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Informa(on about academic, administra(ve, and alumni accomplishments and events is flowing throughout the university. admin. informa(on academics informa(on Step 1 alumni informa(on

University Newsroom

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How a "newsroom" can help generate fresh content for a university web site.

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Page 1: University Newsroom

Inform

a(on    

about  academic,  administra(ve,  and  alumni  accomplishments  and  events  is  flowing  throughout  the  university.  

admin.  informa(on  

 academics  informa(on  

Step  1  

alumni  informa(on  

Page 2: University Newsroom

 Notes:     Mine  internal  e-­‐mail  traffic  

for  informa(on  on  events,  ac(vi(es,  accomplishments,  upcoming  speakers,  performances,  etc.  Look  for  informa(on  that  can  be  turned  into  stories.    

Page 3: University Newsroom

Writers    

gather    selected  informa(on  from  alumni,  academic,  and  administra(ve  areas  and  create  news  stories  about  the  university.  

news  stories  

news  stories  

news  stories  

Step  2  

Page 4: University Newsroom

   Notes:      

Build  a  student  persona,  conduct  a  content  audit,  determine  the  recrui(ng  cycle,  use  keywords  for  SEO,  create  an  editorial  calendar,  and  post  content  that  appeals  to  prospec(ve  students  and  donors.    

Page 5: University Newsroom

Stories   about  campus  events  and  

ac(vi(es  are  posted  on  the  university’s  web  pages,  e.g.,  home  page,  newsroom  page,  and  school  and  program  landing  pages.  

news  stories  

news  stories  

news  stories  

Step  3  

Page 6: University Newsroom

Notes:        

Fresh  content  helps  SEO,  recogni(on  improves  esprit  de  corps  within  the  organiza(on,  and  conveys  the  impression  that  a  lot  is  happening,  which  there  is!  

Page 7: University Newsroom

Social  M

edia  

plaOorms,  e.g.,  Facebook,  TwiQer,  YouTube,  and  LinkedIn,  and  e-­‐mail  are  used  to  share  the  news  with  others.  

Step  4  

Page 8: University Newsroom

Notes:     Frequent  posts  build  and  

sustains  interest,  increases  the  possibility  of  someone  sharing  the  news  with  others,  and  drives  people  to  the  university’s  web  site  to  learn  more  about  what  is  going  on.  

Source:  marcomadvisor.com