1. TRADITIONALCOMMUNICATION !IS DEAD!

2. LETS GODIGITAL?!?!?!!"!"#$

3. 1234567#OLD HABITSIN A NEWWORLD!%&$()*+,-./0 !"#$%%&()*+,))-,,./

4. 89:$%()*+,-.#email blasting, popups, banners/012#6:;EB$FG>HB$IJKLB$MNO$!>?@AB#PQR6SDNT$

6. C3:DC#UVWXYZ[$]0^_`abcO$EFGHIJ#UVd;e$

7. DIGITAL IS NOT ADESTINATION!DIGITAL:KLM#NOP#1fg$QRSTUVW#hijklmn$XYZ[[]I^#_`JIabc][d#

8. THINKDIFFERENTLY!

9. THINKTARGETED! ef-.#

10. SELLIGENT TUij!TARGETING & SEGMENTATION &ghC3!BEHAVIOR PROFILING! T !PERSONALIZATION! !

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40. CASE STUDY: SCHWARZKOPF! SEGMENT& PERSONALIZE! ! d,B%A23*,)C%69;,%A,24+%;94,%% 2G5,+*+8%421,%?%i"g% >:A*6.%1749(87%421,%?%#"o% >PGL%?%#"j%

47. CASE STUDY: NECKERMANN!P,@*@2A%9=%2:A*6.%1749(87%421,%?%#"l%>PGL%?%i"i%%

49. OTHERMARKETING!TOOLS-.$

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55. & !=opqr4stuvw$$2D35#Umrsjm#Umrsrs##G[Jm|}~#mrskUm#nprs~#KI::;##:K6:#J:9

56. THINKSELLIGENT!