Sports & Entertainment Marketing

Mr. Bernstein

Professional Sportspp 50-62

March 12, 2013

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Sports & Entertainment MarketingMr. Bernstein

Professional Sports as a Reflection of ValuesWhat values does the NFL work to represent?Do fans pay to see competition?

NFL has parity-based schedulesPopularity of High School football

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Sports & Entertainment MarketingMr. Bernstein

Other reasons for the popularity of Big LeaguesAssociation with winnersGambling and sportsFantasy LeaguesRivalries

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Sports & Entertainment MarketingMr. Bernstein

Attracting a Professional Sports TeamTeam owners must prove viability of franchise to cityMany cities will contribute to team by building

stadiums or cutting taxesTeam generate economic activity - not only on

game dayFacilities built for visitors will attract other eventsTeams can boost civic pride, morale