The New Papercms-sph-staging.shareinvestor.com/system/misc... · awards in 2012: • Wan-Ifra Best in Newspaper Infographics 2012 (Gold) • The Society for Newspaper Design in US

MEDIA KIT 2013 The New Paper

CONT

ENTS

o About THE NEW

PAPER o Facts & Figures:

Readers Profile o Benefits to

Advertisers o Creative Options o Advertising

Rates o Appendix

THE NEW PAPER ABOUT...

NEWS.EMOTION.WOW At a time when newspapers throughout the world are losing its younger readers, The New Paper remains the most compelling newspaper for young eyeballs.

It has the youngest readers among all newspapers with a median age of 37, against the national median of 42.

The New Paper, already known for its bold and visual presentation, enhanced its standing internationally with four top awards in 2012:

•Wan-Ifra Best in Newspaper Infographics 2012 (Gold)

•The Society for Newspaper Design in US (SND) award of excellence 2012

• Society of Publishers Asia, Excellence in Information Graphics 2012 (Honourable Mention)

• Panpa 2012 Newspaper of the Year, Marketing (Sponsorship) Award

• Wan-Ifra Asian Digital Media Awards - Newspaper photography of the year 2012 (gold), Best in Digital Photography (News) Award, Best in mobile media – mobile publishing

Readership (MI 2012) (All people aged 15+)

Circulation (Avg Jan-Dec 12)

459,000 88,000

Our Strengths • Strong in Singapore news, human-

interest reports and sports coverage.

• Passionate coverage of soccer news (UK, Europe, Asia – for example Malaysia Cup). Golf, F1 racing, and tennis are hot with our readers too.

• The tabloid-size English newspaper is published in the morning every day.

• A second edition (Sports Edition) is published to catch over-night soccer action from Europe.

Editorial Content News • Focus on the dynamism and colour of

the streets and investigative reports. We’re big on compelling news, hot button issues and talking points. We put a human face to Singapore issues through touching real-life stories.

Sports • Soccer – comprehensive

coverage of English Premier League, European soccer, South American soccer, Euro, World Cup.

Editorial Content Show • Focus on Entertainment and Lifestyle

news

Monday: Money Tuesday: Food Wednesday: Nightlife, Music Thursday: Movies Friday: Travel Saturday: Gadgets Sunday: Lifestyle

Editorial Content Show (Entertainment) • FiRST - 16-page magazine insert

focusing entirely on movie news, features, reviews and free premiums every Thursday.

• LOUD - 16-page magazine on popular music The special section appears every Tuesday.

The New Paper on Sunday The New Paper Sunday got a revamped on September 4, 2011. Sunday is exclusively about people – about the “who” more than the “what”. The newspaper, touted as a Sunday news magazine, also features more entertainment news, more fashion, sports and humorous columns.

The New Paper on Sunday - Editorial Content

*Have a Chuckle … with the largest line-up of the funniest writers *Have a Nibble … Eats, with Hed Chef Nedy Khoo’s recipes from around the world, plus hawker specials *Get Vocal … with Secret Shopper *Get Visual … with Artist’s Impression, Singapore first graphic column

*Soak in the Spectacle … more entertainment news … more fashion … more pictures *Get Confidential … with Confessions *Go Controversial … with Buzz, on the hottest issues of the week … with Booboo Box … with People stories

READERS PROFILE FACTS & FIGURES...

Age Profile

*Compared to national average of 25%

15 - 19

28% 25

% 12% 8%

20 - 29

28% 25

% 25%

17%

30 - 39

28% 25

% 17% 21%

40 - 49

28% 25

% 22% 21%

50+

28% 25

% 25%

34%

37%

Median Age

37y/o TNP readers

42y/o People 15+

15-29y/o

People aged

People 15+ TNP readers

Occupation Profile


15 - 19

28% 25%

20 - 29

21% 15% 21% 15%

30 - 39

18% 19%

50+

17% 11%

40 - 49

9% 17%

PMEBs/WC who read TNP

46% People 15+ TNP readers

Household Income Profile <$3,000

15% 21% 15%

$3,000 - $5,000

>$10,000 $5,000 - $10,000

17% 27% 28% 24%

38% 31%

17% 18%

Median Household Income

$5,568

$4,820

TNP readers

People 15+

People 15+ TNP readers

Strong credit card appeal among younger TNP readers

0000 0000 0000 0000

Your Name 00/00

30% 0000 0000 0000 0000

Your Name 00/00

35%

17%

0000 0000 0000 0000

Your Name 00/00

55% 42%

Credit Card Ownership

Use of Credit Card at least once/more than once a week

0000 0000 0000 0000

Your Name 00/00

41% 29%

Ownership of 2 or more credit cards

*Among Credit Card Holders

39%

Tend to spend more with Credit Card

People 15+

TNP readers (25 – 39 y/o)

Young TNP readers* are technology lovers

46%

I

Buying gadgets

49% 46%

73%



*Young TNP readers defined as TNP readers agd 15 – 39 y/o

Feel lost without Gadgets Love to buy new gadgets

6

13

16

11

31

24

28

41

53

48

8

17

19

21

35

37

42

53

63

66

ONLINE CHAT GROUPS/ FORUMS

MAGAZINE ADVERTISING

PAMPHLETS/FLYERS

OUTDOOR ADVERTISING/ PUB TRANSPORT

EXHIBITIONS/PROD LAUNCH/ROAD SHOWS

TV ADVERTISING

INTERNET ADVERTISING AND WEBSITES

WORD-OF-MOUTH

STORES VISITED

TNP Readers(15 - 39 y/o)

People 15+

Knowledge source of Computing Products and Models

NEWSPAPER ADVERTISING

14

12

12

11

18

28

26

49

54

39

14

16

18

21

25

41

42

56

59

59

MOBILE ADVERTISING


PAMPHLETS/FLYERS

OUTDOOR ADVERTISING/ PUB TRANSPORT

EXHIBITIONS/PROD LAUNCH/ROAD SHOWS

TV ADVERTISING

INTERNET ADVERTISING AND WEBSITES

STORES VISITED

WORD-OF-MOUTH


People 15+

Knowledge source of Mobile Phone Brands and Models


8

12

15

19

10

24

24

46

51

43

11

13

19

20

21

35

42

55

62

63


MOBILE ADVERTISING

PAMPHLETS/FLYERS

EXHIBITIONS/PDT LAUNCH/ROAD SHOWS

OUTDOOR ADV/PUBLIC TRANSPORT

INTERNET ADV & WEBSITES

TV ADVERTISING

WORD-OF-MOUTH

STORES VISITED


People 15+

Knowledge source of Mobile Phone Service Providers


ADVERTISERS BENEFITS TO

Compelling

Compelling and award-winning visuals

Increased eyeballs

Bold Approach

Attract and Captivate the young

Creative

Creative, value-added solutions for advertisers

Customised approach, allowing advertiser flexibility in concepts

Only newspaper to have it own Sports Bar, which can be used as a value-added service

for advertiser as an event venue

Collaborative • We listen and collaborate to suit advertiser needs

Engaging the Youths – TNP Go Guide

Credible Latest news on education

Well-read Among students and youths

Targeted Distribution platform

Efficiency Cost Effective

Engaging the Youths – TNP Go Guide

Engaging the Youths – Readers of TNP Go Guide

500,000 Readership

30% Readers aged

15 -24 y/o

34% Readers aged

25 - 39 y/o

77% Readers are GCE

‘N/O/ Level +

Engaging the Youths – Testimonials for TNP Go Guide

“The TNP Go Guide proved to be effective in

reaching our target audience and garnering

leads…”

- Bhawani Devi, MDIS

“TNP Go Guide proved to be an excellent platform for EASB to

reach out to prospective students. Thanks to their support, EASB is fast becoming a strong education

brand among Singaporeans.”

- Mark Chua, EASB

“It is a good platform to reach out to the students and we have received numerous responses for our sales

team…” - Jesslyn Aw, Kaplan

Heartbeat of Entertainment news LOUD features anything from K-pop to

Taiwanese pop to Western aristes

Comprehensive weekly magazine with interactive contests, fun facts and light entertainment reads

Instant hit with readers and advertisers since launched in 2012

OPTIONS CREATIVE

Front Page False Cover

Facing Pages

Top of Page

Odd Shapes

Sponsored Series

RATES ADVERTISING

Common Ad Rates

(Mon-Sun) FC 1 Spot B&W FP (33cm x 10col) $5,040 $3,240 $2,640 HP (17cm x 10col) $3,760 $1,960 $1,360 QP (17cm x 5col) $3,080 $1,280 $680 JP (27cm x 7col) $3,912 $2,112 $1,512

Base rate per col cm : $8.00 (Mon-Sun)

APPENDIX

Ideal in reaching out to younger consumers

Base : All people aged 15+ (National: 3,941,000, TNP: 459,000) Source: Nielsen Media Index 2012

AGE

8.0

16.6

20.6 20.7

34.1

11.8

25.1

17.0

21.6 24.6

15-19 20-29 30-39 40-49 50+

National TNPMEDIAN AGE IS 37 Figures are in %

Entertainment and Social activities are key

INTE

RNET

USAG

E OF R

EADE

RS

16.5

36.1

38.4

32.3

38.7

56.9

20.4

40.0

44.8

46.9

51.8

78.8

Listen to music

Gather pdt/service info

Participate in social networking portals

Watch movie/tv/video

General surfing

Email

TNP Readers NationalFigures are in %

Base : All people aged 15+ (National: 3,941,000, TNP: 459,000) Source: Nielsen Media Index 2012

TNP Readers

PSYCHOGRAPHIC PROFILE PROFILE TYPES

AT 1ST DUN SUCCEED- KEEP TRYING 79 89 IMPT FOR LASTING RELATIONSHIP WITH 1 PARTNER 86 88

IMPT TO BE WELL INFORM ABOUT THING 86 86

IMPT TO CONTINUE LEARN NEW THINGS 83 86 FINAN PLAN FOR RETIREMENT 85 85 IMPT TO RESPECT TRADITIONAL CUSTOM & BELIEF 80 83

CIRCLE OF CLOSE FRENS FOR SUPPORT 82 82 PRACTICAL OUTLK ON LIFE 72 82 SEIZE OPPORTUNITIES IN LIFE 80 79 IMPT TO FEEL RESPECTED BY PEERS 75 78 CHILDREN ALLOWED EXPRESS TO FREELY 79 78 SELECT FAMILIAR BRANDS 75 77 Total 4,035,000 459,000

Source: Nielson Media Index 2012 Note: * Does not add up to 100% as some sub-categories are not listed

National population


DEMOGRAPHIC PROFILE PROFILE TYPES % (‘000) % (‘000)

15-19 yrs 323 8 54 12

20-29 yrs 670 17 115 25

30-39 yrs 831 21 78 17

40-49 yrs 836 21 99 22

50-59 yrs 689 17 69 15

60+ yrs 686 17 44 10

Median Age 42 38

National population TNP Readers

AGE

42


DEMOGRAPHIC PROFILE

43

PROFILE TYPES % (‘000) % (‘000)

Male 2033 50 280 61

Female 2002 50 179 39


GENDER


PMEBs 1137 28 116 25

White Collar 603 15 96 21

Blue Collar 752 19 82 18

Students 447 11 79 17

Housewives 673 17 43 9

Retirees 256 7 16 3


OCCUPATION



No formal education 70 2 0 0

Primary 593 15 14 3

GCE N/O Level 855 22 140 28

GCE A/HSC 276 7 24 5

Tertiary (Poly/Uni/Postgrad) 1,431 37 227 45


EDUCATION



HDB 1-3 Room 812 20 66 14

HDB 4 Room 1,444 36 182 40

HDB 5 Room/Exec 721 18 109 24

Condo/Pte Apt 710 18 68 15

Landed 348 9 35 8


DWELLING

46



Below S$1,000 225 6 9 2

S$1,001 – 3,000 937 24 84 17

S$3,001 – 5,000 981 25 129 26

S$5,001 – 7,000 551 14 94 19

S$7,001 – 10,000 579 15 100 20

Above S$10,000 582 15 84 17

Median : S$4,315 S$5,532


HOUSEHOLD INCOME



Below S$1,000 350 9 36 7

S$1,001 – 3,000 1077 28 129 26

S$3,001 – 5,000 437 11 79 16

S$5,001 – 7,000 168 4 26 5

S$7,001 – 10,000 87 2 13 3

Above S$10,000 103 3 8 2

Median : S$2,274 S$2,644


PERSONAL INCOME


THANK YOU

Documents

The New Papercms-sph-staging.shareinvestor.com/system/misc... · awards in 2012: • Wan-Ifra Best in Newspaper Infographics 2012 (Gold) • The Society for Newspaper Design in US