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Page 1 | Social Business Pioneers
The future of
business is social.
@maxwellstjohn
#socmed12
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Social media tools
Behaviour
Culture
Values
Policies and processes Deeper
change
Greater
impact
Structure
Mission
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What it isn’t.
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Social business 1. Change velocity
3. Participation
2. Command of now
4. Information in everyone’s hands
5. Cultural catalysts
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Social business
1. Change velocity
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YOU?
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2. Command of
now
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“Speed kills truth” –
Chris Lewis
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YOU?
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3. Participation
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$575k prizes
100 targets
80% successful
8 million ounces of gold mined
Company value from $100 million to $9 billion
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“More than 50% of our product initiatives
involve significant collaboration with
innovators outside of P&G” – Bruce
Brown, CTO, P&G
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YOU?
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4. Information in
everyone’s hands
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£33m in first 10 months.
No cash handling, lower
cost of sale, no messing.
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4,802 crisis mappers in
162 countries – remotely
turning data into help on
the ground.
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YOU?
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5. Cultural
catalysts
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Real role modelling.
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Openmindness
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It’s ok to #fail.
Page 31 | Social Business Pioneers
YOU?
Page 32 | Social Business Pioneers
Social business
1. Change velocity
3. Participation
2. Command of now
4. Information in everyone’s hands
5. Cultural catalysts
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Calls down by…
Satisfaction up 19%.
