- 1. Solid Edge Global Academic ProgrammeMike Brown Siemens AG 2011. All Rights Reserved.
2. Mike Brown@mjb258Background 10 years in PLM implementation and consultancyworking on major projects (Computervision), including:Rolls Royce (TRENT), Short Brothers/Learjet (learjet45),Airbus (A380) Product Line Manager for Pro/DESKTOP (PTC) Created and developed PTCs global academicprogramme Pro/DESKTOP and Pro/ENGINEERAreas of expertise Implementation of PLM (A&D) Product development & product marketing Global academic programmes & strategicengagementsPersonal interests Space 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011Page 2Siemens PLM Software 3. Executive summaryTodays topics Why is education important to Siemens PLM? The current situation The engineer pipeline Is there really a shortage of engineers? Perception versus Reality The Solid Edge Global Academic Programme Whats in it for you?Key Takeaways A comprehensive, strategic, and global programme Delivering educational continuity From Middle School through to University and beyond More than just software A call to action We need your help (industry & academia) 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011Page 3Siemens PLM Software 4. Why is Education important to Siemens PLM?Industry research Declining numbers of engineering graduates, apprentices, etc.*Feedback from our customers & partners Difficulty in recruiting engineers/designers Difficulty in finding engineers/designers with experience in modern CADEducation is at the heart of Siemens AG Sustainability: People-Profit-Planet (triple bottom line) Corporate Responsibility global education programmesEngineering innovation is key to our future Only Engineers can address the huge challenges that face the human race The creativity of young minds University research & developmentThe terrifying alternative More Accountants, Lawyers, Reality TV stars, Rap Artists, and... More INVESTMENT BANKERS!*Declining Interest in Engineering Studies: Wayne C. Johnson, VP HP 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011Page 4Siemens PLM Software 5. The Engineer pipeline Students progress through education Some pursuing an interest in EngineeringHigh School Attraction of diverse range of professions Limited number enter engineering & product design as a professionCollege Siemens PLM is focused on increasing the number of engineering graduates University Engineers & Designers 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011Page 5 Siemens PLM Software 6. Is there really a shortage of Engineers?Yes and No Academia produces large numbers of engineeringgraduates USA ~70,000 engineering graduates (2005*) UK ~20,000 (2007**) India ~350,000 (2005*) China ~600,000 (2005*) A large percentage of engineering graduatessecure employment outside of engineering Only 36% of UK engineering graduates enter theengineering/manufacturing industries*** Is there an image problem? Pupils reject most careers on the basis of perceptionby the age of 12/13**** * http://www.csmonitor.com/2005/1220/p01s01-ussc.html Perception versus Reality ** http://www.engineeringuk.com/_db/_documents/EngUK09.pdf*** Where do Engineering Graduates go? - Engineering UK 2008**** Career desirability: young peoples perceptions... Foskett & Hemsley-Brown 2001 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011Page 6Siemens PLM Software 7. Perception 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011Page 7Siemens PLM Software 8. Reality - Call to Action: We need your help. ?? ? ?We need examples of products designed using Solid Edgeto inspire students (your future employees).The sexier the better, (both the product and the engineer/designer.)Contact details at the end of this presentation Product Lifecycle Management Software Inc. All rights reserved 2011. SiemensMJB2011Page 8Siemens PLM Software 9. The Solid Edge Global Academic Programme A Comprehensive and Strategic Programme Delivering educational continuity No quick fix For Middle Schools, High Schools Colleges and Universities For Students Meeting the needs of our customers & partners Identified areas of focus (industry: product design & engineering) Learning compression Developing the skill-set and mindset Meeting the needs of Academia Curriculum-tutorials Project-based Learning STEM (High School) Industry best-practice Industry engagement Design/engineering challenges & competitions Learning continuity & learning 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved compressionMJB2011Page 9 Siemens PLM Software 10. Increasing the flowInitial focus on High Schools Prime the pump increase the flowHigh School Increase interest in Engineering & Design Students develop preferences for career selectionat 12 & 13 years of ageMaintain support and engagementCollegethroughout the Students education College & University UniversityEngineers & Engineers & DesignersDesigners 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011Page 10Siemens PLM Software 11. Helping Middle Schools & High Schools Deliver realised value Carpet-bombing Schools with CDs is not helpful Focus on helping teachers and adding value Support delivery of curriculum requirements Improving learning outcomes Science, Technology, Engineering, Mathematics (STEM) Working to increase the number of students taking Technology &Engineering related subjects Cross curricula approach Real-world Industry engagement Industry best practice Real & recognisable product related projects Academic web presence www.siemens.com/plm/SolidEdgeAcademic 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011Page 11 Siemens PLM Software 12. Helping Colleges & Universities Learning continuity & learning compression Improve technological literacy of students entering Higher Education Build on existing skills rather than starting from scratch Provide students with the skills, experience, and mindset required byindustry PLM Solid Edge, Femap, CAM Express, Teamcenter Express Focus on helping educators and adding value Support delivery of curriculum requirements Real-world Industry engagement & Support Encourage customer base to support their local colleges & universities Industry best practice Real & recognisable product related projects Academic web presence www.siemens.com/plm/SolidEdgeAcademic Management Software Inc. All rights reserved 2011. Siemens Product LifecycleMJB2011Page 12 Siemens PLM Software 13. Helping StudentsStudents all ages Improve learning outcomes Not just better grades Greater understand of Scientific & Mathematical principles by application Increase Technological Literacy Important for all students, even future accountants Industry best-practice Skill set and mindset Student engagement Inspire & enthuse Real world exposure, real world products Must be interesting (cool / sick / bad) Competitions & challenges Drives innovation Increases motivation Learning from mistakes Provide Continuity of education Siemens Product Lifecycle Management Software Inc. All rights reserved 2011.MJB2011Page 13Siemens PLM Software 14. Learning continuity & learning compression Time Time to full productivityto full productivity Product ProductLearningcompression training trainingSolidCAD tool XEdge,CAM Express,EmploymentCAD tool YFemap, Teamcenter Express CAD tool Y Learning ContinuityTime Time to full productivity to full productivityrelated learningrelated learningrelated learningrelated learningrelated learning Product Product Product Product ProductLearning Learning ProductProduct Learningcompressioncompression Employment compressiontrainingtrainingCollegeEmploymentUniversity High SchoolTime Time to full productivity to full productivityProductProduct Learningcompressiontrainingtraining Delivering realised value to both Academia & Industry 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 14 Siemens PLM Software 15. Support & Complement the CurriculumCurriculum-tutorials Complement the wide range of product training material Support the teaching and learning of Technology & Engineering Within the context of STEM (middle & high school) (Science, Technology, Engineering, & Mathematics) Industry best practice (High Schools, College & University) Industry leading technology, processes, & methodologies Skill Set and Mindset Develop skills in the use of modern CAD Support development of the right mindset Adaptability, accountability, commitment, flexibility, innovative, resilient Support the teacher Support delivery of the recognised curriculum Curriculum mapping Pedagogy 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011Page 15Siemens PLM Software 16. Product Training vs CurriculumCommercial Product Training Synchronous Technology Feature/functionExpert Profiles & SketchesFeature Modelling FundamentalsSheet Metal Existing training material Assemblies RenderingDrawings Solid Edge, in-product training 3rd party training (ILT & online)Intermediate Product Development On the job trainingCommercialReseller Instructor Led Training Increasing level ofHours of training 3rd party online training knowledgei.e. Solid MastermindBasic Industry / company Solid Edge in-product training specific procedures & conventions ProductProduct Training Development Best practice methodologies 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011Page 16Siemens PLM Software 17. Product Training vs CurriculumAcademia Project-based learningpreferred Expert Applied learning Teaching Product Design & Synchro