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The PUMA Golf 2009 Special Edition collection
was ready to launch, but photography was
still needed. To communicate the subtleties of
the product design lost in vector illustrations,
detail photography of collection samples
was used to bring texture, pattern, and the
materials’ interaction with light to life.
layout design; product photography
The PUMA Golf 2009 Special Edition collection
was later introduced to media with the following
look book. The cover image spoke to the product
design with strong lines and values of black,
while the book’s golf tee closure communicated
the product’s purpose.
layout design
On a journey through unfamiliar territory, you
need to know where you’re going. The design
concept behind Run Wild, a PUMA Running
event, was inspired by just that: adventure
and navigation. The event took a group of
runners on an expedition through breathtaking
scenery and out of the ordinary terrain. The
map was illustrated with such a journey in
mind, including various outdoor elements,
surprises, and a hint of PUMA humor.
logo design; poster design; illustration
The intensity of a sailing race around the
world is difficult to understand if you have
never experienced it yourself – though
dramatic photography of sailors facing the
most challenging conditions certainly helps.
This book was designed to feature such
photography and provide an in-depth look
at the PUMA Ocean Racing team, their boat
il mostro, and the challenges of the Volvo
Ocean Race in which they competed.
layout design
With only one North American Stopover in
Boston, The Volvo Ocean Race 2008-2009 was
cause for excitement. To celebrate a worldwide
race coming to our own hometown, PUMA
launched a campaign that took over local
subway stations, trolleys, buses, magazines,
and radio stations. The campaign focused on
Boston culture through dialect and history.
art direction; print and outdoor layout design
Shot locally in Boston, this book was
designed to feature the 2009 PUMA
Accessories Collection. Introducing and
setting the tone for each category is
an extreme landscape hero shot. Here
the product is brought to life and given
personality through the setting and
activity paired with the accessory.
photo shoot art direction; layout design
(French version pictured)
The London-based band Psapp attributes
their unique sound to a fascination with and
constant use of different noises created by
both common and uncommon objects.
These different noises, such as falling rain,
served as inspiration for each illustration.
poster and album design; illustration
The box set designed for Psapp includes four
seven-inch vinyl records. Each cover features
a different gesture drawing inspired by music
on its respective album. The illustrations
serve as visual interpretations of the music’s
different sounds, patterns, and melodies.
packaging design; illustration
When two characters are fused because
of similar forms, it creates a ligature. In
this case, it also created a logo. This idea
inspired the design for Boston University’s
Gallery Five logo; and is also reflected in
the adjacent Garamond written ‘five’.
logo design
This book was designed to feature the work
of Christo, a large-scale environmental
installation artist. The cover design was
inspired by the artist’s method of working
and thinking, while the interior spreads use
a clean layout and striking photography to
bring focus to Christo’s work.
layout and cover design
