StevenRobinson

Social, Visual, Digital Media

Marketing and Communications

Designer / Manager

On my personal website at www.SocioVisual.com you will find: • An 8 minute video that gives a very well rounded visual tour of what I know and do. • My extensive portfolio with short descriptions of the work I performed. • A list of the wide range of businesses, sectors and industries I have worked with. • Testimonials, interviews, teaching and speaking pics and links to my social media profiles/pages.

Achievements and Highlights: • 3 Global Awards for Excellence in Creative Retail Marketing for call-to-action campaigns that earned over 355% the average response, resulting in significant increases in traffic and sales over 1.5 years for Semiahmoo Centre, a 75 store shopping centre in White Rock, BC. • 1 Global Award for Excellence in Community Service due to the written situation analysis, objectives/strategies, tactics and results achieved for Lynn Valley Centre, a 50 store community shopping centre in Lynn Valley, BC. • 3 consecutive years of steady sales and traffic increases (even while going through a major redevelopment phase) through creative re-branding campaigns targeting 100k residents after several years of stagnant/declining growth for Surrey Place, a 140 store regional shopping centre in BC. ($885k/year marketing budget) • A Norman Rockwell-like campaign for the Bentall Centre Mall in Downtown Vancouver that was still remembered and positively commented on for it’s originality over 10 years later. • Facilitated and provided all digital and social media MarCom support for 2 successful series’ of Project Management workshops in 2012 for over 75 nonprofit leaders in Vancouver.

National and Western Canadian Brand Marketing Experience:4+ consecutive years of managing all creative, design and production of all marketing and advertising materials responsible for the brand building, expansion and growth of:

• Umbro Canada Inc, an international sporting goods manufacturer with 100’s of retailers, teams and players across Canada. ($1 million/year marketing budget) • Sterling Shoes, a 180+ store, 5 division, western Canada shoe and fashion retailer. ($4 million/year marketing budget) • Coast Mountain Sports, a western Canada sporting goods retail chain with 5 large outlet stores. ($650k/year marketing budget) Now operating as Atmosphere Outdoor Sports.

Advertising Agency and Design Firm Experience:6 years, in-house as part of diverse, talented and highly professional teams. • Included roles as studio manager, production manager, media liaison, creative/designer, digital production artist and illustrator. (Ottawa/Vancouver)

8 years experience as owner/operator of a 3 person design firm/ad agency (Vancouver) • As account manager, I handled all aspects of needs assessment, project initiation, research, analysis, strategy, creative briefs, presentations, production, launch, completion and delivery. I also handled hiring and management of staff, contract talent and outside suppliers. • As lead creative, designer and digital media production artist, I consistently produced high quality, high visibility branding/rebranding campaigns and content for all integrated online and offline marketing on small, large and multiyear projects for internal and external communications.

As A.i. technology and cognitive computing begin to affect massive and exciting changes in marketing and communications, I am a fully up-to-date ‘digital native’ with very deep and broad experience in the advertising and design field.

I live and breathe brand building and storytelling through social-visual digital media and have teamed up with hundreds of professionals, businesses and organizations on many successful projects and initiatives throughout my career.

Phone: 604-773-9096

Email: steve@sociovisual.com

12073 - 234th Street,

Maple Ridge, BC V2X 9K7

Website / Portfolio: SocioVisual.com

(Clickable link)

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Education and Training:

Art, Design and Photography Program Graduate

Communications Design Diploma from Algonquin

College in Ottawa, Ontario

Honorary Alumni of the Project Management

Institute of BC

Several Business and Coaching Courses

Updated Nov 2016 - Resume of Steven Robinson - Phone: 604-773-9096 - email: steve@sociovisual.com

Apps / Platforms:

Project and Production Management Experience:On top of successfully managing hundreds of deadline sensitive projects through all stages, from 2011 to 2013 I worked with a dynamic group of professional project managers, change and risk managers, learning up-to-date best practices in project management based on PMI standards: • Included all stages of PMBOK practices, MarCom audits and planning, public event coordination, on-boarding new members, monitoring and reporting to 2 distinct stakeholder groups.

Traditional, Graphic, Digital Art, Writing and Web Experience: •GraphicDesign/ArtProduction: Starting with very strong sketching and conceptual design skills, I have produced hundreds of multi-part campaigns, logo/icons, brochures, catalogues, magazine and newsprint ads, transit ads, billboards, product and packaging designs, POS signage, display graphics and vector art for various applications. •Writing/Blogging/Storytelling/Storyboarding: Award winning and adaptable writing, proofreading and editing skills for all forms of advertising and marketing copy, blog articles, websites, short stories, success stories, reviews, award entries, etc. •WebsitePlanning/Design/Construction/ContentDesign:7 years experience designing and building websites including mobile/responsive UX/UI. (Platforms at left) Includes: SEO, meta info, keywords, link building, Google Analytics, Webmaster Tools etc. •Videography:7 years producing video from start to finish including scripting and editing. •Photography/Photowork:Expert level Photoshop, photography and photo direction. •DigitalAssetManagement: For all components of multiple year campaigns including photo libraries, pdfs, reports, artwork, documents and more.

Social Media Management, Monitoring and Community Building:7 years studying, managing, growing and creating highly sharable content for over 15 major and smaller social media platforms with followings of over 350k people and high levels of interaction. • Includes overall page admin, auditing/editing, strategic brand messaging and content design, content planning, paid advertising, insights, analytics, monitoring, audience engagement, community building, affiliate and advocate marketing and reputation management.

Marketing and Communications Technologies:In addition to the list in the left column, below is a list of the wide range of technologies and subjects that I follow, have looked into and have an understanding of: Adobe Marketing Cloud incl. Sensei / Adobe CS Live / A.i. & Cognitive Tech (ie: IBM Watson) Chatbots / API basics / MarCom & CRM Platforms / Web User Experience Management Web and Social Advertising / Adwords / PPC / CTA Marketing / Targeting / Retargeting Conversions / A/B Testing / Social Monitoring & Analytics / Predictive Analytics Marketing Automation / Mobile Marketing / 360 video / Live Video / Augmented Reality Virtual Reality / Gamification / Psychology / Sociology / Neuroscience / Neuromarketing Engagement & Reputation Management / Generational, Cultural & Behavioral Marketing Social Media Best Practices / Search Engine & Social Platform Algorithm Updates

Work History: 2002 to Current - Freelance / Solopreneur - Maple Ridge / Vancouver • July 2014 to March 2016 (contract) - Michael Strickland Productions - Vancouver • October 2011 to March 2013 (1.5 yrs) - PM-Volunteers.org - Vancouver • 1994 to 2002 (8 yrs) - Head On Creative Group Inc. - Vancouver • Prior to 1993 - Mackin-Mailey Advertising - Vancouver (2 yrs) Outline Graphic Design / Vivid Graphics - Vancouver (2 yrs) Interact Communications & Advertising - Ottawa (3 yrs)

Additionally: I have a great deal of experience working with nonprofits, serving on steering and communications committees and partnering with corporate, government and other sponsors. For a more detailed work history, please click here to see my Linkedin Profile.

Extensive knowledge and use of Apple Platform and Apps

Good working knowledge of Windows Platform and Apps

Layout / Graphics / Publishing: InDesign, Illustrator, Quark Xpress,

Acrobat Pro, MS Word, Pages, Canva and more

Photo and Video: Photoshop, FinalCut ProX, iMovie

and various mobile apps

Mobile / Web / CMS Platforms: Wordpress, Joomla, Blogger and online Website/CMS platforms.

Basic HTML and CSS

Social Platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, Linkedin, Hootsuite, Buffer and more

Communication Apps: DropBox, Box, Slack, MS 365,

Skype, What’s App, Google Apps and more

Presentation Apps: PowerPoint, Keynote, Prezi, SlideShare, Canva and more

Email and Event Marketing: MailChimp, aWeber, Const. Contact

Eventbrite, Facebook

eCommerce and Bookings: WooCommerce, Ecwid,

PayPal, WePay, Bookfresh Appts. Plus

Broadcasting Apps: Screencast, Screenflow,

Youtube Live, Facebook Live

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Below is a list of the various technologies

I know and use.

Updated Nov 2016 - Resume of Steven Robinson - Phone: 604-773-9096 - email: steve@sociovisual.com