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Designing Designing SupermarketSupermarket

By Flex # 10By Flex # 10

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Designing Designing SupermarketSupermarket

•Store Layout >> Selling and sales support allocation and the evaluation of space productivity

•Store Design >> Atmosphere, image, interior design and exterior design

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Ambiance&

Image

Customer

Behavior

Facilities

utilization

Learn

ing

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Store LayoutStore Layout

Factors influencing layout1) Store’s size and shape2) Irremovable facilities 3) Product types and categories4) Business pattern 5) Customer behavior6) Features and number of the

required installed equipments7) Retail’s satisfaction

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•Convenience•Allocation of (shelf) space to products

•Store flow pattern•Merchandise display•Flexible, changeable•Beautiful and attractive

Store layout

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Types of Store Layout / Circulation

Grid Grid layoutlayout

Loop Loop LayoutLayout

Free-form layoutFree-form layout

Types of Types of store store layoutlayout

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Grid layout

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Loop layout

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Free-Flow layout

10DelicaDelicaMeatMeatSeafoodSeafood

Fru

it / Veg

etable

DairyDairyBeverageBeverage

01 Instant 01 Instant coffee coffee CerealCereal Egg Egg BreadBread

02 Chocolate 02 Chocolate Juice Juice Sweet Sweet Biscuits Biscuits Soft drinksSoft drinks

03 Beer 03 Beer Potato chip Potato chip Canned Fruit Canned Fruit Instant noodleInstant noodle

04 Baking 04 Baking Dried food Dried food Seasoning Seasoning sauce sauce RiceRice

05 Cooking 05 Cooking utensils utensils Detergent Bath Detergent Bath & Textiles & Textiles Fabric softenerFabric softener

06 Cleaning 06 Cleaning supplies supplies Dish detergent Dish detergent Pet food Pet food Insect repellentInsect repellent

07 Baby diapers 07 Baby diapers Infant Infant formula Baby formula Baby accessoriesaccessories StationaryStationary

08 UHT 08 UHT Ice-cream Ice-cream Food container Food container Frozen foodFrozen food

Ice-

Cre

amHealth & BeautyHealth & Beauty MedicineMedicine Cashier 1-10Cashier 1-10E

n t rance

Hair coloring / Sanitary / Toothpaste / ToothbrushHair coloring / Sanitary / Toothpaste / Toothbrush

En t rance

Hair wash / Hair styling / Bar soap / Shower cream Hair wash / Hair styling / Bar soap / Shower cream

Talcum powder / Cotton / Lotion / Deodorant Talcum powder / Cotton / Lotion / Deodorant

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Display Pattern

1. Feature areas• End caps• Freestanding fixtures• Point-of-sale

2. Bulk-of-stock area

3. Walls

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1.Product categories

2.Amount of products on shelf

3.Space allocation on shelf

4.Space utilization

Space planning

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Product categories separated by manufacturer

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Merchandise Presentation Merchandise Presentation TechniquesTechniques 1.Functional idea-oriented

presentation2.Style / Item presentation3.Color presentation4.Price lining5.Vertical merchandising6.Tonnage merchandising7.Frontage presentation8.Fixtures

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AmbienceSensory marketing

- Sight - Taste - Smell

- Sound - Touch

Communication• Signs and graphics• Lighting• Color• Music• Scent

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Planogram

Diagram, drawing, or other visual de scription of a store’s layout, includin

g placement of particular products a nd product categories.

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Shelf Logic®

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4-Rack 2-Shelf Space

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Beverage Shelf

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Planogram—Housewares

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Planogram—Gardening Center

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• Improved efficiency of shelf space allocations

• Increased consumer appeal of product displays

• Improved sales presentations

• Better grasp of relative product performa nce

• Faster, more accurate replenishments

• Better packaging testing thru tighter con trols

What are benefits of Planogram?

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Q & A