COVERSTORY

Airgas’Doug Keitges

Page 5

BUSINESSThe Lincoln

Journal

February 15, 2012

Vol. 15 No. 4 $2.00

2012MEDIA KIT

The Lincoln Business Journal, published twice a month, is celebrating its 15th year of bringing in-depth business coverage to our more than 7,000 readers in the Lincoln metro area.

Our advertisers reach CEOs, government officials, managers, entrepreneurs and support staff in a way no other area print media can. Monthly mini-sections as well as many specials and focus sections throughout the year provide unique advertising opportunities. The LBJ is available to readers by subscription. It can also be purchased at our business office in Omaha, and at A Novel Idea Bookstore, in downtown Lincoln.

A target of 50/50 editorial-to-advertising ratio in every issue guarantees that your advertisements are surrounded by quality editorial content, resulting in high visibility and readership of your messages. Our readers look to the LBJ for information about products and services that will help them both professionally and personally.

COVERSTORY

Bison Inc.’sElmer Wessel & Nick Cusick

Page 5

BUSINESSThe Lincoln

Journal

March 1, 2012

Vol. 15 No. 5 $2.00

The Lincoln

JournalBUSINESS

COVERSTORY

Speedway Motors’Clay Smith

Page 5

BUSINESSThe Lincoln

Journal

February 1, 2012

Vol. 15 No. 3 $2.00

The Lincoln

JournalBUSINESS

Full 10.25”x12.5”

2/3 10.25”x8.25”

1/2 10.25”x6.25” 7.625”x8.25” 5”x12.5”

1/3 10.25”x4” 7.625”x5.25” 5”x8”

1/4 10.25”x3” 7.625”x4” 5”x6” 2.5”x12.5”

1/6 10.25”x2” 7.625”x2.75” 5”x4” 2.5”x8”

1/12 5”x2” 2.5”x4”

Advertising Dimensions(Width listed first)

Ad

vert

isin

g s

izes

Advertising Rates

Ad

vert

isin

g s

izes

ADVERTISING RATES/DIMENSIONS

(Add 20% of listed rate for color)

1324 S. 119th St. Omaha, NE 68144 (402) 330-1760 www.mbj.com

OPEN 6x-11x 12x

Full 575 525 475

2/3 450 410 370

1/2 375 340 300

1/3 275 250 225

1/4 225 200 180

1/6 155 140 120

1/12 85 75 65

The Lincoln

JournalBUSINESS INSERTS

The Lincoln

JournalBUSINESS

1324 S. 119th St. Omaha, NE 68144 (402) 330-1760 www.mbj.com

ADVERTISING SIZE CHART

Inserts are scheduled through your LBJ Advertising Representative by the space deadline.

A sample of the insert must be presented to MBJ Publications exactly as they will appear in the paper by the space deadline. If you are using inserts that were part of a direct mail campaign, the bulk mail stamp must be crossed out.We will gladly do this for you at an additional cost of $100.

MBJ Publications reserves the right to refuse inserts that are consideredinappropriate, inconsistent with our policies or containing outside advertisements.

Insert prices are based on a standard 8.5” x 11” single sheet. Any size otherthan 8.5” x 11” will be figured based on price per square inch. Maximum sizeis 10.5” x 13”. Please send a sample insert for complete quote.

Space deadline is 8 working days prior to deadline.Payment and materials deadline is the Friday prior to publication.

Frequency Price Per Thousand

1x-5x $125

6x-11x $115

12x-25x $100

The Lincoln

JournalBUSINESS

1324 S. 119th St. Omaha, NE 68144 (402) 330-1760 www.mbj.com

Advertising Design SpecificationsBusiness JournalMidlands

1324 S. 119th St. Omaha NE 68144 • Phone (402) 330-1760 • Fax (402) 758-9315 • www.mbj.com

file in is PDF (Adobe Portable Document Format)

✓ CHECKLIST

■

Publications deadline. ■ Ad Dimensions are correct size■ All Images and Text are grayscale or CMYK process■ Ad is at least 220 dpi■ All fonts are embedded or converted to outlines■ Format is PDF, TIFF, EPS, JPG or Photoshop PSD

FILE FORMATS• All images should be furnished in PDF, TIFF, EPS, JPG or Photoshop PSD.• If sending files other than PDF please attach images used and fonts or names.• If you are using Microsoft Word we will be recreating your ad to our specifications.

PDF (Portable Document Format) • When creating a PDF be sure to use the “Press Optimized” job option and embed all fonts. • Registration marks and crop marks are also needed. • No Bleeds • Changes cannot be made to PDF files compatible with Acrobat 3 or 4. • Files that do not contain embedded fonts may be rasterized (converted to bitmap) to prevent output errors. • Security settings should not be usedEPS (Encapsulated PostScript) • When possible, convert type to a graphic (vector objects) • Avoid “nested” EPS files. EPS files and TIFF’s embedded inside other EPS files can cause output errors.TIFF (Tagged Image File Format) • LZW compression should not be used on TIFF files - save as Mac.PSD (Photoshop Document) • Resolution should be 220 dpi • Flattened image • Color mode is CMYK

MBJ uses the following Macintosh Software:Adobe Acrobat 9, Adobe Photoshop CS5Adobe InDesign CS5, Adobe Illustrator CS5

MBJ does not accept Quark, Microso� Publisher or Powerpoint �les.

COLOR• Set all images to grayscale or CMYK process if color is intended.• If your ad is sent in RGB it will be converted to CMYK.• All Spot colors will be converted to CMYK.• Color fidelity cannot be guaranteed for any art requiring conversion to CMYK during prepress.

DIMENSIONS• Advertising that does not conform exactly to the mechanical requirements may be enlarged, reduced or floated at the discretion of the production department

TYPOGRAPHY• For clarity and readability it is recommended that you use black type sized at 9 points or larger.• PostScript Type I fonts are recommended• Embed all fonts or send them with your file if you want a specific font.Reverse Type• To make sure your reverse type is readable, avoid using type that is smaller than 10 points. Sans serif and bold typefaces are the best.Color Type• Color type using two or more overprinting inks should be no less than 14 point. Serif type is not recommended.• Color should have contrast between the text and newsprint background. (Yellow type would be difficult to read)• In rare cases exact font matching cannot be guaranteed.

RESOLUTION• Files submitted must be high resolution. Low resolution files are not acceptable for reproduction.• Line Screen or Frequency: 100 lpi • Dots per inch or Resolution: 220 dpi• Color and grayscale scans should be scanned at 600 dpi. • Line art should be scanned at 800-1200 dpi.

SENDING DIGITALFILES VIA INTERNET• Send all advertisements and or artwork to your advertising representative• Attach clients name or initials to file name in message area list size of ad, color status and the date of publication

TOTAL INK DENSITY

images or solid color builds should not exceed 220%

MBJ Publications uses web o�set printing, process CMYK according to SWOP (Speci�cations for Web O�set Publications) standards.

TONE REPRODUCTION• Prepare materials to compensate for a 30% dot gain• Unsharp masking techniques should be increased to compensate for softening experienced with newsprint.

Full Page

Two Thirds

Half

One Third

One Quarter

One Sixth

One Twelfth

10.25 x 12.5

10.25 x 8.25

10.25 x 6.257.625 x 8.255 x 12.5

10.25 x 47.625 x 5.255 x 8

10.25 x 37.625 x 45 x 62.5 x 12.5

10.25 x 27.625 x 2.755 x 42.5 x 8

5 x 22.5 x 4

Ad Size Inches

Display ad sizes (width listed first)

Ad is not set to four color black. Instead, all blacks are comprised of the following values: C=0 M=0 Y=0 K=100

• Four color black is not accepted

■

ADVERTISING DESIGN SPECS

Advertising Design SpecificationsBusiness JournalMidlands

1324 S. 119th St. Omaha NE 68144 • Phone (402) 330-1760 • Fax (402) 758-9315 • www.mbj.com

file in is PDF (Adobe Portable Document Format)

✓ CHECKLIST

■

Publications deadline. ■ Ad Dimensions are correct size■ All Images and Text are grayscale or CMYK process■ Ad is at least 220 dpi■ All fonts are embedded or converted to outlines■ Format is PDF, TIFF, EPS, JPG or Photoshop PSD

FILE FORMATS• All images should be furnished in PDF, TIFF, EPS, JPG or Photoshop PSD.• If sending files other than PDF please attach images used and fonts or names.• If you are using Microsoft Word we will be recreating your ad to our specifications.

PDF (Portable Document Format) • When creating a PDF be sure to use the “Press Optimized” job option and embed all fonts. • Registration marks and crop marks are also needed. • No Bleeds • Changes cannot be made to PDF files compatible with Acrobat 3 or 4. • Files that do not contain embedded fonts may be rasterized (converted to bitmap) to prevent output errors. • Security settings should not be usedEPS (Encapsulated PostScript) • When possible, convert type to a graphic (vector objects) • Avoid “nested” EPS files. EPS files and TIFF’s embedded inside other EPS files can cause output errors.TIFF (Tagged Image File Format) • LZW compression should not be used on TIFF files - save as Mac.PSD (Photoshop Document) • Resolution should be 220 dpi • Flattened image • Color mode is CMYK

MBJ uses the following Macintosh Software:Adobe Acrobat 9, Adobe Photoshop CS5Adobe InDesign CS5, Adobe Illustrator CS5

MBJ does not accept Quark, Microso� Publisher or Powerpoint �les.

COLOR• Set all images to grayscale or CMYK process if color is intended.• If your ad is sent in RGB it will be converted to CMYK.• All Spot colors will be converted to CMYK.• Color fidelity cannot be guaranteed for any art requiring conversion to CMYK during prepress.

DIMENSIONS• Advertising that does not conform exactly to the mechanical requirements may be enlarged, reduced or floated at the discretion of the production department

TYPOGRAPHY• For clarity and readability it is recommended that you use black type sized at 9 points or larger.• PostScript Type I fonts are recommended• Embed all fonts or send them with your file if you want a specific font.Reverse Type• To make sure your reverse type is readable, avoid using type that is smaller than 10 points. Sans serif and bold typefaces are the best.Color Type• Color type using two or more overprinting inks should be no less than 14 point. Serif type is not recommended.• Color should have contrast between the text and newsprint background. (Yellow type would be difficult to read)• In rare cases exact font matching cannot be guaranteed.

RESOLUTION• Files submitted must be high resolution. Low resolution files are not acceptable for reproduction.• Line Screen or Frequency: 100 lpi • Dots per inch or Resolution: 220 dpi• Color and grayscale scans should be scanned at 600 dpi. • Line art should be scanned at 800-1200 dpi.

SENDING DIGITALFILES VIA INTERNET• Send all advertisements and or artwork to your advertising representative• Attach clients name or initials to file name in message area list size of ad, color status and the date of publication

TOTAL INK DENSITY

images or solid color builds should not exceed 220%

MBJ Publications uses web o�set printing, process CMYK according to SWOP (Speci�cations for Web O�set Publications) standards.

TONE REPRODUCTION• Prepare materials to compensate for a 30% dot gain• Unsharp masking techniques should be increased to compensate for softening experienced with newsprint.

Full Page

Two Thirds

Half

One Third

One Quarter

One Sixth

One Twelfth

10.25 x 12.5

10.25 x 8.25

10.25 x 6.257.625 x 8.255 x 12.5

10.25 x 47.625 x 5.255 x 8

10.25 x 37.625 x 45 x 62.5 x 12.5

10.25 x 27.625 x 2.755 x 42.5 x 8

5 x 22.5 x 4

Ad Size Inches

Display ad sizes (width listed first)

Ad is not set to four color black. Instead, all blacks are comprised of the following values: C=0 M=0 Y=0 K=100

• Four color black is not accepted

■

January1 Financial & Tax Planning 1 Printing & GraphicsDeadline: 12/16, to press: 12/2215 Business Annual/Preview15 TechnologyDeadline: 1/4, to press: 1/9

February1 Downtown Lincoln1 Valentine’s Gift GuideDeadline: 1/25, to press: 1/3015 Business Succession & Transitions15 Work Related InjuriesDeadline: 2/8, to press: 2/13

March1 Construction and the Environment 1 Continue Your EducationDeadline: 2/22, to press: 2/2715 Insurance 15 Home TrendsDeadline: 3/7, to press: 3/12

April1 Real Estate 1 Hotels & Tourism1 Nebraska Safety Council Spring Conference &Trade ShowDeadline: 3/21, to press: 3/26 15 Company Picnics/Outings15 Safety & Health Summit (from MBJ)15 Junior AcheivementDeadline: 4/4, to press: 4/9

May 1 Employment & Staffing 1 Industry & the EnvironmentDeadline: 4/18, to press: 4/2315 Weddings15 Choose a Mortgage CompanyDeadline: 5/9, to press: 5/14

June1 Office Technology/Comp. Training 1 Building an Insurance Benefits PackageDeadline: 5/22, to press: 5/2515 Accounting15 Health & Wellness Deadline: 6/6, to press: 6/11

July1 Legal Profession1 Small BusinessDeadline: 6/20, to press: 6/2515 Architecture15 Retirement & Senior IssuesDeadline: 7/4, to press: 7/9

August1 Employee Benefits 1 Business Appearance: Interior & ExteriorDeadline: 7/25, to press: 7/3015 Banking 15 Office Services GuideDeadline: 8/8, to press: 8/13

September1 Transportation, Distribution & Warehousing1 Event Planners / Trade ShowsDeadline: 8/22, to press: 8/2715 Going Green15 TechnologyDeadline: 9/5, to press: 9/10

October1 Buy/Sell Your Home1 Holiday Office PartiesDeadline: 9/19, to press: 9/2415 Blueprints: What’s Planned for Lincoln15 Corporate SecurityDeadline: 10/10, to press: 10/15

November 1 Plan for Retirement1 HR ManagementDeadline: 10/24, to press: 10/2915 Health & Wellness15 Executive Gift GuideDeadline: 11/7, to press: 11/12

December1 Engineering 1 Marketing / Advertising / PromotionsDeadline: 11/21, to press: 11/2615 Commercial/Retail Space15 Entrepreneurial Success Deadline: 12/5, to press: 12/10

1324 S. 119th St. Omaha, NE 68144 (402) 330-1760 www.mbj.com

The Lincoln

JournalBUSINESS 2012 EDITORIAL CALENDAR

1324 S. 119th St.Omaha, NE 68144

(402) 434-7752www.mbj.com

The Lincoln

JournalBUSINESS