The Net

Generation has

evolved!

Communication Generation

Technological Innovations Changing the World: Social Media

Innovation Development Process

1

•Development Process

2

•Decision Process

3

•Adoption

4

•Attributes

5

•Critical Mass

21st Century Workforce…

Need… 21st Century Technological Innovations

• Re-engineering the workforce of the future▫Effecting nature and characteristics

of workforce ▫Increasing level of productivity▫Creating concern over:

Continued U.S. leadership in science and technology and

Fear of dwindling labor pool Concern about size and adequacy of

U.S. scientific, technical, engineering and mathematics workforce

Research…•Social Media sites…

▫Starting point is the individual or group▫Shares information and resources that are

originally developed for themselves•Individual develops and modifies

▫Makes tool available for others to use

Is Social Media Overhyped?

Development…• Schools should reflect the

world we live in… Education needs to teach kids the powerful ways networking can change the way they look at education, not just their social lives

• Students must now become: ▫ Effective collaborators ▫ Interact with people

around them▫ Engaged, and informed

twenty-first-century citizens.

Research…

Marketing…

Social Networking Timeline

Early

90’s

•Electronic bulletin boards; Commercial online services

•CompuServe, first on-line chat system (very costly 30+ per hour)

•America Online: “You’ve got mail!”

Mid

90’s

•IRC, ICQ and Instant Messaging increase in popularity and become a mainstream hit

•Private Internet Service Providers (ISP) UseNet for center for high-end discussions

Late 90’s

•Napster peer to peer file sharing

•MP3 Downloads

•1997 First social network site: SixDegrees

2000

•1st Social Networking sites: Friendster/MySpace/FaceBook

•“Social News Sites” gain critical mass: Slapshot/Digg/StumbleUpon/Reddit

Present

•Move away from static web pages to real time stream of status updates

•Mobile Web Browsers, I-Phone, BriteKite

•Real-time social media to collaborate, communicate and create with others Twitter

Brett Borders… Social Media Timeline

Knowledge…•K-12 education needs to join the

vibrant worldwide conversation about how to educate students for a 21st century future▫Social media provide development of

higher order thinking skills such as create, evaluate, analyze, critique, debate and verify through the use of 21st century tools

“Educate youth. Give them the positive ideas of knowledge and science. You will succeed in getting the enlightenment of the future for them.” Unknown: (1927)

Maximize resources…

Organization Innovation Process…

Agenda Setting

Matching

Redefining Restructuring

Clarifying

Routinizing

Initiation

Implementation

Decision

Diffusion of Innovation…

Critical Mass

4 Steps to Critical Mass

1

•Look for organizational champions

2

•Individual’s perceptions of innovation

3

•Target innovative groups

4

•Incentives for early adopters

Critical Mass…

Rate of Adoption…

• Relative speed with which an innovation is adopted by an organization

• Number of individuals who adopted an idea in a specified time period

• Perceived Attributes▫ Key Innovators▫ Innovators: “Heat seekers”▫ Early Adopters: “Role models”▫ Early Majority: “Not the first nor the last”▫ Late Majority: “Show me the proof”▫ Laggards: “This too shall pass”

Adopt

Time

Consequences

Change Process…

Change Agent

Terminal Relationship

Develop Need

Exchange Information

Diagnosis ProblemsCreate Intent

Intent into Action

Stabilize

Decentralized Approach/Diffusion Network

Local Level

SupportTeachers

Classroom

Teachers

Considerations…“It is not about us… It’s not about our personal or professional priorities and preferences, our discomfort levels, or any of that other stuff that has to do with us. It’s about our students: our children and our youth who deserve at the end of their schooling experience to be prepared for the world in which they’re going to live and work and think and play and be. That’s the obligation of each and every one of us. No educator gets to disown this. We can’t let educators off the hook. Not a single one. So keep that fishhook firmly wedged in their mouths. Keep tugging them along on the line. Keep scooping them up in our nets. Feed them tasty tidbits if need be.”

“Do whatever it takes to make this happen. But insist on them doing the same.” Scott McLeod

Ready to set the hook?