136
President’s Letter 2 RAF Board 4 Show Contributors 5 RAF Members 7 ADDY Judges 9 Silver Award 11 Best of Show 16 Best In Video 24 Best in Photography 20 Best of Print 18 Best of Digital 22 Judges Special Recognition 24 ADDY Award Winners 32 Student Awards 97 TABLE OF CONTENTS

TABLE OF CONTENTS - adhub.com · Trophy-Flake Poster Image scott hamilton Cob Barboneau Videos miller Cob Barboneau Photography john myers myers creative imaging ... PAKAN Partners

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1

Presidentrsquos Letter 2

RAF Board 4

Show Contributors 5

RAF Members 7

ADDY Judges 9

Silver Award 11

Best of Show 16

Best In Video 24

Best in Photography 20

Best of Print 18

Best of Digital 22

Judges Special Recognition 24

ADDY Award Winners 32

Student Awards 97

TABLE

OF CONTENTS

3

Thank you for joining us at the XXVII ADDYs 2018

Itrsquos a night when the best of the best come out to celebrate both triumph and struggle When we celebrate personal bests and amazing achievements of advertising amp marketing excellence Whether your sport is curling or copywriting photography or figure skating art direction or ice hockey we recognize that defeat only makes us better and fight harder to achieve our goals

This year we remind ourselves that the essential thing is not to have conquered but to have fought well These are not my words but the words Olympians live and compete by Because for both the Olympics and the ADDYs to be there is to achieve excellence Whether you won silver or gold whether you achieved personal bests or ADDY Olympic records applaud yourself for what you have accomplished

Thank you to all of the XXVII ADDY sponsors contributorsOlympic committee members and volunteers Thank you to TruthCollective last yearrsquos Best in Show winner for lighting the torchand keeping it lit

Congratulations to all the winners and those who competed

Cob BarboneauAnchorman RAF Network

A Letter from the President

4

Table of Contents amp RAF Board

ADDY

COMMITTEE

MEMBERS

THE RAF BOARD Bob Charboneaupresident

Kelly Chapmanvp secretary

Nicole Henryvp of membership

James Ashberycontent co-chair

Kieran Redmondcreative co-chair

Carolyn Lagoeeducation chair

Matt DrsquoAngeloevents co-chair

Aaron Lattanzioaddy co-chair

Ian Maroneyweb chair

Collette Major

Aaron Lattonzio

Alyssa Davis

Jill Duff

Kelley Redmond

Brandon Prinzi

Mary Bonomo

James Farley20maab chair

Aaron Gordoncontent co-chair

Lissa Mathiscreative co-chair

Dan OrsquoDonnell

Claire Malboeuf

Jessica Santilli

Nicole Henry

Molly Enright

Taira Perrault

Kieran Redmond

Rachel Spenceevents co-chair

Collette Majoraddy co-chair

Chelsea Wagnerpr and social chair

Lissa Mathis

Matt DrsquoAngelo

Chelsea Wagner

Kelsey Delmotte

Bob Charboneau

Carolyn Stiles

Aaron Gordon

Carolyn Stilesfirst vice president

Rich Pulvinovp finance

Katelin Pellettimmediate past president

5

Who Made The Ceremony Happen

CONCEPT

AND DESIGN

TRUTH COLLECTIVE

SHOW

CONTRIBUTORS

Jeremy Schwartz

John Roberts

Bob Bailey

Peter Simpson

Whit Bowers

Molly Enright

Ian Maroney

Audio Visualcheshire av

ADDY Show Intro Video aaron gordonsullivan slentzcorey scibilia optic sky productions

Show Scriptalyssa davis

Scholarshipsernst and young

Judges Videoaaron gordoncorey scibiliamatt orsquoneilloptic sky productions

Teleprompterjohn steigerwaldrip tear productions

Silver Award Video karl wibergmark stonemarshall stattconnor dixon schwablbob hotchkissmegan steenburghryan mooreshad froman

Show Book Photographyjohn myers myers creative imaging

Event Photography rob hickey photography

Justyn Iannucci

Robin Lohkamp

Alyssa Davis

Ruth Rossi

Carlie Fishgold

Shannon Hookway

Laura Nespoli

Show Book Mechanicaltony zanni

Volunteer Coordinator kelsey delmotte

Photo Stationcaleb parker photography

Disc Jockeydj napsbreakthrough entertainment

Show Hostrick staropoli

Contractorbrian duckworth

Venuescwenar photography OlympicAF Shot Flame rich brainerd

OlympicAF Trophy-Flake Poster Image scott hamilton

Cob Barboneau Videos denver miller

Cob Barboneau Photography john myers myers creative imaging heather roman

Joe Moore

Karrie Gurnow

Reger Jacobs

Judges Backdrop Printing tracy brycemenu design

Scholarship Check amp Sign Printingpeter thomas editions printing

Intro Video Locations landsman development corp inccarlson cowork deliciously different catering

7

RAFMembers

A mdashAbby Rose Sgunetaka SheaAmy ButtonAmy MetcalfeAmy VenaAngela LoftusArelis Storms

B mdashBrand CoolBrandtatorshipBrittni ThomasButlerTill

C mdashCat HoodCausewave Community PartnersChris LyonsChristopher HussarCity Blue ImagingClark CSMCohberColleen SpakerConnie Ehindero

D mdashDan MulcahyDaniela GrugnaleDavid RobertsonDayna MuoioDeborah BenkovichDenishea OrtizDenver Miller FilmsDesiree MooreDiana StevensDigiSim LLCDigital LightningDixon SchwablDwaiter Design

E mdashElizabeth ChattertonEmma FisherEMS NYEntercom Rochester

G mdashGood for BusinessGood Work Good CauseGrant Taylor PhotographyGunlocke

H mdashHamilton CreativeHarris CorporationHolly Howell

I mdashIvan Hayes

J mdashJames FarleyJamie MartinJanelle HoeflschweigerJasna BogdanovskaJay AdvertisingJeff TurofJeffrey GurbackiJenna HaneyJohn SmillieJonathan Everitt Julia Barrett

K mdashK2 CommunicationsKaeleigh BeebeKasey BriggsKate RosinskiKathy MuscatoKelly FegerKim SchlosserKristina Netti

L mdashLaBarge MediaLabel 7 Napa Eatery amp BarLeChaseLisa Fedele-BarrettLivadas ConsultingLorraine Woerner-MacGowanLure House MediaLynne Tempest

M mdashMakewayMaria PosatoMartha BushMartin LearyMartino FlynnMelissa CappelloMelissa Wade PhotographyMichael Hanlon Michael R MooneyMichelle L MillerMitchell ChristensenMonica BrownMonica BulgerMyers Creative Imaging

O mdashOptic Sky Productions

P mdashPAKANPartners + NapierPush Music amp Post

R mdashRebecca WolinskiRich Brainerd StudiosRichard PulvinoRIT Marketing amp CommunicationsRob LaVaqueRobin BuonomoRyan Fetzner

S mdashSamantha Peebles Satchmo HastingsScott Hamilton PhotographerSharp NotionsShelagh ThomasSheri FisherSherri Baker HamiltonShoreTelSmilie PhotoSMUV CentralSolon Quinn Studios LLCStacey RoweSydney Thomas

T mdashTC PellettThe Guy with the TieTheodore ScottThomas ProiettiTim WainwrightTruth CollectiveType High Letterpress

U mdashUCO Media LLC

W mdashWalter Colley Images

NOT ON THE LIST

JOIN US AT

RAFCONNECTORG

THESE ARE THE CHAMPIONS WHO BRING IT EVERY SINGLE DAY

8

Our XXVII ADDY Judges

Tyler BergholzASSOCIATE CREATIVE DIRECTOR AT SIMPSON SCARBOROUGH

A graphic designer and artist Tyler is a consummate pro thatrsquos as much at home with scissors a sharpie paper and some glue as he is with Adobe Creative Suite Tyler possesses both big-time agency campus and corporate experience and is a multiple CASE and Addy award-winning designer who has been featured in numerous publications including Lurzers Archive Magazine and AIGA 50 Books50 Covers He has created work for North Carolina State University the University of California The Andy Warhol Museum The Roberto Clemente Museum GNC Conair Cooper Tires Ruby Tuesday and Rite Aid

Josh BlasingameCREATIVE DIRECTOR AT MARC USA

Josh is a strategic mastermind for his current clients such as Rite Aid Belle Tire the Pennsylvania Lottery and The Warhol MuseumWith 18 years in the industry Josh has truly mastered the art of engaging an audience through storytelling This may be due to his stint at the Documentary Channel He has no less than six unfinished documentaries on his shelf and is seeking a like-minded editor to finish them His client roster is a whorsquos who of major brands including Rite Aid ESPN Sony Converse Verizon Wireless McDonaldrsquos and Ocean Spray

Debbie Minnis-ReganGARRISON HUGHES

Debbie Minnis-Regan is a big picture thinker with an eye for detail For nearly two decades she has put her meticulous design art direction and creative leadership skills into practice developing award-winning solutions for a wide range of clients including Alcoa Cub Cadet UPMC Bob Evans PPG Philips Respironics GlaxoSmithKline and Food Lion to name just a few Currently with Garrison Hughes previous agency stints include Brunner The St George Group and The Kaiser Group Debbie lives in Pittsburgh with her family which includes three little rescue dogs and a bunch of parakeets In her free time she enjoys binge-watching shows sports and driving her sunshine orange Subaru a little too much

9

Anthony MonahanDIGITAL CREATIVE DIRECTOR BRUNNER

Anthony is a creative director and designer with over 15 years of experience Currently a creative director at Brunner in Pittsburgh he has worked in worked with Grey SapientNitro and KBS+ in New York leading creative projects for BMW PUMA Armani Jeans among others Along the way he has received accolades and recognition from the One Show the AIGA the London International Awards the Art Directors Club Graphis the Webbys Creativity the Addys and more

Trish ParkhillPRESIDENT amp CEO MARKETSPACE COMMUNICATIONS

Following a creative internship at Publicis NY and a short stint in their production department Trish started her career as a junior copywriter at MARC USA in Pittsburgh PA For a decade she honed her skills working on Rite Aid Pharmacy the Pennsylvania Lottery Cedar Fair Amusement Parks and CheckersRallyrsquos Restaurants In 2010 Trish joined MarketSpace Communications as a creative director and quickly worked her way to VP of Creative Services and eventually President amp CEO in September 2016 and is leading MarketSpace in its mission to provide solutions that meet the clientsrsquo unique challenges and achieve their goals

Tom CwenarPHOTOGRAPHERDIRECTOR

Whether he is studying faces in a crowd or composing images with the environment around him Tom is always looking to make his next image his best image and has been blessed with the ability to see light Tom and his team work coast to coast with some of the biggest advertising agencies in the business His work has taken him all across the country where he has created award-winning work for a vast array of national and international clients While Tomrsquos base of operation is in his 12000 square foot studio located in Pittsburghrsquos South Side Cwenar Studios does the bulk of their assignments out of town on location When Tom isnrsquot shooting or directing you can usually find him spending time with his wife and daughter or rooting for the Penguins Pirates or Steelers

11

Silver AchievementAward Winners

LAUREN DIXON

amp MIKE SCHWABLA dollar and a dream In this case $22

Thatrsquos how much Lauren Dixon had in her checking account when the single mother decided to start her own agency

She quickly landed three accounts then landed a partner in businessmdashand in life She had placed an ad for a photographer writer and producer to help create a real estate show It was answered by a photojournalist who convinced her he could handle all three jobs Persuasive fellow that guy

Mike Schwabl signed on as one of her first employees Their working relationship clicked so well they soon pursued a different kind of merger altogether

Before long their agency landed on Rochester Business Journalrsquos Top 100 list and has since climbed to the tippy top Along with arresting campaigns for the likes of The Strong National Museum of Play and Kennedy Space Center the agency produced the famous Horses on Parade campaign raising more than $1 million for 116 local charities

Community service is constant theme Both have served on numerous community boards Lauren leads United Wayrsquos Women United while Mike has served 10+ years on the board for Daystar a home for medically fragile children And theyrsquove co-chaired countless campaigns and events to raise funds and awareness for worthy nonprofits

Their biggest accomplishment Easy The agency culture Way before it was ldquoa thingrdquo Dixon Schwabl was nurturing a work environment thatrsquos positive fulfilling even fun (Ice Cream Thursdays) The agency has garnered a long list of workplace awards among them one of Great Place to Work Institutersquos Best Workplaces for 13 years (1 twice) and big-time props from Fortune magazine Ad Age (5 in 2016) and PR News

What A Pair Along with a ton of moxie and seemingly endless energy Lauren possesses an uncanny knack for hiring and leading great employees Mikersquos the creative big thinker and brings to the table a sharp analytical mind a fascination with technology and a passion to always do the right thing

Together they make a fantastic team And one heck of an agency Bravo

13

XXVII ADDYSOlympicAF

Feel the burn We are all bearers of the ADDY torch Itrsquos that fire blazing within us It stokes us to push our limits Makes us go harder than we thought possible It drives us to break walls Fall down and get up again Itrsquos what sparks greatness in others Itrsquos how we accomplish incredible feats of creativity And in all its glory it reminds us that while victory is sweet how you get there is truly whatrsquos worthy of gold

15

XXVII ADDYS

Performances worthy of more gold Or bigger lucite

Best of 2018

16

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Show

17

ldquoI just got itrdquondash Debbie Minnis Regan

Online Film Video Sound Internet Commercial Single Spot Any Length

18

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

Best of Print76-235455-02-RAF

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Best of Print

19

Cross Platform Public Service (Cross Platform) Integrated Media Public Service Campaign

19

ldquoItrsquos simple yet complexrdquo ndash Debbie Minnis Regan

20

TITLE Sponsor a ChildAGENCY Caleb Parker CinemaCLIENT ReStore Haiti

Best of Photography

ldquoYou can see right into these kidrsquos soulrdquo ndash Tom Cwenar

Caleb ParkerPHOTOGRAHER

21

Elements of Advertising Visual Photography Campaign

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

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ue penatus e

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sit a

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sect

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pisc

ing e

lit n

ean

com

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s dis

partu

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scet

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quam fe

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Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

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Let us build you a great show

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Cheshire Audio Visual cheshire_avCheshireAV

3

Thank you for joining us at the XXVII ADDYs 2018

Itrsquos a night when the best of the best come out to celebrate both triumph and struggle When we celebrate personal bests and amazing achievements of advertising amp marketing excellence Whether your sport is curling or copywriting photography or figure skating art direction or ice hockey we recognize that defeat only makes us better and fight harder to achieve our goals

This year we remind ourselves that the essential thing is not to have conquered but to have fought well These are not my words but the words Olympians live and compete by Because for both the Olympics and the ADDYs to be there is to achieve excellence Whether you won silver or gold whether you achieved personal bests or ADDY Olympic records applaud yourself for what you have accomplished

Thank you to all of the XXVII ADDY sponsors contributorsOlympic committee members and volunteers Thank you to TruthCollective last yearrsquos Best in Show winner for lighting the torchand keeping it lit

Congratulations to all the winners and those who competed

Cob BarboneauAnchorman RAF Network

A Letter from the President

4

Table of Contents amp RAF Board

ADDY

COMMITTEE

MEMBERS

THE RAF BOARD Bob Charboneaupresident

Kelly Chapmanvp secretary

Nicole Henryvp of membership

James Ashberycontent co-chair

Kieran Redmondcreative co-chair

Carolyn Lagoeeducation chair

Matt DrsquoAngeloevents co-chair

Aaron Lattanzioaddy co-chair

Ian Maroneyweb chair

Collette Major

Aaron Lattonzio

Alyssa Davis

Jill Duff

Kelley Redmond

Brandon Prinzi

Mary Bonomo

James Farley20maab chair

Aaron Gordoncontent co-chair

Lissa Mathiscreative co-chair

Dan OrsquoDonnell

Claire Malboeuf

Jessica Santilli

Nicole Henry

Molly Enright

Taira Perrault

Kieran Redmond

Rachel Spenceevents co-chair

Collette Majoraddy co-chair

Chelsea Wagnerpr and social chair

Lissa Mathis

Matt DrsquoAngelo

Chelsea Wagner

Kelsey Delmotte

Bob Charboneau

Carolyn Stiles

Aaron Gordon

Carolyn Stilesfirst vice president

Rich Pulvinovp finance

Katelin Pellettimmediate past president

5

Who Made The Ceremony Happen

CONCEPT

AND DESIGN

TRUTH COLLECTIVE

SHOW

CONTRIBUTORS

Jeremy Schwartz

John Roberts

Bob Bailey

Peter Simpson

Whit Bowers

Molly Enright

Ian Maroney

Audio Visualcheshire av

ADDY Show Intro Video aaron gordonsullivan slentzcorey scibilia optic sky productions

Show Scriptalyssa davis

Scholarshipsernst and young

Judges Videoaaron gordoncorey scibiliamatt orsquoneilloptic sky productions

Teleprompterjohn steigerwaldrip tear productions

Silver Award Video karl wibergmark stonemarshall stattconnor dixon schwablbob hotchkissmegan steenburghryan mooreshad froman

Show Book Photographyjohn myers myers creative imaging

Event Photography rob hickey photography

Justyn Iannucci

Robin Lohkamp

Alyssa Davis

Ruth Rossi

Carlie Fishgold

Shannon Hookway

Laura Nespoli

Show Book Mechanicaltony zanni

Volunteer Coordinator kelsey delmotte

Photo Stationcaleb parker photography

Disc Jockeydj napsbreakthrough entertainment

Show Hostrick staropoli

Contractorbrian duckworth

Venuescwenar photography OlympicAF Shot Flame rich brainerd

OlympicAF Trophy-Flake Poster Image scott hamilton

Cob Barboneau Videos denver miller

Cob Barboneau Photography john myers myers creative imaging heather roman

Joe Moore

Karrie Gurnow

Reger Jacobs

Judges Backdrop Printing tracy brycemenu design

Scholarship Check amp Sign Printingpeter thomas editions printing

Intro Video Locations landsman development corp inccarlson cowork deliciously different catering

7

RAFMembers

A mdashAbby Rose Sgunetaka SheaAmy ButtonAmy MetcalfeAmy VenaAngela LoftusArelis Storms

B mdashBrand CoolBrandtatorshipBrittni ThomasButlerTill

C mdashCat HoodCausewave Community PartnersChris LyonsChristopher HussarCity Blue ImagingClark CSMCohberColleen SpakerConnie Ehindero

D mdashDan MulcahyDaniela GrugnaleDavid RobertsonDayna MuoioDeborah BenkovichDenishea OrtizDenver Miller FilmsDesiree MooreDiana StevensDigiSim LLCDigital LightningDixon SchwablDwaiter Design

E mdashElizabeth ChattertonEmma FisherEMS NYEntercom Rochester

G mdashGood for BusinessGood Work Good CauseGrant Taylor PhotographyGunlocke

H mdashHamilton CreativeHarris CorporationHolly Howell

I mdashIvan Hayes

J mdashJames FarleyJamie MartinJanelle HoeflschweigerJasna BogdanovskaJay AdvertisingJeff TurofJeffrey GurbackiJenna HaneyJohn SmillieJonathan Everitt Julia Barrett

K mdashK2 CommunicationsKaeleigh BeebeKasey BriggsKate RosinskiKathy MuscatoKelly FegerKim SchlosserKristina Netti

L mdashLaBarge MediaLabel 7 Napa Eatery amp BarLeChaseLisa Fedele-BarrettLivadas ConsultingLorraine Woerner-MacGowanLure House MediaLynne Tempest

M mdashMakewayMaria PosatoMartha BushMartin LearyMartino FlynnMelissa CappelloMelissa Wade PhotographyMichael Hanlon Michael R MooneyMichelle L MillerMitchell ChristensenMonica BrownMonica BulgerMyers Creative Imaging

O mdashOptic Sky Productions

P mdashPAKANPartners + NapierPush Music amp Post

R mdashRebecca WolinskiRich Brainerd StudiosRichard PulvinoRIT Marketing amp CommunicationsRob LaVaqueRobin BuonomoRyan Fetzner

S mdashSamantha Peebles Satchmo HastingsScott Hamilton PhotographerSharp NotionsShelagh ThomasSheri FisherSherri Baker HamiltonShoreTelSmilie PhotoSMUV CentralSolon Quinn Studios LLCStacey RoweSydney Thomas

T mdashTC PellettThe Guy with the TieTheodore ScottThomas ProiettiTim WainwrightTruth CollectiveType High Letterpress

U mdashUCO Media LLC

W mdashWalter Colley Images

NOT ON THE LIST

JOIN US AT

RAFCONNECTORG

THESE ARE THE CHAMPIONS WHO BRING IT EVERY SINGLE DAY

8

Our XXVII ADDY Judges

Tyler BergholzASSOCIATE CREATIVE DIRECTOR AT SIMPSON SCARBOROUGH

A graphic designer and artist Tyler is a consummate pro thatrsquos as much at home with scissors a sharpie paper and some glue as he is with Adobe Creative Suite Tyler possesses both big-time agency campus and corporate experience and is a multiple CASE and Addy award-winning designer who has been featured in numerous publications including Lurzers Archive Magazine and AIGA 50 Books50 Covers He has created work for North Carolina State University the University of California The Andy Warhol Museum The Roberto Clemente Museum GNC Conair Cooper Tires Ruby Tuesday and Rite Aid

Josh BlasingameCREATIVE DIRECTOR AT MARC USA

Josh is a strategic mastermind for his current clients such as Rite Aid Belle Tire the Pennsylvania Lottery and The Warhol MuseumWith 18 years in the industry Josh has truly mastered the art of engaging an audience through storytelling This may be due to his stint at the Documentary Channel He has no less than six unfinished documentaries on his shelf and is seeking a like-minded editor to finish them His client roster is a whorsquos who of major brands including Rite Aid ESPN Sony Converse Verizon Wireless McDonaldrsquos and Ocean Spray

Debbie Minnis-ReganGARRISON HUGHES

Debbie Minnis-Regan is a big picture thinker with an eye for detail For nearly two decades she has put her meticulous design art direction and creative leadership skills into practice developing award-winning solutions for a wide range of clients including Alcoa Cub Cadet UPMC Bob Evans PPG Philips Respironics GlaxoSmithKline and Food Lion to name just a few Currently with Garrison Hughes previous agency stints include Brunner The St George Group and The Kaiser Group Debbie lives in Pittsburgh with her family which includes three little rescue dogs and a bunch of parakeets In her free time she enjoys binge-watching shows sports and driving her sunshine orange Subaru a little too much

9

Anthony MonahanDIGITAL CREATIVE DIRECTOR BRUNNER

Anthony is a creative director and designer with over 15 years of experience Currently a creative director at Brunner in Pittsburgh he has worked in worked with Grey SapientNitro and KBS+ in New York leading creative projects for BMW PUMA Armani Jeans among others Along the way he has received accolades and recognition from the One Show the AIGA the London International Awards the Art Directors Club Graphis the Webbys Creativity the Addys and more

Trish ParkhillPRESIDENT amp CEO MARKETSPACE COMMUNICATIONS

Following a creative internship at Publicis NY and a short stint in their production department Trish started her career as a junior copywriter at MARC USA in Pittsburgh PA For a decade she honed her skills working on Rite Aid Pharmacy the Pennsylvania Lottery Cedar Fair Amusement Parks and CheckersRallyrsquos Restaurants In 2010 Trish joined MarketSpace Communications as a creative director and quickly worked her way to VP of Creative Services and eventually President amp CEO in September 2016 and is leading MarketSpace in its mission to provide solutions that meet the clientsrsquo unique challenges and achieve their goals

Tom CwenarPHOTOGRAPHERDIRECTOR

Whether he is studying faces in a crowd or composing images with the environment around him Tom is always looking to make his next image his best image and has been blessed with the ability to see light Tom and his team work coast to coast with some of the biggest advertising agencies in the business His work has taken him all across the country where he has created award-winning work for a vast array of national and international clients While Tomrsquos base of operation is in his 12000 square foot studio located in Pittsburghrsquos South Side Cwenar Studios does the bulk of their assignments out of town on location When Tom isnrsquot shooting or directing you can usually find him spending time with his wife and daughter or rooting for the Penguins Pirates or Steelers

11

Silver AchievementAward Winners

LAUREN DIXON

amp MIKE SCHWABLA dollar and a dream In this case $22

Thatrsquos how much Lauren Dixon had in her checking account when the single mother decided to start her own agency

She quickly landed three accounts then landed a partner in businessmdashand in life She had placed an ad for a photographer writer and producer to help create a real estate show It was answered by a photojournalist who convinced her he could handle all three jobs Persuasive fellow that guy

Mike Schwabl signed on as one of her first employees Their working relationship clicked so well they soon pursued a different kind of merger altogether

Before long their agency landed on Rochester Business Journalrsquos Top 100 list and has since climbed to the tippy top Along with arresting campaigns for the likes of The Strong National Museum of Play and Kennedy Space Center the agency produced the famous Horses on Parade campaign raising more than $1 million for 116 local charities

Community service is constant theme Both have served on numerous community boards Lauren leads United Wayrsquos Women United while Mike has served 10+ years on the board for Daystar a home for medically fragile children And theyrsquove co-chaired countless campaigns and events to raise funds and awareness for worthy nonprofits

Their biggest accomplishment Easy The agency culture Way before it was ldquoa thingrdquo Dixon Schwabl was nurturing a work environment thatrsquos positive fulfilling even fun (Ice Cream Thursdays) The agency has garnered a long list of workplace awards among them one of Great Place to Work Institutersquos Best Workplaces for 13 years (1 twice) and big-time props from Fortune magazine Ad Age (5 in 2016) and PR News

What A Pair Along with a ton of moxie and seemingly endless energy Lauren possesses an uncanny knack for hiring and leading great employees Mikersquos the creative big thinker and brings to the table a sharp analytical mind a fascination with technology and a passion to always do the right thing

Together they make a fantastic team And one heck of an agency Bravo

13

XXVII ADDYSOlympicAF

Feel the burn We are all bearers of the ADDY torch Itrsquos that fire blazing within us It stokes us to push our limits Makes us go harder than we thought possible It drives us to break walls Fall down and get up again Itrsquos what sparks greatness in others Itrsquos how we accomplish incredible feats of creativity And in all its glory it reminds us that while victory is sweet how you get there is truly whatrsquos worthy of gold

15

XXVII ADDYS

Performances worthy of more gold Or bigger lucite

Best of 2018

16

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Show

17

ldquoI just got itrdquondash Debbie Minnis Regan

Online Film Video Sound Internet Commercial Single Spot Any Length

18

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

Best of Print76-235455-02-RAF

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Best of Print

19

Cross Platform Public Service (Cross Platform) Integrated Media Public Service Campaign

19

ldquoItrsquos simple yet complexrdquo ndash Debbie Minnis Regan

20

TITLE Sponsor a ChildAGENCY Caleb Parker CinemaCLIENT ReStore Haiti

Best of Photography

ldquoYou can see right into these kidrsquos soulrdquo ndash Tom Cwenar

Caleb ParkerPHOTOGRAHER

21

Elements of Advertising Visual Photography Campaign

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

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Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

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133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

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Cheshire Audio Visual cheshire_avCheshireAV

4

Table of Contents amp RAF Board

ADDY

COMMITTEE

MEMBERS

THE RAF BOARD Bob Charboneaupresident

Kelly Chapmanvp secretary

Nicole Henryvp of membership

James Ashberycontent co-chair

Kieran Redmondcreative co-chair

Carolyn Lagoeeducation chair

Matt DrsquoAngeloevents co-chair

Aaron Lattanzioaddy co-chair

Ian Maroneyweb chair

Collette Major

Aaron Lattonzio

Alyssa Davis

Jill Duff

Kelley Redmond

Brandon Prinzi

Mary Bonomo

James Farley20maab chair

Aaron Gordoncontent co-chair

Lissa Mathiscreative co-chair

Dan OrsquoDonnell

Claire Malboeuf

Jessica Santilli

Nicole Henry

Molly Enright

Taira Perrault

Kieran Redmond

Rachel Spenceevents co-chair

Collette Majoraddy co-chair

Chelsea Wagnerpr and social chair

Lissa Mathis

Matt DrsquoAngelo

Chelsea Wagner

Kelsey Delmotte

Bob Charboneau

Carolyn Stiles

Aaron Gordon

Carolyn Stilesfirst vice president

Rich Pulvinovp finance

Katelin Pellettimmediate past president

5

Who Made The Ceremony Happen

CONCEPT

AND DESIGN

TRUTH COLLECTIVE

SHOW

CONTRIBUTORS

Jeremy Schwartz

John Roberts

Bob Bailey

Peter Simpson

Whit Bowers

Molly Enright

Ian Maroney

Audio Visualcheshire av

ADDY Show Intro Video aaron gordonsullivan slentzcorey scibilia optic sky productions

Show Scriptalyssa davis

Scholarshipsernst and young

Judges Videoaaron gordoncorey scibiliamatt orsquoneilloptic sky productions

Teleprompterjohn steigerwaldrip tear productions

Silver Award Video karl wibergmark stonemarshall stattconnor dixon schwablbob hotchkissmegan steenburghryan mooreshad froman

Show Book Photographyjohn myers myers creative imaging

Event Photography rob hickey photography

Justyn Iannucci

Robin Lohkamp

Alyssa Davis

Ruth Rossi

Carlie Fishgold

Shannon Hookway

Laura Nespoli

Show Book Mechanicaltony zanni

Volunteer Coordinator kelsey delmotte

Photo Stationcaleb parker photography

Disc Jockeydj napsbreakthrough entertainment

Show Hostrick staropoli

Contractorbrian duckworth

Venuescwenar photography OlympicAF Shot Flame rich brainerd

OlympicAF Trophy-Flake Poster Image scott hamilton

Cob Barboneau Videos denver miller

Cob Barboneau Photography john myers myers creative imaging heather roman

Joe Moore

Karrie Gurnow

Reger Jacobs

Judges Backdrop Printing tracy brycemenu design

Scholarship Check amp Sign Printingpeter thomas editions printing

Intro Video Locations landsman development corp inccarlson cowork deliciously different catering

7

RAFMembers

A mdashAbby Rose Sgunetaka SheaAmy ButtonAmy MetcalfeAmy VenaAngela LoftusArelis Storms

B mdashBrand CoolBrandtatorshipBrittni ThomasButlerTill

C mdashCat HoodCausewave Community PartnersChris LyonsChristopher HussarCity Blue ImagingClark CSMCohberColleen SpakerConnie Ehindero

D mdashDan MulcahyDaniela GrugnaleDavid RobertsonDayna MuoioDeborah BenkovichDenishea OrtizDenver Miller FilmsDesiree MooreDiana StevensDigiSim LLCDigital LightningDixon SchwablDwaiter Design

E mdashElizabeth ChattertonEmma FisherEMS NYEntercom Rochester

G mdashGood for BusinessGood Work Good CauseGrant Taylor PhotographyGunlocke

H mdashHamilton CreativeHarris CorporationHolly Howell

I mdashIvan Hayes

J mdashJames FarleyJamie MartinJanelle HoeflschweigerJasna BogdanovskaJay AdvertisingJeff TurofJeffrey GurbackiJenna HaneyJohn SmillieJonathan Everitt Julia Barrett

K mdashK2 CommunicationsKaeleigh BeebeKasey BriggsKate RosinskiKathy MuscatoKelly FegerKim SchlosserKristina Netti

L mdashLaBarge MediaLabel 7 Napa Eatery amp BarLeChaseLisa Fedele-BarrettLivadas ConsultingLorraine Woerner-MacGowanLure House MediaLynne Tempest

M mdashMakewayMaria PosatoMartha BushMartin LearyMartino FlynnMelissa CappelloMelissa Wade PhotographyMichael Hanlon Michael R MooneyMichelle L MillerMitchell ChristensenMonica BrownMonica BulgerMyers Creative Imaging

O mdashOptic Sky Productions

P mdashPAKANPartners + NapierPush Music amp Post

R mdashRebecca WolinskiRich Brainerd StudiosRichard PulvinoRIT Marketing amp CommunicationsRob LaVaqueRobin BuonomoRyan Fetzner

S mdashSamantha Peebles Satchmo HastingsScott Hamilton PhotographerSharp NotionsShelagh ThomasSheri FisherSherri Baker HamiltonShoreTelSmilie PhotoSMUV CentralSolon Quinn Studios LLCStacey RoweSydney Thomas

T mdashTC PellettThe Guy with the TieTheodore ScottThomas ProiettiTim WainwrightTruth CollectiveType High Letterpress

U mdashUCO Media LLC

W mdashWalter Colley Images

NOT ON THE LIST

JOIN US AT

RAFCONNECTORG

THESE ARE THE CHAMPIONS WHO BRING IT EVERY SINGLE DAY

8

Our XXVII ADDY Judges

Tyler BergholzASSOCIATE CREATIVE DIRECTOR AT SIMPSON SCARBOROUGH

A graphic designer and artist Tyler is a consummate pro thatrsquos as much at home with scissors a sharpie paper and some glue as he is with Adobe Creative Suite Tyler possesses both big-time agency campus and corporate experience and is a multiple CASE and Addy award-winning designer who has been featured in numerous publications including Lurzers Archive Magazine and AIGA 50 Books50 Covers He has created work for North Carolina State University the University of California The Andy Warhol Museum The Roberto Clemente Museum GNC Conair Cooper Tires Ruby Tuesday and Rite Aid

Josh BlasingameCREATIVE DIRECTOR AT MARC USA

Josh is a strategic mastermind for his current clients such as Rite Aid Belle Tire the Pennsylvania Lottery and The Warhol MuseumWith 18 years in the industry Josh has truly mastered the art of engaging an audience through storytelling This may be due to his stint at the Documentary Channel He has no less than six unfinished documentaries on his shelf and is seeking a like-minded editor to finish them His client roster is a whorsquos who of major brands including Rite Aid ESPN Sony Converse Verizon Wireless McDonaldrsquos and Ocean Spray

Debbie Minnis-ReganGARRISON HUGHES

Debbie Minnis-Regan is a big picture thinker with an eye for detail For nearly two decades she has put her meticulous design art direction and creative leadership skills into practice developing award-winning solutions for a wide range of clients including Alcoa Cub Cadet UPMC Bob Evans PPG Philips Respironics GlaxoSmithKline and Food Lion to name just a few Currently with Garrison Hughes previous agency stints include Brunner The St George Group and The Kaiser Group Debbie lives in Pittsburgh with her family which includes three little rescue dogs and a bunch of parakeets In her free time she enjoys binge-watching shows sports and driving her sunshine orange Subaru a little too much

9

Anthony MonahanDIGITAL CREATIVE DIRECTOR BRUNNER

Anthony is a creative director and designer with over 15 years of experience Currently a creative director at Brunner in Pittsburgh he has worked in worked with Grey SapientNitro and KBS+ in New York leading creative projects for BMW PUMA Armani Jeans among others Along the way he has received accolades and recognition from the One Show the AIGA the London International Awards the Art Directors Club Graphis the Webbys Creativity the Addys and more

Trish ParkhillPRESIDENT amp CEO MARKETSPACE COMMUNICATIONS

Following a creative internship at Publicis NY and a short stint in their production department Trish started her career as a junior copywriter at MARC USA in Pittsburgh PA For a decade she honed her skills working on Rite Aid Pharmacy the Pennsylvania Lottery Cedar Fair Amusement Parks and CheckersRallyrsquos Restaurants In 2010 Trish joined MarketSpace Communications as a creative director and quickly worked her way to VP of Creative Services and eventually President amp CEO in September 2016 and is leading MarketSpace in its mission to provide solutions that meet the clientsrsquo unique challenges and achieve their goals

Tom CwenarPHOTOGRAPHERDIRECTOR

Whether he is studying faces in a crowd or composing images with the environment around him Tom is always looking to make his next image his best image and has been blessed with the ability to see light Tom and his team work coast to coast with some of the biggest advertising agencies in the business His work has taken him all across the country where he has created award-winning work for a vast array of national and international clients While Tomrsquos base of operation is in his 12000 square foot studio located in Pittsburghrsquos South Side Cwenar Studios does the bulk of their assignments out of town on location When Tom isnrsquot shooting or directing you can usually find him spending time with his wife and daughter or rooting for the Penguins Pirates or Steelers

11

Silver AchievementAward Winners

LAUREN DIXON

amp MIKE SCHWABLA dollar and a dream In this case $22

Thatrsquos how much Lauren Dixon had in her checking account when the single mother decided to start her own agency

She quickly landed three accounts then landed a partner in businessmdashand in life She had placed an ad for a photographer writer and producer to help create a real estate show It was answered by a photojournalist who convinced her he could handle all three jobs Persuasive fellow that guy

Mike Schwabl signed on as one of her first employees Their working relationship clicked so well they soon pursued a different kind of merger altogether

Before long their agency landed on Rochester Business Journalrsquos Top 100 list and has since climbed to the tippy top Along with arresting campaigns for the likes of The Strong National Museum of Play and Kennedy Space Center the agency produced the famous Horses on Parade campaign raising more than $1 million for 116 local charities

Community service is constant theme Both have served on numerous community boards Lauren leads United Wayrsquos Women United while Mike has served 10+ years on the board for Daystar a home for medically fragile children And theyrsquove co-chaired countless campaigns and events to raise funds and awareness for worthy nonprofits

Their biggest accomplishment Easy The agency culture Way before it was ldquoa thingrdquo Dixon Schwabl was nurturing a work environment thatrsquos positive fulfilling even fun (Ice Cream Thursdays) The agency has garnered a long list of workplace awards among them one of Great Place to Work Institutersquos Best Workplaces for 13 years (1 twice) and big-time props from Fortune magazine Ad Age (5 in 2016) and PR News

What A Pair Along with a ton of moxie and seemingly endless energy Lauren possesses an uncanny knack for hiring and leading great employees Mikersquos the creative big thinker and brings to the table a sharp analytical mind a fascination with technology and a passion to always do the right thing

Together they make a fantastic team And one heck of an agency Bravo

13

XXVII ADDYSOlympicAF

Feel the burn We are all bearers of the ADDY torch Itrsquos that fire blazing within us It stokes us to push our limits Makes us go harder than we thought possible It drives us to break walls Fall down and get up again Itrsquos what sparks greatness in others Itrsquos how we accomplish incredible feats of creativity And in all its glory it reminds us that while victory is sweet how you get there is truly whatrsquos worthy of gold

15

XXVII ADDYS

Performances worthy of more gold Or bigger lucite

Best of 2018

16

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Show

17

ldquoI just got itrdquondash Debbie Minnis Regan

Online Film Video Sound Internet Commercial Single Spot Any Length

18

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

Best of Print76-235455-02-RAF

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Best of Print

19

Cross Platform Public Service (Cross Platform) Integrated Media Public Service Campaign

19

ldquoItrsquos simple yet complexrdquo ndash Debbie Minnis Regan

20

TITLE Sponsor a ChildAGENCY Caleb Parker CinemaCLIENT ReStore Haiti

Best of Photography

ldquoYou can see right into these kidrsquos soulrdquo ndash Tom Cwenar

Caleb ParkerPHOTOGRAHER

21

Elements of Advertising Visual Photography Campaign

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

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e ali

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es mas

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ue penatus e

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dolor

sit a

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con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

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etm

agni

s dis

partu

rient m

onte

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scet

ur

ridi

culu

s mus

quam fe

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ec

And

the

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etur

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A G

reek

wor

d with

no

Engl

ish

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vale

nt i

trsquos th

e so

ul c

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ivity

and

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put

into

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rytin

g yo

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it am

et c

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lit n

ean

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tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

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Cheshire Audio Visual cheshire_avCheshireAV

5

Who Made The Ceremony Happen

CONCEPT

AND DESIGN

TRUTH COLLECTIVE

SHOW

CONTRIBUTORS

Jeremy Schwartz

John Roberts

Bob Bailey

Peter Simpson

Whit Bowers

Molly Enright

Ian Maroney

Audio Visualcheshire av

ADDY Show Intro Video aaron gordonsullivan slentzcorey scibilia optic sky productions

Show Scriptalyssa davis

Scholarshipsernst and young

Judges Videoaaron gordoncorey scibiliamatt orsquoneilloptic sky productions

Teleprompterjohn steigerwaldrip tear productions

Silver Award Video karl wibergmark stonemarshall stattconnor dixon schwablbob hotchkissmegan steenburghryan mooreshad froman

Show Book Photographyjohn myers myers creative imaging

Event Photography rob hickey photography

Justyn Iannucci

Robin Lohkamp

Alyssa Davis

Ruth Rossi

Carlie Fishgold

Shannon Hookway

Laura Nespoli

Show Book Mechanicaltony zanni

Volunteer Coordinator kelsey delmotte

Photo Stationcaleb parker photography

Disc Jockeydj napsbreakthrough entertainment

Show Hostrick staropoli

Contractorbrian duckworth

Venuescwenar photography OlympicAF Shot Flame rich brainerd

OlympicAF Trophy-Flake Poster Image scott hamilton

Cob Barboneau Videos denver miller

Cob Barboneau Photography john myers myers creative imaging heather roman

Joe Moore

Karrie Gurnow

Reger Jacobs

Judges Backdrop Printing tracy brycemenu design

Scholarship Check amp Sign Printingpeter thomas editions printing

Intro Video Locations landsman development corp inccarlson cowork deliciously different catering

7

RAFMembers

A mdashAbby Rose Sgunetaka SheaAmy ButtonAmy MetcalfeAmy VenaAngela LoftusArelis Storms

B mdashBrand CoolBrandtatorshipBrittni ThomasButlerTill

C mdashCat HoodCausewave Community PartnersChris LyonsChristopher HussarCity Blue ImagingClark CSMCohberColleen SpakerConnie Ehindero

D mdashDan MulcahyDaniela GrugnaleDavid RobertsonDayna MuoioDeborah BenkovichDenishea OrtizDenver Miller FilmsDesiree MooreDiana StevensDigiSim LLCDigital LightningDixon SchwablDwaiter Design

E mdashElizabeth ChattertonEmma FisherEMS NYEntercom Rochester

G mdashGood for BusinessGood Work Good CauseGrant Taylor PhotographyGunlocke

H mdashHamilton CreativeHarris CorporationHolly Howell

I mdashIvan Hayes

J mdashJames FarleyJamie MartinJanelle HoeflschweigerJasna BogdanovskaJay AdvertisingJeff TurofJeffrey GurbackiJenna HaneyJohn SmillieJonathan Everitt Julia Barrett

K mdashK2 CommunicationsKaeleigh BeebeKasey BriggsKate RosinskiKathy MuscatoKelly FegerKim SchlosserKristina Netti

L mdashLaBarge MediaLabel 7 Napa Eatery amp BarLeChaseLisa Fedele-BarrettLivadas ConsultingLorraine Woerner-MacGowanLure House MediaLynne Tempest

M mdashMakewayMaria PosatoMartha BushMartin LearyMartino FlynnMelissa CappelloMelissa Wade PhotographyMichael Hanlon Michael R MooneyMichelle L MillerMitchell ChristensenMonica BrownMonica BulgerMyers Creative Imaging

O mdashOptic Sky Productions

P mdashPAKANPartners + NapierPush Music amp Post

R mdashRebecca WolinskiRich Brainerd StudiosRichard PulvinoRIT Marketing amp CommunicationsRob LaVaqueRobin BuonomoRyan Fetzner

S mdashSamantha Peebles Satchmo HastingsScott Hamilton PhotographerSharp NotionsShelagh ThomasSheri FisherSherri Baker HamiltonShoreTelSmilie PhotoSMUV CentralSolon Quinn Studios LLCStacey RoweSydney Thomas

T mdashTC PellettThe Guy with the TieTheodore ScottThomas ProiettiTim WainwrightTruth CollectiveType High Letterpress

U mdashUCO Media LLC

W mdashWalter Colley Images

NOT ON THE LIST

JOIN US AT

RAFCONNECTORG

THESE ARE THE CHAMPIONS WHO BRING IT EVERY SINGLE DAY

8

Our XXVII ADDY Judges

Tyler BergholzASSOCIATE CREATIVE DIRECTOR AT SIMPSON SCARBOROUGH

A graphic designer and artist Tyler is a consummate pro thatrsquos as much at home with scissors a sharpie paper and some glue as he is with Adobe Creative Suite Tyler possesses both big-time agency campus and corporate experience and is a multiple CASE and Addy award-winning designer who has been featured in numerous publications including Lurzers Archive Magazine and AIGA 50 Books50 Covers He has created work for North Carolina State University the University of California The Andy Warhol Museum The Roberto Clemente Museum GNC Conair Cooper Tires Ruby Tuesday and Rite Aid

Josh BlasingameCREATIVE DIRECTOR AT MARC USA

Josh is a strategic mastermind for his current clients such as Rite Aid Belle Tire the Pennsylvania Lottery and The Warhol MuseumWith 18 years in the industry Josh has truly mastered the art of engaging an audience through storytelling This may be due to his stint at the Documentary Channel He has no less than six unfinished documentaries on his shelf and is seeking a like-minded editor to finish them His client roster is a whorsquos who of major brands including Rite Aid ESPN Sony Converse Verizon Wireless McDonaldrsquos and Ocean Spray

Debbie Minnis-ReganGARRISON HUGHES

Debbie Minnis-Regan is a big picture thinker with an eye for detail For nearly two decades she has put her meticulous design art direction and creative leadership skills into practice developing award-winning solutions for a wide range of clients including Alcoa Cub Cadet UPMC Bob Evans PPG Philips Respironics GlaxoSmithKline and Food Lion to name just a few Currently with Garrison Hughes previous agency stints include Brunner The St George Group and The Kaiser Group Debbie lives in Pittsburgh with her family which includes three little rescue dogs and a bunch of parakeets In her free time she enjoys binge-watching shows sports and driving her sunshine orange Subaru a little too much

9

Anthony MonahanDIGITAL CREATIVE DIRECTOR BRUNNER

Anthony is a creative director and designer with over 15 years of experience Currently a creative director at Brunner in Pittsburgh he has worked in worked with Grey SapientNitro and KBS+ in New York leading creative projects for BMW PUMA Armani Jeans among others Along the way he has received accolades and recognition from the One Show the AIGA the London International Awards the Art Directors Club Graphis the Webbys Creativity the Addys and more

Trish ParkhillPRESIDENT amp CEO MARKETSPACE COMMUNICATIONS

Following a creative internship at Publicis NY and a short stint in their production department Trish started her career as a junior copywriter at MARC USA in Pittsburgh PA For a decade she honed her skills working on Rite Aid Pharmacy the Pennsylvania Lottery Cedar Fair Amusement Parks and CheckersRallyrsquos Restaurants In 2010 Trish joined MarketSpace Communications as a creative director and quickly worked her way to VP of Creative Services and eventually President amp CEO in September 2016 and is leading MarketSpace in its mission to provide solutions that meet the clientsrsquo unique challenges and achieve their goals

Tom CwenarPHOTOGRAPHERDIRECTOR

Whether he is studying faces in a crowd or composing images with the environment around him Tom is always looking to make his next image his best image and has been blessed with the ability to see light Tom and his team work coast to coast with some of the biggest advertising agencies in the business His work has taken him all across the country where he has created award-winning work for a vast array of national and international clients While Tomrsquos base of operation is in his 12000 square foot studio located in Pittsburghrsquos South Side Cwenar Studios does the bulk of their assignments out of town on location When Tom isnrsquot shooting or directing you can usually find him spending time with his wife and daughter or rooting for the Penguins Pirates or Steelers

11

Silver AchievementAward Winners

LAUREN DIXON

amp MIKE SCHWABLA dollar and a dream In this case $22

Thatrsquos how much Lauren Dixon had in her checking account when the single mother decided to start her own agency

She quickly landed three accounts then landed a partner in businessmdashand in life She had placed an ad for a photographer writer and producer to help create a real estate show It was answered by a photojournalist who convinced her he could handle all three jobs Persuasive fellow that guy

Mike Schwabl signed on as one of her first employees Their working relationship clicked so well they soon pursued a different kind of merger altogether

Before long their agency landed on Rochester Business Journalrsquos Top 100 list and has since climbed to the tippy top Along with arresting campaigns for the likes of The Strong National Museum of Play and Kennedy Space Center the agency produced the famous Horses on Parade campaign raising more than $1 million for 116 local charities

Community service is constant theme Both have served on numerous community boards Lauren leads United Wayrsquos Women United while Mike has served 10+ years on the board for Daystar a home for medically fragile children And theyrsquove co-chaired countless campaigns and events to raise funds and awareness for worthy nonprofits

Their biggest accomplishment Easy The agency culture Way before it was ldquoa thingrdquo Dixon Schwabl was nurturing a work environment thatrsquos positive fulfilling even fun (Ice Cream Thursdays) The agency has garnered a long list of workplace awards among them one of Great Place to Work Institutersquos Best Workplaces for 13 years (1 twice) and big-time props from Fortune magazine Ad Age (5 in 2016) and PR News

What A Pair Along with a ton of moxie and seemingly endless energy Lauren possesses an uncanny knack for hiring and leading great employees Mikersquos the creative big thinker and brings to the table a sharp analytical mind a fascination with technology and a passion to always do the right thing

Together they make a fantastic team And one heck of an agency Bravo

13

XXVII ADDYSOlympicAF

Feel the burn We are all bearers of the ADDY torch Itrsquos that fire blazing within us It stokes us to push our limits Makes us go harder than we thought possible It drives us to break walls Fall down and get up again Itrsquos what sparks greatness in others Itrsquos how we accomplish incredible feats of creativity And in all its glory it reminds us that while victory is sweet how you get there is truly whatrsquos worthy of gold

15

XXVII ADDYS

Performances worthy of more gold Or bigger lucite

Best of 2018

16

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Show

17

ldquoI just got itrdquondash Debbie Minnis Regan

Online Film Video Sound Internet Commercial Single Spot Any Length

18

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

Best of Print76-235455-02-RAF

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Best of Print

19

Cross Platform Public Service (Cross Platform) Integrated Media Public Service Campaign

19

ldquoItrsquos simple yet complexrdquo ndash Debbie Minnis Regan

20

TITLE Sponsor a ChildAGENCY Caleb Parker CinemaCLIENT ReStore Haiti

Best of Photography

ldquoYou can see right into these kidrsquos soulrdquo ndash Tom Cwenar

Caleb ParkerPHOTOGRAHER

21

Elements of Advertising Visual Photography Campaign

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

7

RAFMembers

A mdashAbby Rose Sgunetaka SheaAmy ButtonAmy MetcalfeAmy VenaAngela LoftusArelis Storms

B mdashBrand CoolBrandtatorshipBrittni ThomasButlerTill

C mdashCat HoodCausewave Community PartnersChris LyonsChristopher HussarCity Blue ImagingClark CSMCohberColleen SpakerConnie Ehindero

D mdashDan MulcahyDaniela GrugnaleDavid RobertsonDayna MuoioDeborah BenkovichDenishea OrtizDenver Miller FilmsDesiree MooreDiana StevensDigiSim LLCDigital LightningDixon SchwablDwaiter Design

E mdashElizabeth ChattertonEmma FisherEMS NYEntercom Rochester

G mdashGood for BusinessGood Work Good CauseGrant Taylor PhotographyGunlocke

H mdashHamilton CreativeHarris CorporationHolly Howell

I mdashIvan Hayes

J mdashJames FarleyJamie MartinJanelle HoeflschweigerJasna BogdanovskaJay AdvertisingJeff TurofJeffrey GurbackiJenna HaneyJohn SmillieJonathan Everitt Julia Barrett

K mdashK2 CommunicationsKaeleigh BeebeKasey BriggsKate RosinskiKathy MuscatoKelly FegerKim SchlosserKristina Netti

L mdashLaBarge MediaLabel 7 Napa Eatery amp BarLeChaseLisa Fedele-BarrettLivadas ConsultingLorraine Woerner-MacGowanLure House MediaLynne Tempest

M mdashMakewayMaria PosatoMartha BushMartin LearyMartino FlynnMelissa CappelloMelissa Wade PhotographyMichael Hanlon Michael R MooneyMichelle L MillerMitchell ChristensenMonica BrownMonica BulgerMyers Creative Imaging

O mdashOptic Sky Productions

P mdashPAKANPartners + NapierPush Music amp Post

R mdashRebecca WolinskiRich Brainerd StudiosRichard PulvinoRIT Marketing amp CommunicationsRob LaVaqueRobin BuonomoRyan Fetzner

S mdashSamantha Peebles Satchmo HastingsScott Hamilton PhotographerSharp NotionsShelagh ThomasSheri FisherSherri Baker HamiltonShoreTelSmilie PhotoSMUV CentralSolon Quinn Studios LLCStacey RoweSydney Thomas

T mdashTC PellettThe Guy with the TieTheodore ScottThomas ProiettiTim WainwrightTruth CollectiveType High Letterpress

U mdashUCO Media LLC

W mdashWalter Colley Images

NOT ON THE LIST

JOIN US AT

RAFCONNECTORG

THESE ARE THE CHAMPIONS WHO BRING IT EVERY SINGLE DAY

8

Our XXVII ADDY Judges

Tyler BergholzASSOCIATE CREATIVE DIRECTOR AT SIMPSON SCARBOROUGH

A graphic designer and artist Tyler is a consummate pro thatrsquos as much at home with scissors a sharpie paper and some glue as he is with Adobe Creative Suite Tyler possesses both big-time agency campus and corporate experience and is a multiple CASE and Addy award-winning designer who has been featured in numerous publications including Lurzers Archive Magazine and AIGA 50 Books50 Covers He has created work for North Carolina State University the University of California The Andy Warhol Museum The Roberto Clemente Museum GNC Conair Cooper Tires Ruby Tuesday and Rite Aid

Josh BlasingameCREATIVE DIRECTOR AT MARC USA

Josh is a strategic mastermind for his current clients such as Rite Aid Belle Tire the Pennsylvania Lottery and The Warhol MuseumWith 18 years in the industry Josh has truly mastered the art of engaging an audience through storytelling This may be due to his stint at the Documentary Channel He has no less than six unfinished documentaries on his shelf and is seeking a like-minded editor to finish them His client roster is a whorsquos who of major brands including Rite Aid ESPN Sony Converse Verizon Wireless McDonaldrsquos and Ocean Spray

Debbie Minnis-ReganGARRISON HUGHES

Debbie Minnis-Regan is a big picture thinker with an eye for detail For nearly two decades she has put her meticulous design art direction and creative leadership skills into practice developing award-winning solutions for a wide range of clients including Alcoa Cub Cadet UPMC Bob Evans PPG Philips Respironics GlaxoSmithKline and Food Lion to name just a few Currently with Garrison Hughes previous agency stints include Brunner The St George Group and The Kaiser Group Debbie lives in Pittsburgh with her family which includes three little rescue dogs and a bunch of parakeets In her free time she enjoys binge-watching shows sports and driving her sunshine orange Subaru a little too much

9

Anthony MonahanDIGITAL CREATIVE DIRECTOR BRUNNER

Anthony is a creative director and designer with over 15 years of experience Currently a creative director at Brunner in Pittsburgh he has worked in worked with Grey SapientNitro and KBS+ in New York leading creative projects for BMW PUMA Armani Jeans among others Along the way he has received accolades and recognition from the One Show the AIGA the London International Awards the Art Directors Club Graphis the Webbys Creativity the Addys and more

Trish ParkhillPRESIDENT amp CEO MARKETSPACE COMMUNICATIONS

Following a creative internship at Publicis NY and a short stint in their production department Trish started her career as a junior copywriter at MARC USA in Pittsburgh PA For a decade she honed her skills working on Rite Aid Pharmacy the Pennsylvania Lottery Cedar Fair Amusement Parks and CheckersRallyrsquos Restaurants In 2010 Trish joined MarketSpace Communications as a creative director and quickly worked her way to VP of Creative Services and eventually President amp CEO in September 2016 and is leading MarketSpace in its mission to provide solutions that meet the clientsrsquo unique challenges and achieve their goals

Tom CwenarPHOTOGRAPHERDIRECTOR

Whether he is studying faces in a crowd or composing images with the environment around him Tom is always looking to make his next image his best image and has been blessed with the ability to see light Tom and his team work coast to coast with some of the biggest advertising agencies in the business His work has taken him all across the country where he has created award-winning work for a vast array of national and international clients While Tomrsquos base of operation is in his 12000 square foot studio located in Pittsburghrsquos South Side Cwenar Studios does the bulk of their assignments out of town on location When Tom isnrsquot shooting or directing you can usually find him spending time with his wife and daughter or rooting for the Penguins Pirates or Steelers

11

Silver AchievementAward Winners

LAUREN DIXON

amp MIKE SCHWABLA dollar and a dream In this case $22

Thatrsquos how much Lauren Dixon had in her checking account when the single mother decided to start her own agency

She quickly landed three accounts then landed a partner in businessmdashand in life She had placed an ad for a photographer writer and producer to help create a real estate show It was answered by a photojournalist who convinced her he could handle all three jobs Persuasive fellow that guy

Mike Schwabl signed on as one of her first employees Their working relationship clicked so well they soon pursued a different kind of merger altogether

Before long their agency landed on Rochester Business Journalrsquos Top 100 list and has since climbed to the tippy top Along with arresting campaigns for the likes of The Strong National Museum of Play and Kennedy Space Center the agency produced the famous Horses on Parade campaign raising more than $1 million for 116 local charities

Community service is constant theme Both have served on numerous community boards Lauren leads United Wayrsquos Women United while Mike has served 10+ years on the board for Daystar a home for medically fragile children And theyrsquove co-chaired countless campaigns and events to raise funds and awareness for worthy nonprofits

Their biggest accomplishment Easy The agency culture Way before it was ldquoa thingrdquo Dixon Schwabl was nurturing a work environment thatrsquos positive fulfilling even fun (Ice Cream Thursdays) The agency has garnered a long list of workplace awards among them one of Great Place to Work Institutersquos Best Workplaces for 13 years (1 twice) and big-time props from Fortune magazine Ad Age (5 in 2016) and PR News

What A Pair Along with a ton of moxie and seemingly endless energy Lauren possesses an uncanny knack for hiring and leading great employees Mikersquos the creative big thinker and brings to the table a sharp analytical mind a fascination with technology and a passion to always do the right thing

Together they make a fantastic team And one heck of an agency Bravo

13

XXVII ADDYSOlympicAF

Feel the burn We are all bearers of the ADDY torch Itrsquos that fire blazing within us It stokes us to push our limits Makes us go harder than we thought possible It drives us to break walls Fall down and get up again Itrsquos what sparks greatness in others Itrsquos how we accomplish incredible feats of creativity And in all its glory it reminds us that while victory is sweet how you get there is truly whatrsquos worthy of gold

15

XXVII ADDYS

Performances worthy of more gold Or bigger lucite

Best of 2018

16

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Show

17

ldquoI just got itrdquondash Debbie Minnis Regan

Online Film Video Sound Internet Commercial Single Spot Any Length

18

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

Best of Print76-235455-02-RAF

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Best of Print

19

Cross Platform Public Service (Cross Platform) Integrated Media Public Service Campaign

19

ldquoItrsquos simple yet complexrdquo ndash Debbie Minnis Regan

20

TITLE Sponsor a ChildAGENCY Caleb Parker CinemaCLIENT ReStore Haiti

Best of Photography

ldquoYou can see right into these kidrsquos soulrdquo ndash Tom Cwenar

Caleb ParkerPHOTOGRAHER

21

Elements of Advertising Visual Photography Campaign

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

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ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

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tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

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and custom fine art framing to enhance your best work Ask for an ADDY discount

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129

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Th

e Mar

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odel

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ion

al

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del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

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585

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bull M

TFM

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eres

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C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

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Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

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Winners

The

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Professional Models amp TalentComplete Training Program

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Years

Go for the Gold

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Winners

The

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30Celebrating

Years

Go for the Gold

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133

Congratulations to all the

2018 Addy winners

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135135

T H I S I S R O C H E S T E R

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8

Our XXVII ADDY Judges

Tyler BergholzASSOCIATE CREATIVE DIRECTOR AT SIMPSON SCARBOROUGH

A graphic designer and artist Tyler is a consummate pro thatrsquos as much at home with scissors a sharpie paper and some glue as he is with Adobe Creative Suite Tyler possesses both big-time agency campus and corporate experience and is a multiple CASE and Addy award-winning designer who has been featured in numerous publications including Lurzers Archive Magazine and AIGA 50 Books50 Covers He has created work for North Carolina State University the University of California The Andy Warhol Museum The Roberto Clemente Museum GNC Conair Cooper Tires Ruby Tuesday and Rite Aid

Josh BlasingameCREATIVE DIRECTOR AT MARC USA

Josh is a strategic mastermind for his current clients such as Rite Aid Belle Tire the Pennsylvania Lottery and The Warhol MuseumWith 18 years in the industry Josh has truly mastered the art of engaging an audience through storytelling This may be due to his stint at the Documentary Channel He has no less than six unfinished documentaries on his shelf and is seeking a like-minded editor to finish them His client roster is a whorsquos who of major brands including Rite Aid ESPN Sony Converse Verizon Wireless McDonaldrsquos and Ocean Spray

Debbie Minnis-ReganGARRISON HUGHES

Debbie Minnis-Regan is a big picture thinker with an eye for detail For nearly two decades she has put her meticulous design art direction and creative leadership skills into practice developing award-winning solutions for a wide range of clients including Alcoa Cub Cadet UPMC Bob Evans PPG Philips Respironics GlaxoSmithKline and Food Lion to name just a few Currently with Garrison Hughes previous agency stints include Brunner The St George Group and The Kaiser Group Debbie lives in Pittsburgh with her family which includes three little rescue dogs and a bunch of parakeets In her free time she enjoys binge-watching shows sports and driving her sunshine orange Subaru a little too much

9

Anthony MonahanDIGITAL CREATIVE DIRECTOR BRUNNER

Anthony is a creative director and designer with over 15 years of experience Currently a creative director at Brunner in Pittsburgh he has worked in worked with Grey SapientNitro and KBS+ in New York leading creative projects for BMW PUMA Armani Jeans among others Along the way he has received accolades and recognition from the One Show the AIGA the London International Awards the Art Directors Club Graphis the Webbys Creativity the Addys and more

Trish ParkhillPRESIDENT amp CEO MARKETSPACE COMMUNICATIONS

Following a creative internship at Publicis NY and a short stint in their production department Trish started her career as a junior copywriter at MARC USA in Pittsburgh PA For a decade she honed her skills working on Rite Aid Pharmacy the Pennsylvania Lottery Cedar Fair Amusement Parks and CheckersRallyrsquos Restaurants In 2010 Trish joined MarketSpace Communications as a creative director and quickly worked her way to VP of Creative Services and eventually President amp CEO in September 2016 and is leading MarketSpace in its mission to provide solutions that meet the clientsrsquo unique challenges and achieve their goals

Tom CwenarPHOTOGRAPHERDIRECTOR

Whether he is studying faces in a crowd or composing images with the environment around him Tom is always looking to make his next image his best image and has been blessed with the ability to see light Tom and his team work coast to coast with some of the biggest advertising agencies in the business His work has taken him all across the country where he has created award-winning work for a vast array of national and international clients While Tomrsquos base of operation is in his 12000 square foot studio located in Pittsburghrsquos South Side Cwenar Studios does the bulk of their assignments out of town on location When Tom isnrsquot shooting or directing you can usually find him spending time with his wife and daughter or rooting for the Penguins Pirates or Steelers

11

Silver AchievementAward Winners

LAUREN DIXON

amp MIKE SCHWABLA dollar and a dream In this case $22

Thatrsquos how much Lauren Dixon had in her checking account when the single mother decided to start her own agency

She quickly landed three accounts then landed a partner in businessmdashand in life She had placed an ad for a photographer writer and producer to help create a real estate show It was answered by a photojournalist who convinced her he could handle all three jobs Persuasive fellow that guy

Mike Schwabl signed on as one of her first employees Their working relationship clicked so well they soon pursued a different kind of merger altogether

Before long their agency landed on Rochester Business Journalrsquos Top 100 list and has since climbed to the tippy top Along with arresting campaigns for the likes of The Strong National Museum of Play and Kennedy Space Center the agency produced the famous Horses on Parade campaign raising more than $1 million for 116 local charities

Community service is constant theme Both have served on numerous community boards Lauren leads United Wayrsquos Women United while Mike has served 10+ years on the board for Daystar a home for medically fragile children And theyrsquove co-chaired countless campaigns and events to raise funds and awareness for worthy nonprofits

Their biggest accomplishment Easy The agency culture Way before it was ldquoa thingrdquo Dixon Schwabl was nurturing a work environment thatrsquos positive fulfilling even fun (Ice Cream Thursdays) The agency has garnered a long list of workplace awards among them one of Great Place to Work Institutersquos Best Workplaces for 13 years (1 twice) and big-time props from Fortune magazine Ad Age (5 in 2016) and PR News

What A Pair Along with a ton of moxie and seemingly endless energy Lauren possesses an uncanny knack for hiring and leading great employees Mikersquos the creative big thinker and brings to the table a sharp analytical mind a fascination with technology and a passion to always do the right thing

Together they make a fantastic team And one heck of an agency Bravo

13

XXVII ADDYSOlympicAF

Feel the burn We are all bearers of the ADDY torch Itrsquos that fire blazing within us It stokes us to push our limits Makes us go harder than we thought possible It drives us to break walls Fall down and get up again Itrsquos what sparks greatness in others Itrsquos how we accomplish incredible feats of creativity And in all its glory it reminds us that while victory is sweet how you get there is truly whatrsquos worthy of gold

15

XXVII ADDYS

Performances worthy of more gold Or bigger lucite

Best of 2018

16

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Show

17

ldquoI just got itrdquondash Debbie Minnis Regan

Online Film Video Sound Internet Commercial Single Spot Any Length

18

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

Best of Print76-235455-02-RAF

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Best of Print

19

Cross Platform Public Service (Cross Platform) Integrated Media Public Service Campaign

19

ldquoItrsquos simple yet complexrdquo ndash Debbie Minnis Regan

20

TITLE Sponsor a ChildAGENCY Caleb Parker CinemaCLIENT ReStore Haiti

Best of Photography

ldquoYou can see right into these kidrsquos soulrdquo ndash Tom Cwenar

Caleb ParkerPHOTOGRAHER

21

Elements of Advertising Visual Photography Campaign

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

9

Anthony MonahanDIGITAL CREATIVE DIRECTOR BRUNNER

Anthony is a creative director and designer with over 15 years of experience Currently a creative director at Brunner in Pittsburgh he has worked in worked with Grey SapientNitro and KBS+ in New York leading creative projects for BMW PUMA Armani Jeans among others Along the way he has received accolades and recognition from the One Show the AIGA the London International Awards the Art Directors Club Graphis the Webbys Creativity the Addys and more

Trish ParkhillPRESIDENT amp CEO MARKETSPACE COMMUNICATIONS

Following a creative internship at Publicis NY and a short stint in their production department Trish started her career as a junior copywriter at MARC USA in Pittsburgh PA For a decade she honed her skills working on Rite Aid Pharmacy the Pennsylvania Lottery Cedar Fair Amusement Parks and CheckersRallyrsquos Restaurants In 2010 Trish joined MarketSpace Communications as a creative director and quickly worked her way to VP of Creative Services and eventually President amp CEO in September 2016 and is leading MarketSpace in its mission to provide solutions that meet the clientsrsquo unique challenges and achieve their goals

Tom CwenarPHOTOGRAPHERDIRECTOR

Whether he is studying faces in a crowd or composing images with the environment around him Tom is always looking to make his next image his best image and has been blessed with the ability to see light Tom and his team work coast to coast with some of the biggest advertising agencies in the business His work has taken him all across the country where he has created award-winning work for a vast array of national and international clients While Tomrsquos base of operation is in his 12000 square foot studio located in Pittsburghrsquos South Side Cwenar Studios does the bulk of their assignments out of town on location When Tom isnrsquot shooting or directing you can usually find him spending time with his wife and daughter or rooting for the Penguins Pirates or Steelers

11

Silver AchievementAward Winners

LAUREN DIXON

amp MIKE SCHWABLA dollar and a dream In this case $22

Thatrsquos how much Lauren Dixon had in her checking account when the single mother decided to start her own agency

She quickly landed three accounts then landed a partner in businessmdashand in life She had placed an ad for a photographer writer and producer to help create a real estate show It was answered by a photojournalist who convinced her he could handle all three jobs Persuasive fellow that guy

Mike Schwabl signed on as one of her first employees Their working relationship clicked so well they soon pursued a different kind of merger altogether

Before long their agency landed on Rochester Business Journalrsquos Top 100 list and has since climbed to the tippy top Along with arresting campaigns for the likes of The Strong National Museum of Play and Kennedy Space Center the agency produced the famous Horses on Parade campaign raising more than $1 million for 116 local charities

Community service is constant theme Both have served on numerous community boards Lauren leads United Wayrsquos Women United while Mike has served 10+ years on the board for Daystar a home for medically fragile children And theyrsquove co-chaired countless campaigns and events to raise funds and awareness for worthy nonprofits

Their biggest accomplishment Easy The agency culture Way before it was ldquoa thingrdquo Dixon Schwabl was nurturing a work environment thatrsquos positive fulfilling even fun (Ice Cream Thursdays) The agency has garnered a long list of workplace awards among them one of Great Place to Work Institutersquos Best Workplaces for 13 years (1 twice) and big-time props from Fortune magazine Ad Age (5 in 2016) and PR News

What A Pair Along with a ton of moxie and seemingly endless energy Lauren possesses an uncanny knack for hiring and leading great employees Mikersquos the creative big thinker and brings to the table a sharp analytical mind a fascination with technology and a passion to always do the right thing

Together they make a fantastic team And one heck of an agency Bravo

13

XXVII ADDYSOlympicAF

Feel the burn We are all bearers of the ADDY torch Itrsquos that fire blazing within us It stokes us to push our limits Makes us go harder than we thought possible It drives us to break walls Fall down and get up again Itrsquos what sparks greatness in others Itrsquos how we accomplish incredible feats of creativity And in all its glory it reminds us that while victory is sweet how you get there is truly whatrsquos worthy of gold

15

XXVII ADDYS

Performances worthy of more gold Or bigger lucite

Best of 2018

16

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Show

17

ldquoI just got itrdquondash Debbie Minnis Regan

Online Film Video Sound Internet Commercial Single Spot Any Length

18

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

Best of Print76-235455-02-RAF

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Best of Print

19

Cross Platform Public Service (Cross Platform) Integrated Media Public Service Campaign

19

ldquoItrsquos simple yet complexrdquo ndash Debbie Minnis Regan

20

TITLE Sponsor a ChildAGENCY Caleb Parker CinemaCLIENT ReStore Haiti

Best of Photography

ldquoYou can see right into these kidrsquos soulrdquo ndash Tom Cwenar

Caleb ParkerPHOTOGRAHER

21

Elements of Advertising Visual Photography Campaign

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

11

Silver AchievementAward Winners

LAUREN DIXON

amp MIKE SCHWABLA dollar and a dream In this case $22

Thatrsquos how much Lauren Dixon had in her checking account when the single mother decided to start her own agency

She quickly landed three accounts then landed a partner in businessmdashand in life She had placed an ad for a photographer writer and producer to help create a real estate show It was answered by a photojournalist who convinced her he could handle all three jobs Persuasive fellow that guy

Mike Schwabl signed on as one of her first employees Their working relationship clicked so well they soon pursued a different kind of merger altogether

Before long their agency landed on Rochester Business Journalrsquos Top 100 list and has since climbed to the tippy top Along with arresting campaigns for the likes of The Strong National Museum of Play and Kennedy Space Center the agency produced the famous Horses on Parade campaign raising more than $1 million for 116 local charities

Community service is constant theme Both have served on numerous community boards Lauren leads United Wayrsquos Women United while Mike has served 10+ years on the board for Daystar a home for medically fragile children And theyrsquove co-chaired countless campaigns and events to raise funds and awareness for worthy nonprofits

Their biggest accomplishment Easy The agency culture Way before it was ldquoa thingrdquo Dixon Schwabl was nurturing a work environment thatrsquos positive fulfilling even fun (Ice Cream Thursdays) The agency has garnered a long list of workplace awards among them one of Great Place to Work Institutersquos Best Workplaces for 13 years (1 twice) and big-time props from Fortune magazine Ad Age (5 in 2016) and PR News

What A Pair Along with a ton of moxie and seemingly endless energy Lauren possesses an uncanny knack for hiring and leading great employees Mikersquos the creative big thinker and brings to the table a sharp analytical mind a fascination with technology and a passion to always do the right thing

Together they make a fantastic team And one heck of an agency Bravo

13

XXVII ADDYSOlympicAF

Feel the burn We are all bearers of the ADDY torch Itrsquos that fire blazing within us It stokes us to push our limits Makes us go harder than we thought possible It drives us to break walls Fall down and get up again Itrsquos what sparks greatness in others Itrsquos how we accomplish incredible feats of creativity And in all its glory it reminds us that while victory is sweet how you get there is truly whatrsquos worthy of gold

15

XXVII ADDYS

Performances worthy of more gold Or bigger lucite

Best of 2018

16

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Show

17

ldquoI just got itrdquondash Debbie Minnis Regan

Online Film Video Sound Internet Commercial Single Spot Any Length

18

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

Best of Print76-235455-02-RAF

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Best of Print

19

Cross Platform Public Service (Cross Platform) Integrated Media Public Service Campaign

19

ldquoItrsquos simple yet complexrdquo ndash Debbie Minnis Regan

20

TITLE Sponsor a ChildAGENCY Caleb Parker CinemaCLIENT ReStore Haiti

Best of Photography

ldquoYou can see right into these kidrsquos soulrdquo ndash Tom Cwenar

Caleb ParkerPHOTOGRAHER

21

Elements of Advertising Visual Photography Campaign

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

13

XXVII ADDYSOlympicAF

Feel the burn We are all bearers of the ADDY torch Itrsquos that fire blazing within us It stokes us to push our limits Makes us go harder than we thought possible It drives us to break walls Fall down and get up again Itrsquos what sparks greatness in others Itrsquos how we accomplish incredible feats of creativity And in all its glory it reminds us that while victory is sweet how you get there is truly whatrsquos worthy of gold

15

XXVII ADDYS

Performances worthy of more gold Or bigger lucite

Best of 2018

16

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Show

17

ldquoI just got itrdquondash Debbie Minnis Regan

Online Film Video Sound Internet Commercial Single Spot Any Length

18

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

Best of Print76-235455-02-RAF

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Best of Print

19

Cross Platform Public Service (Cross Platform) Integrated Media Public Service Campaign

19

ldquoItrsquos simple yet complexrdquo ndash Debbie Minnis Regan

20

TITLE Sponsor a ChildAGENCY Caleb Parker CinemaCLIENT ReStore Haiti

Best of Photography

ldquoYou can see right into these kidrsquos soulrdquo ndash Tom Cwenar

Caleb ParkerPHOTOGRAHER

21

Elements of Advertising Visual Photography Campaign

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

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Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

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Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

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Professional Models amp TalentComplete Training Program

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Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

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e

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herese Friel

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eling Agency

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al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

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5856245510 bull MT

FMO

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com

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585-279-8322

135135

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15

XXVII ADDYS

Performances worthy of more gold Or bigger lucite

Best of 2018

16

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Show

17

ldquoI just got itrdquondash Debbie Minnis Regan

Online Film Video Sound Internet Commercial Single Spot Any Length

18

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

Best of Print76-235455-02-RAF

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Best of Print

19

Cross Platform Public Service (Cross Platform) Integrated Media Public Service Campaign

19

ldquoItrsquos simple yet complexrdquo ndash Debbie Minnis Regan

20

TITLE Sponsor a ChildAGENCY Caleb Parker CinemaCLIENT ReStore Haiti

Best of Photography

ldquoYou can see right into these kidrsquos soulrdquo ndash Tom Cwenar

Caleb ParkerPHOTOGRAHER

21

Elements of Advertising Visual Photography Campaign

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

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sa e

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ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

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lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

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t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

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16

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Show

17

ldquoI just got itrdquondash Debbie Minnis Regan

Online Film Video Sound Internet Commercial Single Spot Any Length

18

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

Best of Print76-235455-02-RAF

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Best of Print

19

Cross Platform Public Service (Cross Platform) Integrated Media Public Service Campaign

19

ldquoItrsquos simple yet complexrdquo ndash Debbie Minnis Regan

20

TITLE Sponsor a ChildAGENCY Caleb Parker CinemaCLIENT ReStore Haiti

Best of Photography

ldquoYou can see right into these kidrsquos soulrdquo ndash Tom Cwenar

Caleb ParkerPHOTOGRAHER

21

Elements of Advertising Visual Photography Campaign

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

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dol

or A

enea

n massa

soci

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um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

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s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

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129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

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e Mar

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len

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lete

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inin

g P

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bull M

TFM

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131

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133

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135135

T H I S I S R O C H E S T E R

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17

ldquoI just got itrdquondash Debbie Minnis Regan

Online Film Video Sound Internet Commercial Single Spot Any Length

18

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

Best of Print76-235455-02-RAF

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Best of Print

19

Cross Platform Public Service (Cross Platform) Integrated Media Public Service Campaign

19

ldquoItrsquos simple yet complexrdquo ndash Debbie Minnis Regan

20

TITLE Sponsor a ChildAGENCY Caleb Parker CinemaCLIENT ReStore Haiti

Best of Photography

ldquoYou can see right into these kidrsquos soulrdquo ndash Tom Cwenar

Caleb ParkerPHOTOGRAHER

21

Elements of Advertising Visual Photography Campaign

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

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EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

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Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

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inners

131

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133

Congratulations to all the

2018 Addy winners

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585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

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5 YEAR ANNIVERSARY ISSUE

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The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

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18

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

Best of Print76-235455-02-RAF

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Best of Print

19

Cross Platform Public Service (Cross Platform) Integrated Media Public Service Campaign

19

ldquoItrsquos simple yet complexrdquo ndash Debbie Minnis Regan

20

TITLE Sponsor a ChildAGENCY Caleb Parker CinemaCLIENT ReStore Haiti

Best of Photography

ldquoYou can see right into these kidrsquos soulrdquo ndash Tom Cwenar

Caleb ParkerPHOTOGRAHER

21

Elements of Advertising Visual Photography Campaign

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

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133

Congratulations to all the

2018 Addy winners

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585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

19

Cross Platform Public Service (Cross Platform) Integrated Media Public Service Campaign

19

ldquoItrsquos simple yet complexrdquo ndash Debbie Minnis Regan

20

TITLE Sponsor a ChildAGENCY Caleb Parker CinemaCLIENT ReStore Haiti

Best of Photography

ldquoYou can see right into these kidrsquos soulrdquo ndash Tom Cwenar

Caleb ParkerPHOTOGRAHER

21

Elements of Advertising Visual Photography Campaign

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

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133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

20

TITLE Sponsor a ChildAGENCY Caleb Parker CinemaCLIENT ReStore Haiti

Best of Photography

ldquoYou can see right into these kidrsquos soulrdquo ndash Tom Cwenar

Caleb ParkerPHOTOGRAHER

21

Elements of Advertising Visual Photography Campaign

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

21

Elements of Advertising Visual Photography Campaign

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

22

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonAGENCY Mirror Show ManagementCLIENT PepsiCoGatorade

Best of Digital amp Social

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

23

Elements of Advertising Digital Creative Technology Data Driven Media

ldquoA great connection between the Gatorade brand and Technologyrdquo ndash Anthony Monahan

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

24

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchAGENCY Optic Sky ProductionsCLIENT Token

Best of Video amp Broadcast

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

25

ldquo Everything is set in time to the producthellip really well donerdquo

ndash Anthony Monahan

Elements of Advertising Film amp Video Video Editing

25

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

26

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoAGENCY Truth CollectiveCLIENT Causewave Community Partners

Special Judges Recognition

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

27

Gold

CROSS PLATFORM PUBLIC SERVICE INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN 27

ldquoIrsquom super jealous I didnrsquot do itrdquo ndash Josh Blasingame

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

28

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1AGENCY Partners and NapierCLIENT BurgerFi

Special Judges Recognition

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

29

Silver

29

ldquo The art direction on this is fantasticrdquo

ndash Tyler Burgholz

OUT-OF-HOME AMBIENT MEDIA POSTER CAMPAIGN

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

31

XXVII ADDYSOlympicAF

At the ADDY games we donrsquot do bronze

Gold amp Silver

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

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Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

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133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

32 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE IllusionistCLIENT BurgerFi

Partners and Napier

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

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Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

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Weddings | Portraiture | Events | Freelance

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133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

33SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE Dare DevilCLIENT BurgerFi

Partners and Napier

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

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133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

34 SALES amp MARKETING SALES PROMOTION POINT OF PURCHASE - COUNTER TOPCOUNTER TOP

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

TITLE VentriloquistCLIENT BurgerFi

Partners and Napier

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

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Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

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133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

35SALES amp MARKETING COLLATERAL MATERIAL PRINTED ANNUAL REPORT

John MyersPHOTOGRAPHER

Joseph MayernikCONCEPT DESIGN

Thomas CollingCOPYWRITER

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR amp MAKE UP STYLIST

Eastman KodakPRINT PRODUCTION ON KODAK NEXPRESS

TITLE Seneca Waterways Annual ReportCLIENT Boy Scouts of America Seneca Waterways Council Annual Report

Brandtatorship Myers Creative Imaging

Seneca Waterw

ays Council bull 2016 Annual Report

Seneca Waterways Council2016 Annual Report

Seneca Waterways Council 2320 Brighton-Henrietta Town Line RoadRochester NY 14623 (585) 244-4210 senecawaterwaysorg

A United Way member agency

E He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down

the bad guys And as soon as he was old enough he entered the Explorer Program

through the Boy Scouts It offers children the opportunity to get firsthand experience in

a variety of public service professions including law enforcement After seeing the field

Nick never looked back That is until he took over the same Explorer program he went

through as a young Scout The way he sees it he was lucky to always know what he

wanted to be But by enlivening a sense of passion and pride in others to serve protect

and provide a positive influence in the community he can truly say hersquos done his duty

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

8

OurMissionThe mission of Seneca Waterways Council Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetime by instilling in them the values of the Scout Oath and Law

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

3

SJaneen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest son Liam had an

immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he explained and you canrsquot go camping in

Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike riding and whitewater rafting Within six weeks his brother

asked if he could be a Scout too Janeen was taken aback What she had hoped would help Liam and Jonathan make friends and get acclimated to

their new home was doing much more It was building their confidence Changing their outlook Transforming her boys into young men

SHe seeks uncharted territories

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

10

Family is his true northNelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his adoptive family

Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she had done with all her foster boys

over the previous 17 years take him into her home and put him in Cub Scouts They would be his family Since Nelsonrsquos enrollment Scouting has

challenged him connected him and kept him on the right path He plays soccer camps with friends Runs listens and laughs And for the first

time hersquos chosen his own direction He will take the Trail to Eagle by the guiding light of his family

N

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

6

Summer Camp AttendanceCamp programs offer Scouts fun and unique learning opportunities for character development and life skills that create a solid foundation for their future

Summer Camp ProgramsThe Seneca Waterways Council owns and operates three camping facilities

Massawepie Scout Camps in the Adirondack Mountains combines unique wilderness programs with a traditional Boy Scout summer camp

The J Warren Cutler Scout Reservation in the Finger Lakes Region is a year-round facility that provides programs in a woodland setting of rolling hills lush meadows and sparkling streams

Camp Babcock-Hovey sits on the east shore of Seneca Lake and serves as a gateway to summer camp Scouting adventure by providing a fun and memorable time for our young people

Cub Scout Camp Total 1218

3

Cub Scout Adventure Camp 722

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Family Camp 281

PPPPPPPPPPPPPPPPPPPPPPPPPPPPP

Cub Scout Resident Camp 215

PPPPPPPPPPPPPPPPPPPPPP

P= 10

Sene

ca W

ater

way

s Co

unci

l 20

16 A

nnua

l Rep

ort

14

ScoutOathOn my honor I will do my best To do my duty to Godand my country and to obey the Scout Law To help other people at all times To keep myself physically strong mentally awake and morally straightSe

neca

Wat

erw

ays

Coun

cil

2016

Ann

ual R

epor

t

20

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

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EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

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133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

36 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

ldquoAll of the elements were beautifully donerdquo ndash Anthony Monahan

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

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um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

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e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

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ibus e

t mag

nis d

is p

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t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

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digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

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5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

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EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

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ese

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lM

odel

ing

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ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

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Fmod

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e Fr

iel

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lebrat

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e Gold

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Go for the Gold

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rog

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herese Friel L

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Congratulations to all the

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135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

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Cheshire Audio Visual cheshire_avCheshireAV

37SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Charles BenoitSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Nicolette ClarkPROOFREADER

Shannon StruzikASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

Printers CANFIELD amp TACK OLP PRINT FINISHING

TITLE MCC Gala Save-the-Date amp InvitationCLIENT Monroe Community College

Dixon Schwabl

38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

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38 SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT CAMPAIGN

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Nick VernettiART DIRECTOR

Daniel JurmanART DIRECTOR

James AshberyCOPYWRITER

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT OF SPECIAL EVENTS

PrinterCANFIELD amp TACK

TITLE Red Tie Gala CampaignCLIENT Ronald McDonald House

Dixon Schwabl

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

39SALES amp MARKETING COLLATERAL MATERIAL CARD INVITATION OR ANNOUNCEMENT

Mark StoneCHIEF CREATIVE OFFICER

Marshall StattCREATIVE DIRECTOR

Dana DenbergASSOCIATE CREATIVE DIRECTOR

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Stephanie MillerPREPRESS SUPERVISOR

Daniel OwensSENIOR MECHANICAL ARTIST

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Jenna Van ThofASSOCIATE VICE PRESIDENT SPECIAL EVENTS

Erin OrsquoDonnellSPECIAL EVENTS MANAGER

PrintersCOHBER PRESS TYPE HIGH LETTERPRESS OLP PRINT FINISHING

TITLE UR Medical Center Toast to HealthCLIENT University of Rochester Medical Center

Dixon Schwabl

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

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133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

40 SALES amp MARKETING PUBLIC SERVICE PUBLIC SERVICE DIRECT MARKETING amp SPECIALTY ADVERTISING

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave Slaying Giants Event DMCLIENT Causewave Community Partners

Truth Collective

41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

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e ali

ve

mes

ultrici

es mas

sa e

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ec

mon

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asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

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um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

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e ju

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nis d

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Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

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41SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

Josh CoonDIRECTOR BRANDED CONTENT

James BulmahnCREATIVE DIRECTOR

Stranger CollectiveCREATIVE WRITING SERVICES

TITLE Kodachrome MagazineCLIENT Eastman Kodak Company

Eastman Kodak

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

42 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

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Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

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5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

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EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

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AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

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Go for the Gold

Congratulations R AF ADDY

Winners

The

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Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

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133

Congratulations to all the

2018 Addy winners

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585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

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Cheshire Audio Visual cheshire_avCheshireAV

43SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

Mark StoneCHIEF CREATIVE OFFICER

Marshall Statt amp Ann McAllisterCREATIVE DIRECTORS

Ryan MooreDIRECTOR OF DESIGN

Karl WibergSENIOR COPYWRITER

Sarah ScottSENIOR ART DIRECTOR

Nick Vernetti amp Kevin BerlinerART DIRECTORS

Stephanie MillerPREPRESS SUPERVISOR

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Printing Monogramming amp ManufacturingTINY FISH MOBILE GRAPHICS INSTANT MONGRAMMING EVEN ODD CREATIVE

TITLE Dixon Schwabl StorylineCLIENT Dixon Schwabl

Dixon Schwabl

44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

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44 SALES amp MARKETING ADVERTISING INDUSTRY SELF-PROMOTION COLLATERAL DIRECT MARKETING amp SPECIALTY ITEMS

David HildrethCREATIVE DIRECTOR

Micah GriffoMARKETING STRATEGIST

Liz HopkinsCHIEF OF STAFF CONSULTING

Brandon PrinziGRAPHIC DESIGNER

TITLE An Introduction to ArdentCLIENT Ardent Learning

Ardent Learning

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

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EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

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133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

45PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation Foundation GorillaCLIENT African Conservation Foundation

Partners and Napier

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

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digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

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127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

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5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

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EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

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ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

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ula

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s R

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inne

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The

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30Celebrating

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30Celebrating

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Go for the Gold

Congratulations R AF ADDY

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Th

e

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herese Friel

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eling Agency

Profession

al M

od

els amp T

ale

nt

Com

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te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

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Go for the G

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inners

131

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Congratulations to all the

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135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

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Cheshire Audio Visual cheshire_avCheshireAV

46 PRINT ADVERTISING PUBLIC SERVICE PUBLIC SERVICE PRINT ADVERTISING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Andrew ScottWRITER

Brandon PrinziART DIRECTOR

Scott HamiltonPHOTOGRAPHER

Frederic MullerCGI

TITLE African Conservation FoundationCLIENT African Conservation Foundation

Partners and Napier

Silver22B-231334-02-RAF

ldquo This is something I would have loved to have shotrdquo

ndash Tom Cwenar

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

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Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

47OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Cookie DoughCLIENT Sundae School

Partners and Napier

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

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Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

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Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

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F AD

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inners

131

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133

Congratulations to all the

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135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

48 OUT-OF-HOME amp AMBIENT MEDIA POSTER

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Waffle ConesCLIENT Sundae School

Partners and Napier

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

49OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dan OrsquoDonnellCREATIVE DIRECTOR ART DIRECTOR

Tom KellyCREATIVE DIRECTORCOPYWRITERILLUSTRATOR

TITLE Sundae School Poster CampaignCLIENT Sundae School

Partners and Napier

ldquo The copy was absolutely hilarioushellip I laughed out loudrdquo

ndash Trish Parkhill

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

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30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

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30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

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F AD

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W

inners

131

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133

Congratulations to all the

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135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

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CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

50 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Dion PenderCREATIVE DIRECTORART DIRECTOR

Duane BombardCREATIVE DIRECTORCOPYWRITER

Andrea ElliottMECHANICAL ARTIST

Kate Wilcox RodwellACCOUNT EXECUTIVE

Jennifer HoffmireCOPY EDITOR

Library of CongressPHOTOGRAPHY

TITLE Right to Run 19K PostersCLIENT Generations Bank

The Martin Group

Gold27B-244300-02-RAF

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

51

Gold27B-244474-02-RAF

OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

CALABRESE STUDIO

ldquo This was something that caught my eye right of the batrdquo

ndash Tom Cwenar

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

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Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

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133

Congratulations to all the

2018 Addy winners

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135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

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We own the details You own the show

Let us build you a great show

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Cheshire Audio Visual cheshire_avCheshireAV

52 OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Joseph MayernikCREATIVE DIRECTOR

John MyersPHOTOGRAPHER

Thomas CollingWRITER

Eric BarbehennRETOUCHING

Eastman KodakPRINT PRODUCTION

TITLE Boy Scout Annual Report Poster SeriesCLIENT Seneca Waterway Council of the Boy Scouts of America

Brandtatorship Myers Creative Imaging

Nelson Bost Troop 122 Newark NY

Nelsonrsquos road was never easy He was born to an addicted mother Diagnosed with a cognitive learning disability Abused by his

adoptive family Then Valarie Bost stepped in After hearing Nelsonrsquos story she made a decision She would do with him what she

had done with all her foster boys over the previous 17 years take him into her home and put him in Cub Scouts They would be his

family Since Nelsonrsquos enrollment Scouting has challenged him connected him and kept him on the right path He plays soccer

camps with friends Runs listens and laughs And for the first time hersquos chosen his own direction He will take the Trail to Eagle

by the guiding light of his family

Family is his true north

N

He remembers where he came fromFrom age three Nick Marello knew what he wanted to do wear a badge and take down the

bad guys And as soon as he was old enough he entered the Explorer Program through the

Boy Scouts It offers children the opportunity to get firsthand experience in a variety of public

service professions including law enforcement After seeing the field Nick never looked back

That is until he took over the same Explorer program he went through as a young Scout

The way he sees it he was lucky to always know what he wanted to be But by enlivening a

sense of passion and pride in others to serve protect and provide a positive influence in the

community he can truly say hersquos done his duty

Nick Marello Explorer Program Greece Police Department Post 400 Greece NY

Janeen Thompson had just broken the news to her two boys their family was moving from Brooklyn to Rochester Her youngest

son Liam had an immediate yet somewhat surprising response He wanted to join the Cub Scouts Cub Scouts go camping he

explained and you canrsquot go camping in Brooklyn That was good enough for Janeen Soon Liam was discovering art music bike

riding and whitewater rafting Within six weeks his brother asked if he could be a Scout too Janeen was taken aback What she had

hoped would help Liam and Jonathan make friends and get acclimated to their new home was doing much more It was building their

confidence Changing their outlook Transforming her boys into young men

SHe seeksuncharted territories

JANEEN THOMPSON Pack 65 and Troop 77 Brighton NY

Kip Palmer got his greatest piece of business advice in his first year of scouting It was sixteen words ldquoA Scout

is trustworthy loyal helpful friendly courteous kind obedient cheerful thrifty brave clean and reverentrdquo

Otherwise known as the Scout Law While others simply memorized the words Kip internalized them using them to

weigh decisions as he made his way up the scouting ranks Soon after earning his Eagle Kip realized that following

the Scout Law could earn him more than just merit badges His Eagle mentor Lou Langie saw something in the

way he conducted himself and offered him the chance to become a youth representative of the Scouting Board of

Directors Just like that integrity had led him to a leadership opportunity Over 50 years later scouting still makes a

daily impact on Kiprsquos life As the CEO of his familyrsquos 167-year old food services business hersquos constantly faced with

difficult business decisions that affect thousands of people And when they arise he reflects on only three things his

family his faith and the Scout Law Or as he calls it his moral compass

KIP PALMER Troop 177 alumni Rochester NY

He shoulders the weight of accountability

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

53OUT-OF-HOME amp AMBIENT MEDIA POSTER CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTORART DIRECTOR

Scott AllenCREATIVE DIRECTORWRITER

Luke MaddenACCOUNT DIRECTOR

CJ GaffneyDIRECTOR STRATEGY AND ENGAGEMENT

Dean AlexanderPHOTOGRAPHER

Rick CalziSENIOR ART DIRECTORILLUSTRATION

TITLE Burgers For Every 1CLIENT BurgerFi

Partners and Napier

Silver27B-252078-02-RAFSilver27B-252078-02-RAF

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

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Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

54 OUT-OF-HOME amp AMBIENT MEDIA OUT-OF-HOME CAMPAIGN

Michael TsanisCREATIVE DIRECTOR

Andrea ElliottART DIRECTOR MECHANICAL ARTIST

Barb RisoART DIRECTOR

Daniel and Anna ClarkILLUSTRATORS

Mary BonomoART DIRECTOR

Kelsey SheaACCOUNT EXECUTIVE

Caitlin HigmanPROJECT COORDINATOR

VSP Graphic GroupPRODUCTION VENDOR AND INSTALLATION

Mike PreziosoOPERATIONS

TITLE Oishei Childrenrsquos Hospital InteriorCLIENT Kaleida Health

The Martin Group

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

55ONLINEINTERACTIVE BUSINESS-TO-BUSINESS WEBSITE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Ruth RossiART DIRECTOR

Alyssa DavisCOPYWRITER

Robin LohkampSENIOR COPYWRITER

Mike TracyACCOUNT DIRECTOR

Tanya BabcockSENIOR MARKETING MANAGER GUNLOCKE

Peter BartonMANAGER DIGITAL MARKETING amp CREATIVE SERVICES GUNLOCKE

TITLE Gunlockecom Re-designCLIENT Gunlocke

Truth Collective

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

56 ONLINEINTERACTIVE MICROSITE

Greg CunneyworthCREATIVE DIRECTOR DESIGNER

Josh LoweryDIRECTOR OF OPERATIONS

Kate ColemanDEVELOPER

Kevin SeibertDIGITAL DIRECTOR

TITLE Pro-Tech Rubber Edge MicrositeCLIENT Pro-Tech Manufacturing

Makeway

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

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Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

57ONLINEINTERACTIVE SOCIAL MEDIA SINGLE EXECUTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

58 ONLINEINTERACTIVE SOCIAL MEDIA CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Dan OrsquoDonnellGROUP CREATIVE DIRECTOR

Gretchen ByeCREATIVE DIRECTOR

Tyler FurstossART DIRECTOR

Michael KennedyCREATIVE SUPERVISORCOPYWRITER

Jenn PiperGROUP ACCOUNT DIRECTOR

Melissa SmithPROJECT MANAGER

Erin DwyerCOPY EDITOR

TITLE Power of FriendshipCLIENT Friendship Dairies

Partners and Napier

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

59ONLINEINTERACTIVE PUBLIC SERVICE ONLINEINTERACTIVE

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Laura NespoliSTRATEGIST

Ian MaroneyCREATIVE TECHNOLOGIST

Alyssa DavisCOPYWRITER

Ruth RossiART DIRECTOR

Jason WozART DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Justyn IannucciASSOCIATE ART DIRECTOR

Shawnta BucknerSENIOR DIRCETOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSightorgCLIENT OneSight

Truth Collective

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

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digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

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133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

60 FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor Post ItsCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

61FILM VIDEO amp SOUND TELEVISION ADVERTISING REGIONALNATIONAL TELEVISION COMMERCIAL

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Kelly ChapmanACCOUNT DIRECTOR

Cara MittlerACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

Erin DwyerCOPY EDITOR

Chris HooperDIRECTOR

Raucous ContentPRODUCTION

dPostAUDIO

PushMPAUDIO

Erick FrickPHOTOGRAPHER

TITLE Highmark Ask the Doctor PowerPointCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

62 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Whit BowersACCOUNT GROUP DIRECTOR

Mark FisherCOPYWRITER

Barry SondersEXECUTIVE PRODUCER

Adam NuestadterDIRECTOR

Malcolm WaxEXECUTIVE PRODUCER PF100

Carolyn StilesACCOUNT SUPERVISOR

Molly EnrightACCOUNT EXECUTIVE

Nick BuppDIRECTOR OF PHOTOGRAPHY

Ben RalstonPRODUCTION DESIGNER

David SchulerCOMPOSER

Niles HowardEDITOR

Brandon ChavezCOLORIST

Steve BucinoAUDIO MIX

Sarah LandsmanSENIOR DIRECTOR OF BRAND STRATEGY AND EYE CARE MARKETING LENSCRAFTERS

Mitch WesselsSENIOR DIRCETOR CONTACT LENS PRODUCT LENSCRAFTERS

TITLE LensCrafters ldquoGood PortalrdquoCLIENT LensCrafters

Truth Collective

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

63FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

64 FILM VIDEO amp SOUND ONLINE FILM VIDEO amp SOUND INTERNET COMMERCIAL

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

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When digital doesnrsquot cut it wersquove got you covered

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Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

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MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

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Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

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Professional Models amp TalentComplete Training Program

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Years

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Years

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Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

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e

Mary T

herese Friel

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eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

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old

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F AD

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inners

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135135

T H I S I S R O C H E S T E R

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65FILM VIDEO amp SOUND PUBLIC SERVICE (FILM VIDEO amp SOUND) PUBLIC SERVICE NON-BROADCAST AUDIOVISUAL

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Karrie GurnowCREATIVE DIRECTOR

Mike TracyACCOUNT DIRECTOR

Emma ZarembaACCOUNT EXECUTIVE

Tiffany StaropoliPRODUCER CRYSTAL PIX

Scott FradetteDIRECTOR OF PHOTOGRAPHY

Bill CousinsEDITOR DPOST

Cale SwitzerCOMPOSER DPOST

Ben BarnhardtGRAPHICS AND COLOR

Shawnta BucknerSENIOR DIRECTOR BRAND GROWTH ONESIGHT

George AlexanderSENIOR MANAGER CREATIVE amp COMMUNICATIONS ONESIGHT

Laura LewisSENIOR MANAGER INTEGRATED MARKETING ONESIGHT

TITLE OneSight Victory Is In Sight CinemaCLIENT OneSight

Truth Collective

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

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digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

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gratulations

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F AD

DY

W

inners

131

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133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

66 FILM VIDEO amp SOUND ADVERTISING INDUSTRY SELF-PROMOTION FILMVIDEOSOUND

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Joe MooreCREATIVE DIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY OPTIC SKY

Sullivan SlentzEDITOR OPTIC SKY

Peter SimpsonSENIOR ART DIRECTOR

Tony ZanniTYPOGRAPHER TYPE HIGH LETTERPRESS

TITLE ldquoAddicted to Emotionrdquo Agency VideoCLIENT Truth Collective

Truth Collective

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

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Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

67CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Highmark Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

ldquo It extended beautifully from digital to video to printrdquo

ndash Trish Parkhill

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

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Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

68 CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGN - LOCAL - CONSUMER

Joseph MayernikCREATIVE DIRECTOR amp ILLUSTRATOR

Grant TaylorPHOTOGRAPHER amp RETOUCHER

Mark ToorPROOFREADING

Donna FemianoPROOFREADING

Jessica Kaufman - Vivacious PRPUBLIC RELATIONS

Kinreyam StudioPUBLISHER amp CROWDFUNDING MANAGEMENT

Thomson-ShorePRINTER

TITLE Draw The Plane - Book CampaignCLIENT Kinreyam Studios

Brandtatorship

ldquo The drawings are cool with a really neat style and is a glimpse into this persons liferdquo

ndash Tyler Bergholz

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

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Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

69CROSS PLATFORM INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Joe MooreCREATIVE DIRECTOR

Whit BowersACCOUNT GROUP DIRECTOR

Jon DalyILLUSTRATOR BRAVE BUFFALO

Canfield amp TackPRINTER

Todd ButlerPRESIDENT AND CEO CAUSEWAVE

Beth HershelDIRECTOR OF COMMUNITY ENGAGEMENT CAUSEWAVE

TITLE Causewave ldquoSlaying GiantsrdquoCLIENT Causewave Community Partners

Truth Collective

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

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133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

70 CROSS PLATFORM ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGN

Jeremy SchwartzCHIEF CREATIVE OFFICERFOUNDER

John RobertsCHIEF STRATEGY OFFICERFOUNDER

Bob BaileyCHIEF EXECUTIVE OFFICERFOUNDER

Karrie GurnowCREATIVE DIRECTOR

Peter SimpsonSENIOR ART DIRECTOR

Ben PicardDESIGN INTERN

Whit BowersACCOUNT GROUP DIRECTOR

TITLE RAF ADDY 2017 Be Legendary ShirtsCLIENT Rochester Advertising Federation

Truth Collective

Silver78A-244644-02-RAF

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

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133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

71ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Aaron EberhardtSOUND DESIGN

TITLE She-Shed April Fools Web AdCLIENT Life Storage

Optic Sky Productions

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

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Gala Invitations H Show PostersHistoric Typefaces

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129

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Th

e Mar

y T

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ese

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lM

odel

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ion

al

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del

s amp

Ta

len

tC

omp

lete

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inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

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om

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lebrat

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e Gold

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DY

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e

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al M

od

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ale

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ing P

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herese Friel L

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inners

131

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Congratulations to all the

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135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

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5 YEAR ANNIVERSARY ISSUE

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Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

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We own the details You own the show

Let us build you a great show

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Cheshire Audio Visual cheshire_avCheshireAV

72 ELEMENTS OF ADVERTISING COPYWRITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Silver79-233711-02-RAF

73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

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Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

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When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

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Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

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5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

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129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

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Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

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AD

DY

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inne

rs

The

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Mary Therese FrielModeling Agency

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30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

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Th

e

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eling Agency

Profession

al M

od

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ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

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herese Friel L

LC

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inners

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133

Congratulations to all the

2018 Addy winners

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135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

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Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

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We own the details You own the show

Let us build you a great show

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73ELEMENTS OF ADVERTISING ILLUSTRATION

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

Heather RomanPRODUCTION COORDINATOR

Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

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When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

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e Mar

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len

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135135

T H I S I S R O C H E S T E R

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74 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Kathy KastanCREATIVE DIRECTOR

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Jason PautlerART DIRECTOR

Hac JobRETOUCHER

Josselyn ScottHAIR amp MAKE UP STYLIST

Kathy DiCesareWARDROBE STYLIST

AMS Models amp Talent Mary Therese Friel LLC New York Model TalentMODELING AGENCIES

TITLE TRICOCLIENT TRICO

Myers Creative Imaging

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

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Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

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Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

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Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

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Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

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Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

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Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

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Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

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87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

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Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

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Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

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Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

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Erin DwyerCOPY EDITING

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89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

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90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

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Matt PalmerCREATIVE DIRECTOR WRITER

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Geoff HarrisMARKETING TECHNOLOGIST

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Erin DwyerCOPY EDITING

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Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

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Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

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Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

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Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

75ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

John MyersPHOTOGRAPHER

Joe MayernikART DIRECTOR

Eric BarbehennRETOUCHER

Heather RomanPRODUCTION COORDINATOR

Lorrie LynnHAIR AND MAKE UP STYLIST

TITLE Boy Scout Annual Report PhotographyCLIENT Boy Scouts of America - Seneca Waterways Council

Myers Creative Imaging Brandtatorship

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

76 ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Caleb ParkerPHOTOGRAPHER

TITLE SPONSOR A CHILDCLIENT ReStore Haiti

Caleb Parker Cinema

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

77ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Rick CalziART DIRECTORILLUSTRATOR

TITLE Ender PosterCLIENT Starland Ballroom

Partners and Napier

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

78 ELEMENTS OF ADVERTISING ART DIRECTION SINGLE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

79ELEMENTS OF ADVERTISING ART DIRECTION CAMPAIGN

Wayne CalabresePHOTOGRAPHER

Matt CalabresePHOTOGRAPHER

Ethan CalabresePHOTOGRAPHER

Jack JankowskiCREATIVE DIRECTOR

Jack JankowskiART DIRECTOR

Hac JobDIGITAL RETOUCHER

Oliver PrintingPRINTER

TITLE Widow JaneCLIENT Widow Jane

Calabrese Studio

Silver84B-250781-02-RAF

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

80 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

Gold85-233699-02-RAFSilver79-233711-02-RAF

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

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Weddings | Portraiture | Events | Freelance

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133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

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5 YEAR ANNIVERSARY ISSUE

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Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

81

Gold85-233766-02-RAF

ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold85-233766-02-RAF

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

82 ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Sullivan SlentzDIRECTOR AND EDITOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Ryan MeadowsSOUND DESIGN

Clay OrsquoDell Dave MaslynA CAMERA OPERATORS

Sullivan Slentz Corey ScibiliaB CAMERA OPERATORS

Tim Limner Chuck MoranGRIPGAFFE

Jeremy Bittle Sullivan SlentzMUSIC

TITLE Hyperflex ldquoStormrdquoCLIENT Hyperflex

Optic Sky Productions

Silver85-245256-02-RAF

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

83ELEMENTS OF ADVERTISING FILM amp VIDEO CINEMATOGRAPHY

Jim LahueWRITER

Ami EisenschmidAGENCY PRODUCER

Chuck MunierEDITOR

Tim WainwrightDIRECTOR - DIRECTOR OF PHOTOGRAPHY

Rob LaVaqueMUSIC PRODUCTION

TITLE UR Medicine StrokeCLIENT UR Medicine

Icon Creative Inc

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

84 ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

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gratulations

RA

F AD

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W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

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Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

85ELEMENTS OF ADVERTISING FILM amp VIDEO VIDEO EDITING

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

86 ELEMENTS OF ADVERTISING SOUND MUSIC

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

87ELEMENTS OF ADVERTISING SOUND SOUND DESIGN

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

Gold90-233769-02-RAF

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

88 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY USER EXPERIENCE

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

89ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Katie McTammanyEXHIBIT DESIGNER

Kurt PfeifferCREATIVE DIRECTOR

Pete StamUSER EXPERIENCE DESIGNER

TITLE Gatorade The G Band PhenomenonCLIENT PepsiCoGatorade

Mirror Show Management

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

90 ELEMENTS OF ADVERTISING DIGITAL CREATIVE TECHNOLOGY DATA DRIVEN MEDIA

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Matt PalmerCREATIVE DIRECTOR WRITER

Andy RoseDIRECTOR OF EXPERIENCE

Lia AbbottASSOCIATE DIRECTOR OF DEVELOPMENT

Marco FesyukUX DESIGNER

Shane MorrisCREATIVE TECHNOLOGIST

Geoff HarrisMARKETING TECHNOLOGIST

Jim NunesART DIRECTION

Lisa BaumgartnerSENIOR ACCOUNT LEADER

Meghan HooseDIGITAL PROJECT MANAGER

Erin DwyerCOPY EDITING

Elaine NaumACCOUNT DIRECTOR

TITLE My Financial ServicesCLIENT BMW and MINI Financial Services

Partners and Napier

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

91LOCAL ONLY PRODUCTION VALUE

Sullivan SlentzDIRECTOR

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Matthew OrsquoNeillPRODUCER

Anastasia CerankoskyPRODUCTION DESIGN

Corey ScibiliaVFX

Ryan MeadowsSOUND DESIGN

DoombirdMUSIC

TITLE BLOCKSTACK ldquoDeclarationrdquoCLIENT Blockstack

Optic Sky Productions

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

92 LOCAL ONLY DIRECTION

Sullivan SlentzDIRECTOR EDITOR AND ORIGINAL SCORE

Corey ScibiliaCONCEPT AND VFX

Matthew OrsquoNeillPRODUCER

Aaron GordonDIRECTOR OF PHOTOGRAPHY

Anastasia CerankoskyPRODUCTION DESIGN

Ryan MeadowsSOUND DESIGN

TITLE TOKEN ldquoAnthemrdquo Product LaunchCLIENT Token

Optic Sky Productions

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

93LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Julie DeRollerGROUP DIRECTOR

Jen RampeCREATIVE DIRECTOR

Lisa LodderSR COPYWRITEREDITORIAL SUPERVISOR

Bess JohnsonPROOFREADER

Ry-GanPRINTER

Ruszle WoodworksBOX MAKER

TITLE Derange by The PrisonerCLIENT Constellation Brands

Partners and Napier

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

94

GoldLO-R-102-C-234025-02-RAF

LOCAL ONLY ALTERNATIVE PRINTING METHODS amp SPECIAL FINISHING

Mark StoneCHIEF CREATIVE OFFICER

Ryan MooreDIRECTOR OF DESIGNART DIRECTOR

Karl WibergSENIOR COPYWRITER

Stephanie MillerPREPRESS SUPERVISOR

Michelle Anlyn amp Daniel OwensSENIOR MECHANICAL ARTISTS

Bob CharboneauDIRECTOR OF PRODUCTION

Jen MoritzSENIOR COPY EDITOR

Jordan DixonDIRECTOR OF STRATEGIC WORKFLOW

Megan SteenburghACCOUNT SUPERVISOR

Roc City LaserLASER CUTTING

Type High LetterpressPRINTER

TITLE Dixon Schwabl Chocolate BoxCLIENT Dixon Schwabl

Dixon Schwabl

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

95LOCAL ONLY RETURN ON INVESTMENT

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

Andrew ScottCOPYWRITER

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Marco FesyukUX DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

96 LOCAL ONLY STRATEGY CAMPAIGN

Pete VonDerLinnEXECUTIVE CREATIVE DIRECTOR

Mike BaronCREATIVE DIRECTOR

Jeff HopperCREATIVE SUPERVISORART DIRECTOR

Rick CalziSENIOR ART DIRECTOR

PJ GalgayCREATIVE SUPERVISORCOPYWRITER

Andrew ScottCOPYWRITER

Marco FesyukEXPERIENCE DESIGNER

Kelly ChapmanACCOUNT DIRECTOR

Rebekah MulcaheySENIOR ACCOUNT EXECUTIVE

Katie CostelloACCOUNT EXECUTIVE

Melissa SmithPROJECT MANAGER

Jeff ZielinskiSENIOR PRODUCTION SUPERVISOR

JP SmithSENIOR PRODUCTION ARTIST

Erin DwyerCOPY EDITOR

Meghan HooseDIGITAL PROJECT MANAGER

dPostPRODUCTIONPOST PRODUCTION

PushMPAUDIO

Grant TaylorPHOTOGRAPHER

TITLE Blue HenCLIENT Highmark Blue Cross Blue Shield

Partners and Napier

SilverLO-R-105B-252103-02-RAF

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

SEEING A SPECIALISTSHOULDNrsquoT GET ANYONErsquoS

FEATHERS IN A BUNCHEnjoy no referrals nationwide coverage

and local support with the PPO plan thatrsquos Blue Hen approved

Discover the simplicity of a PPO at DelawaresPPOcom

No birds were harmed or painted in the making of this ad We love Blue Hens Wersquod never do thatHighmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross and Blue Shield Association

Discover the assurance of a PPO at DelawaresPPOcom

PPO PLANS THATHAVE YOUR TAIL

Enjoy no referrals nationwide coverage and local support with the PPO plan

thatrsquos Blue Hen approved

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

97

XXVII ADDYSOlympicAF

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

99

XXVII ADDYSOlympicAF

Student Winners

This yearrsquos breakout stars

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

100

TITLE PositiveNegative MagazineSCHOOL Rochester Institute of Technology

SALES amp MARKETING COLLATERAL MATERIAL MAGAZINE DESIGN

Jhade Benitez

Jhade BenitezART DIRECTOR

Alexis ConnersART DIRECTOR

Izzy BullingDESIGN DIRECTOR

Lisa CastoreDESIGN DIRECTOR

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

101

TITLE Skippy SmooothSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Annie Turner

Annie TurnerDESIGNER

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

102

almost prints in real time

TITLE Polaroid Real TimeSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING SINGLE (FULL PAGE OR LESS)

Hairol Ma

Hairol MaDESIGNER

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

103

TITLE Life is Boring Without ChoicesSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alanna Quinlan

Jack LowCOPYWRITER

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

104

TITLE The Perfect Tool For Every ProjectSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Nicole Framm

Nicole FrammDESIGNER

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

105

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

ldquoThe simplicity the insight itrsquos all thererdquo ndash Tyler Bergholz

106

TITLE The Finest PointSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Bryan Allman

Bryan AllmanCOPYWRITERART DIRECTOR

EY SCHOLARSHIP WINNER

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

107

TITLE Smart CarSCHOOL SI Newhouse Syracuse University

PRINT ADVERTISING MAGAZINE ADVERTISING CAMPAIGN

Alexis Watson

Alexis Watson Spencer Kolbert

no obnoxious trunk

made for the concrete jungle survival of the slimmest

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

ldquo Combined a lot of great things branding system design and the app itselfrdquo

ndash Anthony Monahan

108

Screen Designs

TITLE OrbitSCHOOL Rochester Institute of Technology

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Ben Picard

Ben PicardDESIGNER

Chris LyonsPROFESSOR

CREATETOGETHERA digital platfrom for creatives to connect to work on passion projects

EY SCHOLARSHIP WINNER

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

109

TITLE Double Standard AutocorrectSCHOOL SI Newhouse Syracuse University

ONLINEINTERACTIVE APPS APP (MOBILE OR WEB-BASED)

Alanna Quinlan

Alanna QuinlanDESIGNER

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

110

TITLE Easter Experience His StorySCHOOL Nazareth College

FILM VIDEO amp SOUND TELEVISION ADVERTISING SINGLE

Kristina Netti

Chloe Du PlessisSCRIPT WRITER

David BrotzmanFOOTAGE CAPTURER

Howard WoodhamACTOR

Lawrence RowlandsVOICE ACTOR

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

111

TITLE Saathi of Rochester - CampaignSCHOOL Nazareth College

CROSS-PLATFORM INTEGRATED ADVERTISING CAMPAIGN CONSUMER CAMPAIGN

Navaira Aslam

Navaira AslamART DIRECTORDESIGNER

Stephen WehnerVISUAL COMMUNICATION DESIGN PROGRAM PROFESSOR

Sherri Baker HamiltonVISUAL COMMUNICATION DESIGN PROGRAM DIRECTOR

Sanya Akbar Bushra Asif Nadia Asif Deena OmarMODELS

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

112

TITLE R Community Bikes Identity RedesignSCHOOL Rochester Institute of Technology

CROSS-PLATFORM INTEGRATED CAMPAIGNS INTEGRATED BRAND IDENTITY CAMPAIGN

Margaret Sommers

Margaret SommersDESIGNER

R Community Bikes Identity Redesign

R Community Bikes Website Redesign

Data management tools to track incoming and outgoing bikes

Data sensitive stickers that track bike ownership bike repair information from R Community Bikes and dates the bike was returned to R Community Bikes for repairs Essentially a living history for the bike

Volunteers can log into the site and have their phones react to printed memory chips on stickers indicating the stored information This can help identify stolen bikes in the field as well as sending bikes out to new owners if they have been refurbished

R Community Bikes Content Management

RAF SCHOLARSHIP WINNER

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

113

TITLE Gimme A Pabst Blue RibbonSCHOOL SI Newhouse Syracuse University

ELEMENTS OF ADVERTISING COPYWRITING

Bryan Allman

Bryan AllmanCOPYWRITER

Sophia KardarasDESIGNER

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

114

TITLE Loeacuteil Mock CampaignSCHOOL Rochester Institute of Technology

ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY CAMPAIGN

Maridelis Morales

Sam KettellPHOTOGRAPHER

Laura RandallRETOUCHER

Maridelis MoralesPRODUCER

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

115

XXVII ADDYSOlympicAF

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

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EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

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The

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Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

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5856245510 bull MT

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30Celebrating

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Go for the G

old

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gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

117

XXVII ADDYSOlympicAF

OlympicAF is a way of life

Shaun White once said ldquoI think the best way to become the best is to just have funrdquo And Ryan Lochte once tweeted ldquou canrsquot always walk a straight line especially if the line is crookedrdquoWhile they were probably talking about two different things as we train for next year remember these words from our fellow Olympians Fully embrace the process that gets to the kind of work you see in this bookmdasheven if the course is hard confusing and totally twisted But fun Thatrsquos what it should always be

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

119

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

121

our

f am

e ali

ve

mes

ultrici

es mas

sa e

ni n

ec

mon

tes n

asce

tur r

idic

us

soci

is n

atoq

ue penatus e

t

dolor

sit a

met

con

sect

etue

r adi

pisc

ing e

lit n

ean

com

mod

o ligu

la eget

etm

agni

s dis

partu

rient m

onte

s na

scet

ur

ridi

culu

s mus

quam fe

lis u

ltric

ies n

ec

And

the

spar

k th

at k

eeps

nasc

etur

ridi

culu

s mus

done

c qua

m fe

lis u

ltric

ies

MERA

KI

A G

reek

wor

d with

no

Engl

ish

equi

vale

nt i

trsquos th

e so

ul c

reat

ivity

and

lo

ve

that

you

put

into

eve

rytin

g yo

u do

orem ipsum dolor s

it am

et c

onse

ctet

uer adipisc

ing e

lit n

ean

commodo lig

ula

eget

dol

or A

enea

n massa

soci

is

um sociis nat

oque

pen

atib

us et

mag

nis

manis di

s par

turi

ent m

onte

s

mag

nis m

as p

artu

rien

t mon

tes

nasc

etur

ridi

cus m

us o

nec

ullamcorper ultricies nisi eget rhoncus tellus rhoncus semet semper libero sit semper libero sit amet neque sed ipsum nam quam nunc

ultr

icie

s nec

pel

lent

esqu

e eu

pre

tium

qui

s ons

equat

massa q

uis e

nim

ped

e ju

sto f

ringi

lla ve

l al

ique

t nec

cum

soci

is n

atoq

ue p

enat

ibus e

t mag

nis d

is p

artu

rien

t mon

tes

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

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Professional Models amp TalentComplete Training Program

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30Celebrating

Years

Go for the Gold

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Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

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al M

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inners

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133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

Lets save the garbage for after the show

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

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圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

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and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

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EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

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e Mar

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for th

e Gold

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grat

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s R

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AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

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nt

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5856245510 bull MT

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30Celebrating

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gratulations

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inners

131

P H O T O G R A P H Y

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P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

123You got it Lauren and Mike Big-time respect and a whole lot more (gratitude appreciation admiration awe hellip) From your biggest fans in the world the team at a certain marketing agency that makes liberal use of red pretty much everywhere

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

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ncy

Pro

fess

ion

al

Mo

del

s amp

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585

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els bull

M

ary

Th

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ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

最漀渀愀稀攀搀甀椀洀挀

䴀愀猀琀攀爀猀 椀渀 䤀渀琀攀最爀愀琀攀搀 䴀愀爀欀攀琀椀渀最 䌀漀洀洀甀渀椀挀愀琀椀漀渀猀

圀攀 愀爀攀 瀀爀漀甀搀 琀漀 猀甀瀀瀀漀爀琀 琀栀攀 刀漀挀栀攀猀琀攀爀 䄀搀瘀攀爀琀椀猀椀渀最 䘀攀搀攀爀愀琀椀漀渀 愀猀 椀琀 栀攀氀瀀猀 最甀椀搀攀 琀栀攀 渀攀砀琀 最攀渀攀爀愀琀椀漀渀 漀昀 漀甀爀 漀甀琀猀琀愀渀搀椀渀最 挀爀攀愀琀椀瘀攀 挀漀洀洀甀渀椀琀礀

圀攀 戀攀氀椀攀瘀攀 礀漀甀爀 洀愀猀琀攀爀猀 搀攀最爀攀攀 猀栀漀甀氀搀 愀挀琀甀愀氀氀礀 洀愀欀攀 礀漀甀 洀愀爀欀攀琀愀戀氀攀 

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

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g P

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ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

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e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

125

Cheersto the winnersTo beingOlympicAF

RichBrainerdcom digital-lightningcom

digital lightning

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

Th

e Mar

y T

her

ese

Frie

lM

odel

ing

Age

ncy

Pro

fess

ion

al

Mo

del

s amp

Ta

len

tC

omp

lete

Tra

inin

g P

rog

ram

585

624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

When digital doesnrsquot cut it wersquove got you covered

Gala Invitations H Show PostersHistoric Typefaces

Letterpress Printing H Foil Stamping H Specialty Finishing

TYPEHIGHCOM H 5852812510

127

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

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135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

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EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

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2018 Addy winners

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585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

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Cheshire Audio Visual cheshire_avCheshireAV

W O N D E R C R E A T I V E A L W A Y S W A L K S A W A Y A W I N N E R

Showcase your super powerful images We provide high quality fine art reproduction and photographic printing on a wide variety of long-lasting materals

and custom fine art framing to enhance your best work Ask for an ADDY discount

David Cowles Illustrator

5 1 0 S T A T E S T R E E T | R O C H E S T E R N Y 1 4 6 0 8 | 5 8 5 5 4 5 1 7 2 3 | E D I T I O N S P R I N T I N G G M A I L C O M

creativframing amp designprinting

EDItionsPHOTOGRAPHIC CANVAS amp FINE ART PRINTING

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

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e Mar

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e Gold

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s R

AF

AD

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inne

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Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

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The

Mary Therese FrielModeling Agency

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30Celebrating

Years

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Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

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Congratulations R AF ADDY

Winners

Th

e

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herese Friel

Mod

eling Agency

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od

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P H O T O G R A P H Y

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133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

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We own the details You own the show

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Cheshire Audio Visual cheshire_avCheshireAV

129

MORE THANYOU EXPECTEDExperience the excitement of a hot glass demo wander through the contemporary design galleries discover 3500 years of glass history and make your own glass

greatdayforglass

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e Mar

y T

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ese

Frie

lM

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ion

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bull M

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iel

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30Ce

lebrat

ing

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Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

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nt

Com

ple

te Train

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5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

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old

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gratulations

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F AD

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inners

131

P H O T O G R A P H Y

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Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

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Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

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CheshireAVcom

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e Mar

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Tra

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624

5510

bull M

TFM

OD

EL

Sc

om

MT

Fmod

els bull

M

ary

Th

eres

e Fr

iel

LL

C

30Ce

lebrat

ing

Years

Go

for th

e Gold

Con

grat

ula

tion

s R

AF

AD

DY

W

inne

rs

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations RAF ADDY

Winners

The

Mary Therese FrielModeling Agency

Professional Models amp TalentComplete Training Program

5856245510 bull MTFMODELScomMTFmodels bull Mary Therese Friel LLC

30Celebrating

Years

Go for the Gold

Congratulations R AF ADDY

Winners

Th

e

Mary T

herese Friel

Mod

eling Agency

Profession

al M

od

els amp T

ale

nt

Com

ple

te Train

ing P

rog

ram

5856245510 bull MT

FMO

DE

LS

com

MT

Fmod

els bull Mary T

herese Friel L

LC

30Celebrating

Years

Go for the G

old

Con

gratulations

RA

F AD

DY

W

inners

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

131

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

P H O T O G R A P H Y

Weddings | Portraiture | Events | Freelance

Robrobhickeyphotographycom 5857485791 wwwrobhickeyphotographycom

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

133

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

Congratulations to all the

2018 Addy winners

45 East Avenue Suite 400 Rochester NY 14604wwwfilmrochesterorg

585-279-8322

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

135135

T H I S I S R O C H E S T E R

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE135

THIS IS ROCHESTER

Almost Famous Melanie Shapiro of Token

5 YEAR ANNIVERSARY ISSUE

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV

Wersquore ready to go to work for you to convey your vision with our passion

Contact us today at (585) 325-4250

The magic formula When you partner with Cheshire we get to know you ahead of time Assign a dedicated production manager just for you We ask smart questions Understand your objectivesmdashand your voice Draft detailed plans And we build your unique personality into every facet of your event

So the message hits home

SalesCheshireAVcom

We own the details You own the show

Let us build you a great show

CheshireAVcom

Cheshire Audio Visual cheshire_avCheshireAV