Embed Size (px)
Citation preview
THE HYPER-
CONNECTED-
CONSUMER
Historically, customer engagement was simplerThe bank manager was the data repository.
Effective… but it didn’t scale
direct marketing
noun
Direct marketing used to be
an offer to purchase sent at a
particular point in time.
A new kind of hero was born… Technology gave rise to the notion of direct marketing
$
More than 5.3 billion mobile devices are in use
on the planet today
Always turned on... Up all night...
64% Sleep with
their mobile in the
bed or by the bed
48% Never turn
their phones off.
100 Million in 10 Weeks!
(June 2012)
100 Million - 18 years after
the first McDonald’s burger
stand opened
Today … this is who you must engageThe always connected … always on economy
35% of cell phone owners
bank using their mobile phone
1 in 5 mobile bankers in
Europe say they have never
missed a payment since
using mobile banking
BUT …
84% of mobile customers
have experienced struggles
that prevented them from
completing transactions
DIRECT MARKETING NOW
Every interaction is influential, each touch point must
inspire the customer to move forward
61% of Internet users bank online
Source: Think with Google and Crossview Insights
Think Differently
ING’s Slow-mo video booth
with “Share to Social”
And things are getting even more interesting…
Usage Based Insurance
FingoPay
Iris recognition technology is just one of the biometric measures
that could be used to secure your bank account
Embrace Disruption
TRANSFORMING PAYMENT
TRANSFORMING PEER-TO-PEER TRANSACTIONS
TRANSFORMING BUSINESS INVESTMENT
TRANSFORMING PERSONAL FINANCE
TRANSFORMING TRANSPORTATION
TRANSFORMING HOSPITALITY
Relevant since 1925
OMNICHANNEL AUDIENCE ENGAGEMENT
Approachable interface
• Simplified UI
• Drag and drop journey building
• Unified modules
• Dashboard reporting
Coming soon…• Agile email
• Time zone support
• Responsive eforms
• Target personalization enhancements
• Multi-variant test integration
• Mobile push offering
ROAD AHEAD
Cloud Computing Ad-tech eco systemEmerging Channels
