Our industry leading integration with InterAction, enables marketing and business development teams to be in control of their firm’s communications and be better connected to their clients.

Marketing & business development

eMarketing

Tikit eMarketing

Tikit was the first company to write an emarketing solution for InterAction and we have been building on that heritage ever since. By leveraging our understanding of the end-to-end process of building relationships through tightly integrated CRM and emarketing activity, our aim is to put you in control. Being in control means doing what you need to do, when you need to do it, without concerns about additional costs or external help. We don’t charge you per email - you can send as many mailings as you like. It means using a system that is simple and intuitive, yet powerful and one that ensures all relevant activity can be simply shared with the rest of the firm.

Better connected communications

Tikit eMarketing puts you in control of:

• Design.

• Targeting.

• Delivery.

• Feedback.

Efficient and effective communication is the lifeblood of any firm. But being better connected to your contacts is not just about sending them emails – it’s a process that involves close coordination between marketing and the people developing those business relationships. The free exchange of information via the CRM system is key, which is why Tikit eMarketing is so closely tied to InterAction.

• Email production.

• Events.

• Regulatory compliance.

And it is designed, implemented and supported by people who not only know the software, but who have a deep understanding of InterAction too!

• Tikit eMarketing is easy to adopt and use. It puts the ability to create high quality high impact, clearly branded and powerful communications in your hands. Nothing will constrain your creativity or delay your campaign.

• There’s no need to bring in third parties to create your emails. You can do it yourself in a clear, intuitive, drag -and-drop interface.

• Create, amend and design your own templates in-house, in a system that gives you infinite flexibility. Templates speed the production of emails by storing all of the relevant configuration you need to send a mailing – simply add new copy and choose the recipient list.

In control of design

Your email - your way. Every firm is different and Tikit eMarketing gives your firm the flexibility to work the way you want to – without compromise and without incurring additional costs.

• Maintain complete control of brand identity with templates, stylesheets and approved images, which ensure everyone’s emails are on brand at all times.

• Want more control? Experienced email designers can work directly in HTML giving them ultimate control over the content.

• Want to outsource design to an agency, or do you have in-house HTML designers? No problem. In two clicks HTML file can be loaded into Tikit eMarketing with no loss of formatting and no additional effort.

• Tikit eMarketing registers the contact’s details and mailing preferences; including the topics they are interested in and their language preferences within InterAction. These can be leveraged to tightly target your future communications.

• Automatically update ‘areas of interest’ fields in InterAction or add contacts to lists based on links they click.

• Our dynamic content feature allows you to send a single email to a large list, and for each individual contact on that list to receive only the content they have expressed an interest in.

In control of targeting

When you demonstrate respect for a contact, it shows them that they matter to your firm. This can be achieved by understanding the contact and what they’re interested plus ensuring preferences and special requirements are remembered.

• In order to maximise open rates an email can be sent from multiple ‘senders’ so that each recipient receives an email from someone they have a relationship with.

• Use InterAction lists as exclusion lists to make sure you don’t send unwanted content to anyone.

• The payoff? You can easily and consistently mount highly targeted campaigns that drive business results and support the firm’s strategies.

• Emails come from your domain - indistinguishable from an email sent from Outlook - apart from the design.

• Never send to a bad email address again and cut down on bounce-backs. The system can automatically scan all email addresses in your InterAction database to confirm that they are valid. Invalid addresses are excluded from communications.

In control of delivery

You spend a lot of time constructing emails; carefully considering the design, the copy and the subject lines to give your mailings the best chance of being read. All of this would count for nothing if the email never reaches the recipient. Tikit eMarketing contains a host of features to maximise the chances of your mail getting through.

• Check emails prior to sending to ensure correct rendering in multiple email clients and on multiple mobile devices. Use reporting to understand which email clients and devices your clients view your emails on.

• Check emails against spam filter rules to make sure your carefully crafted mailings don’t get caught.

• Tikit eMarketing records the client’s responses to your communication directly within InterAction.

• We keep track of who you’ve communicated with, which mailings they’ve received and how they’ve responded to each one.

• A comprehensive reporting dashboard allows you to see at-a- glance how effective your mailings have been and how they compare to one another.

In control of feedback

Email marketing is not a one-way street. The way in which recipients react to your messages tells you an enormous amount about them, their preferences and the effectiveness of your strategy. With Tikit eMarketing you are never in doubt about the success of a mailing.

• We record sends, opens, clicks, exclusions, bounce-backs, failures and behaviour patterns.

• The bounce-back function allows automatic processing of bounced emails and can prevent emails being sent again to known ‘bad’ addresses.

• The feedback from Tikit eMarketing can be used to continually improve the quality and relevance of your communications.

• Create templates that only allow users to contribute content - not to change the design. Safely delegate the creation of email content while retaining control of look and feel.

• Use local, or junior, resources to create emails, but require approval from authorised users prior to sending.

In control of email production

Responsibility for the creation of email marketing campaigns varies. Some prefer to keep it within marketing while others allow certain individuals or departments to use the technology to do their own localised mailshots. We put you in control, however you want to work.

• Allow your lawyers to send a personal Outlook email with a personalised link to an event RSVP form – the form works as if it was sent as part of a Tikit eMarketing campaign and records the response directly to your CRM.

• Template an event with emails (invites, reminders and confirmations) and forms (acceptance, preferences and options) and then simply clone and reuse for the next event you run.

• Track event acceptances in your CRM as well as any additional information the event requires.

• Remember contact preferences and display them for confirmation when they accept an event.

• Paid-for events are supported through PayPal or PayFlow and you can take offline payment by cheque or invoice.

In control of events

Events are one of the key relationship building activities undertaken by law firms. They give your lawyers the chance to meet their contacts and allow your firm to demonstrate credibility. A well-run event gives clients a positive impression of the firm, but you need time and space to organise the details. Tikit eMarketing takes care of the invite, response, preferences and attendance process, so you have more time to be creative with the rest of the event.

• Event check-in page allows event managers to check contacts in to an event and record the information in InterAction.

• Know exactly who opened, clicked to respond, who accepted or declined, and attended, was a no-show or a walk-in – all displayed against their contact record in InterAction.

• Schedule your event emails in advance to automatically send on the date and time you want. Recipient lists can be configured according to RSVP responses from the previous emails.

• To mitigate regulatory risks, Tikit eMarketing enables opt-in marketing best practice and provides state of the art data security.

• Anti-spam infringements are avoided by deploying easy to apply opt-in and opt-out options.

• Consent information exchanged seamlessly with InterAction, works with InterAction’s own compliance features.

• The system can be configured to prevent the sending of emails to those contacts not positively opted-in.

In control of regulatory compliance

For a law firm trust is all important. Clients must be assured of a law firm’s probity. Careless email marketing controls can easily fall foul of regulations such as GDPR, CCPA and CASL and as the contact is receiving the emails directly, any lack of adherence to the regulations is obvious. Even where there is no applicable regulation, continually sending emails to those who have asked to opt-out does nothing for the firm’s reputation.

• For GDPR, CCPA and CASL compliance, contacts can issue an individual rights request via an online form and progress can be tracked. Marketing email sends are automatically suppressed when a rights request has been issued.

• One-click deletion of contact information within Tikit eMarketing in response to ‘right to erasure’ request.

• One-click production of data held in response to ‘right of access’ request.

• One-click production of data in machine readable format in response to ‘right to data portability’ request.

• Records can be automatically deleted after a period of time.

Designed, implemented and supported by a team that understands marketing, business development and InterAction as well as our own software

Delivering a solution that will benefit the whole firm, requires an understanding of the way firms work and the technology they employ. It’s about engaging everyone in the firm in the process of developing client and prospect relationships and providing them with the tools and information they need to do it effectively and efficiently.That’s why Tikit eMarketing is designed, implemented and supported by people who actively work with firms on their CRM strategy, as well as on our own set of products.

Our Product Management team has an average of 15 years working directly with InterAction and uses this experience to constantly drive our Tikit eMarketing solution forward in-line with the emerging needs of law firms.

Tikit consultants actively work with InterAction clients; undertaking upgrades, integrations and development of the system. These same consultants implement Tikit eMarketing with a view to ensuring it most effectively supports the firm’s relationship development and CRM strategy goals.

Our consultants implement a tightly coupled InterAction and Tikit eMarketing solution, so we ensure our global support team are capable of handling the end-to-end process of marketing activity.

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Oct 2020 / 1

To find out more, talk to a member of the Tikit team today.

+44 (0)20 7400 3737 (Europe) +1 888 878 4548 (North America)

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