Best in Cross Media Editorial Coverage

Best in Social Media

Asian Digital Media Awards 2012

NOW, HOW DO WE APPEAL TOTHOSE DIGITAL NATIVES?

THE CHALLENGE: ADDRESSING SEGMENTEDSCREENS & DIGITAL NATIVES IN THE NEW ERA OF NEWS

Drive buzz/WOM to Awani WHO via audience interaction that help address audience barrier on believability.

To increase brand awareness on digital footprint.

The right formula is “SANDWICH THEORY”News from Pop Culture point of view

SOCIAL MEDIA CONVERSATIONS AMPLIFY THROUGH TV RICH CONTENT: KINI TRENDING

KINI TRENDING is the first ever in Malaysia, source for news, information & resources for the Connected Generation on National Television. Challenging the norm by airing LIVE daily during primetime, 8.15pm. KINI TRENDING reports on the importance of digital innovation,

what’s trending on social media and how it empowers and inspires the nation.

- A 15 minutes snippet show on Top 5 trending on social media (by ranking or hand-picked by relevancy to the local

masses)

- The content covers entertainment, technology, politics and anything as long as people talk about it! of course with news

worthiness.

-KINI TRENDING-

- Highlights on the most shared videos on social media.

- Highlights on social media me-me and events happening on

the social landscape

- Handpicked twitter trending topics through hashtags (#)

- Favorite social media personalities to be featured on

the show

-KINI TRENDING-

Local viral videos

Global video trending

Youtube Singing SensationWhat’s on twitter?

Interview with subject matter experts / social media personalities

KINI TRENDING

THE CONTENT

TOP 5 DAILY

NEWS & POP CULTURE

SPECIAL / MAJOR EVENTS 2012

BREAKING NEWS ALA SOCIAL MEDIA

SOCIAL GOODS

#SAFERMALAYSIA

SOCIAL MEDIA EVENTS / BRANDED EDITORIAL

SOCIAL MEDIA EVENTS / BRANDED EDITORIAL

#DIGIWWWOW

#TWTUPKAMI#TWTUPKASEH

#TWTUPIPOH

#SUARAKAMI #MYHOMETOWN

KEY TAKEAWAYS

- Constantly on Top 10 programs on Astro AWANI

every month

- Mid 2012 review: Top 5 for non-news programs

- Made up of 150% viewerships in total of the Top 5 non-news program compared to previous

year.

MOVING FORWARD

- Smart partnership with social media players. Malaysia Social

Media Week 2013.

- Content aggregation and partnership with various

portals. Yahoo, MSN, Mashable, etc.

- Integration & Convergence of content via multiplatform