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COVERSTORYSadoff Iron & Metal’s
Steve Napoleone
Page 5
BUSINESS
The Lincoln
Journal
January 15, 2014
Vol. 17 No. 2 $2.00
COVER
STORY
Hampton Enterprises’
Joe Hampton & Lincoln Zehr
Page 5
BUSINESSThe Lincoln Journal
February 15, 2014
Vol. 17 No. 4
$2.00
COVERSTORY
Wells Fargo'sRuss Sebek
Page 6
BUSINESSThe Lincoln
Journal
March 1, 2014
Vol. 17 No. 5 $2.00
COVERSTORY
Garner Industries’Scott McLain
Page 5
BUSINESSThe Lincoln
Journal
January 1, 2014
Vol. 17 No. 1 $2.00
COVER
STORY
Duncan Aviation’s
Todd Duncan
Page 7
BUSINESSThe Lincoln
Journal
February 1, 2014
Vol. 17 No. 3 $
2.00
1U
MEDIA KIT
The Lincoln
JournalBUSINESS
The Lincoln
JournalBUSINESS
How do I get a story on my business published in the MBJ/LBJ?E-mail your story idea or brief background information on the business to [email protected]. Please include any relevant press releases/news. Our editors will review each idea and consider its newsworthiness. Should we decide to pursue the submitted story ideas, the business/org/person suggested will be contacted as our schedule allows or kept on file to be pursued at a later date.
Where do I send press releases?E-mail to [email protected] in a Word or .PDF file. Head and shoulders photos of those included in the press release are welcomed. Popular content for press releases includes new hires, promotions, new businesses, expansions, relocations, professional certifications, awards, meetings and events, health care, education and nonprofit activities. Please include the general who, what, where, why, and when for the press release/event, as well as contact information regarding any further information on the subject/event.
How much does it cost to place a press release in the paper?We publish press releases free of charge, subject to MBJ editing for style and length.
What are your deadlines for press releases?We request press releases be sent two to three Fridays before the publication date you would like to target. Depending on space available, it may take a few weeks for publication.
Can we read our article prior to publication?MBJ policy, to maintain journalistic integrity, does not allow for a preview.
I was interviewed by the MBJ/LBJ, how do I obtain a copy of the article?Issues of the MBJ/LBJ are available for purchase in our Omaha office, 1324 S. 119th St., for $2 each. In Down-town Lincoln, they are available at A Novel Idea Bookstore. To request that an issue be mailed to you, please contact our office at (402) 330-1760.
How do I obtain a reprint of an article or photo?Contact Julie Whitehead in our office, (402) 330-1760, or e-mail [email protected] for reprint pricing andinformation. It is a violation of copyright law to reproduce an MBJ article on a Web site without our permission.
What are your advertising deadlines?The advertising deadline for space and materials is the Friday prior to the publication date.
Do advertisers receive a free article in the paper?While we greatly appreciate our advertisers, the editorial and advertising departments are kept separate. Placing an advertisement does not guarantee a story will be written, however we will be more than happy to submit it to our editors for consideration.
How do I nominate someone for the 40 Under 40 Awards?When we begin accepting official nominations we will publish the form in the MBJ and post it on our Web site. The MBJ event typically takes place in November or December, so look out for the nomination forms starting in early fall. 2014 will be the 13th year in Omaha we have honored 40 entrepreneurs, business owners and professionals under the age of 40.
FREQUENTLY ASKED QUESTIONS
The Lincoln
JournalBUSINESS
Full 10.25”x12.5”
2/3 10.25”x8.25”
1/2 10.25”x6.25” 7.625”x8.25” 5”x12.5”
1/3 10.25”x4” 7.625”x5.25” 5”x8”
1/4 10.25”x3” 7.625”x4” 5”x6” 2.5”x12.5”
1/6 10.25”x2” 7.625”x2.75” 5”x4” 2.5”x8”
1/12 5”x2” 2.5”x4”
Advertising Dimensions(Width listed first)
Ad
vert
isin
g s
izes
Advertising Rates
Ad
vert
isin
g s
izes
ADVERTISING RATES/DIMENSIONS
(Add 20% of listed rate for color)
OPEN 6x-11x 12x
Full 575 525 475
2/3 450 410 370
1/2 375 340 300
1/3 275 250 225
1/4 225 200 180
1/6 155 140 120
1/12 85 75 65
The Lincoln
JournalBUSINESS
The Lincoln
JournalBUSINESS
INSERTS
ADVERTISING SIZE CHART
Inserts are scheduled through your LBJ Advertising Representative by the space deadline.
A sample of the insert must be presented to MBJ Publications exactly as they will appear in the paper by the space deadline. If you are using inserts that were part of a direct mail campaign, the bulk mail stamp must be crossed out.We will gladly do this for you at an additional cost of $100.
MBJ Publications reserves the right to refuse inserts that are consideredinappropriate, inconsistent with our policies or containing outside advertisements.
Insert prices are based on a standard 8.5” x 11” single sheet. Any size otherthan 8.5” x 11” will be figured based on price per square inch. Maximum sizeis 10.5” x 13”. Please send a sample insert for complete quote.
Space deadline is 8 working days prior to deadline.Payment and materials deadline is the Friday prior to publication.
Frequency Cost Per Insertion
1x-5x $175
6x-11x $160
12x-25x $140
The Lincoln
JournalBUSINESS Advertising Design SpecificationsBusiness Journal
Midlands
1324 S. 119th St. Omaha NE 68144 • Phone (402) 330-1760 • Fax (402) 758-9315 • www.mbj.com
file in is PDF (Adobe Portable Document Format)
✓ CHECKLIST
■
Publications deadline. ■ Ad Dimensions are correct size■ All Images and Text are grayscale or CMYK process■ Ad is at least 220 dpi■ All fonts are embedded or converted to outlines■ Format is PDF, TIFF, EPS, JPG or Photoshop PSD
FILE FORMATS• All images should be furnished in PDF, TIFF, EPS, JPG or Photoshop PSD.• If sending files other than PDF please attach images used and fonts or names.• If you are using Microsoft Word we will be recreating your ad to our specifications.
PDF (Portable Document Format) • When creating a PDF be sure to use the “Press Optimized” job option and embed all fonts. • Registration marks and crop marks are also needed. • No Bleeds • Changes cannot be made to PDF files compatible with Acrobat 3 or 4. • Files that do not contain embedded fonts may be rasterized (converted to bitmap) to prevent output errors. • Security settings should not be usedEPS (Encapsulated PostScript) • When possible, convert type to a graphic (vector objects) • Avoid “nested” EPS files. EPS files and TIFF’s embedded inside other EPS files can cause output errors.TIFF (Tagged Image File Format) • LZW compression should not be used on TIFF files - save as Mac.PSD (Photoshop Document) • Resolution should be 220 dpi • Flattened image • Color mode is CMYK
MBJ uses the following Macintosh Software:Adobe Acrobat 9, Adobe Photoshop CS5Adobe InDesign CS5, Adobe Illustrator CS5
MBJ does not accept Quark, Microso� Publisher or Powerpoint �les.
COLOR• Set all images to grayscale or CMYK process if color is intended.• If your ad is sent in RGB it will be converted to CMYK.• All Spot colors will be converted to CMYK.• Color fidelity cannot be guaranteed for any art requiring conversion to CMYK during prepress.
DIMENSIONS• Advertising that does not conform exactly to the mechanical requirements may be enlarged, reduced or floated at the discretion of the production department
TYPOGRAPHY• For clarity and readability it is recommended that you use black type sized at 9 points or larger.• PostScript Type I fonts are recommended• Embed all fonts or send them with your file if you want a specific font.Reverse Type• To make sure your reverse type is readable, avoid using type that is smaller than 10 points. Sans serif and bold typefaces are the best.Color Type• Color type using two or more overprinting inks should be no less than 14 point. Serif type is not recommended.• Color should have contrast between the text and newsprint background. (Yellow type would be difficult to read)• In rare cases exact font matching cannot be guaranteed.
RESOLUTION• Files submitted must be high resolution. Low resolution files are not acceptable for reproduction.• Line Screen or Frequency: 100 lpi • Dots per inch or Resolution: 220 dpi• Color and grayscale scans should be scanned at 600 dpi. • Line art should be scanned at 800-1200 dpi.
SENDING DIGITALFILES VIA INTERNET• Send all advertisements and or artwork to your advertising representative• Attach clients name or initials to file name in message area list size of ad, color status and the date of publication
TOTAL INK DENSITY
images or solid color builds should not exceed 220%
MBJ Publications uses web o�set printing, process CMYK according to SWOP (Speci�cations for Web O�set Publications) standards.
TONE REPRODUCTION• Prepare materials to compensate for a 30% dot gain• Unsharp masking techniques should be increased to compensate for softening experienced with newsprint.
Full Page
Two Thirds
Half
One Third
One Quarter
One Sixth
One Twelfth
10.25 x 12.5
10.25 x 8.25
10.25 x 6.257.625 x 8.255 x 12.5
10.25 x 47.625 x 5.255 x 8
10.25 x 37.625 x 45 x 62.5 x 12.5
10.25 x 27.625 x 2.755 x 42.5 x 8
5 x 22.5 x 4
Ad Size Inches
Display ad sizes (width listed first)
Ad is not set to four color black. Instead, all blacks are comprised of the following values: C=0 M=0 Y=0 K=100
• Four color black is not accepted
■
ADVERTISING DESIGN SPECS
January1 Financial & Tax Planning 1 Printing & GraphicsDeadline: 12/18, to press: 12/1915 Business Annual/Preview15 TechnologyDeadline: 1/8, to press: 1/12
February1 Downtown Lincoln1 Valentine’s Gift GuideDeadline: 1/22, to press: 1/2615 Business Succession & Transitions15 Work Related InjuriesDeadline: 2/5, to press: 2/9
March1 Construction and the Environment 1 Continue Your EducationDeadline: 2/19, to press: 2/2315 Insurance 15 Home TrendsDeadline: 3/5, to press: 3/9
April1 Real Estate 1 Hotels & TourismDeadline: 3/26, to press: 3/30 15 Company Picnics/Outings15 BankingDeadline: 4/9, to press: 4/13
May 1 Employment & Staffing 1 Industry & the EnvironmentDeadline: 4/23, to press: 4/2715 Weddings15 Choose a Mortgage CompanyDeadline: 5/7, to press: 5/11
June1 Technology1 Building an Insurance Benefits PackageDeadline: 5/20, to press: 5/22*15 Accounting15 Health & Wellness Deadline: 6/4, to press: 6/8
*5/25 is Memorial Day, so the paper willgo to press on Friday, May 22.
July1 Legal Profession1 Small BusinessDeadline: 6/25, to press: 6/2915 Architecture15 Retirement & Senior IssuesDeadline: 7/9, to press: 7/13
August1 Employee Benefits 1 Business Appearance: Interior & ExteriorDeadline: 7/23, to press: 7/2715 Banking 15 Office Services GuideDeadline: 8/6, to press: 8/10
September1 Transportation, Distribution & Warehousing1 Event Planners / Trade ShowsDeadline: 8/27, to press: 8/3115 Going Green15 TechnologyDeadline: 9/10, to press: 9/14
October1 Buy/Sell Your Home1 Holiday Office PartiesDeadline: 9/24, to press: 9/2815 Blueprints: What’s Planned for Lincoln15 Corporate SecurityDeadline: 10/8, to press: 10/12
November 1 Plan for Retirement1 HR ManagementDeadline: 10/22, to press: 10/2615 Health & Wellness15 Executive Gift GuideDeadline: 11/5, to press: 11/9
December1 Engineering 1 Marketing / Advertising / PromotionsDeadline: 11/18, to press: 11/2015 Commercial/Retail Space15 Entrepreneurial Success Deadline: 12/3, to press: 12/7
1324 S. 119th St. Omaha, NE 68144 (402) 330-1760 www.mbj.com
The Lincoln
JournalBUSINESS 2015 EDITORIAL CALENDAR
The Lincoln
JournalBUSINESS 1324 S. 119th St. Omaha, NE 68144
(402) 434-7752 www.mbj.com
Jesse VanceAdvertising Director(402) 434-7752 ext [email protected]
Julie WhiteheadAdvertising Consultant(402) 434-7752 ext [email protected]
Becky BellowsAdvertising Consultant(402) 434-7752 ext [email protected]
ADVERTISING CONTACT INFORMATION