TALENT BROADCAST BRANDS - The Sports Group€¦ · Roger Federer (Tennis) #1 Rafael Nadal (Tennis) #2 Novak Djokovic (Tennis) #3 Michael Clarke (Cricket) #4 Steve Smith (Cricket)

TALENT BROADCAST BRANDS

WHO WE ARE: The Sports GroupOFFICE HQ: Suite 19, MVB Building, 90 Mona Vale Rd, Mona Vale NSW 2103 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442SEE US ONLINE: www.thesportsgroup.com.au

3COMPANY OVERVIEW

The Sports Group is Australia’s leading boutique sports agency.

We place talent, brands and broadcasters at the heart of everything we do and provide solutions driven by experience and innovation, delivered with integrity.

TALENT

BROADCAST BRANDS

WHO WE ARE: The Sports GroupOFFICE HQ: Suite 19, MVB Building, 90 Mona Vale Rd, Mona Vale NSW 2103GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au

4

Rod ReadDirector

• Career at the forefront of sports marketing and broadcast in Australia for over 30 years.

• Brokered ground breaking commercial sponsorship deals including Ford and the Australian Open Tennis.

• Launched and event-managed professional golf and tennis events in the USA, Asia and Australia.

• Former head of Sports Sales and Marketing at the Seven Network working extensively in commercial programs in the sports of AFL, Rugby, Tennis, Golf, Motorsport and the Olympic Games.

• Appointed Consultant General Manager of Sales and Marketing for SOCOG, the Organising Committee for the Sydney 2000 Olympic Games.

• CEO of Sports Marketing and Management during which time the company was the appointed sales and marketing agency for the Australian Olympic Committee, Australian Commonwealth Games

Association, Swimming Australia Limited and the PGA Tour of Australasia.

• Negotiated television rights broadcast deals on behalf of Swimming Australia Limited, the Commonwealth Games, World Gymnastics Championships and Ski and Snowboard Australia.

• Provided consultancy to FOXTEL and subsequently to News Corporation as sports broadcast has transitioned into the digital era. Major projects included the FOXTEL multi-platform coverage of the Vancouver 2010 Olympic Winter Games and the London 2012 Olympic Games.

• Extensive experience in assisting sports bodies fulfil their commercial potential having served as an advisor and agent of the PGA Tour, Tournament Director of the NSW Open Tennis Championship; as a Director of Ski and Snowboard Australia, and of the Olympic Winter Institute of Australia (OWIA).

COMPANY EXECUTIVES


5

Mark JonesDirector

• Career immersed in sports sponsorship, sports marketing and talent representation for over 15 years.

• Significant client-side sponsorship management and events experience including as Sponsorship and Partnership Manager at Nationwide News/News Limited.

• Managed broad sponsorship portfolios in sport, enterainment, the arts and cause-related platforms.

• Regarded as one of the leading sports talent managers in Australia having worked with the very elite of Australia’s high profile and ‘commercially successful’ sporting talent, including: Daniel Ricciardo, Ian Thorpe, Cadel Evans, Torah Bright, Marcos Ambrose, Dante Exum, Shane Watson, James Magnussen, Sally Fitzgibbons, Geoff Huegill, Steve Hooker, Lucas Neill, John Aloisi, Libby Trickett and George Smith.

• Significant operation and expertise at the intersection of commercial brands and sponsors, sports broadcasters and elite sporting talent and ambassadors.

• Negotiated some of the most lucrative and creative sports marketing campaigns and athlete contracts in Australian sport

• Operated in a commercial aspect in each and every Olympic Games since Sydney 2000.

• A passionate and caring advocate for the rights and welfare of elite athletes and their support networks.

COMPANY EXECUTIVES


6TALENT MANAGEMENT

One of the cornerstones of The Sports Group business is the personal, contractual and commercial management of high profile, professional sportspeople.The Sports Group is a full service agency, with management responsibility and accountability for the following key outputs:

• Schedule planning• Competition and high performance

consultation • Relationship management with key

stakeholders of influence• Travel and accommodation services • Legal and financial services advice and

implementation• Education and vocational advice and

support• Commercial sponsorship identification,

negotiation and fulfilment

• Contract servicing including management of rights and benefits, licensing and intellectual property

• Media announcements and PR executions• Broadcast and keynote speaking

opportunities • Digital platform consultation (social

media, website) • VIP event attendance• Social responsibility programs -

partnership establishment and fulfilment

We provide best-in-market support to contracted athletes and coaches to maximise commercial outcomes through informed industry knowledge, expert negotiation, committed output and outstanding networks.

The Sports Group operates at the highest levels of sports marketing and sponsorship internationally with an esteemed roster of athlete and coahing talent.


7TALENT

MOTORSPORT BASKETBALL TENNIS ATHLETICS SWIMMING

JAMES MAGNUSSENDANTE EXUMDANIEL RICCIARDO

RETIRED CHAMPIONS

MATTHEW MITCHAMSTEVE HOOKERGEOFF HUEGILL

CHRISTIAN SPRENGER

ELLA NELSON

NETBALL

KIMBERLEY RAVAILLIONPAIGE HADLEYKATE MOLONEY

MOʼONIA GERRARD

DYLAN ALCOTT

SNOWBOARDING

GEORGE SMITH ANDREW SMITH

JORDY REIDELLIA GREEN

RUGBY UNION

SCOTTY JAMES

THE SPORTS GROUPTALENT ROSTER


8DANIEL RICCIARDO

DANIEL RICCIARDO - FORMULA ONE What they said...

“Daniel Ricciardo is the real deal. He will be Formula One world champion and he will do that with style and he’ll do that with class and all of the values that Australians bring to sport and you are going to be so proud...you will be (so proud).”David Coulthard - Former British Formula One Racing Driver

“Anyone who didn’t rate Daniel Ricciardo their driver of 2014 wasn’t paying attention. The Australian set up camp in a team in which every facet was cultivated around the strengths of quadruple world champion Sebastian Vettel, and frankly, blew his doors off.”Sky Sport UK

“He’s been super. We need 10 more Ricciardo’s.”Bernie Ecclestone - CEO Formula One Groupg

“In sport, athletic achievement doesn’t always translate neatly to marketability - but for Daniel, there is no question that his success and popularity on the Formula 1 track is matched in a commercial context.” Mark Jones, Director The Sports Group

Formula One Race Record

globally.

Major Awards and Recognition 2015• Laureus Sports Awards - Breakthrough

Performance of the Year

2014• Trofeo Bandini Award • GQ Sportsman of the Year

g

2016 MALAYSIAN GP

1st2014

BELGIAN GP

1st2014

HUNGARIAN GP

1st2014

CANADIAN GP

1st

4CAREER PODIUMS

18RACE WINS

2nd• 2016 Singapore GP• 2016 Belgian GP • 2016 German GP • 2016 Monaco GP • 2015 Singapore GP

g

3rd• 2016 Mexico GP• 2016 US GP• 2016 Hungary GP • 2015 Hungary GP• 2014 US GP • 2014 Singapore GP • 2014 British GP • 2014 Monaco GP• 2014 Spanish GP


9DANIEL RICCIARDO

Daniel Ricciardo

Repucom Research Report (2014 & 2015)

Index Rank ‘15 Rank ‘14Appeal #2 #2Trendsetter #2 #3Breakthrough - #4Endorsement #2 #4Aspiration #2 #5Influence #5 #5Trust #4 -

followers: 853,000 followers: 717,355

What they said...“He has been a revelation. He’s one of the best things to happen to Formula 1 in a very long time.” Eddie Jordan - Chief BBC Formula 1 Analyst

“I’ve never known a personality like him, frankly. (Ricciardo) is unbelievable. When he signs somebody’s program, he does it with passion and he looks them in the eye and gives them that huge smile. He really believes in what he is doing. So that smile speaks volumes about the man himself.” Ron Walker - Former Chairman, Australian Grand Prix Corporation

Has there ever been a more popular race winner than Ricciardo? It may be weeks before he stops smiling again.” Sky Sports UK

Ricciardo’s generous pre-race accessibility, luminous smile and sheer grounded normality in a sport characterised by aloof millionaire playboys and hard-nosed competitors shine through.” Daily Telegraph

g

followers: 621,000

Major Sponsors

• Red Bull Racing and Partners• FOXTEL/ Fox Sports• TFS Corporation

Gemba Asset Study (2015)

Measures the ‘asset power’ of 160 world class athletes - the combined result of awareness and likeability. This report provides insights into the consumer equity of athletes, measuring the behaviour and emotional connection consumers have with individual assets.

Asset Power Rank ‘15Roger Federer (Tennis) #1Rafael Nadal (Tennis) #2Novak Djokovic (Tennis) #3Michael Clarke (Cricket) #4Steve Smith (Cricket) #5Daniel Ricciardo (Formula 1)) #6Lewis Hamilton (Formula 1) #84LeBron James (Basketball) #99Sebastian Vettel (Formula 1) #101Luis Suarez (Football) #156


10DANTE EXUM

Dante Exum (21) is one of Australia’s most prodigious basketball talents. He is a key member of the Utah Jazz competing in the NBA, the world’s premier basketball competition. In 2014, Exum became the fifth overall pick in the 2014 NBA draft, signing with the Jazz - an enormous feat given he had not followed the traditional route through the US college basketball system.

Exum was first invited to a Boomers camp at just 15 years of age. Since that time he has played in the FIBA World Junior Championships (U/17 and U/19), earning selection into the All-Star Five on both occasions. He was a member of the World Select Team playing against the USA for the Nike Hoop Summit in 2013 and made his FIBA World Cup debut for the Boomers in Spain in 2014.

Exum has impressive pedigree, with his father Cecil Exum playing alongside Michael Jordan in winning an NCAA Championship back in 1982.

DANTE EXUM - BASKETBALL. 2016• Utah Jazz extended Exum’s contract

2015• Played in all 82 games for the Utah Jazz

in his debut 2014/15 season and was a starter in 41 of them

2014 • 5th overall pick in the 2014 NBA draft • Signed with Utah Jazz • FIBA World Cup - Boomers

2013 • FIBA Under 19 World Championship (Semi

Final)• FIBA Under 19 World Championship All-

Star Five • Nike Hoop Summit - World Select Team• FIBA Oceania Championships - Boomers

debut• AIS Basketball Scholarship holder

2012 • FIBA Under 17 World Championship

(Silver)• FIBA Under 17 World Championship All-

Star Five• AIS Basketball Scholarship holder

2011 • Youngest player to be invited to an

Australian Boomers training camp at 15 years of age

Career Highlights

Dante Exum is represented by The Sports Group for sponsorship in the Australian market through partnership with Landmark Sports Agency


11DANTE EXUM

Daniel Ricciardo

Daniel Ricciardo

INFLUENCE

Repucom Research Report (2014)

Index RankingAppeal #6Trendsetter #8Breakthrough #5Endorsement #9Aspiration #6Influence #8

followers: 65,900 followers: 37,966 followers:123,000

What they said...“The teenager has durability. Despite the enormous leap from high school hoops in Canberra to the NBA, Exum still managed to play all 82 games for the Utah Jazz in his rookie season - including 41 as a starter. He is one of only 30 players across the entire league to have not missed a game this season.” FOX SPORTS

“His length and his intelligence, his character allowed him to become a plus defender at 19 years old in the league. It’s something that Quin and I frankly didn’t expect.”Dennis Lindsey, General Manager Utah Jazz

“After a season in which Exum played all 82 games, Dante emerged as the best defender in his draft class.” Bleacher Report

g

Major Sponsors

• Adidas • Red Bull


12DYLAN ALCOTT

Career Highlights DYLAN ALCOTT - TENNIS/ DISABILITY CONSULTANT/ KEYNOTE SPEAKER

Dylan Alcott is one of Australia’s all-time greatest athletes. A dual-international in Tennis and Basketball, Alcott has three Paralympic Gold Medals and a silver medal, alongside a world title in basketball and multiple grand slam tennis victories spanning an incredible career.

In 2015 he was a nominee for Tennis Australia’s prestigious Newcombe Medal - a first for a wheelchair tennis athlete and made more impressive having only determined to pursue his Paralympic tennis ambition in 2014.

Dylan is a recipient of the Order of Australia Medal. In 2015, Dylan received the Victorian Institute of Sport Award of Excellence as well as Tennis Australia’s Most Outstanding Athlete with a Disability Award. Dylan Alcott is a passionate ambassador for charity and mentor for disabled youth. He is also part of Channel 7s expert tennis commentary team.

2016• Gold Medallist - Wheelchair Quad Singles

and Doubles, Rio Paralympic Games • Winner - South African Open • Winner - Gauteng Open • Grand Slam Winner - Australian Open • Winner - Sydney International • Winner - Brisbane International

2015• Grand Slam Winner - Australian Open• Grand Slam Winner - US Open• Winner - Sydney International • Nominee - Tennis Australia Newcombe

Medal • Winner - Tennis Australian Most

Outstanding Athlete with a Disability • Victorian Institute of Sport Award of

Excellence • Winner - Belgian Open • Winner - Open de France • Winner - Japan Open

• Winner - Pensocola Open

2014 • Winner - New Zealand Open• Winner, Super Series Crown - British Open

2012• Silver Medal - Wheelchair Basketball

(2012 London Paralympic Games)

2011• Recipient for the Order of Australia Medal

2010 • Gold Medal (2010 Wheelchair Basketball

World Championships, Birmingham) • Named in the World All Star 5

2008• Gold Medal - Wheelchair Basketball (2008

Beijing Paralympic Games)


13DYLAN ALCOTT

Daniel Ricciardo

Daniel Ricciardo

Daniel Ricciardo

Major Sponsors

• OCS • Swisse • Toyota • Mondelez • Nike • Babolat

followers: 5,445 followers: 7,089 followers: 10,900

High Achieving All-Rounder

Athlete• Paralympic Gold Medallist - Wheelchair

Quad Singles and Doubles • Multiple Grand Slam Tennis Champion • Former World Champion and Paralympic

Golf Medallist - Wheelchair Basketball

Commentator • Channel 7 commentary team - 2015

Brisbane International, 2016 Australian Open, 2016 Paralympic Games.

Major Awards• 2015 Victorian Institute of Sport, Award of

Excellence • 2015 Nominee - Newcombe Medal, Tennis

Australia • 2015 Most Outstanding Athlete with a

Disability, Tennis Australia • University of Melbourne, Outstanding

Athlete for 2015 • 2015 Nominee, Cleo Bachelor of the Year• 2010 All-Star 5, 2010 World Wheelchair

Basketball Championships • 2009 Order of Australia Medal

g w

Keynote Speaker and Disability Spokesperson• 2015 TEDx Sydney - ‘Mainstreaming

Disability.’• Numerous corporate speaking

engagements.

Brand AmbassadorOCS, Swisse, Toyota, Mondelez, Nike, Babolat.

Charity Ambassador • World Record Holder - 24-hour tennis

marathon. Raised $120k for Starlight Foundation and Variety Children’s Charity.

• Regular visitor and mentor to disabled youth.


14ELLA NELSON

Career Highlights

2016• 9th - 200m, 2016 Rio Olympic Games • 1st - 200m, 2016 Australian Athletics

Championships • 1st - 200m, 2016 Canberra Track Classic• 1st - 200m, 2016 Sydney Track Classic

2015• 1st - 200m, 2015 Australian Athletics

Championships

2014• 1st - 200m, 2014 Australian Athletics

Championships

g w

ELLA NELSON - ATHLETICS

There was one Australian athlete who stole the hearts of Australians at the 2016 Rio Olympic Games. Ella Nelson, a Sutherland Shire local grew up idolising Melinda Gainsford-Taylor.

Despite an injury-interrupted preparation heading into Rio, Nelson took it to the biggest names in international athletics, placing second in her 200m heat, and third in a fast semi-final. Nelson missed the final by just 0.01sec despite recording a personal-best time in the pen-ultimate round.

In the 12 months leading into Rio, Nelson bettered her previous best mark by 0.53sec following a two-month stint at the renowned ALTIS elite athletics program in Arizona in late-2015. At just 22 years of age, Ella has proven she is a world class athlete. She will have the 2017 IAAF World Championships in London and the 2018 Commonwealth Games on the Gold Coast to consolidate her exceptional performance in Rio, with the 2020 Tokyo Olympic Games a longer term ambition for Australia’s newly-crowned speed queen.


15ELLANELSON

INFLUENCE

Daniel Ricciardo


Major Sponsors

• Puma

What they said...

“She’s a great athlete with the potential to be really good. I think when she’s healthy all the way she’s definitely a threat to make the podium the next time around.” Andre De Grasse, Olympic Silver and Bronze Medallist

‘Mark this down as the night a star was born. Ella Nelson has put her hand up to be the next Australian sprint queen. At her first Olympic Games, the 22-year-old came off an interrupted preparation - courtesy of two hamstring tears - to finish within a whisker of making the 200m Olympic final.’ Herald Sun

‘Nelson’s particular talent is her ability to run off the bend in the 200m. She seems to slingshot off the curve and into the straight, gathering momentum for the run to the finish line.’ The Australian

Major Awards• ‘One to Watch’ - 2016 Women’s Health

Gala Awards

g w


16JAMES MAGNUSSEN

Career Highlights

• Bronze - 4 x 100m freestyle relay, 2016 Rio Olympic Games

• Gold - 100m freestyle, 2014 Glasgow Commonwealth Games

• Gold - 100m freestyle, 2013 Barcelona FINA World Chamoionships

• Gold - 100m freestyle, 2013 Eindhoven World Cup Short Course

• Gold - 100m freestyle, 2011 Shanghai FINA World Championships

• Gold - 100m freestyle, 2011 Shanghai World Championships

• Silver - 100m freestyle, 2012 London Olympic Games

g w

JAMES MAGNUSSEN - SWIMMING

James Magnussen announced himself to the world at the 2011 FINA World Championships in Shanghai when he won gold in the 100m freestyle, gold in the 4x100m freestyle relay and silver in the 4x100m medley relay.

At the London 2012 Olympic Games, ‘The Missile’ was touched out by just 0.01 seconds in his pet event, but earned redemption at the Barcelona 2013 FINA World Championships by defending his 100m freestyle world title. Magnussen recently bagged a bronze medal at the 2016 Rio Olympic Games as part of the Men’s 4x100m freestyle relay.

James Magnussen is Australia’s most accomplished male swimming talent since the golden era of Thorpe, Hackett and Perkins. He holds the fastest ever 100m freestyle time in a textile swimsuit, and is one of only three swimmers in the sport’s history to win consecutive World Championship titles in his pet event.

Major Awards

• Inducted into the Australian Path of Champions 2014, Sydney Olympic Park

• Named 2013 NSW Institute of Sport Male Athlete of the Year

• Named 2011 Swimmer of the Year, Swimming Australia

• Named 2011 Swimmers’ Swimmer • Named 2011 NSW Institute of Sport Male

Athlete of the Year


17JAMESMAGNUSSEN

Daniel Ricciardo

Daniel Ricciardo

INFLUENCE

Daniel Ricciardo

Major Sponsors

• Arena• Samsung• Maurice Lacroix• Body Science


Fast Facts

• Magnussen is the only Australian swimmer ever to win consecutive 100m freestyle World Championship titles. He is one of only four men to achieve that feat in the sports’ history - Alex Popov (Russia), Matt Biondi (USA) and Filippo Magnini (Italy).

• James Magnussen holds the fourth fastest swim in history in the 100m freestyle with a time of 47.10, which stands as the fastest swim over that distance in a textile swimsuit.

• Magnussen has also recorded the fastest ever 50m freestyle swim by an Australian in a textile swimsuit.

g w

What they said...

“I think James Magnussen is now the leader of the new generation.” Pieter Van Den Hoogenband, Olympic Swimming Champion

“He’s made the transition from being a relay swimmer and unknown to now being the highest profile member of our team.” Leigh Nugent, Former Swimming Australia Head Coach

“He’s talented, young. I think it’s going to make it exciting for the sport.” Michael Phelps, World and Olympic Swimming Champion

“The James Magnussen-led relay win has inspired the Australian team at the FINA World Championships.” Leisel Jones, Olympic Swimming Champion


18SCOTTYJAMES

Career Highlights

2016 • Bronze Medal - SuperPipe (2016 X Games

Aspen)

2015 • Gold Medal - Halfpipe (2015 FIS Freestyle

Skiing and Snowboarding World Championships, Kreischberg)

2014 • Bronze Medal - Halfpipe (Dew Tour

Mountain Championships, Colorado)• 4th place - Halfpipe (Winter X Games,

Colorado)• Bronze Medal - Snowboard Jamboree

(Stoneham, Canada) • Qualification - Halfpipe (Sochi Winter

Olympic Games)

2013 • Overall World Cup Title, Crystal Globe -

Snowboard Halfpipe

SCOTTY JAMES - SNOWBOARDING

Scotty James is the current Men’s World Half-Pipe Champion, having won the title in Kreischberg, Austria at the FIS Ski and Snowboard World Championships in January 2015. The win came five years after James’ made his Olympic debut at just 15 years of age in Vancouver - the youngest male Winter Olympian in over 50 years.

As a junior, Scotty James was unbeatable, and now as a 22-year-old, he’s proven himself in the open ranks. Already a two-time Olympian, Scotty James is the face of winter sports in Australia. A contracted athlete with Red Bull, Volcom and Oakley, James spends nine months of the year travelling and competing around the world.

Scotty James has his sights set on repeating his gold medal-winning performance from the World Championships at the 2018 PyeongChang Winter Olympic Games.

• Bronze medal - Snowboard Halfpipe, World Cup

• 6th place - Halfpipe (2013 FIS World Championships, Canada)

2012 • 5th place - Halfpipe (Burton Canadian

Open Snowboarding Championships)

2011 • Silver Medal - Halfpipe (Burton Canadian

Open Snowboarding Championships) • Bronze Medal - Stylewars Slopestyle

(Victoria, Australia)

2010• Vancouver Winter Olympic Games -

youngest Winter Olympian in over 50 years

g w


19SCOTTY JAMES

Daniel Ricciardo

INFLUENCE

Daniel Ricciardo

Major Sponsors

• Red Bull• Volcom • Oakley • Falls Creek Resorts



20

KIM RAVAILLION - NETBALL

Kim Ravaillion is renowned as one of the fittest and most tenacious players in world netball.She is the starting centre for the Australian Diamonds and has recently announced a move to the Collingwood franchise for the relaunched National Netball League in 2017.

Ravaillion has made a meteoric rise through the ranks of Australian netball in recent years. She became a World Champion, Commonwealth Champion and two-time ANZ Trans-Tasman Netball League Champion in the space of 24 months, following wins in Glasgow for the 2014 Commonwealth Games, Sydney for the 2015 Netball World Cup, and Brisbane for the 2015 and 2016 ANZ Championship seasons.

Ravaillion can claim the unusual honour of representing her country before she had played her first ANZ Championship match. Kim is the face of FOX SPORTS netball coverage, and an ambassador for Nike, Samsung, Gilbert and Austral Volkswagon.

PAIGE HADLEY - NETBALL

Paige Hadley was the bolter selection for the Australian Diamonds Netball team which successfully defended its world title in Sydney in 2015. Having suffered a devastating ACL injury during Round 2 of the 2014 ANZ Championship season, Hadley was forced to miss the Glasgow Commonwealth Games, returning for the Sydney Swifts in the 2015 ANZ Championship season, and playing her way into Diamonds selection during the Finals Series.

Hadley debuted for the Diamonds in 2013 against Malawi - the same year she was named as the Australian 21/U Player of the year at the Australian Netball Awards.

Hadley has now set her sights on becoming a mainstay of the Australian Diamonds Netball team and securing a National Netball League title for the Sydney Swifts.

Paige Hadley is an ambassador for Samsung, Telstra, and A Step Ahead Podiatry.

KIM RAVAILLION

PAIGE HADLEY


21KATEMOLONEY

MO’ONIAGERRARD

KATE MOLONEY - NETBALL

Kate Moloney is a member of the Australian Fast5 Flyers and Diamonds netball squad. She will command a senior role in a Melbourne Vixens side that will contest the re-launched National Netball League in 2017.

Moloney won a premiership with the Vixens in 2014; just one year after catching the attention of selectors at the 17/U netball national championships when she was recognised as the tournament MVP. Moloney’s underage representative honours include as Captain of the 19/U Victorian State team and Vice-Captain of the 19/U Australian side. She has also represented Victoria and Australia at 21/U level.

Kate Moloney is firmly on the selection radar for the Diamonds. A big season with the Vixens in 2017 will likely see her rewarded with a coveted green and gold strip.

MO’ONIA GERRARD - NETBALL/RUGBY 7s

Mo’onia Gerrard is one of Australia’s most decorated netball players. She was a key member of the highly successful Australian Diamonds, winning consecutive World Championships in 2007 and 2011. She is also a former recipient of the Liz Ellis Diamond award and Holden Australian International Player of the Year award.

At the end of the 2013 ANZ Championship season, Gerrard announced a code switch to Womens Rugby 7s, with the goal of becoming a dual international. Motherhood put a temporary hold on that plan when in 2014, Mo’onia became a first-time Mum to baby Francis. She has since resumed full-time training. Gerrard is enormously proud of her Tongan heritage - her own mother a decorated sprinter from the Pacific Games. Gerrard regularly travels to her native Tonga to deliver clinics and mentor female youth from the Polynesian nation.


22MATTHEWMITCHAM

STEVE HOOKER

STEVE HOOKER - POLE VAULT (RETIRED)/ MEDIA COMMENTATOR

As a gold medallist at all five major world athletics titles; Olympic Games, World Championships, Commonwealth Games, World Indoor Championships and IAAF Continental Cup, retired Australian pole vaulter Steve Hooker can rightfully be considered Australia’s greatest ever field athlete.

One of the stars of the 2008 Beijing Olympic Games, Hooker became the first Australian field athlete to win Olympic gold in 60 years, the first Australian male track or field gold medallist since 1968, and the first Australian athletics Olympic champion since Cathy Freeman in 2000. Hooker’s win in Beijing was also the first for an Australian in that event.

Since retiring from the sport, Hooker has become an in-demand media commentator, AOC Athletes’ Commission Member, and an official AOC Athlete Mentor.

MATTHEW MITCHAM - DIVING (RETIRED)/ MEDIA COMMENTATOR/ ENTERTAINER

Matthew Mitcham recorded the single-highest scoring dive in Olympic history when he produced a scintillating final effort at the 2008 Beijing Olympic Games. Four perfect 10s from the judging panel catapulted Mitcham from the silver medal position at the penultimate round into first, defeating China’s gold medal favourite, Zhou Luxin. It is undoubtedly one of the grittiest and most memorable victories in Olympic history. In recognition of his inspirational feat, that same year Mitcham was awarded Australia’s Sports Performer of the Year. At the 2010 Commonwealth Games, Mitcham won four silver medals, going one better in Glasgow four years later with a gold and three silver. Away from the water, Mitcham is an outstanding media talent; he is an accomplished cabaret performer, and an advocate and spokesperon for diversity and equality in the human spirit.


23

Daniel Ricciardo

Daniel Ricciardo

INFLUENCE

Daniel Ricciardo

CHRISTIAN SPRENGER - SWIMMING (RETIRED)

Christian Sprenger is a two-time world record holder, Olympic medallist and World Champion.

It was the 2009 FINA World Championships where Sprenger really made his mark, setting a new World Record for the 200m breaststroke in a spectacular semi-final swim. He went on to claim bronze in the final, missing gold by just 0.1sec.

At the Delhi 2010 Commonwealth Games, Sprenger took silver in the 100m, bronze in the 200m and gold, swimming the breaststroke leg of the 4x100m medley relay. Sprenger added a silver (100m) and bronze (medley relay) to his tally in London at the 2012 Olympic Games.

His world title came in Shanghai at the 2013 FINA World Championships where he bagged gold in the 100m breaststroke.

Christian Sprenger is now retired from professional swimming.

CHRISTIANSPRENGER

GEOFF HUEGILL

GEOFF HUEGILL - SWIMMING (RETIRED)

Geoff “Skippy” Huegill was a mainstay of the Australian swim team through the early 2000s. From his home Olympics he took bronze in the 100m butterfly and silver in the 4x100m medley relay. His 50m butterfly world record remained his own from 2000 to 2003.

Huegill retired from the pool following the 2004 Athens Olympic Games, but announced a comeback in 2008. Huegill’s form in the water continued to build at a rate surpassed only by his physical transformation. His hard work culminated in two gold medals at the Delhi 2010 Commonwealth Games. In a Commonwealth Games record and 10-year personal best, Huegill won gold in the 100m butterfly and gold in the 4x100m medley relay. He was narrowly beaten in the 50m butterfly to take silver.

Huegill is now retired from professional swimming, but has a number of ongoing commercial endeavours outside the pool.


24

Daniel Ricciardo

Daniel Ricciardo

ANDREW SMITH - RUGBY UNION

Andrew Smith is a member of the ACT Brumbies playing squad. Smith was previously contracted to Munster in the Guinness Pro12.

Andrew Smith played junior Rugby in Sydney and was a member of the Waratahs Academy system. He was awarded the Ken Catchpole Medal in 2008 as the Shute Shield Player of the Year, playing for Northern Suburbs.

GEORGESMITH

GEORGE SMITH - RUGBY UNION

George Smith is without question one of the greatest players in the history of world rugby. Smith played 111 test matches for Australia, making him the most capped Wallaby forward, and the second most capped Wallaby of all time. Smith played an incredible 12 seasons with the ACT Brumbies before shifting to French Rugby Club RC Toulon and then to Stade Francais. In 2011, Smith signed a lucrative contract to join Japanese powerhouse Suntory Sungoliath, guiding the team to four major championship titles. George was signed to return to the French Top 14 competition with Lyon before making a move to the London Wasps. Smith is back playing with Suntory and will also turn out for the QLD Reds in 2017. George Smith is a two-time recipient of the John Eales Medal; was awarded Australian Super 14 Player of the Year over four consecutive years (2006-2009); became the Wallabies 75th captain in 2007; and was the Brumbies Players’ Player nine times.

ANDREWSMITH


25

Daniel Ricciardo

Daniel Ricciardo

Daniel Ricciardo

JORDY REID - RUGBY UNION

Jordy Reid has become a fan favourite at the Melbourne Rebels since joining the program in 2013 from the Manly Marlins.

Comparisons have been made between Reid and his The Sports Group stablemate George Smith, with the hulking forwards’ tenacious style resembling that of the international veteran.

Reid made 10 appearances for the Rebels in season 2015 and is committed to the Club until the end of the 2017 season.

Should Reid continiue his bullish form next season, he is likely to come into frame for Wallabies selection.

JORDYREID

ELLIA GREEN - RUGBY 7s

Ellia Green was one of the break-out stars of the gold medal-winning Women’s Rugby 7s team from the 2016 Rio Olympic Games.

Green was a national-level sprinter through her school years, representing Australia at the World School Games in Qatar in 2009. She was recruited into Rugby in 2012 and swiftly set about cementing her spot in the Australian Women’s Rugby 7s side.

Ellia Green was a standout performer as part of the sides’ victory in the 2015/2016 Rugby World Series. Expectations were high for Rio and Ellia and her teammates delivered, winning the inaugural Olympic gold medal in Women’s Rugby 7s.

ELLIA GREEN


26MAKING HEADLINES

Daniel Ricciardo is Formula One’s best driver, according to Red Bull teammate

Herald Sun - 5 March 2016

Daniel Ricciardo named world’s best driver by Autosport

Herald Sun - 18 December 2014

Ricciardo is melting facades and winning fans from the inside out

Sydney Morning Herald - 6 October 2016

Ferrari and Mercedes both said to be interested in signing Daniel Ricciardo for 2017

AllSportsNews - 23 March 2016

Daniel Ricciardo’s Hungarian Grand Prix passing moves prove he is an F1 superstar

Alcott claims Paralympic golden doubleYahoo7 Sport - 14 September 2016

Alcott astonished by two-sport double gold success

SBS - 14 September 2016

The luckiest guy in the world: wheelchair tennis champion wouldn’t change a thing

news.com.au - 25 May 2015

Newcombe Medal: wheelchair star Dylan Alcott favourite to take Australian tennis top award

Courier Mail - 23 November 2015

Dylan Alcott: High-roller now looking for the Holy Grail

Sydney Morning Herald - 5 September 2016

Dante Exum’s clutch steal leads to Jazz win over the Clippers

CBS Sports - 11 October 2016

Utah Jazz hope to benefit from budding Exum-Hill relationship

Fox Sports - 28 September 2016

Dante Exum returns bigger and smarterFastbreak - 28 September 2016

Why Dante Exum is the NBAs defensive rookie of the year

Bleacher Report - 20 March 2015

Dante Exum kicks AFL footy through basketball hoop

Herald Sun - 2 December 2014

Mark this down as the night a star was bornHerald Sun - 16 August 2016

Ella Nelson through to 200m Olympic semis in Rio

Sydney Morning Herald - 15 August 2016

Canadian Olympic star’s bold medal claim for Australia’s Ella Nelson

Fox Sports - 19 August 2016

Ella Nelson announces herself as Australia’s next sprint queen

Fox Sports - 16 August 2016

Ella Nelson goes from dreaming to believing she can take on the best

The Australian - 15 March 2016


27MAKING HEADLINES

Collingwood netball club show intention with Diamond-studded lineup

The Guardian - 20 September 2016

Netball’s Kimberley Ravaillion tipped as ‘next big thing’

SBS - 24 September 2013

Turtle blooms into Daddy’s little lion Courier Mail - 16 July 2016

Kim Ravaillion is a netball star Liverpool City Champion - 20 February 2014

Ravaillion has chance to impress after being named in Diamonds squad Courier Mail - 15 April 2014

g

Snowboarder Scotty James might just be Australia’s coolest sportsman

news.com.au - 19 January 2015

Snowboarder Scotty James turns his pipe-dream into a half-pipe dream

Sydney Morning Herald - 11 February 2015

Warrandyte snowboarder Scotty James wins World Title

Herald Sun - 4 February 2015

Scotty James joins Volcom Global Snow TeamTransworld Business - 8 May 2015

Halfpipe prodigy Scotty James says its now or never

The Australian - 29 June 2015

Matthew Mitcham dives into Rio Olympics hosting gig

Courier Mail - 2 August 2016

Mitcham dives into life after sport Daily Telegraph - 31 January 2016

Platform king to queen of the world CNN - 18 July 2014

Matthew Mitcham’s dive into cabaret with Twists and Turns pays off

The Daily Telegraph - 1 February 2015

Mitcham to make Glasgow splash Sydney Morning Herald - 8 June 2013

Rio selection sets up James Magnussen for the ultimate redemption story

The Huffington Post - 7 June 2016

Rio Olympics: James Magnussen reloads for sprint assault

The Australian - 9 July 2016

Magnussen clocks fastest lap of his lifeThe Australian - 8 May 2013

James Magnussen move the clincher as Australia wins relay gold

Sydney Morning Herald - 20 July, 2014

James Magnussen energised by fresh startSydney Morning Herald - 4 April 2015


28

Daniel Ricciardo Daniel

Ricciardo

THE SPORTS GROUP & THE OLYMPIC GAMES

The Sports Group has an unrivalled knowledge, network and understanding of the business of the Olympic Games.

Executives of The Sports Group have had a direct and integrated involvement in the Olympic Games and Olympic Winter Games since 1996, including periods of service and consultancy to bodies including the Australian Olympic Committee (AOC), the Sydney Organising Committee for the Olympic Games (SOCOG) and the Olympic Winter Institute of Australia (OWIA).

The Sports Group executives enjoy current relationships with a ride range of Olympic bodies, broadcasters and sponsors.

TALENT BROADCAST BRANDSCommercial management of Olympic athletes - Winter and Summer Games.

Developed business case for Olympic Broadcast Rights Acquisition.

Packaged and sold Olympic Broadcast Sponsorships to major brands.

Worked on local and international Olympic sponsorship campaigns for

VISA, Qantas, Samsung, Commonwealth Bank and Telstra.

Marketed Olympic Team sponsorship.

4 MEDALS IN LONDON JAMES.

LIKE US AND GET BEHIND THE TEAM

We’re right there with James Magnussen and our swim team in London.


29

INFLUENCE

BROADCAST

Experience with Australia’s leading broadcasters has given The Sports Group an unrivalled knowledge at the point where brands and broadcast intersect. The Sports Group executives have worked for and with, Australia’s leading broadcasters on the creation of tailored broadcast sponsorship opportunities that deliver measurable outcomes for both brand and broadcaster. The Sports Group executives have considerable experience in the creation of sponsorship programs and in structuring broadcast sponsorship proposals. Using this expertise we are ideally placed to assist brands in both the evaluation of third party sponsorship proposals and the development of bespoke opportunities on behalf of brands that are tailored and measured against the achievement of targeted marketing, sales and corporate objectives.

We also operate in the sports event creation and management business and are able to resource and manage brand activations.

Connection of sports broadcasters and elite talent

Broadcast event negotiation

Connection of sportsbroadcasters and

elite talent

Broadcast rights negotiation

Broadcast eventsponsorship packaging

BROADCAST


31

Daniel Ricciardo Daniel

Ricciardo

BRANDS

The key executives of The Sports Group have an unparalleled track record and experience in working with brands and their involvement in the business of sport.

Connection with sportsbroadcasters

Identification and execution of opportunities within the

sports business

Engagement with the Olympic Games,

Paralympic Games,Winter Olympic Games

and CommonwealthGames

Interaction with elite sporting talent and

ambassadors

Creation of bespoke eventsand activation concepts

BRAND


32CASE STUDY: BRANDS

Qantas “QF 2012” Olympic Games Activation Program

GoalIn October 2011, The Sports Group was approached by Qantas in conjunction with their brand activtion agency ‘Wonder’, to build a multi-platform, athlete-led activation program to leverage the position of Qantas as the Official Airline of the Australian Olympic Committee (AOC) and the Australian Olympic team.

BriefThe scope involved the creation of significant and bespoke public events for select athlete ambassadors with a focus on grass roots sport participation. Our client also wanted to highlight the aspirational qualities of these Olympic athletes.

SolutionThrough negotiation with Qantas and Wonder, The Sports Group clients Steve Hooker (Pole Vault), Leisel Jones (Swimming) and Lauren Mitchell (Gymnastics) were selected as members of the QF 2012 athlete team. All three public events were part of an integrated and broader activation campaign that involved launch activity, in-airport activations, safety video recordings and a range of content and social media driven initiatives. In the case of Leisel Jones (‘Swim with Leisel Jones’ at Bondi Beach) and Lauren Mitchell (‘Gymbus’ Activation and Gymnastics Demonstration in Kings Park, Perth), major public events were staged, enouraging hundreds of young (and young at heart Australians) to interact with these great champions and the Qantas Olympic sponsorship message.


33CASE STUDY:BRANDS

James Magnussen - FOXTEL / Visit Britain

GoalFOXTEL, the official Pay Television broadcaster for the London 2012 Olympic Games had entered into a unique marketing, public relations and content partnership with Visit Britain - the national tourism agency responsible for marketing Britain worldwide and developing Britain’s visitor economy.

BriefThe partnership was borne so as to integrate UK themed content into FOXTEL’s coverage of the London 2012 Olympic Games, utilising an identified high profile Olympic athlete medal prospect.

SolutionThrough negotiation with FOXTEL and Visit Britain, The Sports Group secured client James Magnussen as the high profile athlete talent and medal prospect for this campaign, and facilitated a three-day visit to the city of London. James Magnussen was accompanied by Matt Shirvington, host and presenter for FOXTELs Olympic Games coverage. Magnussen and his coach Brant Best were given a behind-the-scenes tour of the Olympic Aquatic Centre. The campaign resulted in significant media coverage in both the UK and in Australia, satisfying the key objectives of Visit Britain and FOXTEL. There was further traction garnered through social media. For James Magnussen, the campaign was successful in positioning him as a world champion swimmer of international profile.

Mark Jones Director M: +61 421 038 442E: [email protected]

Rod ReadDirector M: +61 419 502 000E: [email protected]

Suite 19, MVB Building 90 Mona Vale Rd,

MONA VALE NSW 2103

Lee Abrahams Manager - Rugby Division M: +61 421 053 401E: [email protected]

Documents

TALENT BROADCAST BRANDS - The Sports Group€¦ · Roger Federer (Tennis) #1 Rafael Nadal (Tennis) #2 Novak Djokovic (Tennis) #3 Michael Clarke (Cricket) #4 Steve Smith (Cricket)