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The Eisenhower The Eisenhower Years Years
1953-19601953-1960
Life in the 1950sLife in the 1950s
26.4 & 26.526.4 & 26.5
The Boom YearsThe Boom Years Confidence & prosperity for Confidence & prosperity for mostmost
Greater consumerism & conformityGreater consumerism & conformity
Ike was a Ike was a Modern RepublicanModern Republican
Economic trend continued upwardEconomic trend continued upward
ConglomeratesConglomerates: large corporations : large corporations made up of companies within made up of companies within different fieldsdifferent fields
Increased Increased AutomationAutomation led to job led to job losses in older industrieslosses in older industries
1955: AFL-CIO Merge1955: AFL-CIO Merge
Suburban GrowthSuburban Growth Millions move out of cities for Millions move out of cities for
space, cleaner environment, better space, cleaner environment, better schoolsschools
Baby BoomBaby Boom (1945-60) 40 million (1945-60) 40 million babies were born in the USAbabies were born in the USA
Interstate Highway ActInterstate Highway Act creates creates 41,000 miles of new highway41,000 miles of new highway
Highway Act…Highway Act…
Led to more Led to more automobile salesautomobile sales
Growth of Growth of Trucking industryTrucking industry
Important to Important to national securitynational security
Rise of TelevisionRise of Television 44 million homes with TV by 195944 million homes with TV by 1959
Advertising made it big businessAdvertising made it big business
Shows often portrayed an idealized Shows often portrayed an idealized & unrealistic vision of American life & unrealistic vision of American life and family rolesand family roles
Revival of ReligionRevival of Religion Revitalized with use of TV & RadioRevitalized with use of TV & Radio
Possibly due to faith in the Possibly due to faith in the “American Way” as being different “American Way” as being different than atheistic communismthan atheistic communism
By 1960, 2/3rds of America is part By 1960, 2/3rds of America is part of some churchof some church
Billy Billy GrahamGraham
Those Prosperity MissedThose Prosperity Missed Prosperity was mainly a white-middle Prosperity was mainly a white-middle
class experienceclass experience
Blacks & Hispanics were discriminatedBlacks & Hispanics were discriminated
Automation phased-out many farmersAutomation phased-out many farmers
Many Hispanics emigrated to citiesMany Hispanics emigrated to cities
The Silent Generation?The Silent Generation? Most teens of the 1950s conformed Most teens of the 1950s conformed
to the politics of the timeto the politics of the time
Rock ‘n’ RollRock ‘n’ Roll became most became most important form of expressionimportant form of expression
Rock music & dance offended Rock music & dance offended adultsadults
The Beats or “Beatniks”The Beats or “Beatniks” Forerunner to Forerunner to
1960s 1960s CountercultureCounterculture
Criticized Criticized ConformityConformity
1957: Soviets Launch 1957: Soviets Launch SputnikSputnik
First space satelliteFirst space satellite
Ruined American belief in Ruined American belief in superiority over the Russianssuperiority over the Russians
Led to more Education Funding Led to more Education Funding and founding of NASAand founding of NASA
Eisenhower’s Farewell Eisenhower’s Farewell Address 1961Address 1961
Warned of the dangers of the Warned of the dangers of the Military-Industrial ComplexMilitary-Industrial Complex: the : the relationship between military, relationship between military, government, and corporations.government, and corporations.
Called for end of arms-race and Called for end of arms-race and attempt at diplomacy.attempt at diplomacy.