Sponsor and Exhibitor Opportunities

ContentsSummit Attendee Profile

Sponsorships

Exhibiting

Exhibit Floor Map

Reservation Form

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Reach Hundreds of Top Email Marketers

About MECLABS

MECLABS is a science lab (primary research) with a consultancy (applied research). We built the first research program to conduct rigorous experiments in the new science of optimization. Our discoveries help leaders optimize the financial performance of their sales and marketing programs.

Insights from our Applied Research work are codified within our Primary Research group, which includes MarketingSherpa and MarketingExperiments. Much of this information is published for free via our websites, newsletters, blogs and Web clinics.

About MarketingSherpa

MarketingSherpa is a research firm publishing case studies, benchmark data and how-to information, read by hundreds of thousands of advertising, marketing and PR professionals every week.

Praised by The Economist, Harvard Business School’s Working Knowledge Site and Entrepreneur.com, MarketingSherpa is distinguished by offering practical, results-based marketing information, researched and written by a staff of dedicated, in-house reporters and research analysts.

MarketingSherpa’s marketing content, available at www.MarketingSherpa.com, includes:

• 1,000+ Case Studies on marketing from Agilent Technologies to Xerox, searchable by company or topic

• Annual Benchmark Reports based on in-depth survey data of 10,000+ marketers each year, on topics such as email, social media, optimization, search and B2B marketing

• How-To Handbooks consisting of proven tactics for improving and optimizing marketing campaigns

• Training Workshops and Online Courses delivered across the U.S. and Canada, or via convenient online access

Email Summit 2012 Overview

Marketers from around the world attend MarketingSherpa Email Summits to get answers to their most pressing email challenges. Whether they are looking for tactics to grow their lists, integrate social or mobile into their programs, generate relevant content, personalize their campaigns, or improve deliverability – they expect to leave the Summit with practical and proven answers. And each year, we meet and exceed these expectations.

To give attendees the answers they deserve, we tirelessly pursue the goal of providing them with:

• Content that is highly relevant and actionable to their specific challenges

• Access to “best-of-the-best” vendors that can help them put tactics into action

The Summit is focused on maximizing the attendee learning experience, while optimizing leads for sponsors. This is achieved through:

• Brand-side case studies, presented by marketers• Hands-on, tactical training that encourages audience interaction• One-to-one coaching on design, delivery and other email tactics• Dedicated show floor breaks, to allow sponsors and attendees

to discuss email solutions• Strategic show floor and session room layout, to optimize

attendee interaction with sponsors• Planned networking events and opportunities• No sales pitches from the podium, to help maintain an

educational environment• Clear onstage communication about sponsors, and how

attendees can engage with them

Last year, 700 marketers attended Email Summit 2011 – a 45% increase from the previous year. We hope that you will join us in 2012, for what will undoubtedly be our most exciting event to date!

Ticket Price: $1,695 Average Experience: 10-20 years Note: Based on 2011 paid attendee data

Industry Market Titles Past vs. New Attendees

20%Agencies, Consultants, Vendors80%

Client-Side72%VP, Director, Manager Level and Above

82%New Attendees

75%Marketing to Consumer or Both

25%B2BMarketers

28%PractitionerLevels

18%PastAttendees

Paid Attendee Data

3Contact: Aimee Croke | Phone (401) 247-7355 | Fax: (401) 247-1255 | aimee.croke@meclabs.com

2011 Attendee Companies20|20 Creative GroupAAA ArizonaAAA National OfficeAAA Western Central NYAbercrombie & FitchACCENT Marketing ServicesAcxiom CorporationAdknowledge, Inc.ADP, IncAETNAAffinityAllstate Insurance CompanyAmerican AirlinesAMF Bowling Centers, Inc.AMTApsisApsis Sweden ABAribaAscend One CorporationAscentive SoftwareAspen Marketing ServicesAssociated PressAutoRevenueAWeberB2U EditoraBBS & AssociatesBENCHMARK COMPTR LRNGBig MarketingBLRBlue Cross Blue Shield of MichiganBlueHornet.com (a Digital River Company)BodenHaus DesignBombBomb.comBowtie, Inc.Bronto SoftwareBrother InternationalC.TRAC information solutionsCA TechnologiesCambria CoveCarMaxCengage LearningClickBankClickMail MarketingComcast-SpectacorCompendium BlogwareConcurConde NastCONEXISConstant ContactContactLabCornerstone Publishing Group, Inc.CPE LinkCREDO MobileCrocsData Foundry, Inc.DataFlux, a SAS CompanyDelta Air LinesDetroit Media PartnershipDigital Evolution GroupDigital WorksDirect Financial SolutionsDos MonosEaton Corporatione-DialogEduTrekEF EnglishtowneFaxEJO, Inc.Email Marketing, Toronto StaremfluenceeTale BVBAExactTargetExperian Marketing Services

FiservFitness Anywhere, Inc.Footage FirmGEICOGetResponseGoodmail SystemsGrand Canyon UniversityGreen Mountain CoffeeGrizzard CommunicationsGS1 USHarte-Hanks PostfutureHealth Industrioes Research CompaniesHealth Strategies GroupHilton Grand Vacations CompanyHilton WorldwideHomeAway Inc.HubSpotHyatt Hotels & ResortsHyland Software, Inc.HyperDriveiCarrosiHire LLCInbox Group Email MarketingInfogroupInfogroup InteractiveInforInformzIniciativas Virtuales SAInquiry Management SystemsInteliusInterDirectInterweaveIntrepid TraveliPostITM ConsultantsJackson River, LLCJDSUJobsInSports.comJockey InternationalKaiser PermanenteKnoticeKnowledgeLakeLandCentralLaureate Education IncLiberty MutualLincoln Electric CompanyListrakLiveOpsLoyaltyOne Inc.MacmillanMagazines.comMansell GroupMardev-DM2Mark TravelMarketoMarriottMarriott InternationalMatrikon Inc.McAfee, Inc.McKesson Provider TechnologiesMDRMerkle, Inc.MicrosoftNational InstrumentsNational Journal GroupNatural Development Austin, LLCNBANet AtlanticNet Present ServicesNetWorld AllianceNewWineNFPANissan Forklift Corp

Nu SkinNuance CommunicationsOMIOn Deck CapitalOne TechnologiesOne to One InteractiveonOne SoftwareOpen Text Corporationoptivo GmbHParetoLogic Inc.PennWell PublishingPlanviewPlattsPongo ResumePOP MultimediaPostcardManiaPractical Law Company, Inc.Principal Financial GroupProgressiveProgressive InsuranceProSchoolsPSAV Presentation ServicesPublic InteractivePureRed CreativeRadian6Radiant SystemsRAPP - DallasRaybec CommunicationsRCS PublishingRedboxRedSource InteractiveResponsysReturn Path, Inc.Revenue Cycle Inc.RightNow TechnologiesSage PublicationsSage SoftwareSalery DMS GmbHSAS Institute IncSavings.comScience MagazineScrip-HessoScripps NetworksShopAtHome.comShopzillaSigma-Aldrich Corp.SilverpopSlingshot SEOSMTP.com

SonTek/YSISony Computer Entertainment AmericaSpherexx.comSpire AssociatesSposta Inc.Stamps.comStayWell Consumer Health PublishingStrongMailSuperValueTableau SoftwareTamara Gielen bvbaTanga.comTARGUSinfoTELUSTESSCO TechnologiesThe Dolan CompanyThe Email CompanyThe HON CompanyThe New England Journal of MedicineThe ROHO GroupThe Sovereign SocietyThomson ReutersThree Deep MarketingTop Right IncTorstar DigitalTrek BicycleTripAdvisorTRowe PriceTyco ElectronicsUnderline CommunicationsVerizonVerlag für die Deutsche Wirtschaft AGVerticalResponse, Inc.VisitorTrack – from netFactorVitacost, Inc.Vital Choice Wild Seafood & Organics, Inc.VNR Verlag für die Deutsche Wirtschaft AGW. W. Grainger, Inc.Walt Disney CompanyWasp BarcodeWebGreen ITWells Real Estate FundsWestern & Southern LifeWhatCounts, Inc.White ImageXanEdu PublishingXcel EnergyYale Appliance

AcxiomBronto Software ClickMailCompendiumConstant Contacte-DialogemfluenceExactTarget Experian Mrktg SvsHarte-Hanks PostfutureInfogroup InteractiveInforiPost

LyrisMEC Net Atlantic One to One Interactiverabbit eMarketingRadian6ResponsysReturnPathSilverpopSlingshot SEOSMTP.comStrongMailWhatCounts

2011 Email Summit Sponsors

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Premier SponsorshipPrice $75,000

Keynote Speaker SponsorshipYour company will be the featured sponsor for a marketing-focused keynote speaker at Email Summit 2012.

• A third-party speaker will be mutually agreed upon by MarketingSherpa and the Premier Sponsor.

• As part of the speaker’s compensation, MarketingSherpa will purchase a copy of the speaker’s book for each attendee. These books will be provided compliments of the Premier Sponsor.

• The keynote speaker will conduct a book signing session in the Premier Sponsor’s booth during the event.

• Note: The total cost for the keynote speaker, including fees, books and travel expenses will not exceed $25,000.

Welcome Gift for Attendees• Your company will have the opportunity to provide a branded

welcome gift for the attendees on Wednesday, February 8th (purchased by your company)

• A MarketingSherpa representative will mention the gift, and thank your company for the item from the stage during the general session.

Networking PartyAll attendees will be invited to an after-session networking party, sponsored by your company. Be the sole sponsor for this three-hour, fun-filled, networking party! Party location to be mutually agreed upon by MarketingSherpa and your company.

The Networking Party includes:

• Beer, wine and hors d’ oeuvres, with complimentary drink tickets for all attendees

• Your logo featured on bar and floor signs • Thank you from the podium both before the party, and at the

opening of sessions the following morning• Note: You may pass out logoed party gifts at your discretion

(All gifts subject to MarketingSherpa approval)

10 x 20 Booth Booth includes:• Pipe and drape, wireless Internet connection*, table, chairs,

waste receptacle (electrical services must be ordered through the hotel)

• Quarter-page advertisement in the Email Summit 2012 attendee guidebook (ad specs on page 8)

• Postal mailing list of all Summit attendees so you can easily follow up after the Summit (we do not share email addresses)

7 Complimentary Summit Passes• Tickets include access to all sessions, meals and breaks

Full-Page Advertisement In Summit Guide• Full-page, 4-color advertisement on the back cover of the Email

Summit 2012 attendee guidebook (ad specs on page 8)

Additional Benefits• Logo included on website mentioning your company as the

Premier Sponsor of the Summit• Logo will appear on meterboard signage at the Summit listing

you as the Premier Sponsor• Numerous mentions from the podium (opening of Summit,

keynote introduction, closing of Summit, etc.)• Logo featured on screens in session rooms during breaks

*Caesar’s Palace meeting space has wireless Internet. However, due to the large volume of attendees and exhibitors who will be simultaneously accessing the Internet, we recommend you order a hard-wired connection through the hotel if you plan to run demos.

Limited to one sponsorLimited

to 1Sponsor!

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5Contact: Aimee Croke | Phone (401) 247-7355 | Fax: (401) 247-1255 | aimee.croke@meclabs.com

Social Networking SponsorshipPrice $50,000

2 Networking Breakfasts• Signs featuring your logo will be placed on all buffet tables• Table tents featuring your logo will be placed on tables during meals• Thank you from the podium

2 Networking Lunches• Signs featuring your logo will be placed on all buffet tables• Table tents featuring your logo to be placed on tables during meals• Thank you from the podium

Social Media Touches• MarketingSherpa will set up groups on LinkedIn and Facebook,

sponsored by your company. Your company will be the only sponsor of these groups, specifically created for this Summit. On these sites, attendees can network, discuss hot button issues, and more. Your company will be named throughout the promotion of this new online community.

• Exclusively-sponsored live Twitter feed, featured on three large displays, strategically placed on show floor

Additional Benefits• NEW! One complimentary 10x10 booth space (valued at $7,995),

pipe and drape, wireless Internet connection*, table, chairs, waste receptacle (electrical services must be ordered through the hotel)

• An inside front cover, full-page, 4-color advertisement in the Email Summit 2012 attendee guidebook (ad specs on page 8)

• NEW! Three full, base-level Summit tickets (valued at $1,695 each)• Your company logo featured on meterboard signage at the Summit,

listing you as the Social Networking Sponsor• Postal mailing list of all Summit attendees so you can follow up after

the Summit (we do not share email addresses)

*Caesar’s Palace meeting space has wireless Internet. However, due to the large volume of attendees and exhibitors who will be simultaneously accessing the Internet, we recommend you order a hard-wired connection through the hotel if you plan to run demos.

Limited to one sponsorLimited

to 1Sponsor!

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Mobile Marketing SponsorshipPrice $40,000

Sponsorship Details:• MarketingSherpa will email all Summit attendees three

times (early December, early January and late January), asking them to opt-in with a cell phone number to receive text messages/possible calls from your company in regards to a sweepstakes during the Summit.*

• Your company will give away one prize per day (total:3) at the Summit; prizes to be chosen, purchased, shipped and awarded by your company.

• A MarketingSherpa representative will assist in the prize presentation, to be held at your booth each day of the Summit. Your company may notify the winner via text message or phone call, and have the attendee claim the prize at your booth.

• Your company’s logo will be listed as the Mobile Marketing Sponsor in all Summit marketing materials, including direct mail pieces and on the Summit microsite.

• Your company logo will be included on Summit meterboard signage, listing you as the Mobile Marketing Sponsor.

• NEW! One complimentary 10x10 booth space (valued at $7,995), pipe and drape, wireless Internet connection**, table, chairs, waste receptacle (electrical services must be ordered through the hotel)

• Five Summit session passes (valued at $6,780)• Postal mailing list of all Summit attendees so you can follow

up after the Summit (we do not share email addresses)• NEW! An inside back cover, full-page, color advertisement

in the Email Summit 2012 attendee guidebook (ad specs on page 8)

* Numbers may only be used during the Summit, unless attendees opt-in otherwise.

** Caesar’s Palace meeting space is wireless. However, due to the large volume of attendees and exhibitors who will simultaneously be accessing the Internet, we recommend you order a hard-wired connection through the hotel if you plan to run demos.

Your company will have mobile campaign exclusivity at the Summit. No other sponsor or exhibitor will be permitted to implement anymobile marketing campaigns during the event. If another sponsor or exhibitor would like to run a campaign, permission would need to be granted by your company, and it must be powered off your company’s platform.

Limitedto 1

Sponsor!

Congratulations! You’re a Sweepstakes Winner! Please come to (your company)’s booth for your prize.

Congratulations! You’re a Sweepstakes Winner! Please come to (your company)’s booth for your prize.

Congratulations! You’re a Sweepstakes Winner! Please come to (your company)’s booth for your prize.

Limited to one sponsor

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7Contact: Aimee Croke | Phone (401) 247-7355 | Fax: (401) 247-1255 | aimee.croke@meclabs.com

Limitedto 1

Sponsor!

One-to-One Coaching ClinicsPrice $9,995

Send specialists and consultants to meet with attendees about their deliverability, measurement, strategy and design topics and questions. This is a great opportunity to meet prospects one-to-one!

Clinics are reserved for qualified, expert advisors; no sales reps are permitted. You may coach on any or all of the following topics in which your team can provide expert advice:

1. Design and creative2. Delivery past filters3. Measurement4. Advanced strategy5. B2B email6. Mobile marketing7. Social marketing and email8. Your choice (must be approved by MarketingSherpa)

Benefits• Six-foot table and chairs, accommodating two consultants and

seating for up to four attendees• Headshot, bio and company description included on website and

in the Email Summit 2012 attendee guidebook• NEW! One full, base-level Summit ticket (valued at $1,695)• Wireless Internet connection* and electrical service • Pre-Summit/on-site promotion to include, but not limited to:

1. Listing on Summit microsite2. NEW! Two email blasts to be sent to all attendees prior

to the Summit, which will include a link to Genbook, an online scheduling application (Note: Attendees will book their own appointments to meet with your rep)

3. On-site signage

• Postal mailing list of all Summit attendees, so you can follow up after the Summit (we do not share email addresses)

• One half-page ad in the Email Summit 2012 attendee guidebook (ad specs on page 8)

* Caesar’s Palace meeting space is wireless. However, due to the large volume of attendees and exhibitors who will simultaneously be accessing the Internet, we recommend you order a hard-wired connection through the hotel if you plan to run demos.

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Price $10,000

Networking Break Sponsorship

• MarketingSherpa will provide food and drinks during networking breaks throughout the Summit, and will incur all associated banquet charges.

• MarketingSherpa will provide cocktail napkins with your logo, to be used during all breaks throughout the summit.

• MarketingSherpa will professionally design and order signage (12x18), to be placed on each buffet table during the breaks

• MarketingSherpa will place signs and napkins on buffet table prior to breaks.

• Your company will receive one complimentary 1/4 page ad for inclusion in the Email Summit 2012 attendee guidebook (see specs below).

• From the podium, session moderators will thank your company for sponsoring all breaks.

• You will receive a postal mailing list of all Summit attendees, so you can follow up after the Summit (we do not share email addresses).

• Your company logo will appear on meterboard signage at the Summit, listing you as the Networking Break Sponsor

Price $7,500Only 1 left!

Limited to one sponsor

Educational Marketing Drop Sponsorship

• MarketingSherpa will distribute copies of an educational marketing piece at each attendee’s desk, on one morning of the Summit (note: MarketingSherpa must approve piece prior to distribution). Your company will provide all copies of the marketing piece and are responsible for delivering to Summit.

• Summit moderator will present the marketing piece while on stage, and thank your company for providing it.• You will receive a postal mailing list of all Summit attendees, so you can follow up after the Summit (we do not share email

addresses).

Summit Guide AdvertisementsAd Specifications and Pricing

Deadline is December 23rd, 2011

Size Cost Ad Dimensions

Inside Full-Page, 4-color $1,395 8.5” w x 11” h finished ad, 1/8” bleed, 3/4” margin on sides

Inside Half-Page, 4-color $995 8.5” w x 4.75” h finished ad, 1/8” bleed, 3/4” margin on sides

Inside Quarter-Page, 4-color $695 8.5” w x 3” h finished ad, 1/8” bleed, 3/4” margin on sides

9Contact: Aimee Croke | Phone (401) 247-7355 | Fax: (401) 247-1255 | aimee.croke@meclabs.com

2012 Exhibit SpacePrice $7,995

Your Booth Includes:• 10x10 space, pipe and drape, wireless Internet connection*,

table, chairs, waste receptacle (electrical orders will be taken by the hotel)

• Quarter-page advertisement in the Email Summit 2012 attendee guidebook (ad specs on page 8)

• Postal mailing list of all Summit attendees so you can follow up easily after the Summit

• One full, base-level Summit ticket (valued at $1,695)

* Caesar’s Palace meeting space is wireless. However, due to the large volume of attendees and exhibitors who will simultaneously be accessing the Internet, we recommend you order a hard-wired connection through the hotel if you plan to run demos.

Size OptionsSome booths may be purchased together, at a multiple booth discount of 30% off list price, to create a 10x20 unit. See floor map below for ideas and details. Units are sold on a “first come, first served” basis. Each booth may have four representatives:

• Three booth staff (includes access to all meals, parties, and show floor)

• One session pass (includes access to all meals, parties, show floor and sessions)

• Additional passes may be purchased at a discounted rate

Join us this year as we’ve built in lots of dedicated show floor break time as part of the Summit’s agenda.

See page 11 to select your booth location

Exposition Floor Plan - Caesar’s Palace

BreakoutStage

ScreenScreen

Screen

Screen

Registration

Food

Main Stage

Screen Screen

Thea

ter

Seat

ing Th

eate

rSe

atin

g

GeneralSession Room

Thea

ter

Seat

ing

Coaching Clinic

Coaching Clinic

Coaching Clinic

Food

Breakout Session Room

1

4434

4535

36 46

33 43

2414

2515

16 26

13 23

2010

2111

12 22

4030

4131

32 42

177

188

9 19

3727

3828

29 392

3

4

5

6

Food

Entrance

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Email Summit 2012 AgendaSubject to change. Visit www.marketingsherpa.com for the most updated agenda.

Show Floor, One-to-One Consultation Clinics:

February 7th: Pre-Summit WorkshopFebruary 8th: Email SummitFebruary 9th: Email SummitFebruary 10th: Post-Summit Workshop

Detailed Agenda Coming Soon!

Branding Options

Gift Left at Each Attendee DeskPrice: $8,000Limited to one sponsor

• Your company will be the only company to leave a gift for each attendee at the start of general sessions on Thursday, February 9th. (Gift example: Company-branded USB drive preloaded with your whitepapers and case studies. All gift ideas subject to MarketingSherpa approval.)

• Your branded gift will be displayed from the stage during opening remarks by the Summit moderator.

• You may include an educational marketing piece to be placed on desks, to accompany gift. (Marketing piece is subject to MarketingSherpa approval)

• You will receive a postal mailing list of all Summit attendees, to follow up after the Summit (we do not share email addresses).

Registration ItemsSelect any one or more! Your company logo will be placed onthe item. MarketingSherpa to purchase item and distribute atattendee registration.

Reusable water bottles $5,000Reusable tote bags $4,000Notepads $3,000Lanyards $2,000Pens $1,500

If you have another proposed branding option, please let us know and we will work with you to create a custom package.

Limited budget? No problem! Your company can still leave a lasting impression with any of the opportunities below.Choose one or more options from the list below.

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11Contact: Aimee Croke | Phone (401) 247-7355 | Fax: (401) 247-1255 | aimee.croke@meclabs.com

Reservation FormNote: Sponsorships and exhibits subject to limited availability

YES! I want to reach America’s biggest email marketers. Please reserve the following sponsorship for my organization:

Premier Sponsorship$75,000 (Limited to one sponsor)

Social Networking Sponsorship$50,000 (Limited to one sponsor)

Mobile Marketing Sponsorship$40,000 (Limited to one sponsor)

One-to-One Coaching Clinics$9,995 (Limited to 8 sponsors)

Networking Break Sponsorship$10,000 (Limited to one sponsor)

Educational Marketing Drop Sponsorship$7,500 (Only one left)

Select Sponsorship Package Below

Inside Full-Page, 4-color$1,395

Inside Half-Page, 4-color$995

Inside Quarter-Page, 4-color$695

Summit Guide Advertisement

Attendee Gift$8,000

Reusable water bottles $5,000

Reusable tote bags $4,000

Notepads $3,000

Lanyards$2,000

Pens$1,500

Branding Options

Exhibit Booth Selection

#______units (Limited to 40 booths)

Booth Choice #1 Booth Choice #2 Booth Choice #3

Multiple units are 30% off the price of the first. Please choose your top three booth locations. (Refer to diagram on page 9)

________________________________________________Company Name

________________________________________________ Contact Name

________________________________________________Title

________________________________________________Mailing Address

________________________________________________City, State, Zip

________________________________________________Country

________________________________________________Email (we respect your privacy)

________________________________________________Phone Number (in case of questions)

________________________________________________Authorized Signature ________________ Date

For more information about sponsorship opportunities please contact:

Aimee Croke Phone: (401) 247-7355 Email: aimee.croke@meclabs.com fax: (401) 247-1255

Send to:

MarketingSherpa LLC 499 Main Street Warren, RI 02885

Phone: (877) 895-1717 Fax: (401) 247-1255

Please note: Summit tickets, including group discounts, are available by contacting Sharon Hamner, Customer Service Manager, at (401) 247-7355 ext. 100, or by emailing sharon.hamner@meclabs.com.

10x10 booth$7,995

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