Sports & Entertainment Marketing
Mr. Bernstein
Professional Sportspp 50-62
March 12, 2013
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Sports & Entertainment MarketingMr. Bernstein
Professional Sports as a Reflection of ValuesWhat values does the NFL work to represent?Do fans pay to see competition?
NFL has parity-based schedulesPopularity of High School football
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Sports & Entertainment MarketingMr. Bernstein
Other reasons for the popularity of Big LeaguesAssociation with winnersGambling and sportsFantasy LeaguesRivalries
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Sports & Entertainment MarketingMr. Bernstein
Attracting a Professional Sports TeamTeam owners must prove viability of franchise to cityMany cities will contribute to team by building
stadiums or cutting taxesTeam generate economic activity - not only on
game dayFacilities built for visitors will attract other eventsTeams can boost civic pride, morale