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BRAND?What is

ourAIESEC in HUNGARY

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What it is???

?

Brand

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a "name, term, sign, symbol or designcombination of them intended to identgoods and services of one seller or grosellers and to dierentiate them from

of other sellers

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So, branding its notaboutmaking our target and

customer choose us over

another organization butsee us as the only otion!

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$rans%orm our roduct in ali%estyle!

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And then create an standart%or your brand! "r &ust %ollo'

it!

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And %or that 'e need tounderstand our customer! (o'they act, 'hat they %eel, 'hat

they dont like and 'here theyare!

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4When people think of the product or order the prodo they use the brand name or do they describe theproduct they want?

4Would it matter to customers if the product didnt brand name? Why?

4Does the product have any values attached to it thmake it special and dierent from similar products oby the others?

Lets test our brand

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What 'e need to guarantee our bran

- Delivery the message clearly- Conrms our credibility- Connects your target prospects emotionally- Concretes user loyalt

-Conserve the same brand strategies and havcommom brand

- !eing an ambassador of the brand

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And 'e do this integratingourbrand strategies at every oint o

ublic contact!

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But *rst!!!

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+omes the lan, the research, time that 'e send trying to

undersand all o% our targets develo our roduct using a

customized arouch o% branstrategies!

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$ime to

brainstorm!

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-

"ows our visibility now on the campus and on the country?- What is their values and in each point they connect with the- What kind of message they pay more attention in, and wich

language, is it english, hungarian?- What they look for when they have the rst contact with the

organi$ation?-

What kind of eld of graduation they have, interests, way of- &hey are more present online or o'ine?- What kind of message ()*+ should trasmit?

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Subrograms and -./ Brand

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$hinking about 'hat can be moattractive and reach moreattention 'hat you 'ould modion the subroducts? 0% theres n

change so 'hy is not e1ectiveand nobodys using?

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nd whats ur

personal role?

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!eing an ambassador merepresent your brand% -your represent your bra

youve to be align with tvalues%

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nd how to transmit thto the membership?

n internal campaign?"ow?

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- What motivates the members to

interested in campaigns?- Whats the purpose of the campa

- -logan of the campaign-

What kind of actions we need ttake for now to the end of therecruitment

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