Solid Edge ST4 Event: Welcome and business update by Tony Affuso and Karsten Newbury

© Siemens AG 2011. All Rights Reserved.

Event KickoffKarsten Newbury –

SVP Solid Edge and Velocity


Siemens PLM Software Business UpdateTony Affuso

Chairman and CEO

© 2011 Siemens AG. All rights reserved

Siemens AG – over 160 years of innovation in

Engineering and Manufacturing

A global team of 405,000 employees, doing business activities in 190 countries

“Innovation is our lifeblood”

Energy SectorSales: $ 35 billion

Healthcare SectorSales: $ 16 billion

Industry SectorSales: $ 47 billion

$ 5.1 billion R&D in FY10 30,100 R&D employees worldwide

18,000 software engineers 8,800 inventions in FY10 57,900 active patents

Revenue of $ 103 billion in Fiscal Year 2010

Werner von Siemens: “I won’t sell the future for a short term profit.”

“Innovation is our Lifeblood”

Key inventions in 2010 (examples)

57,900 active patents, 8,800 inventions in 2010

160+ Years of Innovation

Joe Bowman

Adit. Gurushankar

Kris Kasprzak

Yong Ming Li

Navi. Pai

Prasad PingaliSolid Edge

Dan Staples

Mali. Gandikota

Gana. Kunda

Ravi. Vootkuri

Jeff Walker

“Innovation is our Lifeblood”

Continuous Innovation at SPLM (examples)

Innovation in NX

Innovation in Solid Edge

Innovation in Teamcenter

Innovation in Tecnomatix

Siemens in the USA… Answering Americas Needs

We’re the #1 provider of light rail mass transit vehicles

We’re the #1 supplier of water treatment systems for industry and municipalities

We’re the #1 healthcare application service provider …processing an average of 190 million transactions daily

We provide turbines powering one-third of America’s total daily energy needs …all designed for reduced C02 emissions

All mail automation in the USA for the U.S. Postal Service

We provide baggage automation in 450 of America’s airports

We have ~3,000,000 seats of PLM operating daily to help keep American competitive.

Siemens USA - more than five new U.S. patents each day

Global Sales and Services

Guy LangleyEMEA

Dave ShookAmericas

Urban AugustGermany

Tony Hemmelgarn

USA

Mike SayenVP-Strategy

Tony AffusoChairman & CEO

Chuck GrindstaffCTO & EVP-Products

Dan MallietSVP-HR

Paul VogelEVP-GS&S

Craig BerrySVP-IT

Karsten NewburySVP -Velocity

Rose Marie GlazerGeneral Counsel

Siemens PLM Software organization…

A collaborative team with ~8,000 members

“we never let a customer fail”

Harry VolandeEVP & CFO

Eric SterlingSVP-Marketing

Our Customers

Rajiv GhatikarAsia-Pacific

Chuck GrindstaffPresident

R&D

Helmuth LudwigIA Communications

Steve BashadaTeamcenter

Ziyon AmramTecnomatix

Jim RuskNX

Bill MdClureSolid Edge

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Sales

Karsten NewburySVP -Velocity

Siemens PLM Software organization…

Experienced team delivering Velocity and Solid Edge

Don CooperVP - Americas

John FoxVP - Marketing

James D’arcyVP - EMEA

Say Tiam GoVP – Asia Pacific

Debbie Blackstone

Dir - Operations

Bastian SelentBusiness

Administration

Marketing and Operations

Bill McClureVP Solid Edge and Velocity

R&D

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Strong Business Performance

Back on track…

Five quarters of steady growth

Strong double-digit license revenue growth

Exceeded profitability and cash flow targets

Factors driving our growth, customers looking for…

Best collaboration solutions

Globalization of business

Product and manufacturing eng’rg productivity

Systems engineering automation

Strongest new business pipeline in our history

Since focused setup, Solid Edge and Velocity along

with our technology, business performed well

Business: Strong

Global Growth…

Velocity global license

growth CY2009 to

CY2010 >30%,

Solid Edge ~50%

Continuing this growth

trajectory in FY11 Q1,

Q2 and FY11 outlook

Key success factors:

Reinvesting in business

Expanded presence/resources

Channel enablement

Focus on community

Transparency and accountability

Internal process improvements

Americas EMEA Asia Pacific

Solid Edge Customer Wins

Strong in Competitive Benchmarks, examples…

AmericasEurope, Middle East

and AfricaAsia Pacific

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Siemens PLM Software

Siemens has GOLDEN Opportunity for

Solid Edge and Velocity!

Product/

technology

Activity level

(awareness,

selling)

User

advocacy

Continuous

Process

simplification

“Solid Edge is far more

sophisticated than

Inventor, and is arguably

more usable and

powerful for what real

users need to do than

SolidWorks”

Matt Lombard –

SolidWorks Expert

“You… with the rest of the Solid Edge

Team deserve a huge thank you from SE

community not only for yesterday's

summit, but for the effort put into ST3.

Very exciting times for the Solid Edge

community.”

Bob Mileti – Solid Edge User

Competitive uncertainty…is creating an opportunity


Key Investment Areas for 2011/2012…

Technology and Solutions (examples)

Integrated Product Definition

Integrating Product & Production

Synchronous Technology

Systems-driven Product Development

High Definition PLM

Innovation in Usability

Open, Scalable Backbone

Synchronous Technology


Solid Edge ST3

The Future of 3D Design, Today...

Fulfilling the vision of Synchronous Technology

Synchronous-based assembly design

Integrating synchronous technology and ordered design features

Migrating 2D dimensions to editable 3D driving dimensions

More simulation scenarios

Bolted connectors, torque, more…

Leveraging model simplification

PDM to more users

SharePoint 2010 with project management and business reporting

Structure editor for Teamcenter Express

Strong customer focus

Addresses 1,000’s customer requests

“We have been using Solid Edgefor 10 years. Solid Edge ST3 is the best release we’ve seen.”

Olivier Pellerin, IT R&D Manager, SEB

Helping our Customers Design Better…

and Better… ST4 Launch is Next Step!

Sheet Metal

Machined

Synchronous Technology continues to be

strong differentiator: “I will never go back…”

Highest adoption and impact currently for sheet

metal and machined parts customers

ST3 well received due to integrated

environment (ordered and synchronous)

Still unmatched

by competition

Continued Innovation…

Positive feedback from ST4 beta usersCustomers are impressed with ST4 beta product

“As a long time Solid

Edge customer, I am

impressed with the way


listens to its customers and uses what they learn

to enhance their

offerings. The collective

enhancements they have

made in Solid Edge ST4

should have a big

impact.”

Vladimir Kolar

Chief of Design & Dev.

Linet spol. S.r.o.,

“I am very impressed

with what I have seen

in Solid Edge ST4;

especially the

enhancements to the

drafting capability.

Using Solid Edge has

doubled the design

productivity of our

staff while producing

higher quality products with less

rework.”

Jan Bos

Engineering Manager

Geha BV

“As machine designers

we are always working

with very large

assemblies so BEUMER

is quite impressed with

Solid Edge ST4 and

the enhanced

productivity it offers in

the assembly

environment. Solid

Edge ST4 provides

more design flexibility

and is more intuitive

than ever.”

Volker Horstmann

Mechanical Wngineer

BEUMER Maschinenfabrik Gmbh

Siemens PLM Software…Growth from innovation,

global execution and competitive success

Strong growth with robust outlook

Winning business in all verticals and all

regions

Growing presence in emerging markets

Time is now to attack the competition

Investing in Solid Edge to exceed needs

of the customer & grow share

“Solid Edge. Design Better.”


Event KickoffKarsten Newbury –

SVP Solid Edge and Velocity


Siemens PLM SoftwarePage 20

Solid Edge. Design better. #ST4Event




Special thanks to our premium

sponsors for supporting this event

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Also check out your program for the event…




We have a packed agenda with tons of

value for everybody

RoundtablesTechnical

Sessions

Energist Group

Edison2 ST4 Updates

Expert UsersSiemens Booths Hands-on

Training

Networking

Space Dynamics/

Utah State




How do we provide better support?

Through initiatives for a stronger community

Academic Community

Better support.Technology Partner

Community

Siemens Technical Community

Channel Partner

CommunityUser Community




How do we build the next generation Edgers?

New focus on building a strong academic

community for Solid Edge and Velocity

Mike Brown = Program Director

Catherine Li (Asia)

[email protected]

Matt Bruce, Americas

[email protected]

Mike Brown

EMEA

+ Global Lead

[email protected]

Global team in place…




How do we build the next generation Edgers?

Easy access and interaction between

teachers, students, users and Siemens

We are looking for your involvement!

First project: Free student download

(by 8/2011)

Presentation on Thursday, 10:30am,

Mediterranean 4




How can we extend the power of Edge?

Renewed and increased focus on

building a strong technology

ecosystem for Solid Edge and Femap

Mark Burhop = Program Director

Easy access to and interaction

between users and technologists

Launching Online Parts Portal

with Cadenas as first new partner

Presentation on Thursday, 9am,

Mediterranean 4




Check out our technology partner booths




Extracurricular activities

The Solid Edge Product Showcase

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the Product

Showcase!




Extracurricular Activities

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