Innovative global Mobile Ecosystem,Windows ® Marketplace for Mobile

Jinho Seo(Jinho.Seo@microsoft.com)Mobile/Embedded Developer Evangelist Microsoft Koreahttp://blogs.msdn.com/jinhoseo

Source: Gartner Dataquest, and IDC 2006

18.6%Mobile PCs

5.8%Mobile Phones

3.9%Desktop PCs

YOY

% s

hipp

ing

grow

th

35

30

25

20

15

10

5

0

2006 – 2010

Where’s the Money ? Converged

Mobile Phones

34.1%

160 Mobile Operator Partners in 55 countries

50 Device Makers

The Windows Phone World

Applications and services are key driversDeveloper revenue share is increasingMarketplaces are core part of experience

Mobile Ecosystem Revolution

UX Upgrade with great new touch capabilitiesImproved browsing with Internet ExplorerWidgetsWindows Marketplace for Mobile

Windows Mobile 6.5Introducing

Windows Marketplace for MobileConnecting users with great apps!

Convenience• Complete purchase from phone or web

• Seamless download and installation

• Pay with credit card or your mobile operator bill!

Worry-free Experience• Rigorous certification

• Automatic updates for purchased apps

• DIY refund

• Re-download purchased apps onto new phone

Discovery• Easily navigate a large library of applications

• Access user ratings and reviews

• Advanced search, sort and filter capabilities

Support for multiple content typesKey top-level content groupsComprehensive category set

Catalog Architecture

New

Showcase

Categories

Search

Most Popular

Business

Communications

Games

Education

Entertainment

Finance

Health & Fitness

Lifestyle

Music & Video

Productivity

Travel

Utilities

others…

Managed Code

Widgets

Native Code

Your Value Prop

Familiar toolsTransparent publishingGlobal ReachCompetitive Returns

TransparentProcesses & Policies

Centralized developer portal for one-stop publishing and app managementTransparent policies for the types of applications allowed in the catalogSDKs, documentation & support

Global Reach

US

Canada

Brazil

Mexico

AMERICAS

Poland

Portugal

UKGermany

France

SpainItaly

Netherlands

Austria

Belgium

Denmark

Finland

Greece

Ireland

Luxembourg

Norway

Sweden

Switzerland

EMEA

Japan

Australia

India

Hong Kong

Taiwan

Singapore

New Zealand

ASIA/PACIFIC

Developer70%

Revenue Share

Developers

MSFT & Ecosystem30%

• Register• Learn• Build

Get Started

• Upload• Certify• Price

Publish•Promote•Measure• Support

Sell

Go-do’s

Signing UpCreate a Marketplace publisher account @

http://developer.windowsmobile.comEstablish a business profileRemit subscription feeGet vetted

CertificationApplication

•ISV application types M

icrosoft w

ill not distribute via Window

s Marketplace

•Types of content prohibited w

ithin Window

s Marketplace

•Based on experience w

ith other Microsoft

marketplaces, and the G

lobal N

etwork Initiative

Application and Content

Policies

•Market-specific language testing

•Market-specific product requirem

ents

Geographic Policies

•Check that application is well w

ritten

•Installs, uninstalls, no malw

are, no mem

ory leaks, doesn’t change other apps on the device

•Set of 60 objective criteriaWindows Mobile Logo

Testing

Transactional reportingUser ratings and reviewsGeographical distribution reports

Reporting

PaymentProcesso

r

Getting PaidMicroso

ft

EFT

Your Name HerePayout Currencies

US Dollar, Euro, British Pound, Canadian Dollar, Australian Dollar, Japanese Yen

Demo

Conclusion

Learn more @ http://developer.windowsmobile.com

Familiar ToolsGlobal DistributionCompetitive Revenue ShareStreamlined Transparent Publishing

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS,

IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.