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Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created by Amy Johnson - - photographs of Amy Johnson’s album by Kim Bourdeau - Artwork © 1990-2001 Stampin’ Up!® All rights reserved. This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03. To continue, press the down arrow () or PgDn keys. This slide show is brought to you by Esther’s Stamp & Show signed and created by Esther B. Jacobs [email protected] Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created by Amy Johnson - - photographs of Amy Johnson’s album by Kim Bourdeau -

Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

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Page 1: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Stampin’ Memories® Training for theStampin’ Up!® Demonstrator

- text information provided by Amy Johnson and Sue Cooper -- scrapbook pages created by Amy Johnson -

- photographs of Amy Johnson’s album by Kim Bourdeau -

Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

To continue,press the down arrow

() or PgDn keys.

This slide show is brought to you by

Esther’s Stamp & Show

designed and created by Esther B. [email protected]

Stampin’ Memories® Training for theStampin’ Up!® Demonstrator

- text information provided by Amy Johnson and Sue Cooper -- scrapbook pages created by Amy Johnson -

- photographs of Amy Johnson’s album by Kim Bourdeau -

Page 2: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

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NAVIGATION TIPS

To continue with the slide show, press the down arrow (), PgDn, or Enter keys, space bar, or left mouse button.

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To skip to a specific page, press the page number onthe keyboard and Enter.

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For Help, press F1. To end the slide show, press Esc.

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

Page 3: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 3

STAMPIN’ MEMORIESSTAMPIN’ MEMORIES®® TABLE OF CONTENTSTABLE OF CONTENTSInformation Provided by Amy Johnson and Sue CooperEdited by Esther B. Jacobson---------------------------------------------------------------------------------------------- Slide Show 1:Message from Esther Jacobson Slide 7Presentation Agenda 8-13Introduction to the Workshop 14-16Why Stampin’ Up!®? 17Stampin’ Memories® Album - Overview 18-19Message from Amy Johnson 20> Title Page 21> Introduce the Catalog (#1) 22> Thanks Snow Much (#2a) 23> Fun in the Sun (#2b) 24> Fun in the Sun Scrapbook Page (#3) 25> Two-Step Stampin’® Confetti Cupcake (#4) 26> Confetti Cupcake Scrapbook Page (#5) 27> Two-Step Stampin’® Overlay Flashy Florals (#6) 28‘Leftover Slot’ and Color Chart 29

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

Navigation Tips:To skip to a

specific page,press the

page numberon the keyboard and then Enter.Or to continue,

press thedown arrow (), PgDn, or Enter

keys, space bar,or the left

mouse button.To skip to a specific page,press the page

numberon the keyboard

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STAMPIN’ MEMORIESSTAMPIN’ MEMORIES®® TABLE OF CONTENTSTABLE OF CONTENTSInformation Provided by Amy Johnson and Sue CooperEdited by Esther B. Jacobson---------------------------------------------------------------------------------------------- > Stampin’ Up!’® Logo and Soft Subtles™ (#7a) 30> Color Coach™ and Rich Regals (#7b) 31> Bold Brights™ and Soft Subtles™ (#8) 32> Earth Elements™ and Two-Step Stampin’® (#9) 33> Definitely Decorative® (DD) Posy & Bee (#10) 34> DD Posy & Bee Scrapbook Page (11a) 35Introduce “Them-izing” 36> DD Posy & Bee Scrapbook Pages (#11b-13) 37-39> Stampin’ Around® (SA) Wheels (#14) 40> SA Handle, Wheels, and Cartridges (#15) 41> SA Wheels Scrapbook Pages (#16-19) 42-45To Contact Esther Regarding This Presentation 47 Return to Table

of Contents

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

Navigation Tips:To skip to a

specific page,press the

page numberon the keyboard and then Enter.Or to continue,

press thedown arrow (), PgDn, or Enter

keys, space bar,or the left

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Slide Show 2 – Subsequent Slide Show:> Alphabets (#20) 7> Alphabet Scrapbook Pages (#21-23) 8-10> Stampin’ Memories® Accessories (#24) 11> More Accessories (#25-#26) 12-13

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STAMPIN’ MEMORIESSTAMPIN’ MEMORIES®® TABLE OF CONTENTSTABLE OF CONTENTSInformation Provided by Amy Johnson and Sue CooperEdited by Esther B. Jacobson---------------------------------------------------------------------------------------------- Slide Show 2 – Subsequent Slide Show:Sticker/Stamp (S/S) Comparison 14> S/S Comparison Scrapbook Pages (#27a-c) 15-17> Where Do I Begin? (#28a) 18> Divided Page Protector (#28a) 19> Scrapbook Page w/Divided Page Protector (#28b) 20Demo at the Workshop 21Importance of Journaling 22> Journaling on Scrapbook Page (#29) 23Tips for Designing Demo Pages 24Actual Workshop Stamping 25> Sample Using 12” Personal Cutter (#30) 26Stampin’ Up!® Page Protectors 27Perfect Recruiting Moment 28Make & Take Time! 29-30

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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STAMPIN’ MEMORIESSTAMPIN’ MEMORIES®® TABLE OF CONTENTSTABLE OF CONTENTSInformation Provided by Amy Johnson and Sue CooperEdited by Esther B. Jacobson---------------------------------------------------------------------------------------------- Slide Show 2 – Subsequent Slide Show:Wrapping Up the Workshop including Journaling,Guest Packet, Specials, Hostess Benefits 31-33Amy’s Message on Complimentary Catalogs 34Appendices 35> A. Amy’s Stampin’ Memories® Sales 36> B. Workshop Evaluation 37> C. Stamp & Scrap Class Flyer 38

D. 39> Fun in the Sun 40> Two-Step Stampin’® Confetti Cupcake 41> Two-Step Stampin’® Overlay Flashy Florals 42> Definitely Decorative® Posy & Bee 43> Two-Step Stampin’® Easter Egg 44 > Definitely Decorative® Noah 45

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

Page 7: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

At Leadership Conference 2001 I was fortunate to hear that Amy Johnson was going to repeat the presentation she and her sister, Sue Cooper, had given to their downlines the previous night. Six of us gathered in her room the evening after the Conference was over and we listened and learned. The simplicity and logic of her material struck me! She gave me permission to share her document with other demonstrators. Because Kim Bourdeau was also gracious and shared the photographs she took of Amy’s scrapbook pages, I was able to create this slide show as a Stampin’ Memories® training tool for demonstrators.

I’ve made changes to Amy’s text only for clarification. (I also added the happy faces after her two quotes because she’s such a darling, happy person and happy faces remind me of her!) Amy’s album is FABULOUS. The beauty of what she is doing is that it’s duplicable. I saw and heard and thought, “I could do this.” And so can you! The album correlates to our catalog; so once you create it, you can use it for the entire year - just as it is! You can add and modify if you wish, but the bulk of your work is completed. The only changes involve the one-page demonstration and Make & Take; both reflect what’s in the current Stampin’ Up!® mini-catalog.

Obviously, Amy wanted to share with us and has done so in a magnificent way! She has a huge downline and a customer base and all the calls that go with that. As a result, I’ve been asked not to give out her phone number and eMail address. I believe she realizes we appreciate her sharing with all of us. We’ll just have to look for her at convention to thank her. See you then! Wishing you lots of fun and happy Stampin’ Memories®. If you want the Word document of the text in this presentation, contact me at [email protected] or (505) 757-8404. : ) Esther B. Jacobson

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Slide 8

To continue,press the down arrow

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the left mouse.

Stampin’ Memories® Workshop Presentation Agenda Compiled by Amy Johnson and Sue Cooper, March 2001

Retyped & Edited by Esther B. Jacobson, March 28. 2001, Revised June 1, 2001

I. Why Do Stampin’ Memories®?

A. Scrapbooking is the fastest growing hobby.B. Everyone takes photographs.

1. Why do we take pictures?a. We want to freeze moments in time! In order to

(1) Remember and to(2) Pass precious moments on to our children.

b. We only do it once ... so unlike doing laundry!2. Guests always need more sets to scrapbook.3. We offer exclusive Stampin’ Up!® products with our

scrapbooking seal of approval.

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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Slide 9

II. How Do You Start Holding Stampin’ Memories® Workshops?

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

A. You, yourself, have to start scrapbooking.B. Create a plan. 1. Offer hostess incentives.

2. Book four to six workshops.a. Share with hostesses your new approach to Stampin’ Up!®

(pilot program).b. Have guests share their opinions

(sample Evaluation is in Appendix B of this presentation).C. Contact previous hostesses, friends, and neighbors.D. Share finished pages and enthusiasm.

Stampin’ Memories® Workshop Presentation Agenda Compiled by Amy Johnson and Sue Cooper, March 2001

Retyped & Edited by Esther B. Jacobson, March 28. 2001, Revised June 1, 2001

Page 10: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 10

III. What Do You Prepare for Your First Stampin’ Memories® Workshop?

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

A. Create Stampin’ Memories® Workshop Album as described in thenext section.

B. Prepare Guest Packets. Use regular manila file folders and include:1. Label or business card with Stampin’ Up!® logo and personal

information2. Stampin’ specials3. Recruit brochure4. Mini-catalog5. Customer order form6. Door prize form7. Make & Take components8. Information regarding other classes, specials, or other

information you want to provideC. Prepare Hostess Packet - Resembles a regular workshop packet

except it should include scrapbook page samples in sheet protectors. (This one packet is passed around from hostess to hostess as

needed.)D. Keep scrapbooking – scrap current event(s) to share at workshops.E. Create your workshop demonstration.

Stampin’ Memories® Workshop Presentation Agenda Compiled by Amy Johnson and Sue Cooper, March 2001

Retyped & Edited by Esther B. Jacobson, March 28. 2001, Revised June 1, 2001

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Slide 11

IV. What Do You Take to Your Stampin’ Memories® Workshop?

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This is a sample master list of the items you might need for your workshop. When you have such a checklist, it takes much of the work out of preparing for and conducting your workshops.

1. Stampin’ Memories® Workshop Album2. Set sampler – cards and/or pages3. 12” paper cutter4. Adhesive – your choice5. Paper sampler6. Scissors7. Catalogs8. Guest packets as described in Section III (previous slide)9. Demonstration stamps and accessories

10. Stampin’ Up!® scratch paper to demonstrate on and for Make & Take11. Calculator12. Pens13. Stampin’ Mist™14. Stampin’ Scrub™15. Door prize item16. Any other items you need or want to provide

Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

Stampin’ Memories® Workshop Presentation Agenda Compiled by Amy Johnson and Sue Cooper, March 2001

Retyped & Edited by Esther B. Jacobson, March 28. 2001, Revised June 1, 2001

Page 12: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 12

V. Abbreviated Stampin’ Memories® Workshop Presentation (action/script)

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

VII. Time to Stamp & Scrap! Yay!

VI. Other Scrapbooking Avenues

A. Offer stampin’ scrap classes(sample flyer is in Appendix C of this presentation).

B. Form scrapbooking clubs.C. Share Stampin’ Memories® with your downline.

Stampin’ Memories® Workshop Presentation Agenda Compiled by Amy Johnson and Sue Cooper, March 2001

Retyped & Edited by Esther B. Jacobson, March 28. 2001, Revised June 1, 2001

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I. Why Do Stampin’ Memories®?

II. How Do I Start Holding Stampin’ Memories® Workshops?

III. What Do I Prepare for My First Stampin’ Memories® Workshop?

IV. What Do I Take to My Stampin’ Memories® Workshop?

V. Abbreviated Stampin’ Memories® WorkshopPresentation

VI. Other Scrapbooking Avenues

VII. Time to Stamp & Scrap! Yay!

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

Stampin’ Memories® Workshop Presentation Agenda Compiled by Amy Johnson and Sue Cooper, March 2001

Retyped & Edited by Esther B. Jacobson, March 28. 2001, Revised June 1, 2001

Stampin’ MemoriesStampin’ Memories®® Workshop Summary Workshop Summary

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Slide 14

Thank the hostess for inviting you and the opportunity to share your love for scrapbooking.

A fun way to introduce guests is to have them share what they love about their hostess.

You may want to get a temperature reading (by show of hands) of how many guests are scrapbooking, how many have rubber stamped, and how

many have combined the two. Stamping and scrapbooking are theperfect marriage!

Stampin’ Memories® WorkshopsInformation compiled by Amy Johnson and Sue Cooper, March 2001

Retyped & Edited by Esther B. Jacobson, March 28. 2001, Revised June 1, 2001

Introduction to the Workshop

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Listed below are possible introductions to a Stampin’ Memories® workshop. Try to begin each workshop with a slightly different opening. This keeps the introduction fresh, especially for repeat customers. Saying all of this would be too long, so pick which ideas work best for you or create new ones.

Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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Slide 15

Add an element of fun to this quick game by awarding incentive stamps: one for the winner and one for the furthest behind.

After playing the above game, you could say something like this,

“Think about your photographs at home … where they are and how many you have. How many of you are current in scrapbooking your photographs?”

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Start the contest as to how many years behind they are. Maybe start at one year, two, five, 10, 20 years, etc. It really turns into a fun game. This helps the guests to be at ease as they realize that most are behind.

“Scrapbooking is America’s fastest growing hobby. Why? Because we all love to take photographs! And scrapbooking our pictures preserves and celebrates our lives. Scrapbooking is also our connection to the past and to the future. Think about your boxes of pictures … Is anyone enjoying them? When you get your pictures into an album, your family will enjoy them for years to come as you remember your memories together.”

Another fun way to start your workshop is to have a contest.

Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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Share your personal story why you love stamping and scrap-booking. Your points could include: “Stamps are quick and easy.” “You can use your stamps over and over.” “All you need to do is change the placement and color and you have a new look,” etc.

For repeat workshops, an effective idea is to have a show n’ tell time. Have your hostess encourage her guests to bring their finished pages using Stampin’ Up!® sets or products. Everyone loves the new ideas and is impressed with each other’s accomplishments and creativity.

“All the effort of scrapbooking is worth it to me when my two-year-old pulls down the scrapbooks and spends time flipping through each page and telling our family who everyone is in the photographs. For me, that brings great personal satisfaction - that we can share that moment talking about the people we love so much.”

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

Develop a personal story that is special to you to bring home theemotion of why scrapbooking is important.

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Slide 17

Once you’ve established the importance of preserving your family memories, lead into why Stampin’ Up!® is the way to go.

Why Stampin’ Up!®?

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

“When you look at idea books for scrapbooking or browsing througha Creating Keepsake magazine (one of the hottest scrapbooking magazines available), the ideas look fun but may seem overwhelming and time-consuming. The highlighted ideas and samples are remarkable, but how realistic is to spend an hour on a two-page spread if you are years behind, and for that matter even ifyou’re current?”

“Let me take the opportunity to share with you ideas andconcepts that are exclusive to Stampin’ Up!® ... ideas thatwill simplify your scrapbooking but give you a cute andcatchy look.”

At this point, open your Stampin’ Memories® Workshop Album.

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The Stampin’ Memories® Workshop Album is a tool that will help you share the benefits of Stampin’ Up!® and our exclusive products. The album pages will prompt your thoughts and enable you to share Stampin’ Memories® in an organized fashion. The purpose is to highlight the exclusive stamp sets and accessories that work best for scrapbooking. The exclusivity of our products is what will keep the guests coming back for more instead of spending time at the stamp and scrapbookingstores. Some exclusive highlights to point out are DefinitelyDecorative® sets, our innovative Two-Step Stampin’® sets, our48 color-coordinated papers, inkpads and markers, Stampin’Around® wheels and, of course, our alphabet sets.

Start with a stamped Stampin’ Memories® album and ourexclusive page protectors. Simply use the marketing pages in thefront of the catalog. These pages reveal to the guests whatStampin’ Up!® is all about. Don’t just admire the beautiful artworkon the marketing pages - read the descriptions. These wordscan become part of your presentation.

How to Create Your Stampin’ Memories® Workshop Album

Overview

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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Slide 19

Another resource for information is the Product Guide, which includes selling tips and product benefits. In addition, you’ll add other pages from the catalog with a combination of actual stamped two-page spreads (including your photographs) that will give your guests an idea of how easy stamping and scrapbooking can be.

Keep in mind you will want to change your album annually with each new catalog. This keeps your Workshop Album fresh and up to date.

Don’t be overwhelmed with the length of this handout.* It includes detailed information on how to assemble your Workshop Album. You willalso find suggestions in Italics on what you might say during your presentation. Use a highlighter to make the script stand out.

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

__________* The handout that Amy is referring to is included as the text in this

presentation. If you would like a copy of this Word document, contactme at [email protected] or (505) 757-8404.

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Slide 20

“I would like to thank the many talented

demonstrators that have shared their ideas and

their love of scrapbooking with me.

My Stampin’ Memories® Workshop Album is a

compilation of these shared ideas,

then adding my own personal touch.

It is my hope that you will take this and

make it better!

Add your personality, your flair, and your personal

scrapbooking testimonial to your workshop.

Be patient …

practice brings confidence!”

Amy Johnson

Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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Message

Message

from Amy

from Amy

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Slide 21

Use the cover of the current Stampin’ Up!® Idea Book and Catalog.

#2Title Page Album page was photographed by Esther B. Jacobson.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

Stamp a fun page using family photographs. This would give you the opportunity to introduce yourself and your family.

Make a title page with the words Stampin’ Memories® stamped in an alphabet set, adding other decorative stamping. Your objective is to ‘connect’ with your customers.

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Stampin’ Memories® Workshop Album Ideas for Title Pages

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Album pages were designed by Amy Johnson and photographed by Kim Bourdeau.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

• IntroduceIntroducethe catalog.the catalog.

#1 - pp.12-13

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Use this spread to set the tone of the workshop“These pages are actually in your catalog, and I’m going to use them to introduce Stampin’ Up!® to you.”

• IntroduceIntroducethe catalog.the catalog.

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Slide 23

• Explain howour sets areorganizedbythemes.

“You’ll see throughout the catalog that it is grouped by themes, whether it be holidays, birthdays, or sports and hobbies. Notice the set is pic-tured inside the box. This shows you what stamps are in a particular set.”

• Explain howour sets areorganizedbythemes.

Album pages were designed by Amy Johnson and photographed by Kim Bourdeau.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

ThanksThanksSnow MuchSnow Much

#2 - pp. 91, 42

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FunFunin the Sunin the Sun

“This is our Fun in the Sun set. Notice there are 17 stamps in this set. The cost of this set is $28.95. That works out to only $1.70 per stamp! You can’t find that value in any stamp or craft store! In addition, these stamps are

designed to work together to give you endless possibilities.”• Explain affordabilityof ourexclusivesets.

Album pages were designed by Amy Johnson and photographed by Kim Bourdeau.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

• Explain the affordabilityof our exclusivesets.

“Now this ishow the Fun in the Sunset looks in the catalog. And ...

• Just beforeyou turnthe page,say ...

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#2 - pp. 91, 42

Page 25: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 25

Scrapbook pages were created by Amy Johnson and photographed by Kim Bourdeau.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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This is the first taste the guests will have of how a stamped layout can look. You can use any set in the catalog but have it match your previous page, which shows the corresponding stamp set in the catalog.

“… this ishow it looksstamped upin a two-pagespread!”

#3

Page 26: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 26

• Describe uniquefeatures of Two-Step Stampin’ Two-Step Stampin’®®..

• Point to the Two-Step Two-Step StampinStampin’® logo logo.

“This is how the Two-Step Confetti Cupcake set looks in the catalog. And …

#4 - pp. 6, 142 Album pages were designed by Amy Johnson and photographed by Kim Bourdeau.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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“Two-Step Stampin’® is a unique design feature of many of our exclusive sets. It provides you a fast and easy way to layer image on image, color on color, quickly and easily. You’ll know it’s Two-Step Stampin’® when you see this logo.”

• Describe uniquefeatures of Two-Step Stampin’ Two-Step Stampin’®®..

Page 27: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 27Slide 27“… this is how it looks when stamped up in a two-page spread.

Scrapbook pages were created by Amy Johnson and photographed by Kim Bourdeau.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

#5

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“Quite often,I will stamprandomlyto createa back-groundfor mypage.

“Aren’t the results incredible? Whether you choose to use a rainbow pad or coordinating inkpads, the look is quick and catchy.

“And this is avery forgivingway to stamp. It’s hard to make a mistake!”

“… this is how it looks when stamped up in a two-page spread.

• PointPointout theout thedifferent types ofdifferent types ofTwo-Step Stampin’Two-Step Stampin’®®..

“The Confetti Cupcake set contains images that are separated from each other. For instance, the candle is separate from the flame allowing you to create a single, multicolored image using two stamps ...

Page 28: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 28“But Flashy Florals is referred to as Two-Step Stampin’Two-Step Stampin’®® OverlayOverlay..

#6 - p. 62

“This method gives your stamped images shading and dimension by layering image on image, color on color. The image almost comes to life!”

Album and scrapbook pages were created by Amy Johnson and photographed by Kim Bourdeau.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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Slide 28““NoticeNotice the the

dramatic dramatic effect effect

youyou can can

achieveachieve with Two- with Two-

Step Step Stampin’Stampin’®® Overlay.”Overlay.”

“I need to add my photographs to this page.”

Page 29: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 29

#7a (two-page spread) Leftover Slot & Color Chart

LEFT – Stampin’ Up!® logo (leftover slot)

Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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When laying out two-page spreads, you’ll sometimes end up with one ‘leftover slot’ with no material to put in it. When this happens, just insert a sheet of our exclusive colored card stock. Add a Stampin’ Up!® logo (which you can download from the Stampin’ Up!® web site). This is more effective than saying ‘This page intentionally left blank.’

RIGHT – Soft Subtles™ Color Chart

[ Samples are on the following slide.]

Reminder:To skip to a specific

page, press the page number

on the keyboard andthen Enter.

Page 30: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 30Slide 30“Friends will comment that my scrapbooks are so appealing. It’s not that my stamping is so appealing; it’s that my inkpads coordinate with my colored card stock paper … giving it the overall look.”

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Album pages were created by Amy Johnson and photographed by Kim Bourdeau.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

• Explain ourexclusive48 color-coordinatedfamily ofstampingsupplies..

card stock, inkpads, and markersColor-Coordinated!COOL!COOL!

#7a

card stock, inkpads, and markersColor-Coordinated!

Page 31: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 31

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Album pages were created and photographed by Esther B. Jacobson.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

#7b

• You may want to present the four color groups in the sequence as shown in the catalog.

• Or, as shown here - in code number sequence: Rich Regals™ Bold Brights™

Soft Subtles™ and Earth Elements™.

• Instead of using the Stampin’ Up!® logo, display the Color Coach™ . Explain what an effective tool our Color Coach™ is, especially for ‘color challenged people.’

Page 32: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 32• Share the benefits of the Stampin’ Up!® color-coordinated family ofpapers and inks. As you are flipping through the color charts, youcould say something like this:

Album pages were created and photographed by Esther B. Jacobson.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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#8

“No more hunting down the perfect red to compliment this or that photograph.

“Creativity was never easier. Our color-coordinated family of dual-tipped markers, raised ink-pads, and heavy weight card stock – in all of our exclusive 48 colors – will make it easy for all of you to create stunning scrap-book pages quicklyand easily.”

Page 33: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 33• Show the incredible results from our 48 color-coordinated inkpads andTwo-Step Stampin’®.

Album pages were created and photographed by Esther B. Jacobson.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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#9

“This chart shows youthe endless color combinations you can create with our inkpads, especially with our Two-Step Stampin’® Overlay stamp sets. When you order your inkpads tonight for your Two-Step Stampin’® sets, you may want to look at these combinations to see which ones you like.”

Page 34: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 34Slide 34“Definitely Decorative® stamp images were designed to be big and bold. People use them to decorate their walls.

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Album pages were designed by Amy Johnson and photographed by Kim Bourdeau.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

“In addition, Definitely Decorative® stamps are perfect for scrapbooking to create pages that are quick and distinctive.

#10 - pp. 10, 48

• Point outPoint outthe benefits of thethe benefits of theDefinitely DecorativeDefinitely Decorative®® stamp sets stamp sets.

“This is what the Definitely Decorative®® Posy & Bee set looks like in the catalog.

And …

Page 35: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 35“… this is how Posy & Bee could look when stamped on scrapbook pages!”

Scrapbook pages were created by Amy Johnson and photographed by Kim Bourdeau.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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#11a

Page 36: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 36

Introduce ‘Them-izing’

“Are you looking for a way to speed up your scrapbooking and still get great results? Then, ‘theme-izing’ is for you! When you are scrap- booking an event of 10 to 20 photographs, first design a two-page spread with simple stamping. Then repeat the same stamping on the rest of the pages for that event. By using the same colored card stock, your scrapbook pages will not only frame up the pages, but you will be able to distinguish event from event just by looking at the color.

“A couple of years ago I would look at every three to four photographs and decide on a ‘look’ for the scrapbook pages. Then, I would designa ‘new’ look for the next three to four photographs … even though it might have been from the same event. This took too long and usedlots of brain cells because I had to keep creating new ideas.

“Remember, the most important thing is to get your photographs inyour album with your who, what, when, and where’s. The creative stamping is the icing on the cake, so keep your stamping simple. Thejournaling is the real ‘meat’ of the page. Let your words tellthe story behind the photographs.”

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

Page 37: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 37As you are flipping through these two-page spreads, you could say,

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#11b Scrapbook pages were created and scanned by Amy Johnson.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

Page 38: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 38

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As you are flipping through these two-page spreads, you could say, “These pages flow together because of the simple stampin’ and the coordinated colors of papers and inks.

#12 Scrapbook pages were created and scanned by Amy Johnson.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

Page 39: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 39

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As you are flipping through these two-page spreads, you could say, “These pages flow together because of the simple stampin’ and the coordinated colors of papers and inks. Isn’t it eye-appealing?"

#13 Scrapbook pages were created and scanned by Amy Johnson.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

Page 40: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 40

• Describe theDescribe thefeatures of the Stampin’ Aroundfeatures of the Stampin’ Around®® wheels. wheels.

“Our exclusive Stampin’ Around® wheels offer the perfect solution for the quick scrapbook page. A patented system keeps the wheel inked for non-stop stamping. These wheels are handy for borders or backgrounds. We offer more than 70 coordinating designs that you can mix and match with our stamp sets.”

Wheels at a Glance (use any one of the pages at the back of the catalog that displays the Stampin’ Around® wheels). Cut out a ‘real size’ wheel image from another page of the catalog and adhere on this page.

Slide 40“Toward the back of the catalog you’ll find all the wheels at a glance oryou can find the wheels throughout the catalog with their coordinatingsets.”

““The actual size of the wheelThe actual size of the wheelis this.”is this.”

Point to thePoint to the‘real size’ wheel image.‘real size’ wheel image.

• Describe theDescribe thefeatures of the Stampin’ Aroundfeatures of the Stampin’ Around®® wheels. wheels.

Album pages were designed by Amy Johnson and photographed by Kim Bourdeau.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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#14 - pp. 8, 206

Page 41: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 41Slide 41“Here you’ll find the handle for the Stampin’ Around® wheels … It’s a one-time purchase unless, of course, you want to have more. “The wheelsand the inkcartridges are interchangeable.You’ll have many color choices, and most coordinatewith our familyof 48 marvelous colors of inksand papers.”

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wheels

han

dle

ink cartridges

#15 - pp. 205, 208 Album pages were designed by Amy Johnson and photographed by Kim Bourdeau.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

Page 42: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 42 Continue to show benefits of ‘theme-izing’ by incorporatingStampin’ Around® wheels for backgrounds or borders.

Scrapbook pages were created by Amy Johnson and photographed by Kim Bourdeau.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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#16

Bold Blocks wheel and Alphabet Antiques Upper & LowerBold Blocks wheel and Alphabet Antiques Upper & Lower

Page 43: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 43 Continue to show benefits of ‘theme-izing’ by incorporatingStampin’ Around® wheels for backgrounds or borders.

Scrapbook pages were created by Amy Johnson and photographed by Kim Bourdeau.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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#17

Happy Birthday wheel and Alphabet Antiques Upper & LowerHappy Birthday wheel and Alphabet Antiques Upper & Lower

Page 44: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 44 Continue to show benefits of ‘theme-izing’ by incorporatingStampin’ Around® wheels for backgrounds or borders.

Scrapbook pages were created by Amy Johnson and photographed by Kim Bourdeau.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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#18

Happy Birthday wheel and Alphabet Antiques Upper & LowerHappy Birthday wheel and Alphabet Antiques Upper & Lower

Page 45: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Slide 45

Scrapbook pages were created by Amy Johnson and photographed by Kim Bourdeau.Artwork © 1990-2001 Stampin’ Up!® All rights reserved.

This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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Slide 45

title-topper

title-topper

theme-izing

theme-izing

Show how a simple ‘title-topper’ can tell the reader the theme of the event on the pages. Point out the benefits of title-toppers with ‘theme-izing.’

#19

Page 46: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

This presentation isThis presentation iscontinued on Slide Show 2continued on Slide Show 2.

Slide Show #1 has 48 slides.

Slide Show #2 has 49 slides.

Page 47: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

Questions? Comments?Questions? Comments?

Or for a Word document of the text in thisOr for a Word document of the text in this

presentation, contact me atpresentation, contact me at

[email protected] [email protected] oror 505-757-8404 505-757-8404

in Glorieta, New Mexico.in Glorieta, New Mexico.

Hugs andHugs and

Happy Stampin’ Memories Happy Stampin’ Memories ®®,,

Esther Jacobson Esther Jacobson Return to Tableof Contents

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

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Artwork © 1990-2001 Stampin’ Up!® All rights reserved.This presentation was designed/created by Esther B. Jacobson, [email protected], 505-757-8404, 4/13/01, Rev. 6/28/03.

The Scrapbook pages in this presentation were created by Amy Johnson and photographed by Kim Bourdeau.

Page 49: Stampin’ Memories ® Training for the Stampin’ Up! ® Demonstrator - text information provided by Amy Johnson and Sue Cooper - - scrapbook pages created

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