8/14/2019 T8: New Media

1/24

Topic 8Topic 8

The New MediaThe New Media

Environment: New MediaEnvironment: New Media

Presented by:Presented by:

Melissa JohnMelissa John

Delia KangDelia Kang

Khor Chin PuangKhor Chin Puang

Elizabeth LohElizabeth Loh

Rachelle SuanRachelle Suan

Sophie WongSophie Wong

8/14/2019 T8: New Media

2/24

What is new about NewWhat is new about New

Media?Media?Why are some media considered to be new.Why are some media considered to be new.

There is a temptation to simply list down theThere is a temptation to simply list down the

latest developments in media technologies andlatest developments in media technologies andcall these new yet it is inadequate because ofcall these new yet it is inadequate because of

the rapid change that renders a media outdated.the rapid change that renders a media outdated.

Instead of understanding the degree of newness,Instead of understanding the degree of newness,

8/14/2019 T8: New Media

3/24

What is new for societyWhat is new for society

about new mediaabout new media

Convergence

8/14/2019 T8: New Media

4/24

What is new for societyWhat is new for society

about the new mediaabout the new mediaMiles 1997; Rice 1999; Barr 2000 defines newMiles 1997; Rice 1999; Barr 2000 defines newmedia as those forms that combine 3 Csmedia as those forms that combine 3 Cs

ccomputing and information technologyomputing and information technology

ccommunication networksommunication networks

digitized media and informationdigitized media and information ccontentontent..

8/14/2019 T8: New Media

5/24

James Webster & PatriciaJames Webster & Patricia

Phalen (1997)Phalen (1997)Webster & Phalen viewed media in terms of:Webster & Phalen viewed media in terms of:

Diversity of contentDiversity of content

Correlation of content with channelsCorrelation of content with channels

AvailabilityAvailability

8/14/2019 T8: New Media

6/24

New Media - CharacteristicsNew Media - Characteristics

Content is diverseContent is diverse

one of the most widely touted benefit is ability to promoteone of the most widely touted benefit is ability to promote

diversity.diversity.

diversity claim is subjective and hard to verify.diversity claim is subjective and hard to verify.

Content is correlated with channelsContent is correlated with channels

Relatively specialised material for subsets of the massRelatively specialised material for subsets of the mass

audience.audience. Organisation of content by types into channels eg. news,Organisation of content by types into channels eg. news,

sports etc..sports etc..

8/14/2019 T8: New Media

7/24

New Media - CharacteristicsNew Media - Characteristics

Channels Are Differentially AvailableChannels Are Differentially Available

Technological, economic & regulatory factors.Technological, economic & regulatory factors.

Expect:Expect:

1.1. increasingly diverse programming,increasingly diverse programming,

2.2. material organized in channels specialisingmaterial organized in channels specialising

in relatively homogeneous form of content,in relatively homogeneous form of content,

3.3. content to be available to only somecontent to be available to only some

members of the audience.members of the audience.

8/14/2019 T8: New Media

8/24

03/20/0903/20/09

Meeting Current NeedsMeeting Current Needs Theory has neglected the power of the MediumTheory has neglected the power of the Medium

- 2-way communication flow- 2-way communication flow

- Content producer Medium- Content producer Medium

8/14/2019 T8: New Media

9/24

03/20/0903/20/09

Emergence of the InternetEmergence of the Internet Change in information flowChange in information flow

Individual is in controlIndividual is in control

Control of information :Control of information :

- Production- Production

- Storage- Storage- Dissemination- Dissemination

8/14/2019 T8: New Media

10/24

03/20/0903/20/09

Impact of the InternetImpact of the Internet

PoliticalPolitical

- Alternative platform- Alternative platform

EconomicEconomic

- Improved consumer convenience- Improved consumer convenience

- Widens reach of businesses to consumers- Widens reach of businesses to consumers

SocialSocial

- Online communities- Online communities

- Facilitate interaction- Facilitate interaction

8/14/2019 T8: New Media

11/24

The InternetThe Internet

Has the power to influence and shape opinionsHas the power to influence and shape opinions

Access available to people of different socialAccess available to people of different social

levelslevels

Government using it to create mass interactionGovernment using it to create mass interaction

and participationand participation

8/14/2019 T8: New Media

12/24

Who say what?Who say what?

We are still learningWe are still learning. It is not easy to make this. It is not easy to make this

transition. It is like going from sea to land or vicetransition. It is like going from sea to land or vice

versa, you are changing your medium and youversa, you are changing your medium and you

need to get comfortable with it. But we areneed to get comfortable with it. But we areworking hard at itworking hard at it..

- PM Lee Hsien Loong (- PM Lee Hsien Loong (Channelnewsasia.comChannelnewsasia.com))

8/14/2019 T8: New Media

13/24

Who say what?Who say what?

What is needed areWhat is needed are young MPs who areyoung MPs who are

comfortable with the new media landscapecomfortable with the new media landscape..

- PM Lee Hsien Loong (- PM Lee Hsien Loong (Channelnewsasia.comChannelnewsasia.com))

8/14/2019 T8: New Media

14/24

Who say what?Who say what?

we hope to highlight the wide range of mediawe hope to highlight the wide range of media

choices available and foster pride in Made-bychoices available and foster pride in Made-by

Singapore media content,Singapore media content, leading to a creativeleading to a creative

and connected societyand connected society.. - Dr Christopher Chia, CEO of MDA- Dr Christopher Chia, CEO of MDA

((www.straitstimes.com - Media Fiestawww.straitstimes.com - Media Fiesta))

8/14/2019 T8: New Media

15/24

Who say what?Who say what?

New Media has dramatically changed how messagesNew Media has dramatically changed how messagesare sent, received, and understood. An increasinglyare sent, received, and understood. An increasingly"connected" audience means traditionally popular"connected" audience means traditionally popularadvertising spots in mainstream media like newspapers,advertising spots in mainstream media like newspapers,

magazines, and even television are losing eyeballs tomagazines, and even television are losing eyeballs tosites like hulu.com and Youtube.sites like hulu.com and Youtube.

- Julian Lim- Julian Lim

Head, New MediaHead, New Media Youth OlympicsYouth Olympics

Communications & Public Relations DivisionCommunications & Public Relations Division

8/14/2019 T8: New Media

16/24

Anyone can be a content providerAnyone can be a content provider

Molds creativityMolds creativity

Creates a imagined communityCreates a imagined community

8/14/2019 T8: New Media

17/24

Like usLike us

Creates, distributes and recreatesCreates, distributes and recreates

Inspired by people through the InternetInspired by people through the Internet

Unique and convenientUnique and convenient

8/14/2019 T8: New Media

18/24

MediumContent

ProducerPower

Differentially

Available

Universally

AvailableAvailability

CorrelatedUncorrelatedCorrelation ofChannels

DiverseUniformDiversity of

Content

New MediaOld Media

8/14/2019 T8: New Media

19/24

ContentProducer

Medium Audience

Power

8/14/2019 T8: New Media

20/24

Case Study : Malaysian General Elections 2008

VSDemocratic Action Party

Barisan Nasional

Pan-Malaysian Islamic Party

Parti Keadilan Rakyat

8/14/2019 T8: New Media

21/24

ControlsMajor

NewspapersTelevision Statons Democratic Action Party

Pan-Malaysian Islamic Party

Parti Keadilan Rakyat

VS

8/14/2019 T8: New Media

22/24

Election Results 2008

8/14/2019 T8: New Media

23/24

ContentProducer

Medium Audience

Power

Power

8/14/2019 T8: New Media

24/24

Statements Made on New Media

Anyone can be a content provider

The medium is the message

New Media is not just about technology