SPONSOR AND PARTICIPATION GUIDE...• Premier & Estate sponsor logos are placed on Festival poster, and distributed to member wineries, local businesses and restaurants Event Programs:

SPONSOR AND PARTICIPATION GUIDE

Gain more exposure for your business while giving back to the community!

www.SonomaVintageFestival.com

G E T I N V O L V E D • B E C O M E A S P O N S O R

2 www.SonomaVintageFestival.com

LEVELS OF SPONSORSHIP

PREMIER

Gala Sponsor – $10,000

Festival Sponsor – $10,000

Race Sponsor – $10,000

ESTATE

Grape Stomp Sponsor – $5,000

Parade Sponsor – $5,000

Heritage Sponsor – $2,500*

Vintage Sponsor – $1,000*

Festival Club Sponsor – $500*

*In-kind applies

We welcome sponsorships at all levels of support!

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FESTIVAL SCHEDULEFriday, 6:00pm – 10:00pm • Sonoma Barracks Opening Night Gala – The pairing of fine wine and food is celebrated through the pairing of over 50 wineries pouring their best varietals, food tastings by Sonoma Valley restaurants, specialty shops, and caterers all to enjoy at this informal dine-around. Wine enthusiasts will have hundreds of fine wines to try and a dizzying variety of farm to table fresh foods to sample.

The Opening Night Gala accommodates approximately 600 guests and is one of the most anticipated events during the Festival.

Saturday, 11:00am – 4:00pm Festival Day One – Attracting over 4,000 people throughout the weekend, the Valley of the Moon Vintage Festival makes the plaza a party! Thousands of food and wine lovers will be in the Sonoma Plaza appreciating the fine wines and food, shopping through the 80+ artists mini studios, listening to the music and relaxing and enjoying everything Sonoma has to offer.

Don’t forget about entering your key staff members in the Grape Stomp competition and compete against other wineries for the infamous claim to fame, or just stick around and watch the “Blessing of the Grapes” and the annual “Get Your Glow On” Saturday night parade!

Sunday, 8:00am – 3:00pm Festival Day Two – The day starts off with the 5K, 12K and Tiny Tot races presented in partnership with Destination Races. Day two of the Valley of the Moon Vintage Festival allows you to capture the mindshare of sporting enthusiasts, wine coinsurers and affluent “foodies.” This year’s Valley of the Moon Vintage Festival Board has some of their biggest music headliners taking the main stage on the last day of the Festival. Attendees will have the ability to Sip and Shop.

SPONSORSHIP INFORMATIONFor over twelve decades, the Valley of the Moon Vintage Festival has celebrated Sonoma County’s wine heritage and uniqueness to enthusiastic wine consumers. The festival is the longest running festival in California focused on the heritage of the wine industry. The Valley of the Moon Vintage Festival benefits many Sonoma Valley community projects and non-profit organizations. This three-day event is organized and presented by a 501 (c) 3 organization managed by an all-volunteer Board of Directors. With over 40 local wineries participating, attendees can taste over 100 different wines during the three days of premier wine, food and art experience.

Join us as a sponsor and increase your company’s profile among this key demographic group of affluent consumers.


We welcome sponsorships at all levels of support!

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Sponsorship Builds Awareness for Your Products and Services Valley of the Moon Vintage Festival is the ideal opportunity to reach an audience of affluent individuals during an established and highly visible event! Participation provides exceptional exposure for sponsors through a wide variety of media advertising, press releases, print and email marketing, spotlights on our website plus the added value of visibility on-site during the event. Whatever your goals, whatever your budget, our sponsorships can help you achieve your goals.

Festival Consumer Demographics • Affluence – average household income over $100,000 per year • Education Level – college graduate and/or professional • Age – between 21 – 64 • Gender – equally split between male and female

Advertising• Sonoma Index • KSVY• Press Democrat• The Sun

Print Exposure

• Premier & Estate sponsor logos are placed on Festival poster, and distributed to member wineries, local businesses and restaurants

Event Programs: The printed program is the survival manual for every attendee. Imagine the impact your ad will have in this must-have publication.

• Sponsor ads and logos included in printed event program distributed to over 4,000 attendees and 150 food, winery and artisan participants

Web Exposure: Our website is Valley of the Moon Vintage Festival’s key information hub! All consumer tickets are sold through our site, which receives thousands of page views the months leading up to Festival. Your company will be seen by this enthusiastic market weeks prior to the events!

• Premier sponsors logos appear on Festival homepage and are featured on our dedicated sponsor webpage

• Interactive website – link back to your site

• Rotation of premier sponsors logos on Valley of the Moon Vintage Festival’s website pages at valleyofthemoonvintagefestival.com from May through October

• Multiple press releases, editorials, blogging and online event pages published throughout the year

• Page views – approximately 10,000 hits during the 4 months leading up to the Valley of the Moon Vintage Festival month

• Email blasts – multiple messages sent to thousands of wine enthusiasts and industry trade inviting participation

• Premier sponsors have option of dedicated email blasts to past festival attendees.

• Yelp • Eventbrite• Wine Enthusiast • Wine Spectator


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HOW THE VINTAGE FESTIVAL MAKES A DIFFERENCE IN THE COMMUNITY The Sonoma Valley Vintage Festival has raised and donated over $150,000 over its recent history. It continues to be one of Sonoma Valley’s largest contributors to local non-profits and local projects.

Types of Sponsors• Cash Sponsorships – Following are levels of participation. Custom

sponsorships are open for negotiation.

• Product Sponsorships – Underwriting or donation of products that are needed at the Valley of the Moon Vintage Festival, for example water, wine, food, paper products and more. Specific levels apply.

• In-Kind Sponsorships – Welcome for party rental companies, audio visual and sound companies, media advertising, signage, shuttle services, security and more.

Premier Gala Sponsor – $10,000Onsite at the Opening Night Gala

• Company’s logo will be prominently displayed on the main stage banner

• Premier sponsor logos are placed on Festival poster, and distributed to member wineries, local businesses and restaurants

• Company’s logo on signs at the event i.e. directional, welcome signs, registration

• 4-6 Acknowledgements from the stage

• 20 Tickets to the Opening Night Gala

• A VIP area dedicated to you and your twenty (20) guests at the event

• Specialty furniture, linens and velvet rope will distinguish your VIP area from the rest of the Gala

• The VIP area will be prominently located and branded with your company logo

Premier Festival Sponsor – $10,000Onsite at the Two-Day Valley of the Moon Vintage Festival

• Company’s logo will be prominently displayed on the main stage banner


• Company’s logo will be included on 1st 1,000 official 2017 Vintage Festival Tasting Glass. Deadline July 1st.

• Company’s logo on signs at the event i.e. directional, welcome signs, registration

• 4-6 Acknowledgements from the main stage each day

• 20 VIP guest wrist bands that provide all access to all tastings Saturday and Sunday in the Plaza

• This sponsorship comes with 1 booth space located in the rear of the amphitheater which may be used for demonstrations and or exhibits


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Premier Race Sponsor – $10,000Onsite at the 5K, 12K, and Tiny Tot Valley of the Moon Vintage Festival Races

• Company’s logo will be prominently displayed at the starting/finishing line


• Company’s logo will be included on the official 2017 Vintage Festival Race T-Shirt, Bib and awards

• Company’s logo on all signs at the event i.e. directional, water station and registration

• Company’s logo at the water and fuel stations on the course

• 4-6 Acknowledgements from the race announcer and during awards ceremony

• 20 Race entries for employees, customers and guests


• Company may provide a giveaway for all race participants


Estate Grape Stomp Sponsor – $5,000Onsite at the Grape Stomp – Saturday and Sunday 11:00am – 4:00pm

• Company’s logo will be prominently displayed on the main stage

• Estate sponsor logos are placed on Festival poster, and distributed to member wineries, local businesses and restaurants

• Up to 2 complimentary Grape Stomp Teams

• Sponsor logo on T-shirts handed out to participants of the Grape Stomp

• The sponsor may appoint individuals to handle the opening remarks and the awards ceremony for the Grape Stomp daily overall winners


• This sponsorship comes with 1 booth space located in the rear of the amphitheater which may be used for demonstrations and or exhibits wines and food, shopping through the 80+ artist’s mini studios, listening to the music and relaxing and enjoying everything Sonoma has to offer.

Don’t forget about entering your key staff members in the Grape Stomp competition and compete against other wineries for the infamous claim to fame, or just stick around and watch the “Blessing of the Grapes” and the annual “Get Your Glow On” Saturday night parade!


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Estate Parade Sponsor – $5,000Onsite at the “Get Your Glow on Parade” & Bear Flag Reenactment Saturday, 7:00pm – 9:30pm

• Estate sponsor logos are placed on Festival poster, and distributed to member wineries, local businesses and restaurants

• Up to two floats in the Parade

• Your company floats will kick off the parade on Saturday evening

• The sponsor can appoint parade ambassadors to handle the opening remarks and the awards ceremony for the of “Get Your Glow on Parade” winners

• Sponsor logo on all the awards and participant ribbons handed out to participants of the of “Get Your Glow on Parade”

• Company may provide prizes to be awarded to participants



Heritage Sponsor – $2,500 (In-kind applies)• 4 Tickets to Opening Night Gala• Grape Stomp entry for two• Complimentary Parade Entry• 4 VIP Wristbands for Saturday and Sunday Festival Tasting• Business Logo on a sponsorship banner – 2’x5’ • Recognition on Festival Website

Vintage Sponsor – $1,000 (In-kind applies)• 2 Tickets to Opening Night Gala• Grape Stomp entry for two• Complimentary Parade Entry• 2 VIP Wristbands for Saturday and Sunday Festival Tasting• Business Logo on a sponsorship banner – 2’x5’ • Recognition on Festival Website

Festival Club Sponsor – $500 (In-kind applies)• 2 Tickets to Opening Night Gala• Complimentary Parade Entry• 2 VIP Wristbands for Saturday and Sunday Festival Tasting• Recognition on Festival Website

WE WELCOME SPONSORSHIPS AT

ALL LEVELS OF SUPPORT!


Become A Showcase

Wineries • Restaurants • Specialty Shops • Caterers

Showcase your wines and winery at the 120th Annual Valley of the Moon Vintage Festival. This is a free, three-day marketing opportunity for your winery to build relationships and opportunities with consumers in a face-to-face environment. Stand out as an industry leader and build your brand affinity and loyalty among these high-end discerning customers. Leads, leads and more leads will increase your product sales whether it’s club membership or a future visit to your tasting room.

Pre-event marketing opportunity if you sign up by September 1st date. Your company logo including contact information, company profile, list of varietals available to taste at the event as well as those available in your tasting room and a Google map with the location of your tasting room will be included on the vintage festival website. Onsite your company will be included in the official Festival Guide.

Your company name will be included in the Vintage Festival pre-event promotions including, but not limited to social media posts with links to your winery, email communications with potential guests, press announcements and media campaigns.

Participation Is Easy. Visit Our Website to Sign Up Today! The Vintage Festival provides your canopy, table, chairs, printed sign with your winery name, tablecloths, ice, water pitchers and hand washing stations. All you need to bring is the wine and marketing materials. Offer your wine club membership and discount coupons to your tasting room. Set up begins Friday at 4:00pm and 9:00am on Saturday and Sunday. You are responsible for the selection of wines you will be pouring. To have a successful experience it’s our recommendation you provide 1-2 brand ambassadors/or a wine maker and 4-6 cases of wine per day.


Documents

SPONSOR AND PARTICIPATION GUIDE...• Premier & Estate sponsor logos are placed on Festival poster, and distributed to member wineries, local businesses and restaurants Event Programs: