SUSTA Nashville Meeting 2012

SUSTA Nashville Meeting December 2012

SUSTA Nashville Meeting 2012

European Market European Market & Activity & Activity

OverviewOverview


Part 1: Presentation of the marketPart 1: Presentation of the market

Part 2: Food in the EUPart 2: Food in the EU

Part 3: EU activitiesPart 3: EU activities


Part 1: Presentation of the marketPart 1: Presentation of the market


EU 27EU 27

==

500 Million500 Million CConsumersonsumers

EU Member States EU Member States


Europe at a glanceEurope at a glance

• Population : 500 million consumers• Monetary Unit : Euro (not all)• Dollar/Euro Rate : 1.29 ( was 1.51)• Official Languages : 21(German biggest)• Import Food : 90 billion US Dollars*• Import Food USA : 6 billion US Dollars• 15 mature markets and 12 emerging countries


Why the EU?Why the EU?

U.S. Exports of Consumer Orientated Agricultural, Fish & Seafood Products to

European Union 27, India, Canada and China in thousands of dollars

** extrapolated


Total EU Import Total EU Import

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

100000

In Millions

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Year

EU (27 countries)

Total EU import food, drinks and tabacco


Continent Europe Continent Europe

EuropeEurope

==731 Million 731 Million Consumers Consumers


Part 2: Food in the EUPart 2: Food in the EU


Buying HabitsBuying Habits

• Retailers and large Food Service chains do NOT buy directly

• Importers and providers are your partners• Logistic trade country by country


How do they pick up?How do they pick up?

• Trade shows• Sales presentation• Trade missions • Seminars/meetings/events• Trade magazines• Internet


What ‘drives’ our exportWhat ‘drives’ our export

• Dollar/Euro rate• Changes Import Duties• Consumer Demand


• Healthy• Sustainable• Convenience• Food Miles• Slow Food• Taste• Price• Functional Food• Organic • Fairtrade

Main Food TrendsMain Food Trends


• Seafood• BBQ products• Sauces and marinades• Trendy items• Special fresh fruits and vegetables• Horticulture• Value added• Organic• Bakery• Sweet Potatoes, Sweet Onions• Peanuts and berries

Export OpportunitiesExport Opportunities


Eastern EuropeEastern Europe

==

Emerging MarketEmerging Market

Export OpportunitiesExport Opportunities


Upcoming Eastern marketsUpcoming Eastern markets






• EU is not one market:- Many different languages;- Many consumer differences;- Not all-in euro’s;- Terms of payment;- Logistics.

• GMO• Better preparation and follow up• Not permitted: dairy, meat, chicken and potatoes

Export ChallengesExport Challenges


Consumer behaviour:Consumer behaviour:

Oktober FesteOktober Feste


Fish and ChipsFish and Chips


StamppotStamppot


• Frozen trendy products• Organic trendy products• Food Service initiatives

Haven’t promotedHaven’t promoted


• Homework and research markets• Strategy of your company• Costs like:

- certifications; - labelling;- transportation;- terms of payment; - import duties.

• Approach Food Service/Retail……

Steps to launch your productsSteps to launch your products


Opportunities Retail•Wider range of players •Larger market

Food Service versus RetailFood Service versus Retail

Oppertunities Food Service:•EU Food Service, many different players;•Less concentration;•Less labelling requirements.


Part 3: EU activitiesPart 3: EU activities


• Main general Food shows:• Horticultural Mission Floriade• Fruit Logistica

Succesful activities 2012Succesful activities 2012

20122012


• PLMA…….

Activities 2013 to reconsider??Activities 2013 to reconsider??

2013??2013??


• Leading general Food Shows• Specialty shows like ORGANIC

shows(BIOFACH), Food Ingredients, IFF etc Snackex in Sweden, London Wine Fair

• Outbound mission for Horticulture, Food Service, new EU Markets

• Inbound Mission to Fancy Food Show Fresh Produce, Seafood

Focus for 2014Focus for 2014


Victor Phaff Karin DefossezVictor Phaff Karin [email protected] [email protected] [email protected] [email protected]


The Future of Food by leading Trend watcher

A. Barkas

Documents

SUSTA Nashville Meeting 2012