Sustainability and the Total School Solution

Travis WarrenPresident & GM Blackbaud K-12

1845

1845-1848

I’m Travis Warren

@traviswarren on twitter

Father of four. Proctor Academy graduate, board member and parent (3 times over). Currently chairing the school’s Institutional Advancement committee overseeing the Strategic Planning among other things. Founder of WhippleHill and 20 year veteran of the private K-12 school world.

PRESIDENT & GM OF K-12

Blackbaud began more than 35 years ago, with a mission to help one organization.

Today’s Mission: To empower and connect people to drive impact for social good.

Cloud Software Services ExpertiseData IntelligenceWe build, integrate,

implement, and support solutions that help make

our customers’ vision a reality.

Using exclusive data, analytics, and expertise, we deliver unparalleled

insight and intelligence to our customers.

We offer dedicated customer support and

training, along with strategic and managed services tailored to outcomes.

With more than three decades of experience, we

are undisputed industry experts on technology

for social good.

Purpose-Built Cloud Solutions for Social GoodUnmatched partnership that puts you at the center. Cloud software, services, data

intelligence, and expertise that drive your impact.

The Cloud Solution for K–12 SchoolsPurpose-built to drive digital transformation and impact across your school. Flexible and scalable to work the way you want.

Enough about us, let’s talk about you …

source: https://knocking.wiche.edu/reports/privates

Knocking at the College Door, WICHE

New data show a recent strong increase in private school enrollment, despite a prior expectation of decline. These data suggest an increase in private school graduates through 2018, then potential decline up to 12 percent by 2025.

2019 Private School Landscape

ü International Politics

ü Global Economics/Strength of the dollar.

ü Charter Schools

ü Online Programs

ü Homeschooling

ü Competency Based Education

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change ”

Charles Darwin, 1809

“

Key Levers for Change

1. Top 3 reasons families choose your school?

2. Top 3 reasons they don’t?

3. Top 3 crossover/competitors?

4. Win-loss record with overlap schools?

5. Yield by category of student?

Search for True InnovationJ O H N G U L L A’ S J O U R N E Y T H R O U G H P R I VAT E S C H O O L S

“The Royals”

Ironically, some of these schools include those in the very best position to truly innovate, but

which face the hurdle of a community or a board that feels “it ain’t broke.”

“The Innovators”

Potential for courageous, even radical, experimentation with pricing,

compensation, and class size, along with creative use of the essential building blocks

of time (schedule) and space (facilities), could lead to accelerating differentiation

among independent schools that might be worthy of the innovation label.

“The Laggards”

Stuck in certain traditions and unwilling to change. Although independent schools are hardy plants and seem to be able to survive in greatly changed climates for long periods

of time, that is not to say they’ll thrive.

Source: https://www.nais.org/magazine/independent-school/spring-2017/the-search-for-true-innovation/

John’s Conclusion• How and in what direction to innovate?

• What path should a school pursue to differentiate itself?

• Think boldly about “fixed” elements of our financial models like pricing, compensation, and even our classroom quantization.

• These are especially ripe:• How we measure student progress? • What do we consider to be success? • The demilitarized zone between

secondary school and higher education?

=

Situational Awareness?

How can we make our schools more resilient?

Your data hold the keys to your past and a more sustainable future for your school.Differentiation breeds resilience.

60,000 Ft – National and Global Demographics

40,000 Ft. – Social and Technology Trends

10,000 Ft. – NAIS and Private School Enrollment

5,000 Ft. – Median Discount Rates

1,800 Ft.

Minimum ceiling for a commercial plane to land.

Interesting, but where does fit in?

Your data.What types of information do you need to run your school?

How can we push the thinking here?

Correlated, Longitudinal & Benchmarkable.

The Cloud Solution for K–12 SchoolsPurpose-built to drive digital transformation and impact across your school. Flexible and scalable to work the way you want.

01 02 03 04 05 06

DIVERSITYUnderstanding the ethnic and racial make up of the school.

WIN-LOSSHow are you well are you faring against key competitors?

TUITION DISCOUNTType your desired text here for more information here as well.

SENDING SCHOOLType your desired text here for more information here as well.

INTERNATIONALDoes your model have

dependencies on specific countries or regions?

YIELD BY CATEGORYType your desired text here for more information here as well.

281819

3050%

30%

20%

27% 35% 15%27%

25%

30%

20%

20%

20%

Sending School “Diversity”

0

50

100

150

200

250

300

350

400

2010 - 2011 2011 - 2012 2012 - 2013 2013 - 2014 2014 - 2015 2015 - 2016 2016 - 2017 2017 - 2018 2018 - 2019 2019 - 2020 2020 - 2021

Number of Sending Schools by Class Year

Top 2 Sending Schools

10

15

20

25

30

35

40

2010 - 2011 2011 - 2012 2012 - 2013 2013 - 2014 2014 - 2015 2015 - 2016 2016 - 2017 2017 - 2018 2018 - 2019 2019 - 2020 2020 - 2021

Top Sending Schools

Andover Middle School Kearsarge Reg. Middle School

Sibling Enrollment

82%

84%

86%

88%

90%

92%

94%

96%

98%

100%

0

10

20

30

40

50

60

2009 2010 2011 2012 2013 2014 2015 2016

Sibling Enrollment vs. Student Retention

Siblings Enrolled Retention Rate

Referrals from Google

0500

10001500200025003000

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb

Eagle Hill Proctor Fountain Valley

5X increase in Google referrals translated to 2X increase in applications

Visit

ors

2020 Roadmap

• Blackbaud ID (BBID) provides a single login for all Blackbaud solutions.

• Facilitates easier user management

• Increases security (2 factor)

• Works better with your school’s iDP

Single Authentication

• Fundamental building block to our Partner ecosystem.

• i.e. finalsite’s new inbound marketing tools

• The key to school extensibility.

• i.e. Dalton’s Summer Project

Robust API’s

• Ability to access datapoint across the Blackbaud cloud.

• Both prescriptive and customizable.

• Shareable dashboards.

• Longitudinal data

Centralized Report —Insight Designer

• Eliminate some imports/exports

• Reduce data discrepancies between solutions

• Tremendous time saver

• Unprecedented reporting capabilities to help run your school

One Constituent Record

Don’t Miss !!!VISIT THE K-12 BOOTH

AND OTHER K-12 SESSIONS

Tuesday, October 15

10:45 a.m.–12:00 p.m. K–12 Super Session:Sustainability as a Total School Effort

1:30–2:30 p.m. Alumni Retention:A 10-Year Plan That Keeps Them Coming Back

2:45–3:30 p.m. Blackbaud Enrollment Management System’s Contract Integration with Blackbaud Tuition Management

Tuesday, October 15

4:15–5:00 p.m. Zero to $1.4M:How a Pre K–12 School Grew Revenue in Only Two Years.

7:30–10:00 p.m. Celebration Event

Wednesday, October 16

11:15 a.m.–12:15 p.m. Implementing Blackbaud’s Education Management Solutions:A Successful Phased Approach

1:45–2:45 p.m. Using Tech to Level Up Engagement and Fundraising

3:00–3:45 p.m. Alumni Challenges:Transforming that $50 Donation to aSustaining Giver

https://hello.blackbaud.com/GMBU_12148_EducationTotalSchool_K12_WSEM_PowerBI_09-25-19_RegistrationLP.html

Matt ClemmensPrincipal ConsultantEmail: matt@clemmensconsulting.comPhone: 215.687.8512