify risk within portfolio using socio-economic and hazard data
Analyze risk by local market conditions
Perform analytics on perspective commercial loans
Understand impact of natural disaster on portfolio
Create greater efficiency across operations using geographic context and data
Analyze share of wallet and performance by location, product, etc
Identify patterns, generate insight and market opportunity
Analyze campaign gaps and performance by market and segment
Improve corporate security and real-time resilience
Better plan, prioritize and allocate asset protection resources
Forecast, monitor and mitigate the impact of man-made and natural threats
Improve personnel protection and security
Market
Planning
Marketing
Risk Management
Site
Analysis
Portfolio
Management
Enhancing strategic investment and development decisions
Real Estate
Market Planning
MarketingRisk
Management
Site
AnalysisPortfolio
Management
Understand how much to invest, where and when for maximum ROI
Readily analyze national and local linkages to improve understanding
Improve decision-making and timing with the lens of location
Optimize development strategies with hyper-local insight
Determine highest and best use to shape and prioritize investments
Improve audience engagement and storytelling appeal
Increase returns on marketing spend
Create interactive, digital flyers, pitch books and collateral
Easily combine creative and design tools with spatial data and maps
Improve collaboration across teams and the entire organization
Reduce investment and execution risk with improved financial analysis and forecasts
Improve the quality and strategic value of client advise and engagement
Enhance competitive and tenant mix analysis
Reduce physical and execution risk using socio-economic and hazard data
Enhance monitoring and surveillance
Better understand when to sell, when to re-invest and enhance disposition strategies
Enhance portfolio diversity and adapt to local market trends
Improve tenant mix, investment analytics and competitive development with improved local market knowledge and insight
Improve facilities management and indoor analytics
Enhance site analysis and user selection
Invest in the best sits using benchmarking and suitability analysis
Simplify highest and best analytics workflow and data integration
Improve workflows and collaboration between executive, marketing and research teams
Reduce costs while improving results and performance metrics
Market Development
Marketing
Store and Risk Operations
Logistics and Distribution
Buying and Merchandizing
Creating a customer-centric view across the entire organization
Retail
Market Development
MarketingStore and Risk
OperationsLogistics and Distribution
Buying and Merchandizing
Enhance strategy for market development and site selection
Analyze and optimize stores distribution against market demand
Maximize the coverage of “best” customers and profitable segments
Increase visibility and collaboration into scheduling, budgeting, planning and decision making
Increase customer understanding using location, social and movement data
Increase ROI on market spend
Decrease competitive customer losses
Understand purchase and engagement channels
Contextually enrich real-time and big data
Improve operational performance and measurement
Quantify risk within portfolio using socio-economic and hazard data
Enhance fraud analysis, loss prevention and surveillance
Better allocate asset protection based on trends and patterns
Improve merchandize mix and category management
Enhance product localization while reducing inventory
Improve customer understanding and engagement
Improve assortment and store configuration
Reduce out of stock and overstocks
Optimize distribution and network planning
Improve customer delivery and distribution strategies
Visualize, monitor and respond to supply chain interruption and risk
Optimize supply chain to reduce logistics costs and volume
Improve customer response and service
Operations Planning
Production and Compliance
Risk Management
Logistics and Distribution
Performance Management
Maximizing customer insight and product availability
Manufacturing
Operations and Planning
Production and Compliance
Risk Management
Logistics and Distribution
Performance Management
Optimize warehouse and DC placement
Minimize the cost to service and supply a market
Improve balance of facilities and production per market
Maximize market reach with minimum costs
Identify and service best customers in market
Improve ROI on capital projects and expansion
Enhance SLA compliance and reduce penalties
Improve customer service and life time value
Optimize production efficiency and stock management
Improve facilities management
Ensure product and work force security and compliance
Analyze economic and operational risk by local market conditions
Improve work force safety and asset protection
Monitor physical, environmental and socio-economic risks
Understand impact of natural disaster
Assess business loss, interruption and develop contingency plans
Visualize KPIs
Integrate with BI to provide additional insight through maps and spatial analytics
Visualize performance by location, by product
Increased visibility and collaboration across scheduling, budgeting, planning and decision making
Optimize distribution and network planning
Visualize supply chain risk and performance
Optimize supply chain and reduce inventory volume
Reduce Third-party Logistics (3PL) costs
Improve customer service and response time
Underwriting
CAT Management
Claims Management
Performance Management
Sales and Marketing
Creating a customer-centric view across the entire organization
Insurance
UnderwritingClaims
ProcessingPerformance Management
Sales and Marketing
Gain a more detailed
understanding of
portfolio risk impacts
Improve policy pricing
accuracy and overall
competitiveness
Prospect for clients
while accounting for risk
Improve accumulation
analysis and decision
making across the entire
organization
More accurately model, visualize and understand single or multiple hazards
Improve pre-event planning, in-event execution and post-event response
Improve monitoring, coordination and analysis of events via a single view of risks
Deliver improved and more proactive customer service
Improve efficiency in servicing claimants and exceeding their needs
Optimize loss adjuster deployment and in-field management
Manage real-time loss information to reduce response and costs
Predictive analytics to automate or optimize the deployment of resources
Improve fraud analytics
Streamline the creation of agent territories and lead sourcing
Improve customer marketing and reduce competitive pressure
Increase returns on marketing spend and customer life time value
Apply the right marketing strategy to the right customer by territory or market
Streamline analysis and integration with enterprise systems
Visualize sales performance by location, by product
Uncover geographic patterns and trends not visible via other techniques
Improve efficiency across operations using geographic context and data
CAT Management
Actionable Advice Over AnecdoteClients expect guidance and direction not data
“Without data, you’re just another person with an opinion.”
W. Edwards Deming
All Business will be Geo-EnrichedReshaping expectations, strategies and execution
Minimizing Business
RiskImproving
OperationalPerformance
MaximizingCustomer
Satisfaction
HELEN THOMPSONEmail : [email protected]
