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Sponsored IngredientsMEDIA KIT
WE DELIVER WHAT MATTERS
We help branded ingredients get found and shopped for through nutritious freezer meal recipes and engaging content.
The ingredients from our recipes and menus make their way to our users grocery shopping lists, and then to the checkout counter.
Our platform, your product, their purchase.
FOOD DATA YOU NEED
We’re using ingredient data from our more than 5,000 curated freezer meal recipes clearly showing the viewer and subscriber’s path from discovery to shopping cart.
All our ingredients are indexed by:
• Recipe• Diet• Allergies• Cuisine• Seasonality• Ingredient use
and more!
Why is this important?
Ingredient data offers insights into user preferences and shopping history.
We offer analytics on views, downloads, grocery lists generated and online purchases or promotional traffic delivered (CTRs).
BRAND BENEFITS
• Utilizing sponsored ingredient links means less competitive clutter on each page.
• Ingredient data engine links branded ingredients to all current and future recipes.
• Ability for an ingredient to link to a branded landing page, coupon site or ecommerce site.
• Extended reach through blog and social media pages (Facebook, Pinterest, Instagram and Twitter).
• Ingredients leverage the appeal of our freezer meal recipes.
“
”
46% of consumers under the
age of 45 looked up recipes
prior to shopping, while 36%
of those 45+ also looked up
recipes. Recipes are a key
point of interaction with
ingredient brands.
PREMIUM CONTENT
Our passion is bringing together nutritious, and simple to assemble and cook recipes, that give visitors and subscribers time for what really matters.
Tested and curated recipes get our audience cooking and using your branded ingredients.
Recipes for special diets and allergies have high levels of engagement and loyalty.
Our blog and social media sites drive further interest and engagement with recipes.
Seasonal recipes draw significantly higher traffic and interest.
AUDIENCE SIZE & SCOPE
Engage. Target. Reach.
304,126 Facebook Likes
97,192Pinterest Followers
13,600Instagram Followers
9,986Twitter Followers SOCIAL MEDIA
Communicate and reach our audience across all of our online media properties.
Social Media424,904Total number
of followers
interacting
with us on all
of our social
mediums.
LEAVE NOTOUCHPOINTUNTOUCHED
Blog553,000Total number
of sessions
created.
Newsletters 43,470Total number
of subscribers
that receive
our weekly
newsletters.
LIVE Chat550Average number
of LIVE
chats recieved
per month.
Membership815Average number
of Once A
Month Meals
memberships
created per
month.
Website1.4 millionMonthly site tra�c
(views & uniques)
QUALITY AUDIENCE
Our audience can be reached at home and on the go!
50%Mobile
18% Tablet
32% DesktopDEVICES
THEY USE
Age Gender
89%
are married.90% 98%
96%
18-24, 9%
25-34, 41%
35-44, 26%
45-54, 11%
55-64, 10%
65+, 3%11%
have some amount of college education.
74% are employed
either full or part time.
have 2 kids or more.
WHOTHEYARE
Marital StatusEmployment & Education
Household Size
United States86.60%
Canada6.61%
South Africa0.19%
Australia1.86%
Singapore0.11%
Ireland0.17%Netherlands0.13%Germany0.31%
New Zealand0.19%
United Kingdom1.60%
PLACES THEY LIVE
ENGAGED USERS
Once A Month Meals attracts a highly engaged audience that wants to be involved and informed on what they eat.
3:42 Average time in minutes spent on the site, Alexa September 2015. (national average for Lifestyle sites is 2:24 minutes – Polar 2015)
466,071 Average number of recipe pageviews per month.
2,700 Average number of total grocery lists created per month.
12,400 Average number of clicks on linked ingredients.
7,200+ Number of subscribers.