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Supermarket Tactics

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Page 1: Supermarket Tactics

Retrieved from http://www.visualphotos.com/photo/1x6345496/Rat_in_a_Maze_2V2793.jpg on Nov 30, 2011

Page 2: Supermarket Tactics

Retrieved from http://rethinkthesink.com/wp-content/uploads/2011/05/ikea_floor_plan1.jpg on Nov 30, 2011

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Hüseyin Cem ÖZTÜRK

Yasin Onuralp ÖZKILIÇ

Khairir RAZIQIN

Sevil Esma TUNÇ

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What design elements and strategies are used in Migros

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Observations were made

In Yuzuncu Yil District

On November 25, 2011 Friday

At around 18 o'clock

In Migros

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Found 9 out of 10 techniques listed in the book

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Cem Staple items spread throughout the store

Yasin Placing shopping carts by the entrance Cross-merchandising

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Khairir More expensive items placed at eye level Items that are not on sale displayed to look like

they are on sale Irrational prices are chosen to make comparison

math difficult Sevil

Impulse-oriented items are near checkouts

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CE, 2nd

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Cross Merchandising

Placing Shopping Carts by the Entrance

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What is the Cross Merchandising?

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Watching TV

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Breakfast

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Unraleted ProductsLogically linking together

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1) Selling Unnecessary Item

2) Trip Management

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Over %60 of store visits are Quick Trips

Lower %40 of store visits Long Trips

Over %60 of store visits are Quick Trips

Lower %40 of store visits Long Trips

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Give us freedom!

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ECE, 2nd

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Chocolates Gums Jelly beans Candies Ice-creams Water Carbonated soft drinks Magazines Newspapers

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Staple items spread throughout the store Cross-merchandising Placing shopping carts by the entrance More expensive items placed at eye level Items that are not on sale displayed to look

like they are on sale Irrational prices are chosen to make

comparison math difficult. Impulse oriented items are near the

checkouts

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KHAIRIR RAZIQIN

HÜSEYİN CEM ÖZTÜRK YASİN ONURALP ÖZKILIÇ SEVİL ESMA TUNÇ

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How Retailers Trick You Into Buying More. In C. Duzan, T. E. Orhan & E. Yalçın, Academic Speaking Skills.(pp. 76-78 ): Black Swan Publishing House