This Beatles digipak refers back to the time

they were famous with the bland colours of

brown. From what you can see on thi image to

the left, the way the CD has been designed is

very smart as the image printed onto it makes

it look like an old record which resembles back

to the time The Beatles became famous and

how technology has changed through time

from a big record to a small CD. You can see

from this digipak that the most common

audience that the album will have a

relationship with is those who were around

during the Beatles’ era due to the plain colors

and image of an old record on the CD to

resemble the 60’s era.

The image to the right shows the back cover of the album, listing all the songs on disc 1 and two. The background of the cover is the famous apple logo that is used to resemble the record company of the band. When people see this apple logo they immediately think of The Beatles as they are known for working with Apple Records. The green text listing ‘Disc one’ and ‘Disk two’ along with the numbers were used to represent the color of the apple.

The large image of the band covering ¾ of the front cover shows the era they were around with their classic suits and mop hairstyles. The fact that it says ‘part 1’, with the number in green makes it stand out and shows that due to the album being in different parts, the band were very successful during their time of fame. Again with the warm autumn brown colors referring back to the time they were popular and the date of which these songs were recorded and released, the audience looking at the album can get an idea of what type of music they will expect to hear from it, which in The Beatles’ case are mainly pop. The classic Beatles logo in the top left corner attracts the middle-aged audiences attention as they have grown up noticing that logo all over.

With the CD resembling an old fashioned record, those of the 60’s era can gain a brief remembrance of their past times and memories they shared along with how time has changed since then. Again you can see the apple logo in the center back of the label along with a small amount of green text, again resembling the apple color . One reason the apple logo may not have been in color is to stick to that old fashioned style of the digipak for the 60’s era to relive those memories. The small green apple logo which is in color can relate to the modern day changes with colour images whilst still not going too over the top with destroying the idea of the past times with the present.

In conclusion of looking at the different sides of the digipak separately, we can see that each layout is pretty simple with not too much alteration in colours and style to distract the eye and which has helped stick with the era that this soundtrack is based upon. The large logo of The Beatles attracting the eye can make it helpful for them to become more popular as the more eyecatching the band name stands out, the more likely people are of picking it up and at least taking a look. The apple image being in the center of both the disc and back cover helps make Apple Records more noticeable and known rather than it just being a small image in the corner which would also make the digipak look too bland and unattractive. The black and white image of the band along with the black text helps keep that 60’s era within the pack. The image of the band also helps show you what type of music genre they play, for example you wouldn’t look at them and think they were in a rock band. I think the use of an old image of them with the classic dress code and mop hair cuts helps promote the originality of the band and how they were most popularly seen as which was mainly at the beginning of their music career when they were younger.