The Rise of Social Networking: The End of Communication as UsualElvis Eromosele 2011

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Introduction

5000 years ago, the marketplace was the hub of civilization, a place to which traders returned from the remote lands with exotic spices, silks, monkey, parrot, jewel, slaves – and fabulous stories.

Fabulous stories!

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• Imagine the banter of the bazaar – the sights, the smell and the sounds (Magic!).

• Indeed , the natural human conversation is the true language of commerce

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Is it a wonder therefore that businesses have struggled to communicate in this age of mass media (TV & Radio)?

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Reason? – Conversation which forms the basis of business is missing.

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• The advent of a global communication system – the internet is now resurrecting across the business world the ancient, timeless and true principle of the marketplace: Conversation!

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• Through the internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed – we can safely say a powerful global conversation has begun.

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• Enter: Social Networking

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• Social networking is defined as the bringing together of individuals into to specific groups, often like a small community or a neighborhood. Although social networking is possible in person, especially in schools or in the workplace, it is most popular on the internet. This is because unlike most high schools, colleges, or workplaces, the internet is filled with billions of individuals who are looking to meet other internet users and develop friendships. Remember the 6 Degrees of separation concept

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• Take a typical Social Networking Site : Facebook, My Space etc.

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• But what happens in these sites?

Members communicate in language that is natural, open, honest, direct, funny and sometimes shocking.

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• Social Networking is bringing conversation in the marketplace to a place to a ‘boil’

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• We have to ask: as individuals or organisation, would your voice be heard?

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Why Social Networks • Immediacy – instant feedback on products/services, brand,

and useful information on the telecommunications industry.

• Cost saving – Communications cost

• Portray brand as vibrant, hip and up-to-date – key to connecting with the youth segment

• Control via administrator

• Individual

• Conversation ! Conversation !! Conversation !!!

Thank You