eMarketing OvervieweMarketing Overview

Digital Performance Inc.2700 Cherry AvenueLong Beach CA 90755866.469.7623dpsales@digitalperformance.comwww.digitalperformance.com

Why focus on the Internet?Why focus on the Internet?

Acquire new customers – reach new markets

Cost effective way to reach auto enthusiasts

People use it to find “hard-to-find” parts

Aftermarket Parts are the highest dollar volume products sold on the Internet

OverviewOverview

About Digital Performance Inc. Statistics on Internet Use Today

Tips to Get Listed High on Search Engines Like Google and Yahoo

Online Advertising – Why Do It?

Other Ways to Market Online

Improve Your Website

Digital Performance Inc.Digital Performance Inc.

eCommerce web development & integration

eCatalog content manager & delivery performance parts cataloging software

Build and maintain product data (on website, price lists, application charts)

eMarketing strategies and solutions Search engine placement & optimization

DPI’s Aftermarket Search Engines

A leading eBusiness Solutions Provider with products and services tailored for the Automotive Aftermarket.

Search Engines StatsSearch Engines Stats

Over 150 advertisers

13+ million visitors

265+ million page views

Parts look up has over 800 manufacturers and 1,000,000 performance parts indexed Search by Manufacturer, Part #, or Category

Over 36,000 aftermarket companies listed – manufacturers, distributors, publications and service providers

OverviewOverview

About Digital Performance Inc.

Statistics on Internet Use Today Online Advertising – Why Do It?

Other Ways to Market Online

Improve Your Website

Statistics on Internet Use TodayStatistics on Internet Use Today

Two out of every three Americans spend time online.

Pew Internet & American Life Project

42% search for performance parts online Performance Stores, Inc.

45% of people visit Automotive sites Reuters

95% of SEMA companies have websites SEMA

Need to Focus More on InternetNeed to Focus More on Internet

Only 5 out of 50 SEMA companies surveyed use proper search engine techniques*

eCommerce adds 10% to 20% revenue to a traditional brick-and-mortar company*

Auto parts exceeded $1 Billion in sales on eBay

MarketingVOX News

* Survey by Digital Performance Inc.

OverviewOverview

About Digital Performance Inc.

Statistics on Internet Use Today

Online Advertising – Why Do It? Other Ways to Market Online

Improve Your Website

Why Advertise on the Internet?Why Advertise on the Internet?

Highly effective

Can track results

42% look for auto parts online

Niche sites can target your demographic better and are usually less expensive

Most online marketing options are significantly less than print advertising

DPI Search Engines of the DPI Search Engines of the AftermarketAftermarket

Market exclusively to Aftermarket Industry and enthusiasts

Advertisers get on average 350 visits daily

Over 100,000 visitors daily

Over 265 million page views

StreetPerformance Home Page StreetPerformance Home Page FeaturesFeatures

Market segments help narrow Market segments help narrow down your search by specialty down your search by specialty or interestor interest

StreetPerformance Home Page StreetPerformance Home Page FeaturesFeatures

Main Categories Main Categories help narrow your help narrow your search down by search down by specialty parts and specialty parts and equipmentequipment

StreetPerformance Home Page StreetPerformance Home Page FeaturesFeatures

Check out the Check out the latest products latest products offered on the offered on the Home Page or by Home Page or by Market SegmentMarket Segment

StreetPerformance Home Page StreetPerformance Home Page FeaturesFeatures

Find shows and Find shows and events in your events in your area, or catch up area, or catch up on the latest on the latest industry newsindustry news

Home PageHome Page advertisers get advertisers get maximum exposuremaximum exposure

StreetPerformance Home Page StreetPerformance Home Page FeaturesFeatures

Tab Home PageTab Home Page advertisers advertisers get get maximum exposure maximum exposure in a in a specialized market segmentspecialized market segment

StreetPerformance Tab Home PageStreetPerformance Tab Home Page

StreetPerformance Tab Home PageStreetPerformance Tab Home Page

Main CategoryMain Category advertisers advertisers get get excellent exposure excellent exposure in a in a specialized product linespecialized product line

Main Category PageMain Category Page

Main Category PageMain Category Page

Category Listings Category Listings is the most is the most affordable level for advertisers affordable level for advertisers looking for looking for great exposuregreat exposure

Category Listings PageCategory Listings Page

Premium Listings Premium Listings show up first show up first on on allall category listing pages category listing pages

Category Listings PageCategory Listings Page

Publish eCataloged PartsPublish eCataloged Parts

Manufacturers can publish popular Manufacturers can publish popular parts to StreetPerformanceparts to StreetPerformance

Distributor ProgramDistributor Program

Enrolled distributors’ banners Enrolled distributors’ banners show up on show up on all products pagesall products pages for the brands carriedfor the brands carried

Suggested Online Marketing BudgetSuggested Online Marketing Budget

Dedicate 30% to 40% of total marketing budget for online marketing

Suggested online marketing budget allocation: 30% on Website Improvements

Improve navigation – make it easy to find parts

Improve content – detailed parts info, tech tips, installation instructions, etc.

Optimize for search engines

25% on PPC or CPM programs 10-20 keywords – choose specific keywords/phrases

40% on Niche sites StreetPerformance, AutomotiveDigest, etc.

OverviewOverview

About Digital Performance Inc.

Statistics on Internet Use Today

Tips to Get Listed High on Search Engines Like Google and Yahoo

Online Advertising – Why Do It?

Other Ways to Market Online Improve Your Website

Press Releases with dpiWirePress Releases with dpiWire

Use press release services Digital Performance’s dpiWire service

Over 250 aftermarket publications

Send press releases day or night

eNewsletterseNewsletters

DPI’s eNewsletters go to over 80K subscribers every month Showcase products Press releases New advertisers Industry events

Send your own eNewsletters on a regular basis

TestimonialsTestimonials

“There’s a buzz right now in the Industry… everyone we talk to has great things to say of StreetPerformance and RaceIndustry…”

.: Oscar A. RomanoGeneral ManagerFerrea Racing

TestimonialsTestimonials

“Our business immediately increased after signing up with with the advertising programs…”

.: Dave WhiteOwnerWhite’s Pit Stop

TestimonialsTestimonials

“StreetPerformance is the best directory I’ve ever used and has driven a bunch of traffic to our website…”

.: Kevin SchultheisGeneral ManagerPerformanceDepot.com

TestimonialsTestimonials

“As soon as we started advertising on StreetPerformance, both our web traffic and sales leads just skyrocketed…”

.: Al LoveraOwnerREV

Thank You!Thank You!Please contact us for more information on the services Please contact us for more information on the services outlined in this presentation.outlined in this presentation.

Digital Performance Inc.2700 Cherry AvenueLong Beach CA 90755866.469.7623dpsales@digitalperformance.comwww.digitalperformance.com