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STUDENT WILL BE ABLE TO…

Define communication

Identify communication skills

Identify and explain the different channels of communication

Effectively write an e-mail message

Identify the dangers of each channel of communication

COMMUNICATION TERMS

• Message – the information being communicated

• Sender – the person or persons conveying the intended message to an audience

• Receiver – the person or persons the message is intended to reach

• Feedback – the reaction or response the receiver gives to the sender after the message has been recognized

• Channels – the avenues through which messages are delivered

• The avenues through which messages are delivered

• Forms of Communication include:

Face-to-face communication with consumers

Telephone calls (telemarketing/sales)

Press releases, letters, reports

Emails (email blasts)

CHANNELS OF COMMUNICATION IN SER INDUSTRY

• The process of exchanging messages between a sender and a receiver

• Communication skills include listening, reading, speaking and writing

• Good communication skills are key to effective communication

WHAT IS COMMUNICATION

Sender Receiver

• Telemarketing to sell season tickets

• Calling to see if their company provided you with excellent customer service

• Consumer feed-back, suggestions, etc

TELEPHONE CALLS

•Message is communicated solely by voice

• Must make sure you have a pleasant voice

• Online communication is the fastest and most informal form of communication

• Companies use many channels of online communication, which include:

• Blogs and chats

• Newsletters

• Online Press Releases

ONLINE COMMUNICATION

• Using social networks is must for sports, entertainment and recreation companies

• Companies are constantly letting their “fans” know what they are doing and where

• Businesses are using social networks to reach their niche target markets

SOCIAL NETWORKS

COMMUNICATION IN THE WORKPLACE

Team Member Team Member Football – Coaches talk to Quarterback in helmet

Team Encouragement – team members shout “encouraging” words to follow players on the field

Media The Fans All pro sports – media interviews with coaches and players

Commentators – giving play by play analysis of the games

TV talk shows and internet – provide highlights and up to date information about athletes and teams

COMMUNICATION IN THE WORKPLACE

Communication in the sports industry, like any other workplace, is critical.

You must be able to communicate with co-workers, or members of your team, in order to get the job done

You must understand social cues to interact with co-workers

Players, coaches and management must have good communication in order to be successful as a team

RECORD LABEL PROJECTYour group will come up with a name for your record

company utilizing the names of everyone in your group. In addition, you must develop the following:

1. A motto or slogan for the organization

2. A logo (and create a small poster including both)

3. A commercial including a jingle (must turn in script)

4. A online advertisement to communicate incentives to potential clients

Each group will come to the front of the room and tell the class about their record label and perform their

commercial.

Remember, have fun, and be very creative!

Instructions are on my webpage-Sports Marketing Second Qtr Assignments

EXIT TICKET

What is communication?

What are the different channels of communication?

How long should you put someone on hold?

Why should you be careful about what you put on your social network profile?

What are the different parts of an email?

NEXT TIME…

Non-verbal communication

skills