Supermarket Behaviour!

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SupermarketBehaviour!

Are supermarkets alike?

In an important way they are;

they are trying to get us to spend as much money as possible.

As you come in

• Flowers: they look pretty, smell nice and look fresh (so you think everything in the supermarket is fresh).

• Grab-and-Go: these products draw in the customer who just wants a sandwich for lunch. To tempt them, the surrounding shelves have prepared fruit, individual cakes, sweets and magazines.

Inside the supermarket

• Endcap display: these are foods or other products put on the ends of the shopping aisles. Quite often they are on offer, for example ‘buy one, get one free’.

• Deli or coffee bar: the idea is to make you relax and feel you are doing something enjoyable.

• Cookery demonstration or food sampling: these slow you down and introduce you to new products (temptations).

Be careful! • Centre aisles have canned goods,

cooking ingredients and general goods – this brings the customer deeper into the shop.

• At the back of the store you find milk, cream, meat and fish – everyone needs these products, but they make you walk a long way to get them. (Hopefully you will put lots of extra things in your trolley as you go.)

Tips for shopping

• Always have a shopping list.• Stick to the list. • Don't go shopping when you

are hungry.• Think before you buy those

‘special offers’.• Check sell-by dates – take

from the back of the display.