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The Center for eBusiness@MIT welcomes you to:. Where is the ROI? April 17, 2002 Annual Conference April 17-19, 2002. Aggregation and Mobile Financial Services What Impact Will They Have And When? 9:15am – 10:45am “Where is the ROI in Financial Account Aggregation? - PowerPoint PPT Presentation
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The Center for eBusiness@MIT welcomes you to:
Where is the ROI?April 17, 2002
Annual ConferenceApril 17-19, 2002
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Aggregation and Mobile Financial Services What Impact Will They Have And When?
9:15am – 10:45am “Where is the ROI in Financial Account Aggregation?
Dr. Michael Siegel – Principal Research Scientist, Sloan School of Management, MIT
Professor Stuart Madnick – Professor, Sloan School of Management, MIT
James A. Kuser - Vice President, Client Solutions Group, Merrill Lynch Wealth Management Services
Ruer-Er Chang– Vice President of Customer Relationship Management (CRM), Citibank
1:30pm - 3:00pm “Where is the ROI in Mobile Financial Services?”
Octavio Marenzi – Managing Director, Celent Communications
Blaise Heltai – Managing Director of Internet Strategy, FleetBoston Financial
Makoto Shibata – Senior Manager of eBusiness & IT Initiatives Division, Bank of Tokyo-Mitsubishi
Hiroshi Egami – Director and General Manager of eBusiness & IT Initiatives Division, Bank of Tokyo- Mitsubishi
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Aggregators: A Primer to The Promise
Stuart Madnick ([email protected]) Michael Siegel ([email protected])
MIT Sloan School of Management
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What is an Aggregator?
• Transparently collects information-- with or without prior source arrangement
-- resolves contextual differences• Performs analysis
-- not merely gather information• Represents user
-- acts as agent for user
Aggregator
WebSources
User (or user program)
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Aggregator: Types & Examples
• Comparison Aggregator – Gather price information
• Relationship Aggregator – Integrate frequent flier mileage programs– Integrate financial accounts
• Intra-organizational Aggregator– Integrate separate departmental calendars
• Inter-organization Aggregator– Integrate information about a company from multiple
sources (financials, news, etc)
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Aggregation Strategy: Everyone Is Impacted
• Aggregator / Aggregatees:– Aggregators create new marketplaces & information spaces– Aggregatees need to be in these marketplaces
(external impact)– Aggregatees need data from these marketplaces
(internal impact)
• Needs to be part of every eBusiness and core business strategy
• Increasingly, organizations are both Aggregatees and Aggregators
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Aggregation StrategyInsights• Everyone impacted
• Aggregators not limited to price comparison
• Aggregators can be combined and aggregated
• Create new info spaces
• After-aggregation important
• Aggregators changes relationships
• Business models and market conditions continue to change
Implications• Be part of strategy planning
• Identify new applications and business opportunities
• Entirely new types of applications can be defined
• Who will own these spaces
• This must be exploited
• What relationship do you want
• Must be prepared for changes
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MIT Aggregation Research: Historical Perspective
• MIT Aggregation Project– Strategy, Application, and Technology of Aggregators– Active Participation of 15-20 MIT Research Students
• Awarded Patents for Key Aggregation Technology (1996)• Developed early Universal Banking Application – aka
Financial Account Aggregation (1998)• Research and Consulting Partners Include:
Citibank, Merrill Lynch, FleetBoston, Deutsche Bank, British Telecom, Banco Santander, ABN Amro Bank, PricewaterhouseCoopers, Suruga Bank
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Current Aggregation Research Topics • Aggregation Strategies
(esp. Financial Account Aggregators)• The Economics of Aggregation (ROI)• Regional Issues – Cultural & Legal
(USA, Europe, Japan, Latin America) • Global Aggregation – Opportunities & Challenges• Wireless Services and Mobile Aggregation• Semantic Issues in Aggregation• Open Aggregation & “After Aggregation” Services• Data and Integration Standards
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Universal Financial Account Aggregation: The Vision
Leading to a world where all financial transactions (e.g., bill payment, online shopping, banking, investment, credit) are all handled through a single portal.
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UserUser
FAFA
CitigroupCitigroupCredit CardsCredit Cards
MerrillMerrillBrokerageBrokerage
FleetFleetBankingBanking
CambridgeportCambridgeportSavingsSavings
Concept of a Financial AggregatorConcept of a Financial Aggregator
BROWSER
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FS FS #2#2
FS FS #3#3
FS FS #1#1
UserUser
Financial Financial AggregatorAggregator
First First CallCall
ExcelExcel
AdvisorsAdvisors
WizardsWizards
AgentsAgents
Account Account Analyst Analyst
Asset Asset AllocationAllocation
FinanciFinancial al SourcesSources
Other Internet SourcesOther Internet Sources
Intranet and Internet SourcesIntranet and Internet Sourcesand applicationsand applications
““After Aggregation” Services and After Aggregation” Services and TransactionsTransactions
UserUserInformatioInformatio
nn
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The Universal Financial Aggregator
Aggregator Aggregatees
Banks
Securities
Insurers
E-mail service providers
Real estatecompanies
Utilities
Payment serviceproviders
Credit Card Issuers
Online shoppers
Account aggregation- Summarize multi accounts- Classified each transaction
Product/service comparison- Compare deposits, loans, mutual funds, stocks, and Insurances- Compare fees, usability, security, and customer support
Account Management- Fund transfer between accounts- Management of EBPP
Wealth Management- Advice of asset management- Calculate of future profit
After aggregation services
Other financial data
E-Aggregation: The Present and Future of Online Financial Services in Asia-Pacific Stuart Madnick, Michael Siegel, Hiroshi Fujii, Taeko Okano 2002
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Business Models for Financial Aggregators
• Players– Financial Institutions
– Portals
– Financial Software (e.g., eWise, Quicken, MS Money)
• Technology Providers– Financial Aggregation Technology
– Systems Integrators
• Aggregatees
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Universal Financial Account Aggregation: Is there an ROI?
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Things can go wrong…an example
CitigroupCitigroupCredit CardsCredit Cards
MerrillMerrillBrokerageBrokerage
FleetFleetBankingBanking
CambridgeportCambridgeportSavingsSavings
QUICKENUserUser
Financial InstitutionActs as Aggregator of Accounts …Ends up as back office for Quicken or other Application
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Industry Vision
James A. Kuser is a Vice President in the Client Solutions Group for Wealth Management Services at Merrill Lynch
Ruey-Er Chang is the Managing Director of eConsumer's eDevelopment team responsible for online banking and investing platforms at Citibank
Where is the ROI?