TALENT BROADCAST BRANDS · Roger Federer (Tennis) #1 Rafael Nadal (Tennis) #2 Novak Djokovic (Tennis) #3 Michael Clarke (Cricket) #4 Steve Smith (Cricket) #5 ... Career Highlights

TALENT BROADCAST BRANDS

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WHO WE ARE: The Sports GroupOFFICE HQ: Level 3, 1 James Place, North Sydney NSW 2060GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442SEE US ONLINE: www.thesportsgroup.com.au

3COMPANY OVERVIEW

The Sports Group is Australia’s leading boutique sports agency.

We place talent, brands and broadcasters at the heart of everything we do and provide solutions driven by experience and innovation, delivered with integrity.

TALENT

BROADCAST

BRANDS

WHO WE ARE: The Sports GroupOFFICE HQ: Level 3, 1 James Place, North Sydney NSW 2060GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au

4

Rod ReadDirector

• Career at the forefront of sports marketing and broadcast in Australia for over 30 years

• Brokered ground breaking commercial sponsorship deals including Ford and the Australian Open Tennis

• Launched and event-managed professional golf and tennis events in USA, Asia and Australia

• Former head of Sports Sales and Marketing at the Seven Network working extensively in commercial programs in the sports of AFL, Rugby, Tennis, Golf, Motorsport and the Olympic Games

• Appointed Consultant General Manager of Sales and Marketing for SOCOG, the Organising Committee for the Sydney 2000 Olympic Games

• CEO of Sports Marketing and Management during which time the company was the appointed sales and marketing agency for the Australian Olympic Committee, Australian

Commonwealth Games Association, Swimming Australia Limited and the PGA Tour of Australasia

• Negotiated television rights broadcast deals on behalf of Swimming Australia Limited, the Commonwealth Games, World Gymnastics Championships and Ski and Snowboard Australia

• In the past five years, provided consultancy to FOXTEL and subsequently to News Corporation as sports broadcast has transitioned into the digital era. Major projects included the FOXTEL multi-platform coverage of the Vancouver 2010 Olympic Winter Games and the London 2012 Olympic Games

• Extensive experience in assisting sports bodies fulfil their commercial potential having served as an advisor and agent of the PGA Tour, Tournament Director of the NSW Open Tennis Championship; as a Director of Ski and Snowboard Australia, and of the Olympic Winter Institute of Australia (OWIA).

COMPANY EXECUTIVES


5

Mark JonesDirector

• Career immersed in sports sponsorship, sports marketing and talent representation for over 12 years

• Significant client-side sponsorship management and events experience including as Sponsorship and Partnership Manager at Nationwide News/News Limited

• Managed broad sponsorship portfolios in sport, enterainment, the arts and cause-related platforms

• Regarded as one of the leading sports talent managers in Australia having worked with the very elite of Australia’s high profile and ‘commercially successful’ sporting talent, including: Daniel Ricciardo, Ian Thorpe, Cadel Evans, Torah Bright, Marcos Ambrose, Shane Watson, James Magnussen, Sally Fitzgibbons, Geoff Huegill, Steve Hooker, Lucas Neill, John Aloisi, Libby Trickett and George Smith

• Significant operation and expertise at the intersection of commercial brands and sponsors, sports broadcasters and elite sporting talent and ambassadors

• Negotiated some of the most lucrative and creative sports marketing campaigns and athlete contracts in Australian sport

• Operated in a commercial aspect in each and every Olympic Games since Sydney 2000

• A passionate and caring advocate for the rights and welfare of elite athletes and their support networks

COMPANY EXECUTIVES


6TALENT MANAGEMENT

One of the cornerstones of The Sports Group business is the personal, contractual and commercial management of high profile, professional sportspeople.

The Sports Group provides professional sports management services to contracted clients, including: • Contract negotiations • Sponsorship, endorsements and licensing • Marketing and public relations • Personal brand development • Broadcasting and speaking opportunities • Media training, crisis management and

media relations• Legal and financial services advice and

implementation • Education and vocational advice and

support

The Sports Group currently has management contracts and/or commercial agreements with a number of Australia’s highest profile and most successful athletes.


7TALENT

MOTORSPORT BASKETBALL SWIMMING SNOWBOARDING RUGBY UNION

DANTE EXUM JAMES MAGNUSSENCHRISTIAN SPRENGER

GEOFF HUEGILL

SCOTTY JAMES GEORGE SMITHANDREW SMITH

DIVING

MATTHEW MITCHAM

BROADCAST/AOC ATHLETE MENTOR

STEVE HOOKER

NETBALL

KIMBERLEY RAVAILLIONPAIGE HADLEY

DANIEL RICCIARDO

GYMNASTICS

LAUREN MITCHELL

RUGBY 7S

MOʼONIA GERRARD

THE SPORTS GROUPTALENT ROSTER


8

2014 Spanish GP - 3rd 2014 Monaco GP - 3rd 2014 Canadian GP - 1st 2014 British GP - 3rd

2014 Hungarian GP - 1st 2014 Belgian GP - 1st 2014 Singapore GP - 3rd 2014 US GP - 3rd

DANIEL RICCIARDO

DANIEL RICCIARDO - FORMULA 1 Lewis Hamilton may have won the 2014 Drivers’ World Championship, but Daniel Ricciardo was the better driver in his debut season with Infiniti Red Bull. That’s the view of some Formula 1 pundits following Ricciardo’s brilliant break-out year in which he posted three victories and eight podium finishes.

“Anyone who didn’t rate Daniel Ricciardo their driver of 2014 wasn’t paying attention. The Australian set up camp in a team in which every facet was cultivated around the strengths of quadruple world champion Sebastian Vettel, and frankly, blew his doors off.” (Sky Sport UK).

High praise too from Formula 1 colleague and reigning World Champion Lewis Hamilton, when he said: “He’s not only one of the nicest guys in the paddock, but also one of the best drivers here, for sure.”

“In sport, athletic achievement doesn’t always translate neatly to marketability - but for Daniel, there is no question that his success and popularity on the Formula 1 track is matched in a commercial context.” Mark Jones, Commercial Agent

2014 Formula 1 World Championship Season

globally. 3rd place - three (3) race wins (Canada, Hungary, Belgium) and eight (8) podium finishesMajor Awards and Achievements 2015• 3rd Place: Hungarian Grand Prix• Winner: Breakthrough Performance of

the Year - Laureus International Sports Awards

• Australian Grand Prix Corporation CEO, Andrew Westacott believes the ‘Ricciardo effect’ lured an extra 10,000 people to Melbourne for the 2015 Grand Prix - equating to $2m in additional revenue for the organising body

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“(Daniel) Ricciardo will be the sport’s next star.”Sir Frank Williams - Founder and Team Principal, Williams Formula One Racing


9DANIEL RICCIARDO

Daniel Ricciardo

Repucom Research Report (2014 & 2015)

Index Rank ‘15 Rank ‘14Appeal #2 #2Trendsetter #2 #3Breakthrough - #4Endorsement #2 #4Aspiration #2 #5Influence #5 #5Trust #4 -

followers: 588,000 followers: 468,994

What they said...“He has been a revelation. He’s one of the best things to happen to Formula 1 in a very long time.” Eddie Jordan - Chief BBC Formula 1 Analyst

“I’ve never known a personality like him, frankly. (Ricciardo) is unbelievable. When he signs somebody’s program, he does it with passion and he looks them in the eye and gives them that huge smile. He really believes in what he is doing. So that smile speaks volumes about the man himself.” Ron Walker - Former Chairman, Australian Grand Prix Corporation

Has there ever been a more popular race winner than Ricciardo? It may be weeks before he stops smiling again.” Sky Sports UK

Ricciardo’s generous pre-race accessibility, luminous smile and sheer grounded normality in a sport characterised by aloof millionaire playboys and hard-nosed competitors shine through.” Daily Telegraph

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followers: 170,000

Major Sponsors

• Infiniti Red Bull Racing and Partners• FOXTEL/ Fox Sports

Major Awards and Achievements 2014• Winner: Trofeo Bandini Award for ‘F1s

most impressive driver’

• Most talked about Aussie sports star in online media globally - more than twice that of second-placed Kyle Irving (Meltwater Research Report)

Gemba Asset Study (2015)

Measures the ‘asset power’ of 160 world class athletes - the combined result of awareness and likeability. This report provides insights into the consumer equity of athletes, measuring the behaviour and emotional connection consumers have with individual assets.

Asset Power Rank ‘15Roger Federer (Tennis) #1Rafael Nadal (Tennis) #2Novak Djokovic (Tennis) #3Michael Clarke (Cricket) #4Steve Smith (Cricket) #5Daniel Ricciardo (Formula 1)) #6Lewis Hamilton (Formula 1) #84LeBron James (Basketball) #99Sebastian Vettel (Formula 1) #101Luis Suarez (Football) #156


10DANTE EXUM

Dante Exum (20) is one of Australia’s most prodigious basketball talents. He will be a key member of what is being touted as the best ever Boomers team to compete at an Olympic Games. In 2014, Exum became the fifth overall pick in the 2014 NBA draft, signing with the Utah Jazz - an enormous feat given he had not followed the traditional route through the US college system.

Exum was first invited to a Boomers camp at just 15 years of age. Since that time he has played in FIBA World Junior Championships (U/17 and U/19), earning selection into the All-Star Five on both occasions. He was a member of the World Select Team playing against the USA for the Nike Hoop Summit in 2013 and made his FIBA World Cup debut for the Boomers in Spain in 2014.

Exum has impressive pedigree, with his father Cecil Exum playing alongside Michael Jordan in winning an NCAA Championship back in 1982.

DANTE EXUM - BASKETBALL. 2015• Played in all 82 games for the Utah Jazz

in his debut 2014/15 season and was a starter in 41 of them

2014 • 5th overall pick in the 2014 NBA draft • Signed with Utah Jazz • FIBA World Cup - Boomers

2013 • FIBA Under 19 World Championship (Semi

Final)• FIBA Under 19 World Championship All-

Star Five • Nike Hoop Summit - World Select Team• FIBA Oceania Championships - Boomers

debut• AIS Basketball Scholarship holder

2012 • FIBA Under 17 World Championship

(Silver)• FIBA Under 17 World Championship All-

Star Five• AIS Basketball Scholarship holder

2011 • Youngest player to be invited to an

Australian Boomers training camp at 15 years of age

• AIS Basketball Scholarship holder

Career Highlights

Dante Exum is represented by The Sports Group for sponsorship in the Australian market through partnership with Landmark Sports Agency


11DANTE EXUM

Daniel Ricciardo

Daniel Ricciardo

INFLUENCE

Repucom Research Report (2014)

Index RankingAppeal #6Trendsetter #8Breakthrough #5Endorsement #9Aspiration #6Influence #8

followers: 64,100 followers: 38,605 followers:112,000

What they said...“The teenager has durability. Despite the enormous leap from high school hoops in Canberra to the NBA, Exum still managed to play all 82 games for the Utah Jazz in his rookie season - including 41 as a starter. He is one of only 30 players across the entire league to have not missed a game this season.” FOX SPORTS

“His length and his intelligence, his character allowed him to become a plus defender at 19 years old in the league. It’s something that Quin and I frankly didn’t expect.”Dennis Lindsey, General Manager Utah Jazz

“After a season in which Exum played all 82 games, Dante emerged as the best defender in his draft class.” Bleacher Report

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Major Sponsors

• Adidas • Red Bull


12JAMES MAGNUSSEN

Career Highlights

• Gold - 100m freestyle, 2014 Glasgow Commonwealth Games

• Gold - 100m freestyle, 2013 Barcelona FINA World Chamoionships

• Gold - 100m freestyle, 2013 Eindhoven World Cup Short Course

• Gold - 100m freestyle, 2011 Shanghai FINA World Championships

• Gold - 100m freestyle, 2011 Shanghai World Championships

• Silver - 100m freestyle, 2012 London Olympic Games

JAMES MAGNUSSEN - SWIMMING

James Magnussen announced himself to the world at the 2011 FINA World Championships in Shanghai when he won gold in the 100m freestyle, gold in the 4x100m freestyle relay and silver in the 4x100m medley relay.

At the London 2012 Olympic Games, ‘The Missile’ was touched out by just 0.01 seconds in his pet event, but earned redemption at the Barcelona 2013 FINA World Championships by defending his 100m world title.

James Magnussen is Australia’s most accomplished male swimming talent since the golden era of Thorpe, Hackett and Perkins. He holds the fastest ever 100m freestyle time in a textile swimsuit, and is one of only three swimmers in the sport’s history to win consecutive World Championship titles in his pet event.

Major Awards• Inducted into the Australian Path of

Champions 2014, Sydney Olympic Park• Named 2013 NSW Institute of Sport Male

Athlete of the Year • Named 2011 Swimmer of the Year,

Swimming Australia • Named 2011 Swimmers’ Swimmer • Named 2011 NSW Institute of Sport Male

Athlete of the Year

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13JAMESMAGNUSSEN

Daniel Ricciardo

Daniel Ricciardo

INFLUENCE

Daniel Ricciardo

Major Sponsors

• Arena• Samsung• Maurice Lacroix• Body Science

followers: 8,011 followers: 95,756 followers: 25,900

Fast Facts

• Magnussen is the only Australian swimmer ever to win consecutive 100m freestyle World Championship titles. He is one of only four men to achieve that feat in the sports’ history - Alex Popov (Russia), Matt Biondi (USA) and Filippo Magnini (Italy)

• James Magnussen holds the fourth fastest swim in history in the 100m freestyle with a time of 47.10, which stands as the fastest swim over that distance in a textile swimsuit

• Magnussen has also recorded the fastest ever 50m freestyle swim by an Australian in a textile swimsuit

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What they said...

“I think James Magnussen is now the leader of the new generation.” Pieter Van Den Hoogenband, Olympic Swimming Champion

“He’s made the transition from being a relay swimmer and unknown to now being the highest profile member of our team.” Leigh Nugent, Former Swimming Australia Head Coach

“He’s talented, young. I think it’s going to make it exciting for the sport.” Michael Phelps, 14-time Olympic Gold Medallist

“The James Magnussen-led relay win has inspired the Australian team at the FINA World Championships.” Leisel Jones, Olympic Swimming Champion

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Daniel Ricciardo

Daniel Ricciardo

INFLUENCE

Daniel Ricciardo

CHRISTIAN SPRENGER - SWIMMING

Christian Sprenger is a two-time world record holder, Olympic medallist and World Champion.

It was the 2009 FINA World Championships where Sprenger really made his mark, setting a new World Record for the 200m breaststroke in a spectacular semi-final swim. He went on to claim bronze in the final, missing gold by just 0.1sec.

At the Delhi 2010 Commonwealth Games, Sprenger took silver in the 100m, bronze in the 200m and gold, swimming the breaststroke leg of the 4x100m medley relay. Sprenger added a silver (100m) and bronze (medley relay) to his tally in London at the 2012 Olympic Games.

His world title came in Shanghai at the 2013 FINA World Championships where he bagged gold in the 100m breaststroke.

CHRISTIANSPRENGER

GEOFF HUEGILL

GEOFF HUEGILL - SWIMMING (RETIRED)

Geoff “Skippy” Huegill was a mainstay of the Australian swim team through the early 2000s. From his home Olympics he took bronze in the 100m butterfly and silver in the 4x100m medley relay. His 50m butterfly world record remained his own from 2000 to 2003.

Huegill retired from the pool following the 2004 Athens Olympic Games, but announced a comeback in 2008. Huegill’s form in the water continued to build at a rate surpassed only by his physical transformation. His hard work culminated in two gold medals at the Delhi 2010 Commonwealth Games. In a Commonwealth Games record and 10-year personal best, Huegill won gold in the 100m butterfly and gold in the 4x100m medley relay. He was narrowly beaten in the 50m butterfly to take silver.

Huegill is now retired from professional swimming, but has a number of commercial endeavours outside the pool.


15

Daniel Ricciardo

Daniel Ricciardo

INFLUENCE

Daniel Ricciardo

SCOTTY JAMES

SCOTTY JAMES - SNOWBOARDING

Scotty James is the current Men’s World Half-Pipe Champion, having won the title in Kreischberg, Austria at the FIS Ski and Snowboard World Championships in January 2015. The win came five years after James made his Olympic debut at just 15 years of age in Vancouver - the youngest male Winter Olympian in over 50 years.

As a junior, Scotty James was unbeatable and now in 2015, he’s proven himself in the open ranks. Already a two-time Olympian at just 20 years of age, Scotty James is set to become the face of Winter Sports in Australia. A contracted athlete with Red Bull, Volcom and Oakley, James spends nine months of the year travelling and competing around the world.

Scotty James has his sights set on leading the Australian team to the 2018 PyeongChang Winter Olympic Games, where he will chase gold in the Games’ blue riband event.


16

Daniel Ricciardo

Daniel Ricciardo

ANDREW SMITH - RUGBY

Andrew Smith plays for Munster in the Guinness Pro12. He was previously contracted with the ACT Brumbies for five seasons.

Smith was a Sydney junior and former member of the Waratahs Academy system. He was awarded the Ken Catchpole Medal in 2008 as the Shute Shield Player of the Year, playing for Northern Suburbs.

GEORGESMITH

GEORGE SMITH - RUGBY

George Smith is without question one of the greatest players in the history of world rugby. Smith played 111 test matches for Australia, making him the most capped Wallaby forward, and the second most capped Wallaby of all time. Smith played an incredible 12 seasons with the ACT Brumbies before shifting to French Rugby Club RC Toulon and then to Stade Francais. In 2011, Smith signed a lucrative contract to join Japanese powerhouse Suntory Sungoliath, guiding the team to four major championship titles. George then signed to return to the French Top 14 competition with Lyon, but with the side relegated, Smith has recently announced a switch to the London Wasps to contest the Aviva Premiership. George Smith is a two-time recipient of the John Eales Medal; was awarded Australian Super 14 Player of the Year over four consecutive years (2006-2009); became the Wallabies 75th captain in 2007; and was the Brumbies Players’ Player nine times; eight of those awarded in consecutive years.

ANDREWSMITH


17MATTHEWMITCHAM

STEVE HOOKER

STEVE HOOKER - POLE VAULT (RETIRED)/ MEDIA COMMENTATOR

As a gold medallist at all five major world athletics titles; Olympic Games, World Championships, Commonwealth Games, World Indoor Championships and IAAF Continental Cup, retired Australian pole vaulter Steve Hooker can rightfully be considered Australia’s greatest ever field athlete.

One of the stars of the 2008 Beijing Olympic Games, Hooker became the first Australian field athlete to win Olympic gold in 60 years, the first Australian male track or field gold medallist since 1968, and the first Australian athletics Olympic champion since Cathy Freeman in 2000. Hooker’s win in Beijing was also the first for an Australian in that event.

Since retiring from the sport, Hooker has become an in-demand media commentator, AOC Athletes’ Commission Member, and an official AOC Athlete Mentor.

MATTHEW MITCHAM - DIVING/ MEDIA COMMENTATOR/ ENTERTAINER

Matthew Mitcham recorded the single-highest scoring dive in Olympic history when he produced a scintillating final effort at the 2008 Beijing Olympic Games. Four perfect 10s from the judging panel catapulted Mitcham from the silver medal position at the pen-ultimate round into first, defeating Chinas gold medal favourite, Zhou Luxin. It is undoubtedly one of the grittiest and most memorable victories in Olympic history. Mitcham capped off a remarkable 12 months, when he was awarded Australias Sports Performer of the Year.

At the 2010 Commonwealth Games, Mitcham won four silver medals, going one better in Glasgow four years later with a gold and three silver. Away from the water, Mitcham is an outstanding media talent; hes an accomplished cabaret performer, and an advocate and spokesperon for diversity and equality in the human spirit.


18KIMRAVAILLION

KIM RAVAILLION - NETBALL

Kimberley Ravaillion has made a meteoric rise through the ranks of Australian netball in recent years. She became a World Champion, Commonwealth Champion and ANZ Trans-Tasman Netball League Champion in the space of 12 months following wins in Sydney for the Netball World Cup, Brisbane for the ANZ Championship and Glasgow for the Commonwealth Games.

Ravaillion is the starting centre for the Australian Diamonds, the starting centre for the Queensland Firebirds and one of the fittest and most tenacious players in the world game.

Ravaillion can claim the unusual honour of representing her country before she had played her first ANZ Championship match. Kim is the face of FOX SPORTS netball coverage, an ambassador for ASICS, GILBERT and Austral Volkswagon. She was recently announced as joint MVP for the Queensland Firebirds.

PAIGEHADLEY

PAIGE HADLEY - NETBALL

Paige Hadley was the bolter selection for the Australian Diamonds Netball team which successfully defended its world title in Sydney. Having suffered a devastating ACL injury during Round 2 of the 2014 ANZ Championship season, Hadley was forced to miss the Glasgow Commonwealth Games in that same year, returning for the Sydney Swifts in the 2015 ANZ Championship season, and playing her way into Diamonds selection during the Finals Series.

Hadley debuted for the Diamonds in 2013 against Malawi - the same year she was named as the Australian 21/U Player of the year at the Australian Netball Awards.

Hadley has now set her sights on becoming a mainstay of the Australian Diamonds Netball team and securing an ANZ Championship title for the Sydney Swifts.


19

Daniel Ricciardo

Daniel Ricciardo

INFLUENCE

Daniel Ricciardo

LAUREN MITCHELL

MO’ONIAGERRARD

MO’ONIA GERRARD - RUGBY 7s / NETBALL

Moonia Gerrard is one of Australias most decorated netball players. She was a key member of the highly successful Australian Diamonds, winning consecutive World Championships in 2007 and 2011. She is also a former recipient of the Liz Ellis Diamond award and Holden Australian International Player of the Year award.

At the end of the 2013 ANZ Championship season, Gerrard announced a code switch to Womens Rugby 7s, with the goal of becoming a dual international and representing Australia at the 2016 Olympic Games in Rio. In 2014, Moonia became a first-time Mum to baby Francis. She has since resumed full-time training again. Gerrard is enormously proud of her Tongan heritage - her own mother a decorated sprinter from the Pacific Games. Gerrard regularly travels to her native Tonga to deliver clinics and mentor female youth from the Polynesian nation on the benefits of an active, healthy lifestyle.

LAUREN MITCHELL - GYMNASTICS

Lauren Mitchell is the first Australian woman ever to win a gold medal at a Gymnastics World Championships. Mitchell claimed gold at the 2010 FIG World Gymnastics Championships on floor, adding to her silver medals on floor and balance beam from the 2009 FIG World Championships, London.

Mitchell claimed four gold medals at the 2010 Delhi Commonwealth Games in the all-round, uneven bars, balance beam and teams event. She also won silver on floor. At the 2014 Glasgow Commonwealth Games, Mitchell won two silver medals.

Lauren Mitchell is Australia’s most successful gymnast of all time. The 2016 Rio Olympic Games will be Mitchell’s third consecutive Games.


20MAKING HEADLINES

GP sales boom as Daniel Ricciardo and his ever-present smile pull crowds

Sydney Morning Herald - 9 March 2015

Daniel Ricciardo named world’s best driver by Autosport

Herald Sun - 18 December 2014

Flawless Ricciardo scores Formula 1 win at SpaThe New York Times - 25 August 2014

Daniel Ricciardo takes his smile, and speed, to Top Gear

NBC Sports - 10 February 2015

Daniel Ricciardo’s Hungarian Grand Prix passing moves prove he is an F1 superstar

news.com.au - 25 August 2014

James Magnussen hopes to cement place in history books after claiming 50m freestyle title

Courier Mail - 9 April 2015

James Magnussen records his third sub 48-second swim in three weeks with ‘insane’

100m freestyle swimCourier Mail - 20 January 2014

Magnussen clocks fastest lap of his lifeThe Australian - 8 May 2013

James Magnussen move the clincher as Australia wins relay gold

Sydney Morning Herald - 20 July, 2014

James Magnussen energised by fresh startSydney Morning Herald - 4 April 2015

Exum’s confidence at all time highFOX SPORTS - 17 March 2015

Utah Jazz star Dante Exum says he finds it easy to avoid the pitfalls of stardom

Herald Sun - 6 May 2015

Exum ushers in changing of the guardFOX SPORTS - 22 January 2015

Why Dante Exum is the NBAs defensive rookie of the year

Bleacher Report - 20 March 2015

Dante Exum kicks AFL footy through basketball hoop

Herald Sun - 2 December 2014g

Christian Sprenger rewarded by shouldering on to take bronze

The Australian - 28 July 2014

Christian Sprenger buoyed by rival’s praise ahead of Commonwealth Games

The Age - 22 July 2014

Christian Sprenger can shoulder his way into national team after surgery

The Australian - 7 March 2015

Champions and rising stars set to shine in Kazan Australian Olympic Committee - 12 April 2015


21MAKING HEADLINES

Matthew Mitcham’s campaign for Rio Olympic gold begins in Brisbane

Courier Mail - 29 April 2015

Mitcham keen to get to Rio 2016 Olympics after Australian diving championships showing

ABC - 30 April 2015

Platform king to queen of the world CNN - 18 July 2014

Entertainer Mitcham feels that competition buzz again

Reuters UK - 19 July 2014

Mitcham to make Glasgow splash Sydney Morning Herald - 8 June 2013

Firebirds captain Laura Geitz is backing teammate Kim Ravaillion to shine under the

spotlightCourier Mail - 4 April 2015

Netball’s Kimberley Ravaillion tipped as ‘next big thing’

SBS - 24 September 2013

Kim is the rising star among the Firebirds Mackay Daily Mercury - 26 April 2013

Kim Ravaillion is a netball star Liverpool City Champion - 20 February 2014

Ravaillion has chance to impress after being named in Diamonds squad Courier Mail - 15 April 2014

Snowboarder Scotty James might just be Australia’s coolest sportsman

news.com.au - 19 January 2015

Snowboarder Scotty James turns his pipe-dream into a half-pipe dream

Sydney Morning Herald - 11 February 2015

Warrandyte snowboarder Scotty James wins World Title

Herald Syn - 4 February 2015

Scotty James joins Volcom Global Snow TeamTransworld Business - 8 May 2015

Halfpipe prodigy Scotty James says its now or never

The Australian - 29 June 2015


22

Daniel Ricciardo Daniel

Ricciardo

THE SPORTS GROUP & THE OLYMPIC GAMES

The Sports Group has an unrivalled knowledge, network and understanding of the business of the Olympic Games.

Executives of The Sports Group have had a direct and integrated involvement in the Olympic Games and Olympic Winter Games since 1996, including periods of service and consultancy to bodies including the Australian Olympic Committee (AOC), the Sydney Organising Committee for the Olympic Games (SOCOG) and the Olympic Winter Institute of Australia (OWIA).

The Sports Group executives enjoy current relationships with a ride range of Olympic bodies, broadcasters and sponsors.

TALENT BROADCAST BRANDSCommercial management of Olympic athletes - Winter and Summer Games

Developed business case for Olympic Broadcast Rights Acquisition

Packaged and sold Olympic Broadcast Sponsorships to major brands

Worked on local and international Olympic sponsorship campaigns for

VISA, Qantas, Samsung, Commonwealth Bank and Telstra

Marketed Olympic Team sponsorship

4 MEDALS IN LONDON JAMES.

LIKE US AND GET BEHIND THE TEAM

We’re right there with James Magnussen and our swim team in London.


23

INFLUENCE

BROADCAST

Experience with Australia’s leading broadcasters has given The Sports Group an unrivalled knowledge at the point where brands and broadcast intersect. The Sports Group executives have worked for and with, Australia’s leading broadcasters on the creation of tailored broadcast sponsorship opportunities that deliver measurable outcomes for both brand and broadcaster. The Sports Group executives have considerable experience in the creation of sponsorship programs and the structuring of broadcast sponsorship proposals. Using this expertise we are ideally placed to assist brands in both the evaluation of third party sponsorship proposals and the development of bespoke opportunities on behalf of brands that are tailored and measured against the achievement of targeted marketing, sales and corporate objectives.

We also operate in the sports event creation and management business and are able to resource and manage brand activations.The Sports Group has experience and expertise in the following areas: BROADCAST Broadcast event

negotiation

Broadcast rights negotiation

Connection of sports broadcasters and elite talent

Broadcast event sponsorship packaging


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Daniel Ricciardo Daniel

Ricciardo

BRANDS

The key executives of The Sports Group have an unparalleled track record and experience in working with brands and their involvement in the business of sport.

Interaction with elite sporting talent and

ambassadors

Creation of bespoke events and activation concepts

Identification and execution of opportunities within the

sports business

Connection with sports broadcasters and sports

media initiatives

Engagement with the Olympic Games and

Commonwealth Games movements

BRANDS


26CASE STUDY: BRANDS

Qantas “QF 2012” Olympic Games Activation Program

GoalIn October 2011, The Sports Group was approached by Qantas in conjunction with their brand activtion agency ‘Wonder’, to build a multi-platform, athlete-led activation program to leverage the position of Qantas as the Official Airline of the Australian Olympic Committee (AOC) and the Australian Olympic team.

BriefThe scope involved the creation of significant and bespoke public events for select athlete ambassadors with a focus on grass roots sport participation. Our client also wanted to highlight the aspirational qualities of these Olympic athletes.

SolutionThrough negotiation with Qantas and Wonder, The Sports Group clients Steve Hooker (Pole Vault), Leisel Jones (Swimming) and Lauren Mitchell (Gymnastics) were selected as members of the QF 2012 athlete team. All three public events were part of an integrated and broader activation campaign that involved launch activity, in-airport activations, safety video recordings and a range of content and social media driven initiatives. In the case of Leisel Jones (‘Swim with Leisel Jones’ at Bondi Beach) and Lauren Mitchell (‘Gymbus’ Activation and Gymnastics Demonstration in Kings Park, Perth), major public events were staged, enouraging hundreds of young (and young at heart Australians) to interact with these great champions and the Qantas Olympic sponsorship message.


27CASE STUDY:BRANDS

James Magnussen - FOXTEL / Visit Britain

GoalFOXTEL, the official Pay Television broadcaster for the London 2012 Olympic Games had entered into a unique marketing, public relations and content partnership with Visit Britain - the national tourism agency responsible for marketing Britain worldwide and developing Britain’s visitor economy.

BriefThe partnership was borne so as to integrate UK themed content into FOXTEL’s coverage of the London 2012 Olympic Games, utilising an identified high profile Olympic athlete medal prospect.

SolutionThrough negotiation with FOXTEL and Visit Britain, The Sports Group secured client James Magnussen as the high profile athlete talent and medal prospect for this campaign, and facilitated a three-day visit to the city of London. James Magnussen was accompanied by Matt Shirvington, host and presenter for FOXTELs Olympic Games coverage. Magnussen and his coach Brant Best were given a behind-the-scenes tour of the Olympic Aquatic Centre. The campaign resulted in significant media coverage in both the UK and in Australia, satisfying the key objectives of Visit Britain and FOXTEL. There was further traction garnered through social media. For James Magnussen, the campaign was successful in positioning him as a world champion swimmer of international profile.

Mark Jones Director M: +61 421 038 442E: [email protected]

Rod ReadDirector M: +61 419 502 000E: [email protected]

Level 3, 1 James Place, North Sydney NSW 2060 www.thesportsgroup.com.au

Documents

TALENT BROADCAST BRANDS · Roger Federer (Tennis) #1 Rafael Nadal (Tennis) #2 Novak Djokovic (Tennis) #3 Michael Clarke (Cricket) #4 Steve Smith (Cricket) #5 ... Career Highlights