8/9/2019 SPJ Digital Media Handbook

http://slidepdf.com/reader/full/spj-digital-media-handbook 1/48

 

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 By the members of the Society of Professional  Journalists’ Digital Media Committee

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8/9/2019 SPJ Digital Media Handbook

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Contents

(Click on the headline to jump to that chapter)

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Our contributors

Jeff AchenLVWKHPXOWLPHGLDSURGXFHUDQGRQOLQHHGLWRUIRU 7KLVZHHNOLYHFRPDFRPPXQLW\QHZVSDSHU:HEVLWHLQ0LQQHVRWD+HLVDOVRDIUHHODQFH

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Rebecca AguilarLVDQ(PP\$ZDUGZLQQLQJIUHHODQFHPXOWLPHGLDUHSRUWHULQ'DOODV6KHSURGXFHVYLGHRVDQGGLJLWDOVOLGHVKRZVDORQJZLWKKHUUHSRUWV6KHLVFXUUHQWO\ZRUNLQJRQDGHJUHHLQPXOWLPHGLDGHYHORSPHQW6KHFDQEHUHDFKHGDWDJXLODUWKHUHSRUWHU#\DKRRFRP

Jessica DurkinLVDPHPEHURIWKH63-'LJLWDO0HGLD&RPPLWWHHWKH5HJLRQGLUHFWRUIRUWKH1DWLRQDO$VVRFLDWLRQRI+LVSDQLF-RXUQDOLVWVDQGLVDELJDGYRFDWHRIHQWUHSUHQHXULDOMRXUQDOLVP-HVVLFDLVEDVHGLQ6FUDQWRQ3D6KHVWDUWHGKWWSLQRWKHUQHZVXVWRWUDFNRQOLQHFRPPXQLW\QHZVVWDUWXSV6KH¶V#MHVVGUNQ 

Hilary FosdalLVWKHLQWHUDFWLYHFRQWHQWPDQDJHUIRU%DUULQJWRQ%URDGFDVWLQJ*URXS<RXFDQIROORZKHURQ7ZLWWHUDW#KLODU\IRVGDODQGUHDGPRUHRIKHUZRUNRQKHUEORJKWWSKLODU\IRVGDOFRP 

Amanda Maurer LVWKHRQOLQHDQGVRFLDOPHGLDSURGXFHUDWWKHChicago TribuneDQG EORJVDWDFPDXUHUFRP<RXFDQDOVRIROORZKHURQ7ZLWWHUDWDFPDXUHU  

Jennifer Peebles LVGHSXW\HGLWRURI 7H[DV:DWFKGRJDQRQSURILWRQOLQHQHZVSDSHULQ+RXVWRQ)ROORZKHURQ7ZLWWHU #MSHHEOHVRU #WH[DVZDWFKGRJRUHPDLOKHUDW-HQQLIHU#WH[DVZDWFKGRJRUJ

 

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Four steps to building successful live streaming

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Print headlines often fail Web readers

By JENNIFER PEEBLES

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How to show off your documents and PDFs online

By JENNIFER PEEBLES

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Sharing news has never been easier: A word

about user-generated content

By HILARY FOSDAL

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Q. As a former news director, how do you view user-submitted photo and video content?

 A: Using user-submitted content is always something that I would be hesitant about in

the sense that you just don’t know where it’s coming from. Well, you might know where

it’s coming from, but you might not have a handle on how you got it. Did you get it 

because somebody had just simply gone out and shot video or recorded sound and did nothing else but just send it to you? Or was there some kind of editing in the pre-stages

before you got it? Well, if that’s the case, then now you don’t really know just what you

ended up with. So that’s always a problem.

You also don’t know necessarily how reliable the person is. Again, is it just Joe Citizen

trying to be a good guy? Or is it somebody trying to get his name out there to get attention for himself? So on and so forth. So I have a lot of questions about it. Now,

having said all the downsides, now the upside is you can get people involved. You can get 

 some very interesting shots, stills, video, perhaps some kind of  (Zapruder)-type film that nobody else would possibly have. So you never want to dismiss it out of hand, but you just 

have to be very careful about it. So that’s my big thing, be careful about it. Try to figureout where it came from. At the same time, embrace the possibilities that it does present.

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Q: If there is a citizen-journalist who is watching this and they want to know how will 

their content make the cut. Instead of being just user-submitted content, it makes it 

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onto the air or makes it onto the Web site and it gets highlighted in some fashion. What 

qualities or how would you evaluate a user-submitted content that would make the cut 

that would go beyond just the user-generated platform? 

 A: I think it has to be the unique value of what that is. If a tornado rolls through your 

town and you happened to have your camera in the car and, instead of taking cover, youtake a moment to video the tornado and nobody else does … Your video is going to be

used all over the place, my guess is. If many people are shooting and recording and 

video-ing certain things, then the best is going to be used and yours may be pushed downin terms of that unique quality. So, I think it all has to do with the story. With the interest 

in the story and certainly with your unique offering.

 Are you the first on the scene? Are you like the guy that Twittered the first photo of the

 plane in the Hudson? Everybody saw that. And it was because it was unique and timely

and it was of a very perishable nature, in the sense that that scene, nobody else could get because the plane was sinking. So that was a terrific shot. It all goes back to, again, what 

else is there? What’s the story? What’s the interest level? And what did you provide?

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Learning the new digital media tools on

a budget. Here’s how …

By REBECCA AGUILAR 

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Scanning, shrinking and blacking out:

Working with PDFs

By JENNIFER PEEBLES

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TechTherapy: What is a 3G network and why is it on

my mobile phone? Do I want it? What is tethering?

By STEVE FOSDAL

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Pound signs on Twitter: How to Tweet more

effectively by using hashtags

By JENNIFER PEEBLES

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What can Google Wave do for you?

By AMANDA MAURER 

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Screencasting in no time

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Sharing your content just got a little easier.

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The ‘one-man band’ checklist

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A beginner’s guide to Twitter

By AMANDA MAURER 

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Try it: Windows Live Writer for blog publishing

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Facebook Pages 101

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Tech tools to help you keep up with your FOIA requests

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Better video: Planning

By JEFF ACHEN

This is the second in a series of mini-tutorials on the basics of shooting video. If you

know how to turn on a video camera and press “record,” this series is intended to help you take it to the next level for better news video results.

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