Sponsorship & Brand Visibility Opportunities · 2021. 2. 9. · 15-minute Company Presentation (OnDemand) AND- 2-minute fast pitch during regional time block Up to 3 companies. Up

Sponsorship & Brand Visibility Opportunities

The World’s Largest Biotech Partnering ExperienceJune 10-11 Innovation StageJune 14-18 BIO Digital Week

bio.org/biodigital

8%51-100

11% 101-300

7% 301-500

32% 500+

42%1-50

A Platform for Your CollaborationEstablish new collaborations and partnerships to bring transformational and disruptive products and therapies to market, helping solve our most critical challenges.

Access an Elite Audience of Decision Makers

BIO Digital 2020

Key Audiences:

Company SizeBased on employee count

27,000PARTNERING MEETINGS

4,000 GLOBAL COMPANIES

2,000 C-LEVEL LEADERS

64 COUNTRIES

Human Health Biotechs & Pharma

MediaAcademia Agricultural & Environmental Biotechs

Biotech Investors

Patient Advocacy Groups Government Officials

Technology & Business Service Providers

Management Level

44%Director/Mid-Level

Manager

24%CEO/C-Level

23%VP/Partner/ Managing Director 9%

Other

Your BIO Digital Weekly Preview

bio.org/biodigital

NEW! Innovation StageJune 10-18

A new interactive forum featuring the hottest companies in biotech

BIO One-on-One Partnering™June 14-18

Join the largest global biotech partnering event in the world and find your next deal.

Interactive EducationJune 14-17

Explore 75+ education sessions across the biotechnology industry's most critical topics.

Premier Engagement EventsJune 14-17

Curated opportunities for formal and informal networking via face-to-face video.

Patient Central

Start-Up Stadium

Academic Campus

NIHInnovation Zone

Solutions Exchange

Innovation Stage Access June 10-11:

Use these two early access days to meet leading biotech regions and companies and

participate in select live presentations, networking, and meet-ups within the

Innovation Stage.

Request meetings with companies of interest to meet your BIO One-on-One Partnering goals

during BIO Digital week!

GlobalMarketplace

Company Presentations

BIO Digital

Looking for Maximum Visibility to a Worldwide Audience?

Sponsorship Opportunity Thought Leadership Sponsorships Partnering Sponsorships

New Innovation Stage Sponsorships Digital Advertising & Branding

Goal

Align your brand with targeted education topics and elite thought leaders

Elevate your presence and meet key partners in BIO One-on-One Partnering

Pre-event program that drives partnering and spotlights key innovative companies and biotech regions from around the world

High impact brand visibility and digital advertising

Target Audience

Targeted segments of attendees who are focused on or have interest in the topic-specific subject matter

Global investors,business development professionals, and C-Level decision makers

Companies, researchers and advocacy groups focused on business development and networking

300,000+ BIO Digital web visitors including BIO Members, investors, attendees, sponsors, and more.

Visibility Focus

BIO Education Platform Email Website

Partnering system Email Website

BIO Event Platform Email Website

Digital Advertising Website Blog

No matter what your business goal— gaining brand exposure, building goodwill, or connecting and engaging with international audiences — BIO has an opportunity to meet your needs and budget, with exciting new opportunities added regularly!

BIO DigitalInterested?

Contact [email protected]

Four Reimagined Packages to Drive Your Company Visibility During BIO Digital

BIO One-on-One PartneringThought

LeadershipNew

Innovation Stage

Digital Advertising

and Branding

1 2 3 4

Custom Brandingand Attendee Engagement

5



bio.org/biodigital

BIO One-on-One PartneringTM

BIO Digital

BIO Digital 2020Averages across all partnering

companies

Top Bioprocessing Company Leading CRO

Scheduled Meetings per Company 16.4

774.6x higher than average

814.9x higher than average

Number of Delegates 1.8 3 4

Scheduled Meetings per Delegate 9.1

25.72.8x higher than average

20.32.2x higher than average

2020 Partnering Power UsersGet 4x More Partnering Meetings

CASESTUDY



Partnering Power User – Limited Opportunities Available Basic Partnering Power User $10,000Premier Partnering Power User

$15,000

Dedicated BIO staff Customer Success Associate (CSA) to assist with the BIO One-on-One Partnering System ✓ ✓Develop up to 5 separate company profiles ✓ ✓Enhanced listing on Partnering Company Directory on BIO Digital website ✓ ✓Company Logo Featured in Spotlight Email sent to 80,000+ subscribers 1 company spotlight 1 company spotlight

Complimentary on-demand Company Presentation 1 company presentation 1 company presentation

Full Access Registrations 2 registrations 3 registrations

Logo featured on Partnering System homepage for one year ✓Opportunity to add additional registrations at a discounted rate ✓

High-Powered Partnering OpportunitiesPartnering-focused packages that drive

deal-making at BIO Digital

BIO One-on-One Partnering System Sponsor (Exclusive)Become the official sponsor of the BIO One-on-One Partnering System and receive exposure to thousands of companies around the world.

$50,000

Benefits Include: Dedicated BIO staff Customer Success Associate (CSA) to assist with the BIO One-on-One Partnering System Logo visibility on

• BIO One-on-One Partnering login screen and home page for one year• Digital marketing materials including 10+ emails and social media posts• Pre-event webinar viewed by more than 1,500 attendees• BIO Digital website

Enhanced listing in Partnering Company Directory on BIO Digital website Eight (8) complimentary BIO Digital Full Access registrations



1. Exclusive sponsor recognition on BIO Digital marketing campaign to include: Logo visibility in email communications to audience of 80,000+ subscribers

Social media posts to Twitter and Facebook (@bioconvention) 30,000+ collective followers

2. Website visibility to audience of 300,000+ users (January – June): Dedicated event announcement with logo visibility

Logo visibility as sponsor of the Buzz of BIO Contest on dedicated BIO Digital web page

3. Up to two (2) BIO Digital Full Access registrations (total number of registrations based on total spend and membership status)

Exclusive Opportunity $12,500Benefits Include:

Buzz of BIO ContestThe Buzz of BIO contest recognizes highly innovative companies in the biotech sector and helps position these companies to develop strategic partnerships within the industry. Secure visibility as the sponsor of a signature BIO contest recognizing innovative companies in biotech. This sponsorship provides an excellent opportunity for companies looking to make connections to take their product to the next phase.

? Did You Know ?The Buzz of BIO contest was one of the top three most trafficked campaigns of BIO Digital 2020?



New Innovation Stage



Looking to Drive More Partnering Meetings?


NEWGlobal Marketplace

NEWSolutions Exchange


NEWPatient Central

Join the hottest companies in biotech as they take the Innovation Stage! Showcase new global industry insights, engage directly with attendees, and make the critical connections needed to move your business forward via this new interactive forum.

Be a Part of the NEW Innovation Stage

Prospective partners during BIO Digital Week



Patient Central



1. Recognition as a corporate sponsor of BIO Digital’s Patient Central which will feature

The resources Patient Groups need to make the most of BIO Digital 2021 – including cultivated education schedules, ways to connect with other patient groups and advocates in real time during the event, and BIO Advocacy resources

2. Logo recognition in the Patient Central Meet Up on Friday, June 11th at 12:00pm Eastern in the Remo platform

3. Sponsor recognition on BIO Digital marketing materials, promotions, event website, and social media

4. Logo recognition on Patient Central page in the virtual event platform, with option to link out to

(1) url of company’s choosing under the language “Click below to learn more about how our 2021 Patient Central sponsors advocate for our patients every day.”

5. Up to four (4) complimentary BIO Digital Partnering Access registrations (total number of complimentary registrations based on overall spend and membership status)

Limited Opportunities $20,000Benefits Include:

The BIO Patient Central provides a forum for BIO attendees to meet with and explore potential collaborations between the biopharmaceutical industry and the nonprofit disease community to expedite the development of new and novel treatments.

ACT FASTLimited Availability!

NEW!Patient Central

The BIO Digital Wellness LoungeEnjoy daily visibility with our week-long digital lounge for attendees to relax, recharge, and connect via wellness programming and activities such as mindfulness talks, guided stretching for your work-from-home set up, and on-demand Peloton sessions. This sponsorship is an opportunity for your company to align with mindfulness and community wellness. Daily experiences offer unique and engaging ways to highlight your brand.


1. Recognition as the BIO Digital Wellness Lounge Sponsor

Recognition in email communications to audience of 80,000+ subscribers


Logo visibility on BIO Digital website

2. Company visibility in the BIO Digital Virtual Event Platform during BIO Digital Week, including:

Sponsor recognition on dedicated Wellness Lounge landing page and related content.

Select Wellness Lounge content available on-demand throughout event and for one month following event.

Opportunity to provide a fifteen (15) second corporate video to be shown within up to three (3) on-demand Wellness Lounge content pieces.

3. Up to (4) Complimentary BIO Digital Full Access Registrations

Interested?Contact [email protected] Digital

Buy-a-STEM-Book Campaign Inspire the future by supporting our STEM storytelling series. Featuring BIO leadership and partners reading children’s booksthat inspire the next generation of STEM leaders to a digital audience; this sponsorship highlights your brand as a key driver of donations for Boston public schools. Videos will be available both during and post-event, to continue the support for STEM.


1. Exclusive sponsor recognition as the STEM Book Campaign Sponsor

Recognition in email communications to audience of 80,000+ subscribers


Logo visibility on on-demand video content of BIO leadership read-alouds of popular children’s books

Logo visibility on BIO Digital website

Logo visibility on BIO Digital virtual event platform locations associated with the read-aloud videos

2. Up to two (2) complimentary BIO Digital All Access registrations

Book donations will benefitBoston City Public Schools

K-6 STEM Education Programs


Support Elementary

STEM Education

Have an executive interested in providing a

read-aloud?

Ask the BIO Sales Team for more information on a

sponsor-provided episode!

The BIO Digital Walk to San DiegoBe a champion of global wellness by uniting BIO Digital attendees in a week-long challenge to walk the distance from Boston to San Diego (2,580 miles), the host city of the 2022 BIO International Convention. This sponsorship offers high visibility to your brand at BIO Digital as an advocate for collective health and exercise.


1. Exclusive sponsor recognition as the BIO Digital Walk to San Diego Sponsor

• Recognition in email communications to audience of 80,000+ subscribers

• Social media posts to Twitter and Facebook (@bioconvention) 30,000+ collective followers

• Logo visibility on BIO Digital Walk to San Diego milestone updates during the week

• Logo visibility on the BIO Digital website and virtual event platform

2. Opportunity for Company Leader to provide (1) engaging announcement to kickstart the challenge.

• Opportunity to work with BIO on (90) second pre-recorded welcome video to be published on the BIO Digital virtual event platform

3. Sponsor recognition during Post-Challenge Meet-up at the end of the BIO Digital Week.

• Live thank you remarks to celebrate the Walk to San Diego goal completion on Thursday, June 17

• Logo visibility in meet-up platform (Remo)

4. Sponsor visibility within the official BIO Digital Walk to San Diego distance tracking app.

• BIO Digital and Sponsor logo on the BIO Digital Walk to San Diego Challenge Icon

• Sponsor Welcome Post on the BIO Digital Walk to San Diego Challenge Homepage

• Sponsored Event Announcement inside the tracking app to welcome all participating attendees

5. Up to four (4) complimentary BIO Digital All Access registrations


Designed with past pavilion organizers in mind, the Global Marketplace provides the best opportunityto showcase your region's biotech sector via exclusive programming at BIO Digital .

Spotlight Your Country, State or RegionThis offering is specifically designed to provide maximum visibility for country/state pavilion organizers.

You receive: Featured landing page on bio.org to showcase your country/state and participating delegates Country/state presentation during regional time blocks (ex. North America, Asia, Europe and more) Dedicated area within the networking platform to connect in small groups with attendees from

around the world

Spotlight Your CompaniesEach regional organizer may select companies from their delegation to be featured during a regional exclusive time block.

Your companies receive: Feature on the country/state organizer's dedicated landing page on bio.org Company visibility within a region's exclusive time block Exposure to potential partners and ability to connect in the networking platform

You Asked.We Listened.

Global MarketplacePRESENT • CONNECT • PARTNER



Benefits & Marketing PromotionBasic Package

$15,000Enhanced Package

$35,000Limited Opportunities

Premier Package$45,000

Limited Opportunities

Dedicated country/state landing page that showcases your delegation on BIO Digital Website 15 companies 25 companies 35 companies

Full Access Registrations for delegation - Partnering, Education and Networking 16 registrations 26 registrations 36 registrations

Opportunity to add additional registrations at a discounted rate ✓ ✓ ✓

Access to Innovation Stage Networking during pre-event programming and BIO Digital Week ✓ ✓ ✓

Country/State Organizer receives Global Marketplace Tag in Partnering System ✓ ✓ ✓

Country/State Organizer 15-minute Company Presentation (On-Demand) 1 presentation 1 presentation 1 presentation

Country/State Organizer 2-minute fast-pitch during regional time block 1 fast-pitch 1 fast-pitch

Select delegation companies receive both: 15-minute Company Presentation (On-Demand) AND 2-minute fast pitch during regional time block

Up to 3 companies Up to 5 companies

Country/State Organizer featured in email, social media and select digital Global Marketplace marketing promotions ✓ ✓

Opportunity for Country/State Organizer to draft blog post featured within Global Marketplace Spotlight Series on website. Deadline for submission April 16. Subject to BIO approval. ✓ ✓

Opportunity for Country/State Organizer to be included in Promotional Video ✓

Global Marketplace: Packages and BenefitsReceive maximum visibility for your region and delegation of companies, plus the opportunity to network in real-time to drive more partnering meetings during BIO Digital.



How It WorksThe marketplace will feature fast-paced presentations, coupled with live, face-to-face networking allowing your delegates to identify prospective partners at BIO Digital.

Who Should ParticipatePast pavilion organizers wanting to spotlight their biotech sector and showcase the best representation of small and medium-sized companies from their region are encouraged to participate.

Regional Block Sample Schedule

9:00 – 10:30

Welcome 5 min

Country andCompany

fast-pitches

(2 min each)

14 min

Networking Blast 14 min

Country andCompany

fast-pitches

(2 min each)

14 min


Country andCompany

fast-pitches

(2 min each)

14 min


?Did You Know?Every country that has committed to a national biotechnology strategy, participates in the BIO International Convention.

Global Marketplace: Sample ProgramPRESENT • CONNECT • PARTNER



Solutions ExchangeDesigned for bioprocess companies and service providers looking to:

Maximize their company's visibility and expand their market reach

Engage new prospects to advance business objectives and partnering

Showcase industry expertise to an engaged audience looking for the latest in biotech innovation

?Did You Know ?Bioprocess companies, CROs and Service Providers met with over 1,500 unique biotech companies at BIO Digital 2020!

Benefits & Marketing PromotionBasic Package

$10,000Enhanced Package

$20,000Limited Opportunities

Premier Package$35,000


Featured in Solutions Exchange Listing on BIO Digital Website ✓ ✓ ✓

On-Demand Company Presentation 1 presentation 1 presentation 1 presentation

Full Access Registrations - Partnering, Education and Networking 5 registrations 10 registrations 15 registrations

Opportunity to add additional registrations at a discounted rate ✓ ✓ ✓

Enhanced listing on Partnering Company Directory on BIO Digital Website ✓ ✓ ✓

Solutions Exchange Company Tag in Partnering System ✓ ✓ ✓

Featured in Solutions Exchange Spotlight Email sent to 80,000+ subscribers, with bonus visibility in May Partnering Webinar

1 company name(text only)

1 company logo 1 company logo

Post-show distribution listing of company presentation to 80,000+ subscribers ✓ ✓

Priority Exhibit Points for 2022 BIO International Convention ✓



Academic Campus

1. Sponsor recognition of technology transfer focused networking session Includes sponsor recognition on pre-show promotions

2. Exclusive sponsor recognition on BIO Digital marketing campaign to include: Logo visibility in email communications to audience of up to 80,000+

subscribers


3. Website visibility to audience of 300,000+ users (January – June):

Dedicated event announcement with logo visibility

Logo visibility as sponsor of the Academic Campus on dedicated BIO Digital web page

4. Opportunity to provide a scholarship to one (1) nominated academic institution to participate in the Academic Campus with up to five (5) attendees (subject to BIO review)

5. Dedicated BIO staff Customer Success Associate (CSA) to assist with the BIO One-on-One Partnering system

CSA will support in BIO One-on-One set up and usage, monitor activity, communicate proactively, and more to support most effective use of the system.

Sponsor has unique opportunity to develop up to 5 separate company profiles. CSA will manage delegate access for determined profiles.

6. Opportunity to be featured in BIO video focused on Technology Transfer7. Up to four (4) BIO Digital Full Access registrations (total number of registrations

based on total spend and membership status)


Feature your brand on the exciting and dynamic stage for universities, research institutes and hospitals who are advancing research and drug development and looking to connect in BIO One-on-One Partnering. As a sponsor you will get broad visibility to BIO’s global audience and have the exclusive opportunity to network directly with premier tech transfer offices from leading institutions during BIO Digital plus receive recognition as a supporter of the future of innovation.

? Did You Know ?312 Academic Institutions and Research Centers attended BIO Digital in 2020! 13 were featured in the Academic Campus!BIO Digital

Interested? Contact [email protected]

Start-Up Stadium

1. Recognition as a sponsor of the Start-Up Stadium Quick Pitch/Networking Session

Includes sponsor recognition on pre-show promotions

2. Website visibility to audience of 300,000+ users (January – June):3. Logo featured in minimum of one (1) sponsored Event Announcement on

BIO Digital website

Logo visibility as a sponsor of Start-Up Stadium on dedicated BIO Digital web page

4. Sponsor recognition in BIO Digital marketing campaign to include: Company recognition featured in footer of all Start-up Stadium

related email announcements to an audience of up to 80,000+ subscribers


5. Opportunity to nominate up to three (3) companies to present during Start-Up Stadium (work with BIO to ensure companies meet qualifications)

6. Opportunity for one (1) representative to serve as a final round judge, providing live feedback on air!

7. Company logo visibility in the BIO Education Platform during BIO Digital Week

8. Up to four (4) BIO Digital Full Access registrations (total number of registrations based on total spend and membership status)

Limited Opportunities $15,000Benefits Include:

Put your brand front and center during this high-energy entrepreneur showcase. Cutting-edge start-ups from around the world will quick pitch on the BIO Innovation Stage showcasing new technologies and therapeutic solutions to a panel of investor judges, followed by live interactive networking. Be a part of what’s next and connect your brand with one of the most popular and exciting programs during BIO Digital.

? Did You Know ?30 companies were selected as finalists to pitch at Start-Up Stadium at BIO Digital 2020?



ACT FASTLimited Availability!


1. Opportunity to nominate 1-2 presenting companies. Nominations are subject to BIO’s review and approval.

2. Ability to record one (1) complimentary Company Presentation. Presentations are available in on-demand for one month following event.

3. One (1) sponsored welcome video on Company Presentations landing page in BIO Digital Event Platform (90 second video to be provided by the sponsor).

4. Website visibility to audience of 300,000+ users (January – June):

One (1) sponsored Event Announcement on BIO Digital website

Exclusive sponsor of Company Presentations with logo featured on dedicated “Company Presentation” BIO Digital web pages

5. Exclusive sponsor recognition in BIO Digital marketing campaign to include:

Logo featured in Company Presentation Email series (Reach is up to 80,000+ global subscribers)




Looking for premium visibility on BIO’s Innovation Stage? The sponsor of BIO’s extensive Company Presentation program benefits from great visibility and four months of promotion to thousands of global leaders. Your brand will be featured as the sponsor of the program that attracts hundreds of innovative partnering companies who are pitching their story, pipelines and growth objectives to licensing and business development representatives, venture capital firms, and other potential investors.

? Did You Know ?Early Access Company Presentations allows prospective partners to learn about participating companies and schedule meetings before BIO Digital!

Great supplement to BIO One-on-One Partnering



Thought Leadership



BIO Digital

Keynote Sponsor:Months of Premier Visibility

MARCH JULY

Premier Website Visibility

Custom SocialToolkit

Dedicated Announcement Email80,000+ Subscribers Prominent

Placement on BIO Digital

Education Platform

Best of BIO

Social Media Visibility200,000+ Followers

Live Blog Feature

Video Feature

Exclusive Session Scheduling

Live Q&A Chat



Keynote Sponsor: Showcase Your Brand on the Biggest Stage in Biotech

Secure ASAPto be featured in an exciting pre-show announcement!

1. Opportunity to provide introductory remarks during the keynote session (3 minutes) and play a corporate video (2 minutes)

2. Exclusive scheduling—no competing programming during the scheduled plenary

3. Elevated branding across the following channels:• BIO Education Platform accessible to 8,000+ registered

attendees:

Invitation for your company to lead a live chat with attendees during your plenary session

Prominent placement of your company logo and/or speaker visibility

• Website visibility to audience of 340,000+ users with 800,000+ pageviews (January – June):

Premier visibility on the top visited pages of BIO Digital website

5. Email visibility to audience of up to 80,000+ subscribers: Session, speaker headshot and logo featured in dedicated

keynote announcement email

Sponsor logo included with other plenary sponsors in 5+ program-related emails

• Prominent posts on BIO social media channels: LinkedIn, Facebook, Instagram and Twitter @iambiotech and @bioconvention with more than 200,000+ collective followers.

6. Custom social media toolkit to promote your company and speaker involvement as thought leaders to your followers

7. Complimentary BIO Digital Full Access registrations (total number of registrations based on overall spend and membership status)

8. Year-Round Post-Event Visibility: Your keynote session available on-demand in the Education Platform for one month following the event, plus featured on the “Best of BIO” page (bio.org/bestofbio)

Benefits and Marketing Promotion Include:




1. Opportunity to work with BIO to develop a session topic and invite a speaker

2. Company visibility in the BIO Education Platform during BIO Digital Week, including:

Invitation for your company to engage in a live chat with attendees during your session

Session available in on-demandfor one month following event

3. Up to four (4) complimentary BIO Digital Full Access registrations (total number of complimentary registrations based on overall spend and membership status)

4. Company visibility on education pages of BIO Digital website

5. Company recognition featured in footer of all programmatic email announcements to an audience of up to 80,000+ subscribers

6. Social media toolkit to promote your company and speaker involvement as thought leaders to your followers

Session Sponsor Package: $35,000

Infectious Diseases

Oncology Intellectual Property

Brain Health Cell & Gene Therapy and Genome Editing

Business Development RegulatoryInnovation

Personalized Medicine

Value Patient Access, and Reimbursement

Session SponsorPosition Your Company as a Thought LeaderWork with BIO to develop a session that amplifies your company’s leadership in your area of focus. Inspire the biotech industry with a compelling discussion on the most critical topics in our industry.

Biopharma and key industry stakeholders alike take advantage of the opportunity for unparalleled brand exposure in front of targeted audiences. Check out the featured program topics for BIO 2021.

Where Can Your Company Amplify Your Story?

? Did You Know?6 of the Top 10 most-viewed BIO 2020 Digital sessions were sponsored!Limited Opportunities



Digital Advertising and Branding



New BIO Blog Advertising BundleHigh Visibility Placements

Inventory Investment Ad Specs

One exclusive opportunity per month,

December 2020 - June 2021$7,500

Blog Advertising: 250 x 250758 x 90 (web)320 x 50 (mobile)+URL

This new opportunity includes high-traffic advertising placements within the BIO Blog, BIOTechNOW, with guaranteed exposure to a global audience of biotech executives, global investors and business development professionals.

Estimated Impressions: Up to 40,000 per month

Run Dates: Sold per month; Full calendar year.



Materials Due: 10 days in advance of start date

Good Day BIO Email Advertising

Inventory Investment

3 Opportunities $6,000 per newsletter

Display your banner ads or sponsored content within the recaps during BIO Digital.

Newsletter Impressions: 50,000 newsletter subscribers and attendees.

Distribution:

Newsletter Distribution: Display your banner ad or custom content in two daily newsletters sent during BIO Digital.

Newsletter Specs: Image size 560x220 with 240-character limit and URL to link from image and text. Headline above featured add to read "Sponsored Content by Company Name".

Ad Space Deadline: May 21

Materials Due: June 4

Run Dates: June 14-17

Expand your reach across BIO events!Event-specific digital advertising is available for other BIO events.

YOUR AD HERE



Regional Spotlight Email Series

Inventory and Run Dates Investment

3 Opportunities:

• Europe Spotlight – week of May 17 –20

• Asia Spotlight – week of May 24 – 28

• North America Spotlight – week of May 31 – June 4

$1,500 per company

$5,000 for 5 companies

Highlight your company in one of three exciting theme emails.

Newsletter Impressions: up to 80,000+ newsletter subscribers and attendees.

Distribution:

Newsletter Distribution: Display your company’s logo, key initiatives and website link.

Newsletter Specs: Company logo size 130x130 with 300-character limit and URL to link from image and text.

Materials Due: 10 days in advance of start date

YOUR AD HERE



Dedicated Email Send

Inventory Investment

Two Opportunities during Innovation Stage Early Access before BIO Digital Week:

• June 10• June 11

$20,000 per dedicated send

Promote your company and initiatives in a dedicated email to BIO Digital’s email list. Your content will be featured exclusively in this email.

Newsletter Impressions: up to 80,000+ subscribers and attendees.

Distribution:

Newsletter Distribution: Display your company’s brand and initiatives in a regional-themed email OR feature your company’s brand and message in a dedicated send.

Newsletter Specs: You tell us! Promote your latest whitepaper, drive traffic to your BIO One-on-One Partnering profile, highlight your thought leadership – whatever fits your goals. Your content will be featured exclusively, with a small disclaimer that this is a sponsored message.

Materials Due: June 4

Run Dates: June 10 and June 11

YOUR AD HERE

A message from one of our sponsors:



Event Website AdvertisingReach a highly qualified audience of prospective attendees, sponsors, and biotech professionals from around the world.

Impressions: Varies based on web traffic and month sold; 300,000+ estimated impressions from January - June.*Impressions based on past year’s average web traffic.

Distribution on bio.org/biodigital includes:

Banner ad will be featured on home page as well as top trafficked pages including Event Overview, Announcements, and Partnering Attendees, which accounts for over 50% of event website traffic.

Email Marketing: Your ad featured in one pre-event email in early June time frame to an audience of up to 80,000+ subscribers!

Expand your reach across BIO events!Event-specific digital advertising is available for other BIO events.


Max four (4) per month$7,500 per month

$15,000 for three months

Image Ad: 320 x 50 (mobile)728x90 (web)+URLEmail Ad:125x125px logo + 50 word company description

YOUR AD HERE

Materials Due:10 days in advance of start date.

Run Dates: January - June



BIO Digital Event Pages RetargetingCapitalize on our online audience of life science business leaders, investors, analysts, academics and service providers by purchasing a retargeting package.

Impressions: Guaranteed 100,000 impressions delivered per month

Distribution: Across the internet in available online advertising inventory

What is Retargeting?Retargeting is the digital advertising practice of targeting consumers based on their previous online actions and behaviors. For example, if you recently visited Amazon.com and looked at a pair of shoes, Amazon might start targeting you with ads for those shoes.

With this package, your ads will be re-targeted to users who visit pages on the BIO Digital section of bio.org and will show on nearly any website that our audience visits such as cnn.com, espn.com, weather.com, and thousands of others.

Website Placement


Retargeting Max 3 per month$8,500

per month

Standard Ad Sizes: Set of creative sizes that are accepted and available almost universally across the web. The minimum required to launch retargeting campaign.

300 x 250 160 x 600 728 x 90 180 x 150

Mobile Ad Sizes: Appear upon mobile browsing.

320 x 100 320 x 50

Additional Sizes: Additional sizes that are gaining popularity, and as they’re less frequently available, they make an impression when they’re seen.

970 x 250 300 x 1050 300 x 600 970 x 90 320 x 250

Available for the full calendar year

Materials Due:10 days in advance

of start date.

Run Dates:1st of each contracted month.

YOUR AD HERE

YOUR AD

HERE



BIO Website RetargetingCapitalize on the broader bio.org audience of life science business leaders, investors, analysts, academics and service providers by purchasing a retargeting package.

With this package, your ads will be re-targeted to users who visit any page on bio.org and will show on nearly any website that our audience visits such as cnn.com, espn.com, weather.com, and thousands of others.

Impressions: Guaranteed 200,000 impressions delivered per month

Distribution: Across the internet in available online advertising inventory

Website Placement


Retargeting Max 3 per month

$17,000 per month

$42,00 for three months

Standard Ad Sizes: Set of creative sizes that are accepted and available almost universally across the web. The minimum required to launch retargeting campaign.

300 x 250 160 x 600 728 x 90 180 x 150

Mobile Ad Sizes: Appear upon mobile browsing.

320 x 100 320 x 50

Additional Sizes: Additional sizes that are gaining popularity, and as they’re less frequently available, they make an impression when they’re seen.

970 x 250 300 x 1050 300 x 600 970 x 90 320 x 250

Available for the remainder of the calendar year


of start date.


YOUR AD HERE

YOUR AD

HERE



Sponsored Event AnnouncementMaximize Web Visibility for Your Company’s During BIO DigitalPromote your company’s participation in BIO Digital with a sponsored event announcement. This opportunity is available to companies that are sponsoring, speaking, or presenting.

Impressions: Varies based on web traffic and month sold, 300,000+ estimated impressions January-June.*Impressions based on past year’s average web traffic.

Distribution:

Website Visibility on Announcements Section of Home Page: Displayed prominently on event home page with sponsored content “sticky” position 3 placement for the duration sold with positions 1 and 2 rotating with the latest event news.Announcements Landing Page: Full list of announcements. Linked from Announcements module, and menu. Announcements are sortable in 5 categories: Planning Tips, Partnering, Networking, Education. Sponsored content will remain “sticky” in position 3 for the duration sold.Email Marketing: Your logo and announcement featured in one event email distributed to an audience of up to 80,000 subscribers!

Ad Space Available:January-June


of start date.


Expand your reach across BIO events!

Event-specific digital advertising is available

for other BIO events.

YOUR GRAPHIC

HERE

YOUR GRAPHIC

HERE


Exclusive: 1 per month (January-

June)

$4,000 per month

$7,500 for two months

Image: 364 x 210

Title: 50-60 Characters

Paragraph Copy: Up to 500 words + URL

Email Ad: 125 x 125px logo + 50 word company description



I AM BIO Podcast EpisodeBenefits Include:

1. Intro statement "sponsored by"

2. 30 second "live" read by the host mid-podcast

3. Episode launched during BIO Digital and featured to 300,000 readers of Good Day BIO

4. Featured in “Announcements” section of bio.org/biodigital

5. Featured from Podcast homepage bio.org/podcast

6. Featured in two BIO Digital program announcements emails to 50,000 subscribers

7. Featured in social media using hashtag #BIODigital

8. Dedicated pointer blog on bio.org/blog

9. Episode available in I AM BIO podcast library year-round


Exclusive Opportunity $6,000Your Company Logo

(.png, .jpg)

Opportunity Deadline:May 14

Run Date:Week of June 14



New Live Blog Sponsorship

Opportunity Deadline:May 10

Run Date:Live Blog is visible June – October 2021, with all other benefits distributed during

the event dates: June 10-18



Feature your brand as the exclusive sponsor of the BIO Digital Live Blog, a destination during BIO Digital Week highlighting summaries of panel sessions in real time, providing a quick read accompanied by video clips of key sessions.

With estimated 10,000+ visitors, this new opportunity is guaranteed to get your brand in front of the industry’s best.

1. Your Logo featured on the BIO Digital Live Blog page: June 2. One sponsored message to be featured each day of BIO Digital Week

• Your message will be visible within the BIO Digital Live Blog feed (4 messages each, max. 240 characters per message)

3. Featured in social media posts on both I am Biotech and BIO Convention channels

Exclusive Opportunity: $15,000Benefits Include:

YOUR LOGO HERE

New Customizable Sponsorship Opportunities Coming Soon!

No matter what your business goal— gaining brand exposure, building goodwill, or connecting and engaging with audiences from around the world— BIO has an opportunity to meet your needs and budget.

Contact [email protected] to discuss next steps!

Digital Advertising & Creative Branding

Custom Branding & Attendee Giveaways

New Visibility for Biotech Start-Ups

Interactive Networking & Special Events



Custom Branding and Attendee Engagement



1. BIO Digital gift to be direct mailed to select domestic attendees with prominent company branding (co-branded with BIO)

2. Opportunity to personalize a short message to recipients or provide custom creative for a card to be included with gift

3. Additional marketing and communications will be featured across BIO platforms, promotions, and social media


Pricing Available Upon RequestBenefits Include:

Attendee GiftExclusive Opportunity

Add your company logo to unique promotional gifts mailed directly to BIO Digital attendees prior to the event. The perfect opportunity to ensure the long-lasting exposure of your brand!

Student Pass ProgramExclusive Opportunity

1. Exclusive sponsor recognition on BIO Digital marketing campaign to include:a. Logo visibility in dedicated email announcement to a targeted audience of

2,000+ engaged students and academicsb. Logo visibility in ongoing email communications to all applicants and

registrants of the Student Pass Programc. Social media posts to Twitter and Facebook (@bioconvention) 30,000+

collective followers2. Exclusive sponsor recognition on student-focused pre-show webinar

3. Website visibility to audience of 300,000+ users (January – June):a. Dedicated event announcement with logo visibilityb. Logo visibility as sponsor of the Student Pass Program on dedicated BIO

Digital webpagec. Opportunity to work with BIO to create a networking guide resource PDF to

be featured on /student-pass4. Up to two (2) BIO Digital Full Access registrations (total number of registrations

based on total spend and membership status)


Champion our next generation of researchers, inventors, and leaders with this exclusive sponsorship opportunity. Help students go beyond the classroom and connect directly with industry as they dive into their future career path with free education access to BIO Digital!



1. Platforms include:

• BIO International Convention - Twitter (25K+ followers), Facebook (6K+ followers), LinkedIn (2K+ followers) and Instagram (1,200+ followers)

• I am Biotech – Twitter (95K+ followers) and Facebook (16K+ followers)

2. Benefits include:

• Opportunity to share sponsored content via BIO International Convention’s social media handles before and during the event:

• 1 post* one month out from BIO Digital Week (May 14)

• 2 posts (1 per day) during BIO Digital Early Access (June 10-11)

• 4 posts (1 per day) during BIO Digital Week (June 14-18)

• Opportunity to share sponsored content via I am Biotech’s social media handles during the event:

• 2 posts** (1 per day) during BIO Digital Early Access (June 10-11)

3. Content must adhere to editorial and advertising guidelines and BIO must approve and may modify content

4. Prominent company branding on header banner of Event Website and Event Education Platform social media wall during event

5. Sponsor recognition on conference website, promotions, and platforms

6. Up to two (2) BIO Digital Full Access registrations (total number of registrations based on total spend and membership status)

*each unique post will be shared across all BIO International Convention channels**each unique post will be shared on both I am Biotech Facebook and Twitter channels


Social MediaFeature your brand in the exciting conversation about #BIODigital on social media! Your company and message will be shared alongside exciting event updates, announcements and more on BIO’s dynamic social channels before and during BIO Digital. Reach up to 145K targeted social media accounts.

Your Logo



Contact the BIO Sales Team to discuss your business

objectives.

Our team is available to provide flexible and customized

packages that meet your goals.

[email protected]

HELIX SPONSORS

DOUBLE HELIX SPONSORS

2020 Sponsors

Asahi Kasei Pharma Corporation · Catalent Biologics · Chubb · City of Phoenix · Cooley Covance · Cytiva · Foley Hoag LLP · FUJIFILM · State Government of Victoria Australia Horizon Therapeutics · Jazz Pharmaceuticals · Parexel

Biotech · Piramal Pharma Solutions Retrophin · Samsung Biologics · Shonan Health Innovation Park (Shonan iPark) Takeda Pharmaceuticals International Co. · VWR, Part of Avantor

CHAMPION SPONSORS

BIO Digital

View 2021 Participating Sponsorshttps://www.bio.org/events/bio-

digital/sponsors

https://www.bio.org/events/bio-digital/sponsors

Sponsorship & Brand Visibility OpportunitiesSlide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Slide Number 22Slide Number 23Slide Number 24Slide Number 25Slide Number 26Slide Number 27Slide Number 28Slide Number 29Slide Number 30Slide Number 31Slide Number 32Slide Number 33Slide Number 34Slide Number 35Slide Number 36Slide Number 37Slide Number 38Slide Number 39Slide Number 40Slide Number 41Slide Number 42

Documents

Sponsorship & Brand Visibility Opportunities · 2021. 2. 9. · 15-minute Company Presentation (OnDemand) AND- 2-minute fast pitch during regional time block Up to 3 companies. Up