Kwanko GroupKey player in multi-channel performance marketing in Europe and

Latam

200 staff membersin more than 17 countries

17,000 publishers

1,700 campaigns

€50 M annualrevenue

The Kwanko brands

A Performance-basedMobile MarketPlace

founded in 2008

DSP Mobile soon!

A reliable proprietary technology

and constantly evolving stemming

from 3 years' R&D

A specialised team of 40 experts to monitor and

run your campaigns(including 20

in R&D)

A graphic creation studiofor your communication

media

WHO IS SWELEN?

Positioning Techno Expertise Crea studio

more than 5 billion Monthly impressions in Europe

France UK Portugal Switzerland BelgiumItaly Germany Denmark Sweden Spain Norway Finland The Netherlands Luxembourg

3,560,000,000450,000,000

320,000,000

230,000,000

200,000,000

110,000,000

87,902,000

70,310,000

70,000,000

70,000,00040,000,000

40,000,000

8,000,00025,000,000

OUR INTERNATIONAL MOBILE AUDIENCE

more than 20,000 publishers

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THEY TRUST US

… THE AGENCIES

MOBILE ADDICT?

*The Nokia research into mobile habits questioned 5,500 people aged between 18 and 35 in 11 nations in early 2006. Rogers innovations reports. Canadian research, 2012). SecurEnvoy, 2012, base :1000 persons UK

50% of the mobile

useres sleep with their mobile.

66% of mobile users feel

great anxiety at the idea of losing their mobile.

50% of respondents admit getting angry

if their spouse reads their messages

50% of respondents would rather lose

their wedding ring rather than their smartphone

Evolution

Yesterday

Today

"IF YOU DON’T HAVE A MOBILE STRATEGY, YOU DON’T HAVE A FUTURE STRATEGY"

Eric Schmidt, executive chairman of Google, 2011

DRIVE TO STORE

TRAFIC

BRANDING

VISIT

INSTALL

LEAD

SALE

PURCHASE MODES

CPC GEOLOC

LOW CPM

LOW CPC DOUBLE CPC CLICK TO CALL

CPV CPV + CLICK TIME

CPI CPI + Sales/registrations… CPI GEOLOC

CPC + CPL CPL M-CALL BACK

CPC + CPA

REACH YOUR TARGET ANYTIME ANYWHERE ANY DEVICE

BRANDING

BRANDING SOLUTIONBoost your brand awareness and drive high-quality traffic

EXPAND VIDEO INTERSTITIAL VIDEO

Tailor-made Rich Media formats:INTERACTION (accelerometer) / VIRALISATION (Facebook, Twitter) / VIDEO

TRAFFIC

Objective: To generate high-quality traffic

Formats: Interstitials

Dynamic creatives depending on the weather

Impressions: 4 million impressions in 1 month

Resultss: 130,766 clicks

WEATHER TARGETING CPC TRAFFIC CASE STUDY MCDO

Reach your target depending on the weather !

Objective: Promotion of the film « Conjuring »

Formats: Expand Video + Click to Calendar

Impressions: 840,000 impressions

Resultss: 46,160 clicksAverage CTR: 5.49%

TRAFFIC CLICK TO CALENDARCASE STUDY WARNER

v

The mobinle user clicks on your banner or your interstitial

Cam

paig

n cl

ick

to c

all

A message appears to confirm the contact request

The call is redirected to your call center

CLICK TO CALL HOW DOES IT WORK?

VISIT

An average rebound rate of

59% on mobile *1

55% of mobile usersspend less than

15 seconds on a page *2

50% or impressions fromclicks on mobile banners

Results from error clicks /« fat fingers" effect *3

CPV CAMPAIGNS: KEY FIGURES

Source Rocket Fuel / *2 Source: http://blog.hubspot.com/marketing/chartbeatwebsite-engagement-data-nj / *3 Source: GoldSpot Media’s "Fat Finger Report

Clic

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The mobile user clicks on your ad

The mobile user is redirected to your site and browses it for a certain time

You only pay for a mobile user who clicked on the disclObjectiveer

This innovative solution enables the "desired" clicks to be counted by installing a confirmation disclObjectiveer redirecting to your site or the store market

DoubleClick® How does it work?

1 2 3

Objective: To generate high-quality traffic towards the market stores

Format: Banners

Impressions : 32 million impressions

Resultss: 22,279 clicks

Average CTR: 0.07%

DOUBLE-CLICK TRAFFICCASE STUDY HEINEKEN

Clic

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The mobile user clicks on your ad

The mobile user is redirected to your site and browses for a certain time

You only pay for a mobile user interested in your offers

GO FROM CLICK TO INTERESTThis innovative solution enables not only the click redirecting to your site to be recorded, but also the time spent on your site

Clicktime® How does it work?

1 2 3

The guarantee of high-quality

traffic

Objective: To generate high-quality traffic to the Toyota mobile site and to guarantee a minimum of time spent there

Formats: Interstitials

Impressions: 1.65 million impressions

Clicks: 159,174Visits: 34,598

Average CVR: 22%

VISIT GUARANTEE CLICK TIME 5’CASE STUDY TOYOTA

DOWNLOAD

Boost your application'sDownload rate

Generate Downloadsand openings

of your applications

Improve referencing within the Stores Market

CPI Campaigns(cost per installation)

Countingwhen the application

is actually opened

Broadcasting of banners & interstitials on our network

The mobile user downloads the app

The mobile user launches the app [downloads counted]

Natural download Via display

1 2 3

The mobile user clicks on the banner and is redirected to the store

Objective: Download the Michelin appCPD campaigns – counting when the application is opened

Formats: Banner and Interstitial

Impressions: 13. 7 million impressionsin 1 month

Resultss: 13,000 natural downloadsCTR: 1% Banner - 3% interstitial

GEOTARGETED NATURAL DOWNLOADCASE STUDY MICHELIN

Objective: Download the Visit Paris appCPD campaigns – counting when the application opens

Formats: Banner and Interstitial

Impressions: 10.7 million impressionsin 1 month

Results: 9,000 natural downloadsCTR: 0.8% Banner - 3.4% interstitial

GEOLOCATED NATURAL DOWNLOADCASE STUDY RATP

DRIVE TO STORE

LOCAL = MOBILE

of mobile searches are geotargeted

of users act after having checkedsome information on theirmobile

of mobile users consult their smartphone while shopping

The drive-to-store market

Sour

ce: 2

013

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erve

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In 2018, the geotargeted advertising market will represent: Results of geotargeted campaigns

click rate vs. classic campaigns

of the MOBILE advertising market MORE EFFECTIVE

36% x4

DRIVE YOUR CUSTOMERSTO YOUR NEAREST POINTS OF SALE

Redirection to a landing page

or a map to locate

the point of sale

Geotargeted targeting on mobile: Effective

geotargetingtechnology

(to the nearest 50m)

Large range of targeting and customization capabilities

advertisingmedia

(depending on location, promotion, times, etc.)

CPC OR CPMcampaigns

GEOTARGETING

Local or multi local network.

Possibility to draw yourcatchment areas

Possibility to incorporate GPSdata for optimum targeting

Up to a minimum of 50 metres arounda physical address

Geotargeted impressionsof banners & interstitials on your network

The mobile user is redirectedto the store locator

Drive-to-store FNAC

1 2

FNAC geotargeted campaign

Possibility for the mobile userto go directly to the store

Clic

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Impressions ofinterstitials on our network

The mobile user arrives on the landing page where he enters his telephone number

The mobile user is given his promotion code by text message and can go to the store

Drive-to-store Orange

1 2 3

Significant visibility and "ultra" targeted traffic!

LEAD

ENRICH YOUR DATABASES WITH QUALIFIED TRAFFIC

CPL campaigns Campaigns closely monitored Analysis of sendings performance

in real time (eCPM, eCPC, open rates , transformation rates , etc)

Exclusive designs by our web designers specialised in

performance-based campaigns: banners, landing page,

mail kits.

HOW DOES IT WORK ON MOBILE AND TABLET?

The mobile user clicks

on the banner

He is redirected to your landing page and leaves his contact

details

The contact is then sent to your

database

1 2 3

Objective: Generate a volume of significantand high-quality

Formats: Banner and interstitial

Results: 5 million impressions32,000 clicks75 leads

LEAD GENERATIONCASE STUDY VOLKSWAGEN

Objective: Generate a volume of significant and high-quality

Formats: Banner and interstitial

Results: 5 million impressions32,000 clicks2,000 leads

LEAD GENERATIONCASE STUDY VOYAGE PRIVÉ

DISPLAY APPLICATIONSWEB MOBILE NATIVE ADS SMS PUSH SOCIAL ADS

3 billion impressions-

70% applications vs 30% mobile sites

1.5 M optins numbers-

All types of targeting possible: geo, socio, demo

-99.9% deliverability rate

Targeting criteria based on user data

OUR BROADCASTING LEVERS

SWELEN + RTB

Advertising inserted directly and in an

appropriate content

SWELEN A LARGE NETWORK OF EDITORS

Publishing network: more than 20,000 publishers / Theme packs (mobile apps and sites)

CSP+

Creditneto Argentmag Dirigeant.com Comparabourse

Travel Troc des Trains Chic Travel E-voyageur Promo croisières

Sport & and leisure Le 10 Sport Turf-Fr SpaceFoot/Footeo Goal! Football Club

Men Commeuncamion, Jeunes papa, Tie and I, Cidehom

Parents Materneo 123 bout de Chou Joli Bapteme Son prenom

Women Les Horaires, Shopwise, Potins.net Plus Belle La Vie

Youth VDM Norman Se Coucher

Moins Bête Cyprien

B2B Société.com, Companeo, Mygaloo

News / Hi-Tech Mac4ever, Mac Generation Réseau International Actualités des frontières Jeux Online

YOUR DEDICATED MANAGEMENT INTERFACE

Access to the platform withyour ID and password.

Reporting by segments:

applis, days, devices etc.

Interface guaranteed 100% transparent

Real time data

Antony ARAUJOAssociate Director, Head of Operations

antony.araujo@kwanko.com

phone +33 6 69 10 32 34

e-mail +33 6 71 55 57 96

www.kwanko.comwww.swelen.com