eProspecting vs. eMarketing

www.act-on.com | @ActOnSoftware | #ActOnSW

Bret SmithFounder & Managing Principal, High-Impact-Prospecting

Jeff LintonProduct & Field Marketing, Act-On Software

eProspecting vs eMarketing Deliver Monetized Leads Faster


Today’s Presenters

Jeff LintonProduct & Field Marketing

Act-On Software

Bret SmithFounder & Managing Principal

High-Impact-Prospecting


Agenda

• Challenge

• Choosing a Solution

• Implementation

• Results

• New Project – New Opportunities

• Partnering with Act-On

• Closing – Q&A


Challenge

• Why were you looking to change?

• What specifically wasn’t working?

• What was the cost of not making the change?


Choosing a Solution

• What goals were identified?

• What type of plan was put in place?

• What steps were taken?

• What did you find and how long did it take?


Implementation

• Quick Start-up Time

• Hit the ground running

• No drain on resources


Results #1 – Saving Time and Labor Costs

• What happened after the implementation?

• Was it what you expected?

• What advise would you provide today?


Results #2 – Deliverability

• How is this different from the past?

• Where is the value for you and your company?


New Projects – New Opportunities

• What specific growth have you experienced?

• How is this changing your company?


Partnering with Act-On

• What specific growth have you experienced?

• How is this changing your company?


Closing

• Case study“Demand Generation Agency Saves 1,000 Hours/Year of Labor – While Increasing Market Opportunities”

Download

http://www.act-on.com/customers/customer-case-studies/high-impact-prospecting


Q&A

• Bret Smith• Founder & Managing Principal• High-Impact-Prospecting• [email protected]

• Jeff Linton• Product & Field Marketing• Act-On Software• [email protected]

mailto:[email protected]

mailto:[email protected]

Documents

eProspecting vs. eMarketing