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The Finance Connection

The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

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Page 1: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

The Finance Connection

Page 2: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

Personalized

Dialogues

Across channels

Page 3: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

Extend your audience !

Page 4: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

It’s a normal extension

of your standard CRM practice

adapted to today’s digital reality

Page 5: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

Every relationship

starts with a first click…

Page 6: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

A very tactical approach to

- see people through traffic

- use it to target across channels

Page 7: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

Better Marketing

Behavior data CRM data

+ = More

Insights

Long term interest Intent right now

Page 8: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

GROW your database

Page 9: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

Identify who is engaged with the brand

Get them registered with tailored offering

Page 10: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

Result More leads

1,500 new high potential leads

every 2 weeks without any campaign

Page 11: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

Use your WEBSITE

as a real

CRM channel

Page 12: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

Web Personalisation

Identification

Or

Behavior

Page 13: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

How to identify those leads

when they visit your online

real estate?

Page 14: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

Traditional

Login

Page 15: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

Email

Page 16: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

x 2.5!!

More identified visitors via email

Page 17: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

Omni-channel RETARGETING

on customer intent

Page 18: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

Omni-channel retargeting

Page 19: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

OmnichannelAudience

Engagement

New insights combined with CRM data

New tactics, integrate Selligent flows in your inbound targeting

Consistent cross channel

Short time to market

Page 20: The Finance Connection - selligent.com · - use it to target across channels. Better Marketing Behavior data CRM data + = More Insights ... New tactics, integrate Selligent flows

Questions ?

Feel free to ask now or later:

[email protected]

@TomKellens1

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