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TIDES Business Incubator Newsletter || Dec-Feb 2019 Page 1
TIDES Edge
Indian Institute of Technology (IIT) Roorkee ranks amongst the best technological institutions in the
world. We are a trend-setter in supporting entrepreneurial culture and enabling our students to action
their ideas in various fields of science and engineering.
By established Technology Innovation & Development of Entrepreneurship Support (TIDES) business
incubator at Roorkee campus we aim to create an ecosystem to transform innovations into successful
technopreneurial ventures.
TIDES business incubator is supported by the Start-Up India Program, Department of Science and
Technology (DST), Ministry of Electronics and IT (MeitY), National Science and Technology Entrepre-
neurship Development Board (NSTEDB) and other agencies.
TIDES is emerging as an innovation hub for young people to accelerate their ideas to successful start-
ups by providing incubation at various locations such as Greater Noida Campus
TIDES Edge aims to provide the latest initiatives and other useful information and opportunities regard-
ing the startup ecosystem at TIDES and beyond.
TIDES Business Incubator Newsletter December - February, 2019
Dr. Sanjeev Manhas
Faculty Incharge, TIDES
MESSAGES
Welcome to the TIDES Edge!
India's startup ecosystem has seen eight startups joining the unicorn club in the last year. Now,
the average time taken by a startup to attain a billion-dollar valuation in India has come down to
between five and seven years, whereas in the US it is around seven to eight years. However, India
still lags China’s four to five years. The newest entrants to unicorn club are moving towards expan-
sion and profitability. This augurs well for the Indian entrepreneurs wanting to start their own ven-
tures.
The startups need to develop “Fail-Fast” attitude. Speed is the key to surviving and excelling in the
fierce competition in the market. Startup have to plan and execute a year’s strategy instead of
planning for a five-year strategy. Time is the key in this era and it is highly likely that many more
startups may be working on a similar idea and will bring the product to the market and capture it.
I am sure, going forward in 2019, the startup ecosystem in the campus will be even more stronger
and conducive to budding entrepreneurs and innovators. I wish them to reach pinnacle of success
“Citius, Altius, Fortius”.
Happy reading!
Azam Ali Khan,
CEO, TIDES, IIT Roorkee
TIDES Business Incubator Newsletter || Dec-Feb 2019 Page 2
Dogga Raveendhra, CTO of Zunik Energies and his team
are change makers, whose vision is to revolutionize the Indi-
an electric market. Acknowledging his teams effort he says
‘Great things in business are never done by one person, they
are done by team of dedicated people’. Their team have cre-
ated a innovative solar PV inverter which has a smaller size,
less cost, greater volume and enhanced life span. Dogga
was awarded with a fellowship by Government of India to go
USA and do research on Solar PV Systems at FREEDM
System Centre, NC State University with the team of Profes-
sor DC Hopkins. He said ‘When I was in US, I learned how
advanced they are in the technology arena to create more
sustainable, renewable and efficient energy systems so that
load on fossil fuels can be reduced and a greener society be
created.”
When he returned back to India, with the support of Dr. M K
Pathak he developed a new inverter topology which better
suits single stage solar PVs. It was here when he learned
about TIDES Business Incubator and wished to realise his
dream of going commercial. He talked about the incubation
process and how TIDES was able to help his team by provid-
ing necessary facilities, professional mentoring for further
development of business plan, helping in search of target
markets, market entry strategies and overall exposure to the
world of entrepreneurship.
Zunik Energies was selected by DIPP among top 30 startups
in India for SLUSH 2018, held in Helsinki, Finland and also
was selected by APIS for sponsoring TA/DA in the men-
tioned event. Working in conjunction with government of In-
dia schemes such as make in India. They want to manufac-
ture and export this technology worldwide in an effort to push
the technological envelope even further while benefiting the
world in whole.
He said “commercialization and development are tough tasks
and I needed a team who have a similar beliefs and vision.
We believe better health can be attained through cleaner air,
water, and soil; greater energy security can be attained due
to reductions in imported fuel. Stronger economic growth
through creation of greater number of jobs, reduction of
greenhouse gas emissions which is the main cause of cata-
strophic climate change, global warming and severe weather
disruptions’
SAPLING TO SUCCESS
Bringing life to an Idea through belief and teamwork for a revolution
TIDES Business Incubator Newsletter || Dec-Feb 2019 Page 3
TIDES UPDATE
Entrepreneur Lecture Series
With the growing interest of students in entrepreneurship, TIDES has initiated ‘The Entrepreneur Lecture Series” in which
industry leaders are called to motivate
students to pursue their dreams and
realise their ideas for betterment of the
society in whole. Our first lecture was
given by none other than Ms. Kalpana
Saroj, chairperson Kamani Tubes Ltd.
Hailed as the original “Slumdog Million-
aire” she is reason behind a small com-
pany running on losses to become a
company worth an estimate 2000
crores. With a clear understanding of
challenges faced by the youth she was
able guide students to face and learn
from their problems so that they stay
strong when actual life challenges face
them. In the fast paced society, pa-
tience is being lost and people are los-
ing self belief which according to her is
the strongest emotion in a persons life
for achieving their dreams. She said
‘Giving up is a guaranteed road to failure while putting time into something, with or without quick results, creates chances
for success.’
After meeting the director, IIT R Dr. A K Chaturvedi she acknowledged the efforts of IIT R in nurturing talents of students in
this progressive era.
She visited TIDES Business Incubator to see the upcoming entrepreneurs of this country and how well are they nurtured.
Startups from TIDES including, founder of Zunik Energies Mr. Raveendhra Dogga and his team had an interactive session
with Ms. Saroj where they discussed their inception and development. She motivated them by tackling their fear of failure in
this ruthless world and concluded her visit by saying ‘I am extremely happy that TIDES Business Incubator is giving great
encouragement and support to aspiring entrepreneurs and with such support you can fulfil your entrepreneurial dream.”
TIDES Business Incubator Newsletter || Dec-Feb 2019 Page 4
BOSCH MOBILITY SOLUTIONS visiting TIDES
Bosch, recognising the need of entre-
preneurs to solve problems of next
generation mobility solutions, came to
TIDES to interact with the Incubates to
know what they are working on and
how can they be utilised in solutions.
Mr Prashanth, Senior GM Mobility So-
lutions, Bosch along with his team
asked the teams about their business
plans and the challenges they are fac-
ing while getting traction in market.
They helped them to differentiate them-
selves from the competition and find
alternative solutions to disrupt the mar-
ket. They were impressed by the ac-
tiveness of the program.
TIDES MEETING MEITY
Shri Ajay Prakash Sawhney, Secretary, Ministry of Electronics & Infor-
mation Technology visited IIT Roorkee and TIDES on 2nd February to
attend E-Summit organised by TIDES and EDC. With closer interac-
tion between government policy making organisation and educational
institutes, greater social objectives can be realised with innovative
solutions. While addressing the audience he talked about various
changes that have taken place recently and the rapid growth of mobile
services in Indian landscape, allowing for greater reach which is help-
ing in faster development of economy.
He visited TIDES to understand and motivate the startups for faster
application of IoT services in rural/urban areas so that information
spread is efficient. He believes that startups in association with educa-
tional institutes can redefine India’s IoT industry as they are passion-
ate about their work and can provide effective solutions at a affordable
price. He said ‘ I feel young and motivated in this institute and wish to
join the organisation to do research and development someday in my
life”
Startups like Zunik Energies,
Recogsquare, Dirghadhi who are work-
ing on inverter technology and object
detection using radar frequencies were
point of interest for Bosch. Bosch is
working hard to bring hybrid technology
and autonomous driving into mass mar-
ket and such startups can help them in
standardizing the products.
TIDES Business Incubator Newsletter || Dec-Feb 2019 Page 5
NIDHI ACCELARATOR
TIDES Business Incubator has been selected by Depart-
ment of Science and Technology to host National Initiative
for Developing and Harnessing Innovations (NIDHI) acceler-
ator program and seed support system in which is deigned
for early stage startups with innovative technologies in Inter-
net of Things (IoT) and B2B sector. The program arms the
startups through 16 weeks of rigorous mentoring and net-
working opportunities so as to accelerate their growth and
economic validity. The program will be managed by a steer-
ing group with representatives from TIDES Business Incu-
bator, IIT Roorkee, NCR incubation ecosystem, and other
corporate entities.
The 16 week program is divided into 3 parts, to create a
clear understanding about the accelerator program.
1st Boot Camp: In this the startups will be explained about
accelerator program, business plan structuring and valida-
tion of idea.
2nd Startup acceleration phase will primarily focus on devel-
oping the idea and to escalate and intensify their develop-
ment and commercialization process. All factors related to
creating a business are covered here (legal, marketing, etc.)
3rd Demo and Launch will be the final part of the program.
In this customer validation will be done through market sur-
vey and startups shall be connected with venture capitalists.
TIDES Business Incubator Newsletter || Dec-Feb 2019 Page 6
STARTUP LEXICON
Bridge Loan: Also known as swing loan. It is a short
term loan to bridge the gap between major financing.
IPO: Initial public offering. The first time shares of stock
in a company are offered on a securities exchange or to the
general public. At this point, a private company turns into a
public company (and is no longer a startup).
Pro Rata Rights: Also known as supra pro rata rights.
Pro rata is from the Latin 'in proportion.' A VC with supra pro
rata rights gives him or her the option of increasing his or
her ownership of a company in subsequent rounds of fund-
ing.
SaaS: Software as a service. A software product that is
hosted remotely, usually over the internet (a.k.a. "in the
cloud”).
Capped Notes: Refers to a "cap" placed on investor
notes in a round of financing. Entrepreneurs and investors
agree to place a cap on the valuation of the company
where notes turn to equity. This means investors will own a
certain percentage of a company relative to that cap when
the company raises another round of funding. Uncapped
rounds are generally more favorable to an entrepreneur/
startup.
Vesting: When an employee of a company gains rights
to stock options and contributions provided by the employ-
er. The rights typically gain value (vest) over time until they
reach their full value after a pre-determined amount of time.
For example, if an employee was offered 200 stock unites
over 10 years, 20 units would vest each year. This gives
employees an incentive to perform well and stay with the
company for a longer period of time.
Valuation: The process by which a company's worth or
value is determined. An analyst will look at capital struc-
ture, management team, and revenue or potential revenue,
among other things.
Recapitalization: A corporate reorganization of a com-
pany's capital structure, changing the mix of equity and
debt. A company will usually recapitalize to prepare for an
exit, lower taxes, or defend against a takeover
Freemium: You give the basic product away for free
and then try to upsell features to your customers. This mar-
keting ploy is often used in directory businesses.
TIDES Business Incubator Newsletter || Dec-Feb 2019 Page 7
CHANGEMAKERS
Recogsqaure:Customer Specific marketing for Retailers through AI
Recogsquare is the youngest TIDES incubates, currently
incubated at TIDES, IIT Roorkee Greater Noida Extension
Campus. They are a team of four members Kunwar Raj,
Sarthak and Amit who found a gap in the retail sector where
majority sales still do take place. Through facial and prefer-
encial analysis from Invoid AI they are able to leverage deep
expertise in Computer Vision which is enabling enterprises
improve business efficiency. They are bringing advamced
analytics via a dashboard offline retail space. INvoid uses
machine learning and big data analysis for accurate data
mining, hence better customer understanding and results.
This helps the retailers to better customize their products
and tailor their services according to the consumer liking for
better experience and customer retention hence giving valu-
able competition to online retailers. TIDES has recognised
the future potential of this technology in Indian landscape
where retail segment is still growing in the face of online
retailers and stores are looking into new ways of differentiat-
ing themselves.
Currently they are being used by hospitality service chains,
corporate using it to verify backgrounds of future employees
through government IDs, retail stores for customer valida-
tion.
TIDES Business Incubator Newsletter || Dec-Feb 2019 Page 8
Dirghadhi: God’s eye for the Agriculture Sector in India
Dirgadhi is a startup founded by Dr. Dharmendra Singh, pro-
fessor IIT-R and incubated at TIDES Business incubator. It
aims to revolutionize the agriculture sector by making IoT
technologies reachable to end customer, understandable and
cost efficient. With use of Microwave Imaging and Space
Technology Application lab they monitor soil through satellite
imagery to understand the changes happening due to climate
change and over production.
Satellite Based Agriculture Information System (SBAIS) is
India’s first satellite data based online information for agricul-
ture/crop monitoring at district and tehsil level, currently in
Uttarakhand. The system is based on the analysis of multi-
temporal satellite data and composed of mainly two modules
namely “classification” and “Crop Monitoring”.
In classification module, the location of greenness/vegetation
could be identified, as the agricultural area is segregated from
other land cover classes over period of time.
The crop monitoring module is based on Normalized differ-
ence Vegetation index (NDVI) which is a measure of plant/
crop “greenness” based on the photosynthetic process of chlo-
rophyll content and hence identifies the crop health. This all is
aimed at increasing farmer’s production at very cheap costs so
that their profits increase and more automation can be brought
in for sustainable land use.
TIDES Business Incubator Newsletter || Dec-Feb 2019 Page 9
Raspberry Pi 3: It is a single board microcomputer
which is a pretty useful device for embedded and IoT ap-
plications. The Raspberry Pi 3 has an on board Wi-Fi with
which you can directly connect it to internet for sending
data(e.g. sensor data) and receiving data(e.g. your com-
mand via app or website) through internet.
Tectronix Function Generator: Designs are often com-
plex and demands a variety of stimulus signals during
test. With standard waveforms, arbitrary waveform capa-
bility and signal impairment options, a Tektronix Function
Generator supports a wide range of application needs
with one instrument.
Spectrum Analyzer: It is a device that displays signal
amplitude as it varies by signal frequency. Electronics
industry uses it to examine the frequency spectrum of
radio frequency(RF) and audio signals. They help in test-
ing performance of circuits which can help the research-
ers better understand modifications needed to reduce
interference thus improving their performance.
Roberta Oven: It is countertop convection oven us-
ing an advanced airflow system along with a patented
baffle-bearing motor to ensure high performance while
heating. It has a advanced airflow design and patented
baffle and a heavy duty squirrel cage fan moves more air
in less time for perfect results every time.
Inductive Proximity Sensor: They are used for non-
contact detection of metallic objects. It is based on a coil
and oscillator that creates an electromagnetic field in the
close surroundings of the sensing surface for positioning
and detection of metals.
IOT @ TIDES: A CALL FROM FUTURE
According to a report published by NASSCOM, with increased penetration of affordable devices, combined with cloud computing, analytics and rising consumer expectations is driving the rapid growth of the IOT market in India. Recognising the potential TIDES Incubator is continuously modernising its IoT lab to sustain new age technology development done by the startups incu-bated.
TIDES Business Incubator Newsletter || Dec-Feb 2019 Page 10
Die Bonder: It a device used for placing a semi-
conductor device to next level of connection, whether it is a
substrate or a board. With placement accuracy, high capaci-
ty and production speed we’ve got the machine to keep up
with the demands of today’s generation
PID Temperature Controller: It is an temperature control-
ling instrument which takes an input from a temperature the
actual temperature to the desired control temperature, or set
point, and provides an output to a control element.
Ultrasonic Sensors: Ultrasonic sensors are designed for
non-contact detection of solid and liquid objects.
These sensors are used for a wide variety of functions from
monitoring the level of water in a tank to fluid identification/
concentration, to detecting object proximity.
The LPKF ProtoMat Prototyping Machine: The LPKF
ProtoMat S103 circuit board plotter for producing PCB pro-
totypes and small batches is configured specifically for RF
and microwave requirements. The touchless, pneumatic
depth limiter further allows delicate surfaces, soft and flexi-
ble substrates to be processed. The ProtoMat S103 also
carefully depanels irregular shaped flexible circuit boards
from larger boards.
Formlabs Form 2 SLA 3D Printer: The Form 2 is the
most advanced professional stereolithography (SLA) desk-
top 3D printer on the market.The Form 2 also has a 40%
larger build volume than its predecessor, at 145 x 145 x
175mm / 5.7 x 5.7 x 6.9in. This is a huge increase in build
volume and it opens a whole world of new opportunities for
the user.Also new to the Form 2 is a sliding peel mechanism
and resin wiper. This mechanism gently removes parts from
the print bed, and the wiper improves print consistency by
removing any particulates from the build area.
Amscope 3.5-90X Zoom Stereo Triangular Microscope:
This stereo microscope is designed for industrial inspection
applications. The microscope is capable of 3.5x - 90x mag-
nification and comes complete with ball bearing boom stand,
6.3 M.P. digital camera, and 30 Watt LED fiber optic ring
light. The CMOS camera is capable of capturing images and
videos. The PC software allows for annotation, measure-
ment, stitching, extended-depth-of-focus, and more. MAC
users have limited software functions.