online platform

New online platform At the end of 2012 Ditzo started a major program to build a

new website, introduce new non-life insurance products and

define a new strategy. The goal of this program was to

improve Ditzo’s profitability and provide the appropriate

tooling to our marketing department.

The new Ditzo strategy has resulted in a brand new

responsive website that supports self-service by our

customers. The website automatically adapts to the device

used, but more importantly; our marketeers are now capable

of adjusting the website’s appearance and content based on

visitor/customer profiles.

Identical chassis, different body All online platforms at a.s.r. will be built with the same

software components (building blocks), but are used

differently for all brands. Each brand has their own

characteristic logic, design and tone of voice towards

customers. In this way, we can service our clients on

differentiated ways, but in a standardised environment. This

reduces IT and operational costs significantly.

Differentiated brand portfolio The risk of working with standardized/shared environments, is

creating three identical brands that are only divergent by the

use of a different logo. In order to deliver a good customer

experience, we need to choose the appropriate combination

of tools and components for each brand / environment.

Online self-service brand Ditzo is the online brand of a.s.r. and focuses on a

specific target group, which values self-service.

Ditzo is selling simple execution-only products.

Premium Brand The Dutch insurance company for all insurances, for

a broad range of customers that prefer to be

serviced by an insurance agent. a.s.r. has a primary

focus on servicing customers through insurance

agents. The main focus of a.s.r. are private

insurances.

For Enterprises De Amersfoortse is converting from a income

insurance company to a all-round enterprising

insurance company. De Amersfoortse is positioned

as: peace of mind for now and the future and

perfect advice by a trusted advisor.

Selligent as a part of the chassis When Ditzo was founded by Fortis in 2008, the ambition was to create a

international online insurance company. Our IT greenfield was equipped

with best-of-breed applications only. Selligent was considered to be

best-of-breed in the field of Email marketing.

After the financial crisis and the disintegration of Fortis, our international

ambitions were no longer relevant. In 2012 we started a project to

integrate Ditzo in the a.s.r. organisation and thereby reduce cost. Since

a.s.r. was working with Tripolis we evaluated both tools as a part of our

generic chassis. Once again, Selligent was selected as our preferred partner.

After the (re)selection of Selligent we’ve implemented new responsive

templates with the help of RapidSugar.

The main reasons for selecting Selligent as our preferred partner are the

facts that Selligent is capable of handling multiple brands, high volumes of

e-mails to customers and insurance agents and facilitates highly complex

campaigns/automated flows.

Steering towards high customer value Ditzo has shifted it’s marketing focus from mainly New Business to

customer retention and expanding the ‘policy density’, which results

in higher customer engagement. Apart from the development of a

new environment, this also resulted in the development of customer

programs, which e-mail (re)marketing is an integral part of.

As a part of this new strategy Ditzo is better capable of targetting the

right customer groups en personalize their experience (on our

website and e-mail campaigns). Using all the available data in the

organisation, we’re able to identify profitable customer groups and

rate customer potential. This greatly improves conversion rates, ROI

and most importantly Ditzo’s combined ratio (COR).

Questions?